Dell's digital strategy focuses on engaging younger customers aged 15-35 on social media platforms like YouTube. While Dell is active on most major platforms, posting 3-4 times per week, communications could be improved as many posts are unavailable. To better attract customers, Dell should design fashionable product images for social media, share more valuable content, and carefully reply to comments to increase engagement. Dell's main goals are to attract new customers and analyze their digital strategy advantages and disadvantages.