Introduction to using social media as an outreach tool for field biologists. Includes information on creating and structuring a social media outreach plan, common platforms, creating content, and sharing it effectively. Presented at the 2017 Cornell University Department of Natural Resources Graduate Student Symposium, Ithaca NY.
Don't let lack of time or fear stop you from using social media. This presentation looks at ways to make it less scary. We also suggest where you can find sources of content.
Engage and Inspire! Tips and Tricks for Online ClassesMelissa A. Venable
Looking for new ways to interact with your students online? The Technology Twins provide recommended tools and strategies you can use during live meetings, whether you are teaching a class, presenting a webinar, or meeting one-on-one. Presented at the 2021 Annual Conference of the National Career Development Association.
Peer-Recommeded Tools that Bridge the Distance in Career DevelopmentMelissa A. Venable
In this session at the National Career Development Association's Global Conference, the Technology Twins shared their top tech tools for the year. Attendees shared their favorite tools as well, which were added to the Technology Twins Tool Library. Explore this collection of apps, websites, videos, and more at TechnologyTwins.com!
Don't let lack of time or fear stop you from using social media. This presentation looks at ways to make it less scary. We also suggest where you can find sources of content.
Engage and Inspire! Tips and Tricks for Online ClassesMelissa A. Venable
Looking for new ways to interact with your students online? The Technology Twins provide recommended tools and strategies you can use during live meetings, whether you are teaching a class, presenting a webinar, or meeting one-on-one. Presented at the 2021 Annual Conference of the National Career Development Association.
Peer-Recommeded Tools that Bridge the Distance in Career DevelopmentMelissa A. Venable
In this session at the National Career Development Association's Global Conference, the Technology Twins shared their top tech tools for the year. Attendees shared their favorite tools as well, which were added to the Technology Twins Tool Library. Explore this collection of apps, websites, videos, and more at TechnologyTwins.com!
Creating content for your Festival or Event can be a daunting task. In this presentation, Susan McNaughton of Susan McNaughton Social Media shares some ideas which may spark more ideas for your Festival or Events committee to create a content planning calendar and share the workload with the team.
Understand how to incorporate blogging into your classroom and improve writing along with some tricks from teacher and edublogger Vicki Davis @coolcatteacher.
My books- Learning to Go https://gum.co/learn2go & The 30 Goals Challenge for Teachers http://routledge.com/books/details/9780415735346/
Resources http://shellyterrell.com/lessonstarters
Developing Your Social Learning Playbook | HT2 LearningHT2 Labs
Ben Betts shares his expertise and an insightful case study on social learning in this presentation on 'Developing Your Social Learning Playbook', first delivered at DevLearn15.
Find out more at www.ht2.co.uk.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://TeacherRebootCamp.com/notetaking
A presentation given at Centerville Presbyterian Church in Fremont, CA on March 13, 2011. It was a conversation for parents about the pros & cons of technology and some advice for how they might go about engaging their children in conversations about technology.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
Expanding your horizons: communications for health service research staffKara Gavin
An overview of research-related media relations and social media. Presented to the research staff and trainees of several U-M health services research centers June 2018
Premier Digital Conference 2016 - The Digital WorldJoe Gallant
Slides from my session at Premier Digital Conference 2016 on social media and the Digital World.
Find more church communications content at https://www.churchtrain.uk/blog
Notes and resources at https://www.churchtrain.uk/premier-social
Creating content for your Festival or Event can be a daunting task. In this presentation, Susan McNaughton of Susan McNaughton Social Media shares some ideas which may spark more ideas for your Festival or Events committee to create a content planning calendar and share the workload with the team.
Understand how to incorporate blogging into your classroom and improve writing along with some tricks from teacher and edublogger Vicki Davis @coolcatteacher.
My books- Learning to Go https://gum.co/learn2go & The 30 Goals Challenge for Teachers http://routledge.com/books/details/9780415735346/
Resources http://shellyterrell.com/lessonstarters
Developing Your Social Learning Playbook | HT2 LearningHT2 Labs
Ben Betts shares his expertise and an insightful case study on social learning in this presentation on 'Developing Your Social Learning Playbook', first delivered at DevLearn15.
Find out more at www.ht2.co.uk.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://TeacherRebootCamp.com/notetaking
A presentation given at Centerville Presbyterian Church in Fremont, CA on March 13, 2011. It was a conversation for parents about the pros & cons of technology and some advice for how they might go about engaging their children in conversations about technology.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
Expanding your horizons: communications for health service research staffKara Gavin
An overview of research-related media relations and social media. Presented to the research staff and trainees of several U-M health services research centers June 2018
Premier Digital Conference 2016 - The Digital WorldJoe Gallant
Slides from my session at Premier Digital Conference 2016 on social media and the Digital World.
Find more church communications content at https://www.churchtrain.uk/blog
Notes and resources at https://www.churchtrain.uk/premier-social
TIL.LY is an experiment in encouraging regular reflection and presence through the use of a microdiary webapp and chatbot. Get TIL.LY at: http://zeroco.github.io/tilly/
A Beginner's Guide to Content Marketing With a List of DIY Tools, Content Development Methodologies For Marketers Looking to Make Their Audience Fall In Love With Them.
This presentation was given by the National Weather Service Southern Region Social Media team to help NWS offices improve their status updates and better use Facebook.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Be a #Social Scientist: Social Media Outreach for Field Biologists
1. Be a #Social Scientist:
Social Media Outreach for
Field Biologists
Ellen George
Cornell University Department of Natural Resources
Graduate Student Symposium 2017
Tweet Me! @greatlakescisco
2. • Many grant applications now require an outreach
plan
• Old format – public presentation at end of project
• New format – share during project and build a
following
• Social media platforms and audiences already
exist – and they’re free!
