SlideShare a Scribd company logo
Retail :
Now + Next
August 2014
TOMORROW 

GROUP
The Tomorrow Group looked at the
convergence of retail & technology.
!
Here are retail trends from the past that
are dying & those that are about to
explode.
Dying Trends
Daily Deals:
The most flawed premise of all
time. Discounting below cost
to attract the least desirable
customers you could imagine.
Destroyed perceived sense of
value for a generation.
!
I see no future for companies
like Groupon, Living Social and
a billion others within their
current model.
!
Flash Sales:
The evolution of daily deals
towards physical items.
A model based on the premise
that scarcity would drive up
excitement and limited
inventory would keep costs
down. Failed to realize that
people like choice and that the
scarcity wasn’t real.
!
Fab.com & Zulily were the
original proponents.
If everyone joins in, you save.
It makes so much sense on
paper & in the internet world, but
most people don’t want to wait
for others to join in. Economies of
scale already drive down the cost
in large retailers. The model has
never worked, but it’s never
stopped new attempts.
!
Ever since Woot in 2004 , the
later iterations like Yumani or
Flubit all seem to fail.
Group buying:
Dying models
Name your
price:
Sites that offer match your
price just never work because
it takes a miracle for everything
to match up. Perishable items
hold more promise, but often
speed is more important and
knowing your bid could have
been lower a deterrent.
!
From Greentoe to Priceline,
give it up.
Membership
sites:
Initially it seemed rather
exciting to be member, the
login screen offering you
personalized deals, now we’ve
seen them all a million times
before and it feels like cheap
way to build an email list and
swamp you with offers.
!
Please Frank and Oak or
made.com, wake up.
Dying models
Pop up
shops:
They still come and go and
this idea won’t be dead for a
long time, but neither will it be
exciting again. What started
as a way for brands and
retailers to get press and
boost street cred, will no
longer have that effect the
852nd time.
!
From pop up containers, to
malls, perhaps the time has
come to move on? Shop
within a shop?
http://500px.com/wecand
Future Retail
Scarcity and promotion are strong driving forces. While scarcity drives prices
and sales up, promotion can lower them. So what better way to drive
excitement, footfall and boost sales, without reducing perceived value than
spontaneous flash sales.
!
Location based mobile marketing, especially iBeacons could easily empower
physical retailers to use Flash sale techniques to draw in customers from a
close perimeter at a precise moment in time.
!
Works particularly well with perishable items, anything from haircut
appointments to the daily muffin supply.
!
One of the unique advantages of physical retail is it’s much easier to up-sell
other items once people are in store and take advantage of impulse
purchases.
1) Local Flash Sales
Future models
!
!
The future role of technology is about automation and reducing cognitive
burden, while we may enjoy shopping for some items, seek new things and
experiences, this isn’t true for a large majority of the things we buy.
!
From toilet roll, milk, eggs, toothpaste, and washing powder, to beauty products
or even functional underwear, there are many baskets of goods each week
that would benefit enormously by being delivered automatically and without us
needing to think about. Just in time delivery and the inevitable price savings
make this a promising model well beyond the current users like fruit and veg.
!
Soon thanks to better grocery networks we will find autofilling of our fridges a
common solution and one that could be aided by the connected home and
internet enabled fridges.
2) Commodity Subscriptions
Future models
Companies like Warby Parker, Dollar Shave Club and Tesla have done an
incredible job of disrupting industries with either lazy competitors or
monopolistic attitudes, but what really makes them work is they are vertically
integrated or “full stack” and offer just one or two specific products.
!
Buoyed by the cost savings of specializing in one product, helped by plug in
companies that offer better delivery mechanisms and payment processing
solutions, this is the age of ultra specific retailers than sell one item.
!
Shops that just sell shavers, bedsheets, one type of mattress are here, so is a
online bacon shop.
!
Unbundling in retail is here……(until someone bundles it up again), but there is
time to make money from specialization in the mean time, and many more ways
to make money providing a service layer to these companies
3) Single Product Retail
Future models
With e-commerce sites becoming almost free to operate, technology like
Square allowing much easier credit card payments and a population bored
with mass produced blandness, this could be the rise of the small retailer.
!
When you bring easier creation of items on a small scale due to technology
like 3D printing, the idea of pop up stores, funding engines like Kickstarter
and the populations thirst for crafted products, it’s easy to see why small
scale retailers could end up taking over our shopping streets where space
left by retailers who could not compete with online retail is used.
4) Small Retailer
Future models
As more of our possessions start recording and sharing more data and as
people routinely use allow Facebook to be used as a way to sign into
Online stores, I see a trend arising where retailers will make timely offers of
goods around your predicted needs.
!
Coats could be offered days before a cold front reaches your town, items
could be suggested to you based on the TV shows you’ve watched,
Celebrities you liked & status updates you’ve made.
!
Sites like https://www.stylitics.com/already monitor what you buy, with the
hope of making suggestions around this.
!
All these data points could then be blended with current Social Shopping
Sites like Wajam and Fancy where you can start to act as affiliate marketers
to your friends and be given money off for persuasion.
