Fracking The Social Web - Squared, November 2013John V Willshire
The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
What are the tools and approaches we need to think about brands in the age of the intermet? A presentation for the talent accelerator programme Google Squared in London.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
Fracking The Social Web - Squared, November 2013John V Willshire
The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
What are the tools and approaches we need to think about brands in the age of the intermet? A presentation for the talent accelerator programme Google Squared in London.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
5 Things You Didn't Know About People (and How It Can Boost Your Conversion)Slices Consulting
Did you know that we (humans):
see things quicker from our peripheral vision than our central vision?
or that we have a specific part of our brain dedicated to recognising human faces?
Learn about the 5 things you didn't about people and how to use them to increase conversions.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
5 Things You Didn't Know About People (and How It Can Boost Your Conversion)Slices Consulting
Did you know that we (humans):
see things quicker from our peripheral vision than our central vision?
or that we have a specific part of our brain dedicated to recognising human faces?
Learn about the 5 things you didn't about people and how to use them to increase conversions.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA) and internally in my consulting job.
It's updated to OmniGraffle 6.
Same presentation, with Keynote:
http://www.slideshare.net/folletto/introduction-to-building-wireframes-with-keynote
Are you looking for an agent that is extraordinary to sell your home? Look at the attached listing presentation to learn why RealtorBahr is the person for the job. Selling your home becomes my number one priority and negotiating the highest price for you.
Anatomy of Brain by MRI
In this presentation we will discuss the cross sectional anatomy of brain. Then we will discuss the Most common diseases to be evaluated by brain imaging.
In my opinion this presentation is a road map for beginars.
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements.
This is what I carry with me. What do YOU carry?
Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
The Ultimate Guide to Creating Visually Appealing ContentNeil Patel
From videos to infographics, I’m constantly leveraging visual media.
Can you guess why?
It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.
So, how do you create these visual masterpieces? Well, this infographic should help you.
What does it mean to be 'a common brand'? An exploration of how the social nature of the internet fundamentally changes how, where and why meaning is created, and what people who work with brands can do as a result. Also, revealed for the first time, the answer to how much the internet weighs...
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
Introduction to Politics Essay 1 | Legitimacy (Political) | Liberty. ⛔ How to write a politics essay. How to Structure an A Level Politics .... Striking Essay On Politics ~ Thatsnotus. Essay writing FAQs, 4SSPP104 - Introduction to Political Theory - StuDocu. Essay 1 Political Science | Oligarchy | Democracy. Easy and Outstanding Essay on 'Students and Politics' for 12th and 10th .... Politics essay writing. (PDF) Politics Essay Writing Guide | Matthew Eagleton-Pierce - Academia.edu. Political Essay Writing from Professional Academic Writers for You. Sample Political Essay for LNAT | Political Correctness | Truth | Free ....
Communities are at the core of the human experience and our design practice, yet we don’t always put the same level of active effort in designing our communities as we do in designing the products and services we make. We live and work embedded in networks of other people and systems. Communities are defined by shared norms and culture, and have a massive impact on how we live, think and act. Why leave this up to chance? We are all stewards of the many communities we engage in every day, and we need to take an active role in mindfully crafting these communities. So, how do we craft better communities? What does better even mean? This talk is a reflection on my experiences building and crafting communities at a variety of scales from the personal to the global. I will discuss my successes and failures, my fears and delights, as well as lessons learned along the way. We are nothing without the communities we inhabit, so let’s make them great together.
video: https://www.youtube.com/watch?v=iyNoVk7J5uI
Storytelling - Pirate Skills - Ben SufianiPirate Skills
Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong!
Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers.
That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling.
We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business.
After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act.
Cheers,
Ben
______________________________________________
Ben Sufiani
Captain
Pirate Skills
m: +49176-30543705
a: Im Mediapark 5, 50670 Cologne Germany
w: pirateskills.com
e: ben@pirateskills.com
Storytelling and Storydoing: Regenerating True Connection and Lasting EngagementSustainable Brands
Join two world-class experts for an introduction to the basics of storytelling and storydoing as holistic approaches to brand strategy and communications. Looking through the unique lens of each, while also comparing and contrasting their methodologies, attendees will walk out with priceless practical knowledge critical for success in today's complex customer landscape. Learn how to frame key components of a brand's journey, how to tell motivating stories, how and when to involve actions in the sequence, and how to iterate with minimum downside going forward.
