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Communication Methods
Planning
Lorraine Laconico
Codes
Number Name Brief Description
1 Compliance An honest definition of the products with truthful images or
proof showing how realistic as how it should be
2 Recognition of
marketing
communications
Showing how product can make the customers appealed or
distracted with the products to the point it would make
them want to buy
3 Misleading Adverts Being honest with it’s prices, how it can be used, and it’s
benefits when using it
4 Harm and Offence Making an advertisements that can be suitable for anyone,
any cultures, ethnicity etc
5 Children Advertisements that are appropriate to be seen specially for
minors. E.g. toys for bicycles ads without any dangerous acts
shown
6 Privacy Not showing a personal details on public or including
whether a well known or opposite people with asking for a
permission first
13 Food, food
supplements
and associated health
or nutritional claims
Including a false benefits to a products are unallowed to do
specially that this is a product that the customer’s bodies
consumes.
Mind Map
Coca Cola
Seasonal
Comes with
multiple variety
Sales increases
due to
products
getting sold
worldwide
Limited
editions
Distributors
everywhere/
worldwide
Mind Map
• Strengths of using this method
– Through this, multiple ideas can be shown with multiple uses as well. A
well planned board with a well planned process.
• Weaknesses of using this method
– Not all are fact enough to be included
• Did you like using this method? Why?
Yes, once all ideas are well included, it can be easier to plan so that it will be
easier for you to put the process on steps to be able to conduct a well planned
business
Mood Board
Mood Board
• Strengths of using this method
For aiming a well planned business, this helps a lot with bulletin
board planners
• Weaknesses of using this method
It can be less easy to identify what the pictures explains as it does not
have any summary or explanation.
• Did you like using this method? Why?
• No, this can create confusion as the pictures are just everywhere, a way easier
to methodize is Mind Map. Through this, it makes it easy to identify the ideas
by indicating the idea and how it can be used
Style Sheet
Style Sheet
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
• To be used for a poster or any advertisement
methods, yes as it is one of the needed parts as
the outcomes for a fully built advertisement
Layout Plan
Layout Plan
• Strengths of using this method
– Through images or posters, this could simply explains what it’s
trying to show or tell you by using your own understanding. By
this, it can be the easiest method to use when laying a plan out
and could be used as an example of a study
• Weaknesses of using this method
– It cannot be used independently when laying out a plan so by this
means, it cannot be useful if it’s just simply using this not unless the
purpose or explanations are indicated.
• Did you like using this method? Why?
• It can be useful in some reason, but it cannot always be useful as much as
you need for examples.
Independent Brainstorm
The poster shown on the other side is
a commercial related to the coca cola.
This product is being advertised along
with a special season which is
Christmas.
Alongside, the product is not just
advertised through a poster but in a
radio advert as well.
Christmas related background sounds
are added such as Christmas jingles,
bells, and Santa’s voice. Audience
audio are also added like children
playing, and families voices to help the
customers get the aim or idea of the
Christmas coca cola ad.
Independent Brainstorm
• Strengths of using this method
– As how we live through technology nowadays, general percentage of
the population around the world has a television especially a radio.
The advert can be advertised easily through technologies and can gain
more attention to the customers by being spread everywhere using
technology.
• Weaknesses of using this method
– Although the general amount of the people can be enough to be seen,
advertisement itself cannot be spread as it can cause higher expenses
• Did you like using this method? Why?
• The aim for the advert is what the way of advertisement conducts.
The way can be direct to what the advert wants to aim.
Informal Pitch
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Formal Proposal
• Strengths of using this method
– It can be planned well by including a proposal for the advert getting
built to be able to conduct an advertisement alongside of its plan.
• Weaknesses of using this method
– Can take longer than expected for the advert to be finished as it has
multiple steps.
– With the range of the longevity of the advert, it can reflect to the
expenses.
• Did you like using this method? Why?
• Yes, because in this way, the advert can have an assurance on the
proper steps being implied correctly and in order and the way it
reaches its aim
Initial Reaction
• Advert game can be a catchy marketing
strategy
• This can easily catch the youth’s attention and
to some customers that interests video games
and technology related
• A different level to advertise the game
• Although this can be an idea, this can take few
process to be created and it can also be
complicated to be built
Initial Reaction
• Strengths of using this method
– This can be a creative idea compared to radio and
advertisements on televisions and posters which are
typical
• Weaknesses of using this method
– Can take a while to be conducted.
• Did you like using this method? Why?
• This can be a new way to advertise a product but can
be worth doing as it catches the possible customers as
it is an unusual way to promote or rare.
Sketches
Sketches
• Strengths of using this method
– Through this, it can show the plan alongside of sketches so
it can be understood logically that helps most people
understand what it means
• Weaknesses of using this method
– It can take a lot of efforts and time for this as you need to
start from sketches to creating it in a pixelated graphics
• Did you like using this method? Why?
Personally, it is a new way to produce an advert. So
ideally for others to see it, it can be new to them
interesting to take actions into. This can help increase the
popularity or views/rate of the product and advert.
Formal Proposal
• Strengths of using this method
– It is a new way to advertise a product and interesting
for customers especially for young ones.
• Weaknesses of using this method
– This can cost a bit more than the traditional ways of
creating adverts
• Did you like using this method? Why?
It can highly achieve the potentials of gaining high
rates or popularity of the advert

