What are the tools and approaches we need to think about brands in the age of the intermet? A presentation for the talent accelerator programme Google Squared in London.
What does it mean to be 'a common brand'? An exploration of how the social nature of the internet fundamentally changes how, where and why meaning is created, and what people who work with brands can do as a result. Also, revealed for the first time, the answer to how much the internet weighs...
The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
These are the slides from my talk at Google Firestarters on 5th September 2017 in London. It's about two tools in particular we use at Smithery (www.smithery.com) to break the patterns that we find can emerge and strangle how people approach their work. The content is a compressed version of some of the material from the Innovation & Future Thinking course I led at IED in Barcelona this summer.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
What does it mean to be 'a common brand'? An exploration of how the social nature of the internet fundamentally changes how, where and why meaning is created, and what people who work with brands can do as a result. Also, revealed for the first time, the answer to how much the internet weighs...
The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
These are the slides from my talk at Google Firestarters on 5th September 2017 in London. It's about two tools in particular we use at Smithery (www.smithery.com) to break the patterns that we find can emerge and strangle how people approach their work. The content is a compressed version of some of the material from the Innovation & Future Thinking course I led at IED in Barcelona this summer.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
Fracking The Social Web - Squared, November 2013John V Willshire
The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - https://plus.google.com/+WeareSquared/posts
Thinking Big: Taking an Idea From Thought to RevolutionMark Drager
Whether you’ve tried and failed to think big, you dream of being the next big thing or you want to push yourself outside of your comfort zone, learning these five steps is crucial.
Podcast: Why and How to Build Your Own System of Asset CreationFahri Karakas
In this workshop, you will learn how to:
- start thinking and acting like an entrepreneur
- not trust the system and establish your own system
- achieve your financial independence
- create multiple streams of passive income
- think creatively about your journey of entrepreneurship and asset creation.
Make sure you implement these strategies immediately.
From the Metaverse to NFTs, from blockchain to GPT-3, from YOLO economy to crowdfunding, we witness a Cambrian explosion of intelligence and accelerated innovation. The world is changing too fast and our educational systems are stuck in the past. How can we design customized learning journeys that celebrate the unique talents and passions of our students? How can we inspire our students to unleash their creativity and create their own assets? I decided to wear four new hats of an entrepreneur, an artist, a futurist, and a content creator. I aim to enable learning moments driven by curiosity, excitement, and fun. I aim to share a glimpse of my own journey in this workshop.
Philip Rosedale: First Steps to Starting a Tech StartupCoffee & Power
Presentation from Philip Rosedale's June 20, 2012 class at Parisoma: "The First Steps to Starting a Startup".
Philip Roseldale is one of the Co-founders of Coffee & Power and the Founder and Chairman of Second Life.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
Fracking The Social Web - Squared, November 2013John V Willshire
The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - https://plus.google.com/+WeareSquared/posts
Thinking Big: Taking an Idea From Thought to RevolutionMark Drager
Whether you’ve tried and failed to think big, you dream of being the next big thing or you want to push yourself outside of your comfort zone, learning these five steps is crucial.
Podcast: Why and How to Build Your Own System of Asset CreationFahri Karakas
In this workshop, you will learn how to:
- start thinking and acting like an entrepreneur
- not trust the system and establish your own system
- achieve your financial independence
- create multiple streams of passive income
- think creatively about your journey of entrepreneurship and asset creation.
Make sure you implement these strategies immediately.
From the Metaverse to NFTs, from blockchain to GPT-3, from YOLO economy to crowdfunding, we witness a Cambrian explosion of intelligence and accelerated innovation. The world is changing too fast and our educational systems are stuck in the past. How can we design customized learning journeys that celebrate the unique talents and passions of our students? How can we inspire our students to unleash their creativity and create their own assets? I decided to wear four new hats of an entrepreneur, an artist, a futurist, and a content creator. I aim to enable learning moments driven by curiosity, excitement, and fun. I aim to share a glimpse of my own journey in this workshop.