5) Predictive Retail
Future models
!
The democratization of creativity and new production techniques allow much
more efficient and interesting creation of units in tiny numbers.
!
Better sizing, better production techniques and better distribution all come
together.
!
It’s likely that soon we’ll see more players like bowanddrape. com who make
entirely personal clothing based on your exact size.
!
You could soon see personalized cosmetics and beauty products sold on the
basis of your genetic make up, local climate, age and other factors that make a
great selling story.
!
Sites like Etsy that align makers with buyers offer an increasing number of
people who make products around your exact needs, as a reaction to the
current world of IKEA and CB2.
!
And of course 3D printing could make one offs the normal.
6) Bespoke Retail
Future models
!
!
Zara changed the nature of Fashion retailing by changing their store’s line up
one or twice a week, as a result large fashion houses have upped their
centuries old game of 2 seasons a year, and now the likes of Prada and Louis
Vuitton may make 4-6 collections per year.
!
But in this age of decreasing patience, the incredible power of celebrities and
taste makers and the ability to make Bespoke clothing and better supply chain
model perhaps we will soon see sites like “As seen on screen” and retailers
working off the back of paparazzi images to offer identical items to people a day
or so later.
7) Ultra Fast Fashion
Future models
Apps are getting ever more simple, from the new UI of Tinder where you can
like someone with a flick of the finger, to a messaging app like “yo” that allows
you to nothing useful, but very easily.
!
What if such simplicity and mobile first thinking came to retail, Amazon brought
us one touch buying, but what if buying met Tinder, or Instagram was buyable.
!
Mallzee, Bzar, Kwoller and this week Spring, all offer you the chance to buy
things with as much effort as blinking.
!
With Touch ID from Apple gaining popularity, soon it could be as simply as
placing your finger to buy something instantly.
!
I don’t see this model working that well, but I do foresee a plethora of
companies trying it.
8) Seamless Impulse
Future models
The line between the physical and digital makes no sense in an age where the
youth have no concept of offline.
!
We've innovations like the new Amazon Fire phone designed entirely around a
new world of commerce where the worlds blend together, we've apps like
ShopSavy or Red Lazer that do the same, but search many shops.
!
We've devices like the Amazon dash that turn just our intentions into shopping
lists, so anywhere we are, even with no mobile phone, we can be committing
to buy.
!
What is online and offline will soon blur, we will be buying instore, but getting
delivered later, buying at home and collecting, the closing of the loop will be
more transient across the line of online and offline than ever.
9) Through the line retail
Future models
10) Thin’ternet retail.
Future models
The storefront will be everywhere, the internet soon becomes a pervasive layer
that touches everything.
!
Open API’s could allow every app to become a store. Uber has now made
buying Uber services a scrape-able layer for others to become storefronts, and
affiliate marketing could allow everyone to allow plugin’s to mean that the
storefront becomes omnipresent in everything. Buying from Facebook,
Instagram and Pinterest is one thing, but what comes next is buying from
Google Maps as you walk past, or social shopping via OTT messaging apps.
!
New digital outdoor ads may be internet connected and allow people to buy
from them, and stores may offer adaptive projected windows allow retailers to
turn stores into storefronts out of hours and offer personalized retail
experiences.What about empty stores being used to allow eCommerce players
to take over the highstreet for lower costs?
!
We could also be buying from Advertisements direct since soon TV ads and
online banners could become buyable layers to convert interest into sales.
11) Personalized Promotions
Future models
Coupon cutters will soon seem more old fashioned than ever with an array of
high tech methods to attract customers but maintain margin.
!
Coupons may be spread via iBeacon to draw only certain shoppers in at set
times, mobile coupons will become the norm offering seamless ways to save
money and avoid social stigma.
!
Social coupons will become huge, generating savings based on how many
people saw them, as will social shopping concepts where more people who
buy from your recommendation, the more money you will save.
!
The final chapter will be personalize dynamic pricing where certain times of day
or combinations of items will see different prices being shown.
Remember
This document is focused on the intersection of technology & retail and the future that it
creates.
!
There are many more interesting trends that go beyond this scope, especially how physical
retailers fight back in the age where the role of the physical store needs to change.
!
That deck will follow shortly to include:
!
1) Experience retailing: how brands will look to turn store fronts into places to drive traffic &
build brands at the same time. In the omnichannel world, converting sales isn’t the only
job of the retailer.
2) Narrative retailing: how brands will look to arrange physical stores to layer rich meaning
into the products and their provenance. A movement towards stores as journeys of
exploration
3) Hyperlocal retail: Apps now allow better matching of buyers and sellers, given scale the
new retail may not only be in swapping and sharing, but in new products from super
close by.
This document is the tip of the iceberg designed to inform,
but it may give rise to more questions than answers.
!
For more information or for a full presentation including:
1) Examples.
2) More detail.
3) Suggestions on how to take advantage of new trends.
4) Implementable ideas based on technology and trends.
!
Please get in touch:
!
Tom Goodwin
Tomorrow
London | New York
!
tom@tomorrow-innovation.com
Thank you.

More Related Content

What's hot

CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
Tom Goodwin
 
Carat's 10 trends for 2020
Carat's 10 trends for 2020Carat's 10 trends for 2020
Carat's 10 trends for 2020
dentsu
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014
dentsu
 
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
Tom Goodwin
 
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
sinnerschrader
 
SXSW 2015
SXSW 2015 SXSW 2015
SXSW 2015
Kei Lawford
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
Havas Media
 
NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016
VML South Africa
 
Welcome to Autonomous Living: Mindshare at CES 2017
Welcome to Autonomous Living: Mindshare at CES 2017Welcome to Autonomous Living: Mindshare at CES 2017
Welcome to Autonomous Living: Mindshare at CES 2017
Mindshare North America
 
Takeaways from CES 2016
Takeaways from CES 2016Takeaways from CES 2016
Takeaways from CES 2016
Young & Rubicam
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
 
Where is CRM headed?
Where is CRM headed?Where is CRM headed?
Where is CRM headed?
Table19
 
We Are Social: Curiosity Stop #17
We Are Social: Curiosity Stop #17We Are Social: Curiosity Stop #17
We Are Social: Curiosity Stop #17
We Are Social
 
Retail Systems Profile Nov2011
Retail Systems Profile Nov2011Retail Systems Profile Nov2011
Retail Systems Profile Nov2011
chrisforte43
 
Mobile World Congress - Day 4 Recap
Mobile World Congress - Day 4 Recap Mobile World Congress - Day 4 Recap
Mobile World Congress - Day 4 Recap
Ogilvy
 
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book
Jeffrey Evans
 
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
Alyssa Vitrano
 
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent MarketingCarat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
dentsu
 
Mobile Experience
Mobile ExperienceMobile Experience
Mobile Experience
Greg Pulsifer
 
The future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trendsThe future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trends
Jack Morton Worldwide
 

What's hot (20)

CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
 
Carat's 10 trends for 2020
Carat's 10 trends for 2020Carat's 10 trends for 2020
Carat's 10 trends for 2020
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014
 
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
 
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
 
SXSW 2015
SXSW 2015 SXSW 2015
SXSW 2015
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
 
NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016
 
Welcome to Autonomous Living: Mindshare at CES 2017
Welcome to Autonomous Living: Mindshare at CES 2017Welcome to Autonomous Living: Mindshare at CES 2017
Welcome to Autonomous Living: Mindshare at CES 2017
 
Takeaways from CES 2016
Takeaways from CES 2016Takeaways from CES 2016
Takeaways from CES 2016
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
 
Where is CRM headed?
Where is CRM headed?Where is CRM headed?
Where is CRM headed?
 
We Are Social: Curiosity Stop #17
We Are Social: Curiosity Stop #17We Are Social: Curiosity Stop #17
We Are Social: Curiosity Stop #17
 
Retail Systems Profile Nov2011
Retail Systems Profile Nov2011Retail Systems Profile Nov2011
Retail Systems Profile Nov2011
 
Mobile World Congress - Day 4 Recap
Mobile World Congress - Day 4 Recap Mobile World Congress - Day 4 Recap
Mobile World Congress - Day 4 Recap
 
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book
 
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
 
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent MarketingCarat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
 
Mobile Experience
Mobile ExperienceMobile Experience
Mobile Experience
 
The future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trendsThe future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trends
 

Viewers also liked

My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017
Tom Goodwin
 
Tomorrow four screen world
Tomorrow  four screen worldTomorrow  four screen world
Tomorrow four screen world
Tom Goodwin
 
Many > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common BrandMany > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common Brand
John V Willshire
 
The Definitive Inspiration Engine for the Creative Community
The Definitive Inspiration Engine for the Creative CommunityThe Definitive Inspiration Engine for the Creative Community
The Definitive Inspiration Engine for the Creative Community
Bud Caddell
 
Using Social Media to Grow a Retail Business - Trend stirling Case Study
Using Social Media to Grow a Retail Business - Trend stirling Case StudyUsing Social Media to Grow a Retail Business - Trend stirling Case Study
Using Social Media to Grow a Retail Business - Trend stirling Case Study
Allan Blair Beaton
 
Digital Media isn't Mass Media for Cheap
Digital Media isn't Mass Media for CheapDigital Media isn't Mass Media for Cheap
Digital Media isn't Mass Media for Cheap
Bud Caddell
 
TMW Unlimited Viewpoint 2017 Trends Piece
TMW Unlimited Viewpoint 2017 Trends PieceTMW Unlimited Viewpoint 2017 Trends Piece
TMW Unlimited Viewpoint 2017 Trends Piece
Adam Knight
 
Future of tv
Future of tvFuture of tv
Future of tv
Tom Goodwin
 
New Business trend
New Business trend New Business trend
New Business trend
MegaLVPC
 
Eecfa forecast report_romania_2015_winter
Eecfa forecast report_romania_2015_winterEecfa forecast report_romania_2015_winter
Eecfa forecast report_romania_2015_winter
Andreas Laspadakis
 
Nurun Marketing and Merchandising Retail Trend Report September 2012
Nurun Marketing and Merchandising Retail Trend Report September 2012Nurun Marketing and Merchandising Retail Trend Report September 2012
Nurun Marketing and Merchandising Retail Trend Report September 2012
Jen Chow
 
Social Media in Education, A Family Photo Album
Social Media in Education, A Family Photo AlbumSocial Media in Education, A Family Photo Album
Social Media in Education, A Family Photo Album
University of Michigan Taubman Health Sciences Library
 
TMW Unlimited Viewpoint 2017 strategy doc
TMW Unlimited Viewpoint 2017 strategy docTMW Unlimited Viewpoint 2017 strategy doc
TMW Unlimited Viewpoint 2017 strategy doc
Adam Knight
 
The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014
Radius
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
Jane Vita
 
Monzo and the future of retail banking
Monzo and the future of retail bankingMonzo and the future of retail banking
Monzo and the future of retail banking
The App Business
 
Tracxn Research - Music Tech Landscape, January 2017
Tracxn Research - Music Tech Landscape, January 2017Tracxn Research - Music Tech Landscape, January 2017
Tracxn Research - Music Tech Landscape, January 2017
Tracxn
 
Retail Rebooted (August 2013)
Retail Rebooted (August 2013)Retail Rebooted (August 2013)
Retail Rebooted (August 2013)
J. Walter Thompson Intelligence
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse Score
Bud Caddell
 
2017 Retail Trend Predictions
2017 Retail Trend Predictions2017 Retail Trend Predictions
2017 Retail Trend Predictions
The Hershey Company
 

Viewers also liked (20)

My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017
 
Tomorrow four screen world
Tomorrow  four screen worldTomorrow  four screen world
Tomorrow four screen world
 
Many > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common BrandMany > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common Brand
 
The Definitive Inspiration Engine for the Creative Community
The Definitive Inspiration Engine for the Creative CommunityThe Definitive Inspiration Engine for the Creative Community
The Definitive Inspiration Engine for the Creative Community
 
Using Social Media to Grow a Retail Business - Trend stirling Case Study
Using Social Media to Grow a Retail Business - Trend stirling Case StudyUsing Social Media to Grow a Retail Business - Trend stirling Case Study
Using Social Media to Grow a Retail Business - Trend stirling Case Study
 
Digital Media isn't Mass Media for Cheap
Digital Media isn't Mass Media for CheapDigital Media isn't Mass Media for Cheap
Digital Media isn't Mass Media for Cheap
 
TMW Unlimited Viewpoint 2017 Trends Piece
TMW Unlimited Viewpoint 2017 Trends PieceTMW Unlimited Viewpoint 2017 Trends Piece
TMW Unlimited Viewpoint 2017 Trends Piece
 
Future of tv
Future of tvFuture of tv
Future of tv
 
New Business trend
New Business trend New Business trend
New Business trend
 
Eecfa forecast report_romania_2015_winter
Eecfa forecast report_romania_2015_winterEecfa forecast report_romania_2015_winter
Eecfa forecast report_romania_2015_winter
 
Nurun Marketing and Merchandising Retail Trend Report September 2012
Nurun Marketing and Merchandising Retail Trend Report September 2012Nurun Marketing and Merchandising Retail Trend Report September 2012
Nurun Marketing and Merchandising Retail Trend Report September 2012
 
Social Media in Education, A Family Photo Album
Social Media in Education, A Family Photo AlbumSocial Media in Education, A Family Photo Album
Social Media in Education, A Family Photo Album
 