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Communication Methods Planning latest.pptx

  • 2. Codes Number Name Brief Description 1 Compliance An honest definition of the products with truthful images or proof showing how realistic as how it should be 2 Recognition of marketing communications Showing how product can make the customers appealed or distracted with the products to the point it would make them want to buy 3 Misleading Adverts Being honest with it’s prices, how it can be used, and it’s benefits when using it 4 Harm and Offence Making an advertisements that can be suitable for anyone, any cultures, ethnicity etc 5 Children Advertisements that are appropriate to be seen specially for minors. E.g. toys for bicycles ads without any dangerous acts shown 6 Privacy Not showing a personal details on public or including whether a well known or opposite people with asking for a permission first 13 Food, food supplements and associated health or nutritional claims Including a false benefits to a products are unallowed to do specially that this is a product that the customer’s bodies consumes.
  • 3.
  • 4. Mind Map Coca Cola Seasonal Comes with multiple variety Sales increases due to products getting sold worldwide Limited editions Distributors everywhere/ worldwide
  • 5. Mind Map • Strengths of using this method – Through this, multiple ideas can be shown with multiple uses as well. A well planned board with a well planned process. • Weaknesses of using this method – Not all are fact enough to be included • Did you like using this method? Why? Yes, once all ideas are well included, it can be easier to plan so that it will be easier for you to put the process on steps to be able to conduct a well planned business
  • 7. Mood Board • Strengths of using this method For aiming a well planned business, this helps a lot with bulletin board planners • Weaknesses of using this method It can be less easy to identify what the pictures explains as it does not have any summary or explanation. • Did you like using this method? Why? • No, this can create confusion as the pictures are just everywhere, a way easier to methodize is Mind Map. Through this, it makes it easy to identify the ideas by indicating the idea and how it can be used
  • 9. Style Sheet • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why? • To be used for a poster or any advertisement methods, yes as it is one of the needed parts as the outcomes for a fully built advertisement
  • 11. Layout Plan • Strengths of using this method – Through images or posters, this could simply explains what it’s trying to show or tell you by using your own understanding. By this, it can be the easiest method to use when laying a plan out and could be used as an example of a study • Weaknesses of using this method – It cannot be used independently when laying out a plan so by this means, it cannot be useful if it’s just simply using this not unless the purpose or explanations are indicated. • Did you like using this method? Why? • It can be useful in some reason, but it cannot always be useful as much as you need for examples.
  • 12.
  • 13. Independent Brainstorm The poster shown on the other side is a commercial related to the coca cola. This product is being advertised along with a special season which is Christmas. Alongside, the product is not just advertised through a poster but in a radio advert as well. Christmas related background sounds are added such as Christmas jingles, bells, and Santa’s voice. Audience audio are also added like children playing, and families voices to help the customers get the aim or idea of the Christmas coca cola ad.
  • 14. Independent Brainstorm • Strengths of using this method – As how we live through technology nowadays, general percentage of the population around the world has a television especially a radio. The advert can be advertised easily through technologies and can gain more attention to the customers by being spread everywhere using technology. • Weaknesses of using this method – Although the general amount of the people can be enough to be seen, advertisement itself cannot be spread as it can cause higher expenses • Did you like using this method? Why? • The aim for the advert is what the way of advertisement conducts. The way can be direct to what the advert wants to aim.
  • 15. Informal Pitch • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
  • 16. Formal Proposal • Strengths of using this method – It can be planned well by including a proposal for the advert getting built to be able to conduct an advertisement alongside of its plan. • Weaknesses of using this method – Can take longer than expected for the advert to be finished as it has multiple steps. – With the range of the longevity of the advert, it can reflect to the expenses. • Did you like using this method? Why? • Yes, because in this way, the advert can have an assurance on the proper steps being implied correctly and in order and the way it reaches its aim
  • 17.
  • 18. Initial Reaction • Advert game can be a catchy marketing strategy • This can easily catch the youth’s attention and to some customers that interests video games and technology related • A different level to advertise the game • Although this can be an idea, this can take few process to be created and it can also be complicated to be built
  • 19. Initial Reaction • Strengths of using this method – This can be a creative idea compared to radio and advertisements on televisions and posters which are typical • Weaknesses of using this method – Can take a while to be conducted. • Did you like using this method? Why? • This can be a new way to advertise a product but can be worth doing as it catches the possible customers as it is an unusual way to promote or rare.
  • 21. Sketches • Strengths of using this method – Through this, it can show the plan alongside of sketches so it can be understood logically that helps most people understand what it means • Weaknesses of using this method – It can take a lot of efforts and time for this as you need to start from sketches to creating it in a pixelated graphics • Did you like using this method? Why? Personally, it is a new way to produce an advert. So ideally for others to see it, it can be new to them interesting to take actions into. This can help increase the popularity or views/rate of the product and advert.
  • 22. Formal Proposal • Strengths of using this method – It is a new way to advertise a product and interesting for customers especially for young ones. • Weaknesses of using this method – This can cost a bit more than the traditional ways of creating adverts • Did you like using this method? Why? It can highly achieve the potentials of gaining high rates or popularity of the advert

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint