a powerpoint of my market research.

1. MARKET RESEARCH
Promotional poster/video project

2. AUDIENCE
• Attract anyone who is interested in Sunderland college. Including young people and
adults.
• Use bright colours to attract the audience to the promotional poster/video and make
the poster stand out.
• Don’t write huge paragraphs because people will loose interest. Use short but
interesting sentences like slogans.
• Use photos/videos to interest the people you want to attract to the promotional
poster/video
Categorising an Audience
• Niche
• Mainstream/mass
• Social grade (employment/unemployment)
• Demographics (hobbies/interests, age, gender)
• Psychic graphics (personality)
Who would be interested in a college?
• Young people transitioning from school
• Adults who would like a second chance at getting an education
• Anyone who wants to go to college!

3. EXAMPLES OF POSTERS
Pros of a poster:
• A poster can be put up anywhere like billboards, bus stops, social
media, etc..
• a poster is easily read and doesn’t have a lot of writing to read so
the audience wont loose interest.
• A poster is easily visible.
Cons of a poster:
• Some people can easily miss a poster, for example, people
may just scroll past it when they are on social media.
• Some people may prefer to watch a video rather than
read a poster.

4. WHAT SHOULD BE INCLUDED IN A PROMOTIONAL
POSTER?
What should be included?
• Photos
• A title/name
“Potential to be amazing”
• A slogan
• A logo
Why should they be included?
photos- photos should be included so that potential
students/customers can see what the establishment is like
before making a decision.
A title/name- so customers/students know what the poster is
about.
A slogan- to keep the audience interested.
A logo- to promote the subject the poster is about.

5. XAMPLES OF PROMOTIONAL VIDEOS/ADVERTS
• https://www.youtube.com/watch?v=oKu4GAeGjp8
• https://www.youtube.com/watch?v=lo_CMTnGZr8
• https://www.youtube.com/watch?v=gg2B7y6eZpE
• https://www.youtube.com/watch?v=vzcyNDdIw_w
Pros of a video/advert:
• A lot more people use social
media (YouTube) where they
will see a promo video.
• Possible students for Bede
college may be more interested
in a video rather than a poster
• A lot more information can be
put in a video whereas in a
poster there is only so much
information you can put in a
poster before it becomes too
much.
Cons of a video/advert:
• Some people might not see it whereas
a poster can be posted on a bus stop or
a billboard.
• Potential students may get bored of a
video quite quickly.
• Sometimes too much information can
make a person loose interest in a video
as there may be too much for them to
read.

6. WHAT SHOULD BE INCLUDED IN A PROMOTIONAL
VIDEO?
• Photos of campus/ montage
• Videos of campus
• A title/name for the video
“potential to be amazing” or “Sunderland college”
• Rhetorical questions
“do you want a good education as well as a fun
experience?”
• slogans
• logos
All of these things are important in a promotional video as they
draw peoples attention to it and makes people interested in
joining the college.
Rhetorical questions make people question where they want to
be later on in life and whether bede college is the right place for
them to go to college to progress into their career.