Philip Rosedale: First Steps to Starting a Tech StartupCoffee & Power
Presentation from Philip Rosedale's June 20, 2012 class at Parisoma: "The First Steps to Starting a Startup".
Philip Roseldale is one of the Co-founders of Coffee & Power and the Founder and Chairman of Second Life.
To truly practice what we preach, we have decided to begin measuring how we score on our own rubric. We're looking for other orgs to help us validate this as a product and help us define some benchmarks. More details at Responsive.org.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Slides from Wayne Hodgins presentation to the San Francisco Bay Area Manufacturing User Group (BAMUG) on Oct.16, 2007. See Off Course - On Target at www.autodesk.com/waynehodgins for a full write up and more.
slides from Wayne Hodgins's presentation to the San Francisco Bay Area Manufacturing User Group (BAMUG) meeting Oct. 16, 2007. See Off Course - On Target at www.autodesk.com/waynehodgins for more
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Structuring Serendipitous Collaboration - Nick Inglis keynote @ ARMA Canada 2021Nick Inglis
Get comfortable being uncomfortable and drive yourself and your organization forward by structuring serendipitous collaboration. This was a keynote by Nick Inglis at ARMA Canada Information Conference 2021.
The Elongating Tail of Brand Communication: An approach to brand-building inc...Iqbal Mohammed
This paper won the WPP Atticus Award 2006 for original published thinking in marketing services in the Branding and Identity category.
Abstract: Traditional approaches to brand-building dictate that success in branding can only result from communicating a single differentiating claim (or promise) with exceptional clarity and unwavering consistency. Hence, brands have been built on the back of single-minded propositions that remained fixed and unchanging through successive cycles of advertising and promotions. This whitepaper argues that the above model of brand positioning is an artifact of an old mass media order in which scarcity was the overriding norm. Media fragmentation and digital media are now offering brand practitioners an expansive choice of touch points, and in the process altering the very fundamentals of marketing and strategic brand management. This paper presents the case for building brands by communicating every credible brand proposition - not just one chosen 'hit' - in relevant and profitable contexts, to different consumer segments. It also outlines 8 concrete ways for marketers and advertising agencies to harness the power of the long tail in brand communication - reaping complex, layered and engaging brands without sacrificing clarity or simplicity in advertising.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Overview of Brand Social in London between 12/13 May. Theme was The Modern Brand and speakers included Nelly Ben Hayoun, Tristan Eaton, Kate Stone, Sam Bompas and Ryan Genz (from Cute Circuit).
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Similar to Many > One - A Fanfare For The Common Brand (20)
Exploring Regenerative Ideas at The RSA - Questions About QuestionsJohn V Willshire
Slides from a conversation that started in summer 2023, with John V Willshire (Smithery), Andy Thornton (@rsaorg), Lizzie Shupak (Curve) and Dr Rob Phillips (@RoyalCollegeofArt) sharing four perspectives on their different, overlapping work, and the ways in which questions are a useful tool in open up ideas to cross between the different areas.
Followed by a conversation with the audience on where this could go next.
Hosted on The Steps at The RSA in London, 16th November 2023.
Regenerative Design Field Kit - https://artefactshop.com/products/regenerative-design-field-kit
Smithery - https://smithery.com
The RSA 10Cs - https://www.thersa.org/blog/2023/07/shifting-towards-a-life-centric-business
Curve - https://www.curve.cc
Ecological Citizens - http://ecologicalcitizens.co.uk
Design Council Systemic Design Framework - https://www.designcouncil.org.uk/our-resources/systemic-design-framework/
#regenerativedesign #regeneration #regenerativeagriculture #strategicdesign #systemic #systemicdesign #systemsthinking
A talk given at the Oceanographers of the Future symposium in October, about using card methodologies in helping people create a range of different scenarios in order to better develop their future thinking capabilities.
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotatedJohn V Willshire
My talk from day one of IAMW16 in Barcelona, exploring what the mechanics behind the internet are, why we look for them, and why we might be looking for the wrong thing.
