Marpies is a business that allows customers to design their own mugs using markers. They aim to let customers use their imagination to create unique mugs for €6 each. Marpies would operate out of the owners' home to avoid rent costs, and use posters and a website to promote their customizable mugs. A cost analysis showed startup costs of €80 with per mug costs of €3.35, allowing for a 55.83% profit margin. Key competitors are Tesco's online customizable mugs and a decorate your own mug set only available at Bed Bath & Beyond stores.

1. Marpies
BY: JULIAN KELNBERGER & KERSTY-JO ZAMMIT
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2. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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3. Main Idea
Marpies aims to
let costumers use
their imagination
and to have
mugs that ore
one of a kind.
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4. Approach
 New decorated mugs
cost around €10 to
€15 and may not
have your favourite
design or quote while
Marpies cost €6 and
can be designed by
the customer.
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5. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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6. Target Audience
 Everyone has an imagination, so Marpies
can be purchased by anyone.
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7. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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8. Location
We would make
them at our own
house so that we
don’t have to
pay rent.
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9. Approaching Customers
 By printing posters
and sticking them
around maybe
even creating a
website to promote
our product.
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10. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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11. Cost Analysis
 Start-up Costs: Around €80 to buy mugs and
sharpies.
 Fixed Costs: No fixed costs
 Variable Costs: To create a mug we will need
about €3.35. Mugs will be sold at €6, with a profit
of 55.833%.
 Break-Even Point: 55.833x+80=6x → x=-1.605
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12. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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13. SWOT Analysis
Strengths
•Good costumer
base.
•No rent must be
payed.
Weaknesses
•Initial costs.
Opportunities
•Teens and
children can use
their
imagination to
create their own
mug.
Threats
•People do it
themselves.
•Costumer
acquisition is
difficult.
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14. AGENDA
• DESCRIPTION
• TARGET AUDIENCE
• LOCATION AND SALES
• COST ANALYSIS
• SWOT ANALYSIS
• COMPETITION
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15. Competitor #1: Tesco Go Create
Decorate Your Own Mug.
 Create you own mug
online.
 Almost the same price
but made more
professionally and
with more
experience.
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16. Competitor #2: Decorate Your
Own Mug-Set.
 Only available from
bed, bath & beyond.
 Cannot be bought
online.
 Not known to most
students.
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17. THE
END
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