The document summarizes the results of a market research survey conducted to inform the creation of a music video. The survey was distributed through Survey Monkey and gathered demographic information about respondents' age, music preferences, and how often they watch music videos. Most respondents were 17-19 years old and enjoyed pop, indie, house, and rock music genres. Most watched music videos frequently on YouTube. Respondents indicated they enjoy narratives, artistic qualities, and deeper meanings in music videos. The survey provided useful insight into the target audience and their preferences to help design a music video that would appeal to them.

1. Market Research.
Market research’ us a term used to describe
the act of collecting data from your target audience
to discover more statistics about them and their
preferences. I used a website called ‘Survey
Monkey’ to create my survey, distribute it and
collect he result and collate them into demographic
tables. The initial questions where very basic in
order to establish the group I that would be giving
the answers. The questions like gender and age
can also be used to use stereotypes and
convention of male and female and age ranges to
guess what they would like enjoy.
Again the next question was very basic and was
included to again establish the audience’s basic
information to help build an idea. The most
common age was 17-19. This age range is very
common for the age range of people who do
watch music videos and would be the best for
the most information out of about what o include
in my music video the preferences that this
demographic hold.
The next question was more focused on music videos
and was a simple ask of selecting which genres of
music they enjoyed. This would help me decided o
the type of song that the target audience liked and
would be more likely to listen to and watch. The most
common replies where Indie (69%), Pop (56%),
House (45%), Rock (40%) and R&B (37%). So from
these results this I will be inclined to pick an Indies
pop rock song as this is what was most popular. We
ended up going with the song ‘Sweet Disposition by
The Temper Trap’ an Indie Rock track.
The following question asked how often they
watched music videos. This was a good
question to ask as it would let me know if he
targeted audiences watched lot music videos
it would mean they would be more
knowledgeable in the subject and the
information they gave be of a higher quality
and based of a more experienced audience.
52% of the people asked said that they
frequently watch music videos and a 32%
said they watched them regularly. This being
very helpful information, as it validates the
rest of the information gathered.

2. A more focused question on what is the most
popular platform than the audience watched
their music videos on sowed that, YouTube
was the most common (92%). This was to be
expected as YouTube is most popular platform
for all video content to be watched on. From
this it is clear that to gain best exposure for the
video to post it on YouTube.
Following on from the previous question it
is clear that social media is the popular
method of watching music video content
as 92% of the people who were asked
said that social media is how they find out
about new videos. I would be a good idea
to then once the music video is complete,
share it through different social media
channels to help increase its views.
This question was about asking what each
individual enjoyed about music videos and it was
multiple choices so that they could select a few
different aspects. Some of the most popular
result where a narrative/ story line (66%), Artistic
Qualities such as scenic shots, close ups,
alternative styles (56%) and deeper meanings
(44%). In brief, this audience liked a video that
followed a story with different shots and styles
that encompassed a meaning or moral. So this is
what I will strive for with my music video;
perhaps looking into youth and teenage life.
The length of the music video is another
question that was asked that would help
advice us into some specifics of the music
videos. In some videos they contain a very
strong native and have sometimes have
clips before and after the song and there for
can be very length. The most common reply
for his question was for it to be of a regular
length of 3- minutes (93%). So this is what
we will aim for.

3. The last question was an open
question for the audience to reply
with their favourite music videos. I
received a lot of different replies,
with music videos ranging in
genres. From big pop videos like
‘Lady gaga’ and ‘Beyonce’ ‘Kanye
West’ and ‘One Direction’ that are
big performance videos to inside
bands like ‘Blur’ ‘Arctic Monkeys’
and ‘The 197’ that feature more
deeper hidden meaning videos
with lots of conceptual aspects.
Although this question is harder to
gain strong data from that we can
use to help form our video to, it is
still very useful as it lets me see
what music videos are common
with our target audiences and is
good for inspiring shots, styles
and aspects what we could use in
our own music videos.
To summarize this survey
has been useful and insight full as
it has helped us find out target
audience, find out what they enjoy
about music videos, what
specifics they think are better than
other, how they consume the
content and some examples of
what videos they think work well.
From this survey will be able to
look at the data and mould my
video around the results to help it
be more popular with the target
audience.