Exploring Regenerative Ideas at The RSA - Questions About QuestionsJohn V Willshire
Slides from a conversation that started in summer 2023, with John V Willshire (Smithery), Andy Thornton (@rsaorg), Lizzie Shupak (Curve) and Dr Rob Phillips (@RoyalCollegeofArt) sharing four perspectives on their different, overlapping work, and the ways in which questions are a useful tool in open up ideas to cross between the different areas.
Followed by a conversation with the audience on where this could go next.
Hosted on The Steps at The RSA in London, 16th November 2023.
Regenerative Design Field Kit - https://artefactshop.com/products/regenerative-design-field-kit
Smithery - https://smithery.com
The RSA 10Cs - https://www.thersa.org/blog/2023/07/shifting-towards-a-life-centric-business
Curve - https://www.curve.cc
Ecological Citizens - http://ecologicalcitizens.co.uk
Design Council Systemic Design Framework - https://www.designcouncil.org.uk/our-resources/systemic-design-framework/
#regenerativedesign #regeneration #regenerativeagriculture #strategicdesign #systemic #systemicdesign #systemsthinking
A talk given at the Oceanographers of the Future symposium in October, about using card methodologies in helping people create a range of different scenarios in order to better develop their future thinking capabilities.
These are the slides from my talk at Google Firestarters on 5th September 2017 in London. It's about two tools in particular we use at Smithery (www.smithery.com) to break the patterns that we find can emerge and strangle how people approach their work. The content is a compressed version of some of the material from the Innovation & Future Thinking course I led at IED in Barcelona this summer.
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotatedJohn V Willshire
My talk from day one of IAMW16 in Barcelona, exploring what the mechanics behind the internet are, why we look for them, and why we might be looking for the wrong thing.
An annotated version of my talk on Designing the Future from dConstruct 2015 in Brighton, delivered on 11th September. The talk explores the danger with living in a Superhero-saturated culture, lessons we can draw from Interstellar, and expanded ideas on what Metadesign, designing ways in which design can evolve by itself, can be viewed and put into practice.
UX London Workshop - Artefact Cards, Spatial Ranges & Flow EnginesJohn V Willshire
I ran a three hour workshop at UX London, doing various exercises and exploring various topics around how to set up good working environments around individuals and teams by thinking well about the space and time around them.
I was invited to run the third lab of the Stirling Crucible, a programme at the University of Stirling in Autumn 2014 aimed at increasing interdisciplinarity innovation between different academics at the University. These are the slides; I'll update later with a link to cover more context of the two days.
Flow Engines - Hack The Way You Work, Not The Time You HaveJohn V Willshire
A version of the talk I gave at the Happy Startup Summercamp 2014, about the creation of Flow Engines, a way to help yourself work at a faster rate by getting more quickly into a flow state using Artefact Cards (http://artefactshop.com/). I've added additional commentary and explanation.
A presentation I hacked together in half an hour for the second Laptops and Looms at Arkwright's Mill in Cromford, in August 2014. It was on starting and growing the Artefact Cards business (http://artefactshop.com), and covers some of the things I found out on that journey.
Innovation on the Fringes - The Key To LeadershipJohn V Willshire
A talk by John V Willshire of Smithery and Tracey Camilleri of the Saïd Business School (University of Oxford) at Innovation stories 2014 in London, on a project called "The Key To Leadership" which was created as part of the Oxford Strategis Leadership Programme.
A presentation first given to third year students of the London College of Communication's Graphic & Media Course, about using Artefact Cards (http://artefactshop.com) in project development work.
There is a companion article here on Medium - https://medium.com/p/fba6ce3d1ed6
My Talk from Playful 2013, held at the Conway Hall in London, put on by Mudlurk. The theme for the day was Playing With Form, so I talked about putting things in things, and thinking about the boxes rather than the things we try and squeeze into them. More than ever, these slides make less sense without the narration, so I shall endeavour to record and add that when I can...
