Canadas150 food event
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This document outlines a social media tactical plan for promoting a Canada150 food event. It discusses using organic promotion through posting graphics and videos on Facebook, Twitter, Instagram, and Snapchat to generate shares and viral reach. Paid promotion is also mentioned as an optional strategy. Specific organic objectives are listed for each platform, such as designing engaging posts, tagging others, and encouraging sharing to stories. The conclusion recommends focusing on organic promotion across several major social media platforms to spread awareness about the event in a cost-effective manner.
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Canadas150 food event
- 1. CANADAS150 FOOD EVENT Ankesh Madaan Akshay D’souza Bristal Fernandes Udit Thapa Social Media Tectical Plan
- 2. INTRODUCTION • What is this event about • Target Audience – whom to select and why • Options available for advertisement • Digital media • Social media • Platforms to advertise – FB, Twitter, Instagram, Snapchat
- 3. ORGANIC • Everyone post a graphic or a special post on their Profiles and ask all friends and family members to like and share the post. • Create fun and interesting short video, Share it and hope it goes viral. • Here we need to go to Facebook add manager and select the tab “Reach” • We proceed with all the criteria listed in introduction slide about our target audience and create the campaign. • We need to set a budget for this campaign and control and monitor it for best results PAID (OPTIONAL) OBJECTIVES:
- 4. • Add what and how you are going to promote like what visuals, text audio if any. • You may use images from web or video of how u people make the dislikes and share them. • Where and how the indigents are used and give a backstage experience to the viewers to entice them to come for the event. • You can create attention by even sitting anywhere in the world.
- 5. ORGANIC • Create a catchy line with amazing graphic and post it. • Get friends and family to like and share the post. • People Retweet, so you catchy line comes in trend. • Lot of famous, political and most of people in world use twitter which allows to powerlift your post. • You can even use #tags as way of attraction • Go to twitter adds page. • Select the Awareness campaign • Set the budget, monitor and control it for best results • Set all the parameters according to target audience mentioned in introduction silde. PAID OBJECTIVES:
- 6. • Add what and how you are going to promote like what visuals, text audio if any. • Any event happening, you can upload a photo with the text or a video and #tag it which is commonly used as attention seeker on twitter. • You can even tag people personally so they get notified.
- 7. • Instagram is a social networking app made for sharing photos and videos from a smartphone. • Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. • When you post a photo or video on Instagram, it will be displayed on your profile. • People can comment, like which is like a heart option ❤️. • There are like 24 hours features too where people can see your stories + you can add filter too. • You even get option to direct message people, even strangers interact with them or take advantage of publishing and sharing from them.
- 8. OBJECTIVE: • Design a photo with attracting background and quotes post it on your page. • Get you friends to like the picture and tag their friends into the comment so that it spread and even keep the picture as their Instagram story.
- 9. SNAPCHAT • Snapchat is an image messaging and multimedia mobile application. • When you post a photo or video on Snapchat, it will be displayed on your profile for 24 hours as a story. • It gives you posting URL with the story. So, as to create social link awareness to know more about event. • It gives you location option. It will allow to see people at particular location with same kind Stories.
- 10. OBJECTIVE: • Create a story with attracting quotes and background picture and post it personally to friends and publicly. • Get friends to forward it and post it as their story too.
- 11. CONCLUSION • Based on all the above mentions social media we may select all but we may also limit ourselves to Facebook, Twitter, Instagram, Snapchat and linkedin. • This will help us in spreading awareness at a higher rate. • For this event we will prefer organic traffic over the paid traffic as we do not have a budget or necessary expertise to monitor and control digital advertisement.