The document provides guidance for students on how to structure and present a media evaluation for an OCR A2 Media coursework assignment. It outlines the seven evaluation questions that must be answered, emphasizing the need to provide visual and engaging responses. Suggestions are made for incorporating a variety of multimedia elements like images, videos, and audio. Students are advised to demonstrate their technical skills and reflect on what was learned through completing the media project and evaluation.

1. OCR G321 Evaluation Questions

2. OCR G321 Evaluation Questions
You will need to copy this powerpoint into your area
and save it. Please ask for help at any time to make
sure you get support for your target grade in this unit.
IN A2 MEDIA YOU WILL BE ASKED TO WRITE ESSAY
ANSWERS ON ALL OF YOUR MEDIA STUDIES. THIS
EVALUATION WILL BE OF GREAT IMPORTANCE TO
YOUR FINAL A2 GRADE AS WELL
Don’t submit this page for the final exam. It is just to
guide you.
http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html

3. Year 12 Media Coursework
Exemplar OCR
• Electronic Evaluation Presentation
• On the opening slide you should put down the
following:
• Unit G321 – Foundation Production and brief
title, in this case: “A front cover, contents page
and double page spread for a music magazine”
• Full name and candidate number
• Attach any images of the magazine to use in the
background if you like, make it stand out and look
professional.

4. A good EVALUATION is worth 20
out of 100 marks
As you’re blogging make sure you embed each question
as a separate post. Use a different presentation method
for each question (looks better). Be creative, include
images and accurate references. Even if you use
PowerPoint you can also embed sound and movie files
and YouTube videos.
Make sure you have the links working. You can insert
internet hyperlinks and charts.

5. Presentation methods
• Word Documents - Unless asked specifically,
avoid large pieces of text. Embed documents on
your blog or link from PowerPoint to sites like
scribd or slideshare
• Video /Podcasting- Please attempt videoblogs
(vlogging) and/or podcast where you see most
fit. Upload your work onto a YouYube account or
Vimeo. Create a commentary
• Avatars - Don’t like to be on camera? Use an
avatar Narrate or use text to speech conversion
tools at either voki.com or readthewords.com

6. • There are SEVEN questions that relate to all parts of the production
of your music magazine and also your planning processes. You must
find interesting and VISUAL ways to interest the moderator in your
work. Use plenty of graphics and thumbnails. You will be given
marks based on your skills in digital media.
• You will be expected to submit at least FIVE slides per question if
using PowerPoint but this can vary if you have a hyperlink on a
single slide or use a Voki etc.
• You are asked to demonstrate good communication skills.
Here is a good example of a PowerPoint page that can be easily
read by an audience. Please keep the page style as plain as possible.
Don’t submit -
these pages are for
the final exam. It is
just to guide you.

7. THE SEVEN EVALUATION QUESTIONS
1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
(Finished music magazine FC contents & DPS)
Use – Existing convention, no alterations
Develop – Existing convention, Alterations
Challenge – Goes against conventions.
2. How does your media product represent particular social groups? (this needs questionnaire results and 4Cs & UK
TRIBES research)
3. What kind of media institution might distribute your media product and why? (a publisher or digital marketing
strategies e.g. websites, e-zines and iPhone apps)
4. Who would be the audience for your media product? (Show the IDEAL READER as FC star and other fans. ABC
demographic is good here)
5. How did you attract/address your audience? (Show the tiny details of all parts of your magazine and refer to
uses, needs gratifications)
6 What have you learnt about technologies from the process of constructing this product? (Refer to at least 6 e.g.
Powerpoint, Picnik, Publisher, Photoshop, Prezi, Camera, web, and say what you achieved with each).
7 Looking back at your have learnt in the progression from College magazine to the full product? Refer to the need for
DRAFTING, EDITING, DESIGN, and PHOTOGRAPHY skills. Need for consistent BRAND and GENRE + AUDIENCE awareness
always. Marketing and distribution and advertising is very important as there are advertisers and costs involved. Cross
platform/format overlap might also appear in your discussion

8. Q 1. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• This is your chance to summarise your genre
research, including: what you found out; what
types of codes and conventions were common in
your chosen genre.
• Make sure you cover the key concepts and use
media terminology accurately at all times. What
magazines did you look at to help you – why were
they useful? You can insert images of magazines
or other websites for specific references.
Reference all sources, and don’t plagiarise!

9. Question 1 continued…
• Explain how you developed
your magazine to match that
of real magazines of the
same genre (techniques,
layout, camera shots, editing,
mise en scene).
• Have you tried anything
different that challenges the
genre or gives it new life?
• Break your magazine down
into perhaps 9 key points - as
a image cube, like they do at
www.artofthetitle.com

10. Q2 : How does your media product represent
particular social groups?
• How does your media product represent PowerPoint
with Audio
particular social groups? Commentary
• How have you represented the characters in
your magazine?
• Is it positive or negative representation?
• Did you use stereotypes? How did you
position the audience?