An annotated version of my talk on Designing the Future from dConstruct 2015 in Brighton, delivered on 11th September. The talk explores the danger with living in a Superhero-saturated culture, lessons we can draw from Interstellar, and expanded ideas on what Metadesign, designing ways in which design can evolve by itself, can be viewed and put into practice.
UX London Workshop - Artefact Cards, Spatial Ranges & Flow EnginesJohn V Willshire
I ran a three hour workshop at UX London, doing various exercises and exploring various topics around how to set up good working environments around individuals and teams by thinking well about the space and time around them.
I was invited to run the third lab of the Stirling Crucible, a programme at the University of Stirling in Autumn 2014 aimed at increasing interdisciplinarity innovation between different academics at the University. These are the slides; I'll update later with a link to cover more context of the two days.
Flow Engines - Hack The Way You Work, Not The Time You HaveJohn V Willshire
A version of the talk I gave at the Happy Startup Summercamp 2014, about the creation of Flow Engines, a way to help yourself work at a faster rate by getting more quickly into a flow state using Artefact Cards (http://artefactshop.com/). I've added additional commentary and explanation.
A presentation I hacked together in half an hour for the second Laptops and Looms at Arkwright's Mill in Cromford, in August 2014. It was on starting and growing the Artefact Cards business (http://artefactshop.com), and covers some of the things I found out on that journey.
Innovation on the Fringes - The Key To LeadershipJohn V Willshire
A talk by John V Willshire of Smithery and Tracey Camilleri of the Saïd Business School (University of Oxford) at Innovation stories 2014 in London, on a project called "The Key To Leadership" which was created as part of the Oxford Strategis Leadership Programme.
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
A presentation first given to third year students of the London College of Communication's Graphic & Media Course, about using Artefact Cards (http://artefactshop.com) in project development work.
There is a companion article here on Medium - https://medium.com/p/fba6ce3d1ed6
My Talk from Playful 2013, held at the Conway Hall in London, put on by Mudlurk. The theme for the day was Playing With Form, so I talked about putting things in things, and thinking about the boxes rather than the things we try and squeeze into them. More than ever, these slides make less sense without the narration, so I shall endeavour to record and add that when I can...
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013John V Willshire
A talk from 3rd October 2013 at Best of Britannia, a show of the best in contemporary British Deisgn and Manufacture, Held in Clerkenwell at the Familoe Building.
Why Making Things People Want beats Making People Want Things - Ad:tech 2013John V Willshire
"Why Making Things People Want beats Making People Want Things" is a talk I gave at Ad:tech 2013 in London at the Kensington Olympia.
It's nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients and agencies here at Smithery, so it's been great to reinterrogate the notion slighty in the context of some other things. As always, a smattering of economics and maker culture infuses it all.
A talk I gave at Silicon Beach 2013 in Bournemouth, about how the way in which brands, agencies and makers all might think about how they create the marketing for what it is they do.
A Certain Tone of Action - Folksy Summer School August 2013John V Willshire
I was invited to give a talk on brands and ideas at the inaugural Folksy Summer School in Sheffield over the weekend 10/11th August 2013.
There's a video up here now you can watch of the whole talk - http://smithery.co/making/forget-tone-of-voice-find-a-certain-tone-of-action/
Besides the Folksy gang being brilliant (so I just couldn't say no), this was an opportunity to take a lot of the new thinking and ideas I've been formulating this year into a different kind of presentation - instead of thinking from large brand down, it made me think from indiviudal designer-maker up.
In hindsight though, it's probably as applicable to big, established brands too. And anyone who tries to communicate what they're trying to achieve through their work.
An exploration of the cultural and structural differences between traditional brand architectures and the social web, with several doodles, reasonably passable jokes, and a brashness that would stand in the corner of a party, glass of wine in hand, and argue that style beats content...
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. PICTURE: NASA
MANY > ONE
DATE: 29/04/2015
HOST: SQUARED
LOC: LONDON
LAT: 51.5207°
LONG: 0.1345°
PRES: JOHN V WILLSHIRE
TW: @WILLSH
WEB: SMITHERY.CO
A fanfare for the
common brand
33. It seems passé today to speak of “the Internet
revolution.” In some academic circles, it is
positively naïve.
