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1. Imagine Dragons Digi-pack analysis
There's a simple focus surrounding thefrontcover, as there's little in terms of
content but the content that is there, is stunning, and showing how the mise-
en-scene has been thought of carefully in relation to composition. Partof the
mise-en-sceneis there's a purple overglow closeto the top, giving the cover a
bit of a techno display that goes within the attitudes and beliefs of alternative
rock, especially as it hints at apocalypseand relationship themes. A wide shot
shows themain figurestaring into the distance, denoting that he's
contemplating about life, but as Death Of The Author mentions, there's no
single interpretation that can be given by the artist.
The figure is surrounded by whatappears to be temple formations. These are
possibly connoting deeper layers about apocalyptic themes, as the mode of
address appears to be engaging audiences froma detached perspective.
ImagineDragon's logo stands out as the representation has an unusualslant,
although it also appeals to the target demographic, being an audience that's
younger than the age of thirty. This theory could proveto be correctas
although the band haven't compromised the content of the lyrics, there's an
appearanceabout the digipak that means the target demographic is inclined to
be younger. Going back to the font of the band, the colour is white, potentially
symbolising religion as in post-apocalyptic times; a form of salvation is having
faith in God. Night Vision's heading fades in slightly, as the colour is still white
but the decreasein sizediminishes the heading to an extent.
ImagineDragons areaiming at a modern audience, given their style
presumably a younger crowd so the lower end of my age range might be in
their range. The audience I'mgoing after is modern also; people who are up to

2. date so modern themes are more likely to apply to this crowd, although
perhaps not entirely in my age range. This is as the sixteen to twenty five range
puts a limit in themes that can be explored.
A dark background stands outon the back; essentially being a signifier for how
the subjectmatter's going to be portrayed, especially standing out with the
font for the tracks as bold white. Codes and conventions are followed for back
covers, as the tracks are listed and a web address is given as well as the record
label, providing the necessary information for audiences to be able to research
the band. Headings which is suitable because it functions as a symbolfor the
subjectmatter that will be covered in this album. In keeping with the codes
and conventions of albums, the tracks are listed using the samefont as the
subheading on the front, keeping with tradition as bands usually keep the
same styleor colour in someform across thealbum.
Referencing the inside panels of the digipak, it relates to the frontcover
through the useof cloud imagery, which conforms to conventions of there
being a continuation of style, along with using the same dieresis. The inside
panel doesn't exactly reflect the mise-en-sceneof the fronthowever, as
although it uses the same lighting, positioning and other conventions, there
are no temples or main figure shown.
Moving onto the CD, no information is listed apart fromthe band and album
titles. There are lots of tiny circles, potentially symbolising an endless void and
this is the iconography ImagineDragons areattempting to represent.
Copyrightinformation is also commonly spread around the circle as the CD is
the main content so audiences can know who the rights belong to, as well as
other information. The fontfor "ImagineDragons" and thesubheading are
kept in the style they're in on the sides of the album, the subheading a grey
colour that is designed to distinguish it. This digipak doesn'tsignify enough
creativity to be able to sell a large amount as it's the cover that looks creative,
but the digipak combines enough to offer incentive towards it's audience and
this will be a usefulbasis for knowing wherethe importance of attracting an
audience is.