This document contains media packs from three music magazines: Q Magazine, Kerrang!, and Clash. Q Magazine targets a diverse audience from older, classic rock fans to those interested in current trends. It has a highly educated and affluent readership. Kerrang! aims to appeal to both younger readers interested in various rock genres and loyal fans of heritage bands. Clash's primary readers are young adult males aged 21-30, with a majority in higher education who enjoy spending disposable income on music, clothing, and going out.

1. Music Magazine

2. MEDIA
PACK
‘Q is the legendary monthly magazine which celebrates everything that’s great in rock and roll.’
To me ‘Q’ seems to target quite a ‘hip’ or ‘diverse’ audience due to the different stories the it covers, with all the different bands/ solo musicians there is a wide range
of who this may target. Normally there seems to be an older type of audience targeted, with musicians such as Madonna starring on the front cover, contrasting this
with other issues there are musicians such as Cheryl Cole and Jake Bugg who are complete Binary Opposites to the old fashion/classic.
The readers would seem to be stylish and would want to
put up with current trends.
Q is the UK’s number one actively-purchased music
magazine.
Q is about quality and character. Q’s readers prize its lavish
photography, in-depth reporting and sense of humour.
Q is about authority and opinion. It stands for the music
that matters, the stars who make it and the people who
love it.
Q is trusted and influential. A positive review in Q can
make a band’s career – and Q’s major interviews reverberate
around the
world.
Q gets unparalleled access to the biggest stars in rock and roll.
Q’s audience is younger and more affluent than any other music
monthly. 97% of readers rate Q as a quality magazine. In research it
outperforms competitors on measures such as best interviews,
writing and awards winning photography.
Q readers are affluent – 72% are ABC1 (Teachers etc.) and have high
disposable income.

4. MEDIA
PACK
‘’Kerrang! will ensure that we are constantly appealing
to our spectrum of readers. From the younger teenage
readers who are more open to different genres of rock
music – from emo to thrash etc, to the readers who
respect Kerrang! as an authority when it comes to our
scene’s heritage bands. Each issue will include a balance
of bands and scenes to guarantee that we’re providing
for our readers’ need for variety and their passionate
appetite for their favourite bands as well as their desire
to be introduced to new music within our world. We
will focus on the BIGGEST things that are going on in
our world each week, as well as guaranteeing that we
are giving our main base of younger readers everything
they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.’’ – Kerrang Media
Pack
Circulation
37,603 (Jan-Jun '13)
Readership
345,000 (July-Dec '12)

6. MEDIA
PACK
Clash media pack
With a majority of readers buying music, clothes and going to the cinema each week shows that the majority of the audience will likely be middle class with disposable income to spend on many different
things More readers also buy physical music products over buying music digitally. The majority of the readers go to bars or clubs at least once a week and buy alcohol at least once a week showing the
audience of the magazine is for adults rather then a teenage audience
With the majority of the audience in higher education the magazine must appeal to young adults if they are its primary readers. With a majority saying the quality and design of clash magazine is better
then other magazines and is its greatest strength and see how they design. To help my magazine design.
These graph show how old, where and what gender the audience is. The audience majority are males between 21-30 this matches the 2other magazines NME and the fly age audience showing that the
majority off readers off music magazines are usually male and around the 20-30 age groups and will be in secondary education or university. These show that the magazine is concentrated in the UK and
is not hugely popular outside it.