• Majority of people get news from social media
• Building a more transparent and open community
with the public
Why be a #Social Scientist?
3. • Plan to use social media from the beginning
• Be organized, proactive, and goal-focused
• Decide on goals, message and audience
• Choose social media platforms
• Create a structured plan or “map”
• Assign responsibilities and expectations
• Return to this plan periodically to stay on message
and reevaluate
• Independence vs. Integration
• Ultimately depends on policy of your
grant/parent agency
Working with Grant and Parent Agencies
4. • Most popular social media site
• Good for events and organizing groups
• Different levels of admin access
• Insights diagnostics section
Facebook
5. • Most visual, meant for
sharing photos and videos
• Great for “behind the
scenes,” field work updates
Instagram
6. • Most “social” of the three
platforms
• Networking
• 140 character limit forces you
to be concise!
• Live tweet conferences, events
• Twitter Analytics
Twitter
7. • Youtube can be a “home base” for videos
• Forums can crowdsource information
• Ex: IceShanty.com
Other Platforms
8. • Facebook and Instagram
• A few times a week, up to 1-2 times per day
• Space posts out – too many posts at once will
receive less attention
• Facebook post scheduling is a lifesaver!
• Tweet me a River
• You throw stuff out there and it floats away!
• Tweet very frequently – several times a day
• Don’t be afraid to retweet old material
• Rule of Thirds
• Remember, you reap what you sow!
How Often Should I Post?
9. • It’s best to keep it short, on all platforms
• For more info, include link to blog post or website
• Shorten links to stay within character limit
• ALWAYS include a picture or something visual
• Only a second to catch a scroller’s attention
• Don’t be afraid of posting graphs, but put an animal
picture next to it
• Don’t post the same things on all platforms!
Encourage audience to follow you on multiple
accounts.
• “Like more videos? Follow us on Instagram!”
Crafting Tweets and Posts
10. • Makes content searchable & discoverable
• Choosing hashtags is like choosing keywords in a paper
• Who is your audience? Ex. #icefishing, #gradlife
• Established hashtags reach a wider audience. Ex: #fieldworkfail
• Create your own hashtags to start building your own theme
• Events (#DNRsym2017), themes (#LakeOntario), fun games (#IdentiFriday)
• Allows for multiple contributors to a single subject
#Hashtags!
11. • Not everything is a hashtag!
• 3-4 max, more acceptable on Instagram
• Remember the purpose of hashtags
• Use hashtags in sentences to save space,
but do it sparingly
#Hashtags!
#NO!
12. • Share behind-the-scenes moments
• No editing or posting later: it’s done!
• Excellent visibility: appears at top of feed
• Add a caption before you go live
• Viewers can like/comment during Live video
• Can flip between facing you and away, but
don’t rotate the phone
• Nervous? Practice before by changing
privacy settings
• It’s a learning process and constantly
changing. Be flexible and forgiving!
Going Live on Facebook
13. • Short Tasty and Buzzfeed-style videos are
popular right now
• Why? Short, visual, and informative
• Most people watch videos without sound!
• Good for folks who aren’t comfortable
talking off-the-cuff
• Can be compiled from archived footage
• Include link to more info if needed
“Snackable” Content
14. • Plan ahead before you go in the field
• Make list of desired content
• Plan into your schedule
• Designate a photographer
• GoPro cameras and mounts
• iPhone videos – shoot many of them!
• Ex. Jim Boase, USFWS Alpena
• Live tweet/post in the field, or
“pseudo-live” when you get back
• Don’t dump all your content at once:
save some for the off season
Be Proactive about Creating Content
15. • Emily George, IMAX Social Media Marketing
• Tips:
• Be a real person! Engage, interact, and have a
personality.
• Be experimental and have fun! Ex: Boomerang,
mannequin challenge, etc.
• Consider putting money behind your posts. Even a
small amount can greatly increase audience.
Role Models: IMAX
16. • Professional “garficionado”
• Shedd Aquarium, Primitive Fishes, The
Fisheries Blog, Southern Fried Science
• Tips:
• Use puns and pop culture references
Ex: Gar of Thrones, Leech-nado
• Promote other scientists and be social
Role Models: Dr. Solomon David
My story
Grant agencies want info from the research they are funding to make it back to the public
Public is ultimately your support, financially or otherwise
Where are their tax dollars going?
Not just teaching people facts, but ultimately building support for the project and science as a whole
Climbing down from ivory tower – social media humanizes you
Independence pros: Easier and quicker for you to post, freedom to choose materials, more “personable”,
Existing channels (i.e. agency FB page or twitter): name recognition, existing audience, less day-to-day work for you
Pages: limited access, visitor posts separate, people can like without joining a group, different levels of access
Groups: more collaborative, best for organizing real-life groups of people or discussion groups about a topic. Anyone can post.
Closed groups – must be invited and accepted to join
If you can’t say it in 140 characters, you don’t know it well enough
You have seconds to catch someone’s attention as they scroll – always use a visual!
Check to make sure hashtags aren’t already in use
Drones?
People don’t like being marketed to
Science often doesn’t have a big budget for outreach/promotion, but even $20 can help a lot. Try building it into your budget when planning.
Gives Instagram login to all photographers/journalists
Difficult on twitter/instagram – no lesser access
Facebook pages can have admin and contributing members