TMW Unlimited Viewpoint 2017 strategy doc
TMW Unlimited Viewpoint 2017 strategy docTMW Unlimited Viewpoint 2017 strategy doc
TMW Unlimited Viewpoint 2017 strategy doc
 
The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Monzo and the future of retail banking
Monzo and the future of retail bankingMonzo and the future of retail banking
Monzo and the future of retail banking
 
Tracxn Research - Music Tech Landscape, January 2017
Tracxn Research - Music Tech Landscape, January 2017Tracxn Research - Music Tech Landscape, January 2017
Tracxn Research - Music Tech Landscape, January 2017
 
Retail Rebooted (August 2013)
Retail Rebooted (August 2013)Retail Rebooted (August 2013)
Retail Rebooted (August 2013)
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse Score
 
2017 Retail Trend Predictions
2017 Retail Trend Predictions2017 Retail Trend Predictions
2017 Retail Trend Predictions
 

Similar to Retail trends outlook 2015 : Now and Next

Understanding the new customer mindstates
Understanding the new customer mindstatesUnderstanding the new customer mindstates
Understanding the new customer mindstates
FITCH
 
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To KnowRetail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
Vend
 
Mars 2014 Shopper Trends
Mars 2014 Shopper TrendsMars 2014 Shopper Trends
Mars 2014 Shopper Trends
The Mars Agency
 
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
383
 
online shopping.docx
online shopping.docxonline shopping.docx
online shopping.docx
Pooja062
 
online shopping.docx
online shopping.docxonline shopping.docx
online shopping.docx
Pooja062
 
ZALANDO Scholarship Entry
 ZALANDO Scholarship Entry ZALANDO Scholarship Entry
ZALANDO Scholarship Entry
Rebecca._. {SN}
 
The Future of Stores: Yes, There is One
The Future of Stores: Yes, There is OneThe Future of Stores: Yes, There is One
The Future of Stores: Yes, There is One
Cognizant
 
Building_brands_How_can_I_help_you
Building_brands_How_can_I_help_youBuilding_brands_How_can_I_help_you
Building_brands_How_can_I_help_you
Molly Aaker
 
Retail2020 onlinegoldrushreport
Retail2020 onlinegoldrushreportRetail2020 onlinegoldrushreport
Retail2020 onlinegoldrushreport
P.S.A. Tonkes
 
Pray marketing plan
Pray marketing planPray marketing plan
Pray marketing plan
Clayton De Souza
 
Online retail industry research paper
Online retail industry research paperOnline retail industry research paper
Online retail industry research paper
BUEntrepreneurship
 
3. mobile future_istrategy_17_april_2013_by_john_batistich
3. mobile future_istrategy_17_april_2013_by_john_batistich3. mobile future_istrategy_17_april_2013_by_john_batistich
3. mobile future_istrategy_17_april_2013_by_john_batistich
Michael Buckley
 
Virtual stores the future of retail
Virtual stores the future of retailVirtual stores the future of retail
Virtual stores the future of retail
Bharat Bharadwaj
 
Inovations in retail
Inovations in retailInovations in retail
Inovations in retail
Sahil Khanna
 
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
 
14 Marketing Trends for 2014
14 Marketing Trends for 201414 Marketing Trends for 2014
14 Marketing Trends for 2014
MPYAgency
 
Introduction history of online sales
Introduction history of online salesIntroduction history of online sales
Introduction history of online sales
Justice Nxumalo
 
11 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 201811 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 2018
John Andrews
 
Retail industry 2015 n 16
Retail industry 2015 n 16Retail industry 2015 n 16
Retail industry 2015 n 16
PhaniKishore Burre
 

Similar to Retail trends outlook 2015 : Now and Next (20)

Understanding the new customer mindstates
Understanding the new customer mindstatesUnderstanding the new customer mindstates
Understanding the new customer mindstates
 
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To KnowRetail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
Retail Dictionary: 40 Retail Terms Every Modern Retailer Needs To Know
 
Mars 2014 Shopper Trends
Mars 2014 Shopper TrendsMars 2014 Shopper Trends
Mars 2014 Shopper Trends
 
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
 
online shopping.docx
online shopping.docxonline shopping.docx
online shopping.docx
 
online shopping.docx
online shopping.docxonline shopping.docx
online shopping.docx
 
ZALANDO Scholarship Entry
 ZALANDO Scholarship Entry ZALANDO Scholarship Entry
ZALANDO Scholarship Entry
 
The Future of Stores: Yes, There is One
The Future of Stores: Yes, There is OneThe Future of Stores: Yes, There is One
The Future of Stores: Yes, There is One
 
