Matthew Lathlean is pitching a new monthly music magazine focused on popular genres like dance, pop, and indie. It will be published monthly to maintain fresh content and cost £2 per issue, less than competitors. Typical contents will include an editor's letter, celebrity interviews, album and concert reviews and previews, freebies/competitions, gossip, and music technology articles. The genres, price, publication frequency, and content were chosen based on research of other magazines and a reader survey to appeal to target audiences.

1. Planning-The pitch
Matthew Lathlean

2. The working title of the magazine.

3. The genre of the magazine.
 The genre : A range of popular modern genres such as dance
,pop and indie.
I have decided to use these genres because I wanted my magazine
to represent modern popular music. Also through my questionnaire
the answers were that people prefer a small range of similar
genres so this backs up what the people want , Dance ,pop and
indie are all genres that regularly cross over so I thought these
would be a good mixture of genres.

4. Price and frequency of publication
 The frequency of my magazine will be monthly.
I decided to publish my magazine monthly due to finding out in my research about
magazines currently available in the UK that almost all magazines publish monthly
and It seems to be a successful strategy. I also I feel if I was to publish a magazine
less that monthly the content may get diluted and I will not end up with the top
quality articles I am looking for within my magazine.
 I have decided the price I will charge for my magazine will be £2
I have decided this price due to the finding from my survey suggest people only
wanted to pay a low price for the magazine , this will also mean I will charge
significantly less that other magazines such as Mixmag so will hopefully take readers
away from them. Although £2 may not be enough to make my magazines so I will do a
similar what NME have done and have a large amount of Ads to increase revenue.

5. Typical contents
 The typical contents and articles that will typically feature within my
magazine based on my research of what other magazines feature are there
magazines and what I gathered from my questionnaire that people would like
to read about are..
-On the first page before the contents there will be a short note from the editor.
-Interviews with the latest and biggest stars
-reviews of Gigs and albums
-Previews of Gigs and albums
-Freebies/Competition
-Gossip
-Articles about other music related items such as sound systems.