34. It seems passé today to speak of “the Internet
revolution.” In some academic circles, it is
positively naïve.
But it should not be.
35. It seems passé today to speak of “the Internet
revolution.” In some academic circles, it is
positively naïve.
But it should not be.
The change brought about by the networked
information environment is deep. It is structural.
36. It seems passé today to speak of “the Internet
revolution.” In some academic circles, it is
positively naïve.
But it should not be.
The change brought about by the networked
information environment is deep. It is structural.
It goes to the very foundations of how liberal
markets and liberal democracies have
coevolved for almost two centuries.
37. It seems passé today to speak of “the Internet
revolution.” In some academic circles, it is
positively naïve.
But it should not be.
The change brought about by the networked
information environment is deep. It is structural.
It goes to the very foundations of how liberal
markets and liberal democracies have
coevolved for almost two centuries.
Yochai Benkler, 2006
38. We should not be surprised
that navigating this is hard.
83. A common brand is where many
things are right, not just one
84. A common brand is where many
things are right, not just one
WHAT’S THIS
FOR?
IT’S A NEW
THING WE’VE
MADE
SO, WHAT
DOES IT
DO?
WE’VE
CHANGED THE
MOTOR
WHAT’S THIS
FOR?
WHAT’S THIS
FOR?
IT’S A NEW
THING WE’VE
MADE
88. Surface Area
“What matters is not so much size but
the distance between individual
employees and their customers.”
Dr Arno Penzias
89. “A NEVER-ENDING
STREAM OF
APOLOGETIC
ANSWERS TO
CUSTOMER
COMPLAINTS,
PUNCTUATED BY THE
ODD, HOPEFUL
BRAND MESSAGE
FROM CENTRAL
MARKETING.”
ASBURY & ASBURY
HTTP://ASBURYANDASBURY.TYPEPAD.COM/BLOG/2015/02/CONVERSATION-MY-ARSE.HTML -
97. GDS user research guide
HTTPS://WWW.GOV.UK/SERVICE-MANUAL/USER-CENTRED-DESIGN/USER-RESEARCH
98. GDS user research guide
HTTPS://WWW.GOV.UK/SERVICE-MANUAL/USER-CENTRED-DESIGN/USER-RESEARCH
1.LOOK HOW
EARLY THE
PRODUCT IS
LIVE
99. GDS user research guide
HTTPS://WWW.GOV.UK/SERVICE-MANUAL/USER-CENTRED-DESIGN/USER-RESEARCH
1.LOOK HOW
EARLY THE
PRODUCT IS
LIVE
2.LOOK HOW
MUCH
REFINEMENT
RESEARCH
COMES
AFTER
LAUNCH…
146. A common brand is
like lots and lots of
different voices
147. PEOPLE (n x m)
THINGS(ixd)
Starting points for a common brand
148. PEOPLE (n x m)
THINGS(ixd)
Starting points for a common brand
How good is the
product? Really?
REALLY?
149. PEOPLE (n x m)
THINGS(ixd)
Starting points for a common brand
How good is the
product? Really?
REALLY?
Is this the start
of a journey of
discovery?
150. PEOPLE (n x m)
THINGS(ixd)
Starting points for a common brand
How good is the
product? Really?
REALLY?
Is this the start
of a journey of
discovery?
Is it about a
remarkable group
of people?
151. PEOPLE (n x m)
THINGS(ixd)
Starting points for a common brand
How good is the
product? Really?
REALLY?
Is this the start
of a journey of
discovery?
Is it about a
remarkable group
of people?
Does this change
the world? Do you
believe?
152. PICTURE: NASA
MANY > ONE
DATE: 29/04/2015
HOST: SQUARED
LOC: LONDON
LAT: 51.5207°
LONG: 0.1345°
PRES: JOHN V WILLSHIRE
TW: @WILLSH
WEB: SMITHERY.CO
Thank you