Building_brands_How_can_I_help_you
Building_brands_How_can_I_help_youBuilding_brands_How_can_I_help_you
Building_brands_How_can_I_help_you
 
Retail2020 onlinegoldrushreport
Retail2020 onlinegoldrushreportRetail2020 onlinegoldrushreport
Retail2020 onlinegoldrushreport
 
Pray marketing plan
Pray marketing planPray marketing plan
Pray marketing plan
 
Online retail industry research paper
Online retail industry research paperOnline retail industry research paper
Online retail industry research paper
 
3. mobile future_istrategy_17_april_2013_by_john_batistich
3. mobile future_istrategy_17_april_2013_by_john_batistich3. mobile future_istrategy_17_april_2013_by_john_batistich
3. mobile future_istrategy_17_april_2013_by_john_batistich
 
Virtual stores the future of retail
Virtual stores the future of retailVirtual stores the future of retail
Virtual stores the future of retail
 
Inovations in retail
Inovations in retailInovations in retail
Inovations in retail
 
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
 
14 Marketing Trends for 2014
14 Marketing Trends for 201414 Marketing Trends for 2014
14 Marketing Trends for 2014
 
Introduction history of online sales
Introduction history of online salesIntroduction history of online sales
Introduction history of online sales
 
11 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 201811 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 2018
 
Retail industry 2015 n 16
Retail industry 2015 n 16Retail industry 2015 n 16
Retail industry 2015 n 16
 

More from Tom Goodwin

Myths of modern marketing
Myths of modern marketingMyths of modern marketing
Myths of modern marketing
Tom Goodwin
 
Olympia technology for marketing pdf
Olympia technology for marketing pdf Olympia technology for marketing pdf
Olympia technology for marketing pdf
Tom Goodwin
 
NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote
Tom Goodwin
 
Havas Media - 8 Trends from CES for 2015
Havas Media -  8 Trends from CES for 2015Havas Media -  8 Trends from CES for 2015
Havas Media - 8 Trends from CES for 2015
Tom Goodwin
 
Tomorrow th'internet
Tomorrow th'internetTomorrow th'internet
Tomorrow th'internet
Tom Goodwin
 
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetShifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
Tom Goodwin
 

More from Tom Goodwin (6)

Myths of modern marketing
Myths of modern marketingMyths of modern marketing
Myths of modern marketing
 
Olympia technology for marketing pdf
Olympia technology for marketing pdf Olympia technology for marketing pdf
Olympia technology for marketing pdf
 
NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote
 
Havas Media - 8 Trends from CES for 2015
Havas Media -  8 Trends from CES for 2015Havas Media -  8 Trends from CES for 2015
Havas Media - 8 Trends from CES for 2015
 
Tomorrow th'internet
Tomorrow th'internetTomorrow th'internet
Tomorrow th'internet
 
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetShifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
 

Recently uploaded

Gebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring DesignGebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring Design
GebeIndia1
 
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
rhiannateal
 
OSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma TranscriptOSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma Transcript
yuonyc
 
Embrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptxEmbrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptx
The Gallery Store
 
UVM biyezheng degree offer diploma Transcript
UVM biyezheng degree offer diploma TranscriptUVM biyezheng degree offer diploma Transcript
UVM biyezheng degree offer diploma Transcript
yuonyc
 
Advanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdfAdvanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdf
PromptCloud
 
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
akshaykumar888810
 
Supermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdfSupermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdf
KarliNelson4
 
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Supermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdfSupermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdf
KarliNelson4
 
Retail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDsRetail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDs
RenataGarza
 
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryPremium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
87tomato
 
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top PicksDiscover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
seojansport02
 
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate MarketersMaximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
HolamDegal
 

Recently uploaded (14)

Gebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring DesignGebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring Design
 
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
 
OSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma TranscriptOSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma Transcript
 
Embrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptxEmbrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptx
 
UVM biyezheng degree offer diploma Transcript
UVM biyezheng degree offer diploma TranscriptUVM biyezheng degree offer diploma Transcript
UVM biyezheng degree offer diploma Transcript
 
Advanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdfAdvanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdf
 
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
 
Supermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdfSupermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdf
 
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
 
Supermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdfSupermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdf
 
Retail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDsRetail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDs
 
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryPremium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
 
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top PicksDiscover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
 
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate MarketersMaximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
 