11. Question 2 continued…
• What were you trying to create, i.e., a new
Bono or Adele? What technical skills helped
you construct representation of your
character? Attach a screen grab or digital
picture of your main character and talk about
your choice of costume/make up/persona.

12. Q 3. What kind of media institution might
distribute your media product and why ?
• What kind of institution might distribute your
media product & why? 2 – 3 slides. What
research did you do into Institutions (the
publishers that make music magazines)? Why did
you chose a particular company, what’s their
ideology/ mission statement? Why would you fit
it with their stable of magazines?
• Mention and list the type of research sources you
used, i.e., Did you use the institution logo on your
contents page or create your own? You should
talk about production and distribution.

13. Q4. Who would be the audience for your
media product?
• This is an opportunity for you to detail any
audience research you have conducted. - Survey
monkey with analysis.
• Give a profile of the type of person who would
enjoy your magazine; similar magazines they like
and would buy. Did you conduct any
questionnaires about type of magazines your
audience like? This is a chance to discuss any uses
and gratifications and psychographic
profile of your target audience.

14. Q4 Audience Profile Cont.
• Lucy is a typical 18-year old, who works
hard at school but also like going out to
parties. She is popular and has lots of
friends, but she is concentrating on
getting into a good university, after taking
a gap year. Lucy enjoys listening to pop
records, such as those by Lady Gaga, and
likes to watch Rom-Coms, as well as
horror films. She shops most regally at
Topshop, H&M, River Island and at ASOS.
She is middle class, therefore money is
not much of an issue due to her parents
having well paid jobs. I felt that Lucy was
my main target audience for a female, as
she is young enough to have the time to
go out to the cinema and see friends, but
she is not so young that she is immature.
• Females are the main gender that I want
my film to appeal to, as although it is a
horror film, there will be a strong female
lead.

15. Q4 Audience Profile Cont.
• Jack is a 'normal' 21-year old who likes to party
but can sometimes take it too fargetting
,
drunk and acting stupidly. Apart from the
hangovers, Jack's life is going well. He has just
finished studying a two year course at
university, and is about to start his first full-time
as an accountant. Jack enjoys playing on his
game console, snowboarding and listening to
indie bands, such as the Arctic Monkeys. He
shops most often at Topman, Burton and
Animal. Apart from watching horror films, he
also enjoys watching action and adventure
movies. Jack is middle class, and got a new car
from his parents for his 21st birthday.
• Although my movie is primarily targeted at
females, males will still be interested in it
because of the horror aspect.

16. Q5. How did you attract/address your audience?
• What was within your media product that
appealed to them? Relate this back to genre
and conventions, will the audience be
satisfied? What other techniques
layout, images, design, colour etc. made your
magazine appealing?
• Did you show your magazine to an audience
for feedback? Put a link to YouTube that
attaches directly to a focus group or series of
vox pops about your magazine and evaluate
the type of feedback you have received.
(detailed textual feedback in class) What
could be improved?

17. Q 6. What have you learnt about technologies from
the process of constructing this product?
• 2-4 slides detailing everything you have learnt
from using technology. Mention any technical
difficulties you encountered and how you tried to
solve them. What software and hardware did you
use? Did you realise so much work went into
creating similar media products?

18. Q 6. cont
• Assess your technical skills: are there any
shots or edits you are really proud of? What
would you do differently to improve or alter
your product? Were there any limitations to
your creativity?

19. Evaluation Q 7; Looking back at your preliminary task
(College magazine), what do you feel you have learnt in
the progression from it to the full product (music mag)?
• Slides insert images of your
original preliminary exercise.
Comment on how you found the
preliminary exercise and describe
what the hardest thing was to
overcome?
• Were you happy with it? Be
totally honest and pick apart the
good and bad elements of it. This
is an evaluation.

20. Evaluation Q 7 cont.
• How does your final
magazine demonstrate a
progression in the
standards of
photography, typography
and layout compared to
your preliminary.
• Again, you can use screen
grabs to illustrate specific
points. Lastly, what do
you think you have learnt
from completing the
coursework overall?

21. Summary
• Answer each of the questions as a separate
blog entry
• Use different formats for each question where
possible.
• Use lots of appropriate images to illustrate
your points
• Clearly write each of the Questions 1 – 7 and
use as a title before answering the question.
http://www.slideshare.net/alevelmedia/media
-studies-coursework-evaluation-student-guide