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013John V Willshire
A talk from 3rd October 2013 at Best of Britannia, a show of the best in contemporary British Deisgn and Manufacture, Held in Clerkenwell at the Familoe Building.
Why Making Things People Want beats Making People Want Things - Ad:tech 2013John V Willshire
"Why Making Things People Want beats Making People Want Things" is a talk I gave at Ad:tech 2013 in London at the Kensington Olympia.
It's nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients and agencies here at Smithery, so it's been great to reinterrogate the notion slighty in the context of some other things. As always, a smattering of economics and maker culture infuses it all.
A talk I gave at Silicon Beach 2013 in Bournemouth, about how the way in which brands, agencies and makers all might think about how they create the marketing for what it is they do.
A Certain Tone of Action - Folksy Summer School August 2013John V Willshire
I was invited to give a talk on brands and ideas at the inaugural Folksy Summer School in Sheffield over the weekend 10/11th August 2013.
There's a video up here now you can watch of the whole talk - http://smithery.co/making/forget-tone-of-voice-find-a-certain-tone-of-action/
Besides the Folksy gang being brilliant (so I just couldn't say no), this was an opportunity to take a lot of the new thinking and ideas I've been formulating this year into a different kind of presentation - instead of thinking from large brand down, it made me think from indiviudal designer-maker up.
In hindsight though, it's probably as applicable to big, established brands too. And anyone who tries to communicate what they're trying to achieve through their work.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
20. “FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
23. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
29. “CREATING ASTOUNDING
PRODUCTS IS THEIR MAIN
OBSESSION. THERE IS ALWAYS
SOMETHING NEW TO SAY”
JIM CARROLL, BBH
ON HOW TECH COMPANIES BUILD BRANDS
@WILLSH
SMITHERY.CO
30. PERHAPS BRANDS AND THE
SOCIAL WEB ARE JUST VERY
DIFFERENT TYPES OF THING?
@WILLSH
SMITHERY.CO
35. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
36. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
46. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
@WILLSH
SMITHERY.CO
47. DIALOGIC:
“[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING
OF ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
48. E
A C
H
G b
F D
IN DIALOGIC
CONVERSATION,
IDEOLOGIES COEXIST
@WILLSH
SMITHERY.CO
49. E
A C
H
G b
F D
THEY
CONSTANTLY
INTERACT AND
INFORM EACH
OTHER
@WILLSH
SMITHERY.CO
50. E
A C
H
G b
F D
EACH IDEOLOGY
CAN HOLD MORE
SALIENCE IN
CERTAIN
CIRCUMSTANCES
@WILLSH
SMITHERY.CO
51. E
A C
H
G b
F D
CHANGES CAN BE
MADE IF A
STRATEGY DOES
NOT HAVE THE
DESIRED EFFECT
@WILLSH
SMITHERY.CO
52. THIS MIGHT NOT JUST APPLY TO
“CONVERSATION”
@WILLSH
SMITHERY.CO
101. OWNING LOTS OF BRANDS
MAKES IT HARD
@WILLSH
SMITHERY.CO
102. ZOMBIE
BRANDS
“THE MUSIC IS DEAD, BUT IT WON’T GO AWAY.
IT’S CONSTANTLY REPLAYED TO US, AND IT IS
LIKE ZOMBIE CULTURE”
ADAM CURTIS
@WILLSH
SMITHERY.CO
133. “LEARN, THINK AND
THRIVE IN THE
CONTEXT OF WORKING
WITH MULTIPLE
PERSPECTIVES AND
ULTIMATE
UNCERTAINTY”
RUPERT WEGERIF
@WILLSH
SMITHERY.CO
134. MULTIPLE PERSPECTIVES...
MAKING SENSE OF BROAD BRANDS
EMILY HARE, EDITOR, CONTAGIOUS
HTTP://RIVETIN.GS/CONTAGIOUS
LINKS TO ESSAYS FROM JOHN V WILLSHIRE, MARTIN WEIGEL,
MARK EARLS, SARAH WATSON, MARCUS WENNER...
@WILLSH
SMITHERY.CO