Retail trends outlook 2015 : Now and Next

  • 1. Retail : Now + Next August 2014 TOMORROW 
 GROUP
  • 2. The Tomorrow Group looked at the convergence of retail & technology. ! Here are retail trends from the past that are dying & those that are about to explode.
  • 4. Daily Deals: The most flawed premise of all time. Discounting below cost to attract the least desirable customers you could imagine. Destroyed perceived sense of value for a generation. ! I see no future for companies like Groupon, Living Social and a billion others within their current model. ! Flash Sales: The evolution of daily deals towards physical items. A model based on the premise that scarcity would drive up excitement and limited inventory would keep costs down. Failed to realize that people like choice and that the scarcity wasn’t real. ! Fab.com & Zulily were the original proponents. If everyone joins in, you save. It makes so much sense on paper & in the internet world, but most people don’t want to wait for others to join in. Economies of scale already drive down the cost in large retailers. The model has never worked, but it’s never stopped new attempts. ! Ever since Woot in 2004 , the later iterations like Yumani or Flubit all seem to fail. Group buying: Dying models
  • 5. Name your price: Sites that offer match your price just never work because it takes a miracle for everything to match up. Perishable items hold more promise, but often speed is more important and knowing your bid could have been lower a deterrent. ! From Greentoe to Priceline, give it up. Membership sites: Initially it seemed rather exciting to be member, the login screen offering you personalized deals, now we’ve seen them all a million times before and it feels like cheap way to build an email list and swamp you with offers. ! Please Frank and Oak or made.com, wake up. Dying models Pop up shops: They still come and go and this idea won’t be dead for a long time, but neither will it be exciting again. What started as a way for brands and retailers to get press and boost street cred, will no longer have that effect the 852nd time. ! From pop up containers, to malls, perhaps the time has come to move on? Shop within a shop?
  • 7. Scarcity and promotion are strong driving forces. While scarcity drives prices and sales up, promotion can lower them. So what better way to drive excitement, footfall and boost sales, without reducing perceived value than spontaneous flash sales. ! Location based mobile marketing, especially iBeacons could easily empower physical retailers to use Flash sale techniques to draw in customers from a close perimeter at a precise moment in time. ! Works particularly well with perishable items, anything from haircut appointments to the daily muffin supply. ! One of the unique advantages of physical retail is it’s much easier to up-sell other items once people are in store and take advantage of impulse purchases. 1) Local Flash Sales Future models
  • 8. ! ! The future role of technology is about automation and reducing cognitive burden, while we may enjoy shopping for some items, seek new things and experiences, this isn’t true for a large majority of the things we buy. ! From toilet roll, milk, eggs, toothpaste, and washing powder, to beauty products or even functional underwear, there are many baskets of goods each week that would benefit enormously by being delivered automatically and without us needing to think about. Just in time delivery and the inevitable price savings make this a promising model well beyond the current users like fruit and veg. ! Soon thanks to better grocery networks we will find autofilling of our fridges a common solution and one that could be aided by the connected home and internet enabled fridges. 2) Commodity Subscriptions Future models
  • 9. Companies like Warby Parker, Dollar Shave Club and Tesla have done an incredible job of disrupting industries with either lazy competitors or monopolistic attitudes, but what really makes them work is they are vertically integrated or “full stack” and offer just one or two specific products. ! Buoyed by the cost savings of specializing in one product, helped by plug in companies that offer better delivery mechanisms and payment processing solutions, this is the age of ultra specific retailers than sell one item. ! Shops that just sell shavers, bedsheets, one type of mattress are here, so is a online bacon shop. ! Unbundling in retail is here……(until someone bundles it up again), but there is time to make money from specialization in the mean time, and many more ways to make money providing a service layer to these companies 3) Single Product Retail Future models
  • 10. With e-commerce sites becoming almost free to operate, technology like Square allowing much easier credit card payments and a population bored with mass produced blandness, this could be the rise of the small retailer. ! When you bring easier creation of items on a small scale due to technology like 3D printing, the idea of pop up stores, funding engines like Kickstarter and the populations thirst for crafted products, it’s easy to see why small scale retailers could end up taking over our shopping streets where space left by retailers who could not compete with online retail is used. 4) Small Retailer Future models
  • 11. As more of our possessions start recording and sharing more data and as people routinely use allow Facebook to be used as a way to sign into Online stores, I see a trend arising where retailers will make timely offers of goods around your predicted needs. ! Coats could be offered days before a cold front reaches your town, items could be suggested to you based on the TV shows you’ve watched, Celebrities you liked & status updates you’ve made. ! Sites like https://www.stylitics.com/already monitor what you buy, with the hope of making suggestions around this. ! All these data points could then be blended with current Social Shopping Sites like Wajam and Fancy where you can start to act as affiliate marketers to your friends and be given money off for persuasion. 5) Predictive Retail Future models
  • 12. ! The democratization of creativity and new production techniques allow much more efficient and interesting creation of units in tiny numbers. ! Better sizing, better production techniques and better distribution all come together. ! It’s likely that soon we’ll see more players like bowanddrape. com who make entirely personal clothing based on your exact size. ! You could soon see personalized cosmetics and beauty products sold on the basis of your genetic make up, local climate, age and other factors that make a great selling story. ! Sites like Etsy that align makers with buyers offer an increasing number of people who make products around your exact needs, as a reaction to the current world of IKEA and CB2. ! And of course 3D printing could make one offs the normal. 6) Bespoke Retail Future models
  • 13. ! ! Zara changed the nature of Fashion retailing by changing their store’s line up one or twice a week, as a result large fashion houses have upped their centuries old game of 2 seasons a year, and now the likes of Prada and Louis Vuitton may make 4-6 collections per year. ! But in this age of decreasing patience, the incredible power of celebrities and taste makers and the ability to make Bespoke clothing and better supply chain model perhaps we will soon see sites like “As seen on screen” and retailers working off the back of paparazzi images to offer identical items to people a day or so later. 7) Ultra Fast Fashion Future models
  • 14. Apps are getting ever more simple, from the new UI of Tinder where you can like someone with a flick of the finger, to a messaging app like “yo” that allows you to nothing useful, but very easily. ! What if such simplicity and mobile first thinking came to retail, Amazon brought us one touch buying, but what if buying met Tinder, or Instagram was buyable. ! Mallzee, Bzar, Kwoller and this week Spring, all offer you the chance to buy things with as much effort as blinking. ! With Touch ID from Apple gaining popularity, soon it could be as simply as placing your finger to buy something instantly. ! I don’t see this model working that well, but I do foresee a plethora of companies trying it. 8) Seamless Impulse Future models
  • 15. The line between the physical and digital makes no sense in an age where the youth have no concept of offline. ! We've innovations like the new Amazon Fire phone designed entirely around a new world of commerce where the worlds blend together, we've apps like ShopSavy or Red Lazer that do the same, but search many shops. ! We've devices like the Amazon dash that turn just our intentions into shopping lists, so anywhere we are, even with no mobile phone, we can be committing to buy. ! What is online and offline will soon blur, we will be buying instore, but getting delivered later, buying at home and collecting, the closing of the loop will be more transient across the line of online and offline than ever. 9) Through the line retail Future models
  • 16. 10) Thin’ternet retail. Future models The storefront will be everywhere, the internet soon becomes a pervasive layer that touches everything. ! Open API’s could allow every app to become a store. Uber has now made buying Uber services a scrape-able layer for others to become storefronts, and affiliate marketing could allow everyone to allow plugin’s to mean that the storefront becomes omnipresent in everything. Buying from Facebook, Instagram and Pinterest is one thing, but what comes next is buying from Google Maps as you walk past, or social shopping via OTT messaging apps. ! New digital outdoor ads may be internet connected and allow people to buy from them, and stores may offer adaptive projected windows allow retailers to turn stores into storefronts out of hours and offer personalized retail experiences.What about empty stores being used to allow eCommerce players to take over the highstreet for lower costs? ! We could also be buying from Advertisements direct since soon TV ads and online banners could become buyable layers to convert interest into sales.
  • 17. 11) Personalized Promotions Future models Coupon cutters will soon seem more old fashioned than ever with an array of high tech methods to attract customers but maintain margin. ! Coupons may be spread via iBeacon to draw only certain shoppers in at set times, mobile coupons will become the norm offering seamless ways to save money and avoid social stigma. ! Social coupons will become huge, generating savings based on how many people saw them, as will social shopping concepts where more people who buy from your recommendation, the more money you will save. ! The final chapter will be personalize dynamic pricing where certain times of day or combinations of items will see different prices being shown.
  • 18. Remember This document is focused on the intersection of technology & retail and the future that it creates. ! There are many more interesting trends that go beyond this scope, especially how physical retailers fight back in the age where the role of the physical store needs to change. ! That deck will follow shortly to include: ! 1) Experience retailing: how brands will look to turn store fronts into places to drive traffic & build brands at the same time. In the omnichannel world, converting sales isn’t the only job of the retailer. 2) Narrative retailing: how brands will look to arrange physical stores to layer rich meaning into the products and their provenance. A movement towards stores as journeys of exploration 3) Hyperlocal retail: Apps now allow better matching of buyers and sellers, given scale the new retail may not only be in swapping and sharing, but in new products from super close by.
  • 19. This document is the tip of the iceberg designed to inform, but it may give rise to more questions than answers. ! For more information or for a full presentation including: 1) Examples. 2) More detail. 3) Suggestions on how to take advantage of new trends. 4) Implementable ideas based on technology and trends. ! Please get in touch: ! Tom Goodwin Tomorrow London | New York ! tom@tomorrow-innovation.com Thank you.