This document provides an overview of a lecture on business strategy and philosophy. The lecturer emphasizes that most startups fail because they focus too much on internal development and not enough on marketing and sales. The key lessons are: choose a worthwhile project, avoid going out of business by focusing on revenue today, and prove that customer acquisition costs can be low enough to be profitable. The lecturer presents a model where business evolution is driven by technology and randomness, similar to biological evolution. Companies must exploit innovations quickly and seek international distribution to survive in this environment of rapid technological change.
The 2009 Trend Report is TrendHunter.com's complete digest of innovation, consumer trends and business ideas brought to you by the world’s largest trend spotting community (a global network of more than 20,000 trend hunters.) Available at: TrendHunter.com/TrendReports
This is the presentation I used to start the 2011 activities of the CIET commission
(Innovation & New Tech) at the Engineers Association of Rome.
I explored the roots of innovation explaining its purpose in any organization.
The definition of business model is essential to pursue innovation and to do that it is important to understand what exactly is and which is the underlying philosophy.
The real aim of design in any successful product or service is highlighted and explained as well.
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...Jorge Saguinsin
Introduction to basics of Entrepreneurship covers topics such as social entrepreneurship, business entrepreneurship and various masteries needed. The subject matter covers examples from the Philippines. This a compilation of various learnings from various references. These slides are lectures at Agsb entrepreneurship elective and have been uploaded for the access and convenience of present and past students of the said elective
The 2009 Trend Report is TrendHunter.com's complete digest of innovation, consumer trends and business ideas brought to you by the world’s largest trend spotting community (a global network of more than 20,000 trend hunters.) Available at: TrendHunter.com/TrendReports
This is the presentation I used to start the 2011 activities of the CIET commission
(Innovation & New Tech) at the Engineers Association of Rome.
I explored the roots of innovation explaining its purpose in any organization.
The definition of business model is essential to pursue innovation and to do that it is important to understand what exactly is and which is the underlying philosophy.
The real aim of design in any successful product or service is highlighted and explained as well.
Entrepreneurship, introduction to entrepreneurship, definition of entrepreneu...Jorge Saguinsin
Introduction to basics of Entrepreneurship covers topics such as social entrepreneurship, business entrepreneurship and various masteries needed. The subject matter covers examples from the Philippines. This a compilation of various learnings from various references. These slides are lectures at Agsb entrepreneurship elective and have been uploaded for the access and convenience of present and past students of the said elective
The Integrative media includes Reality, Resistance & Resolution. The series of slides talks about A.G.Lafley and his reinvented innovation at P&G. This presentation on Reality, Resistance & Resolution is an initiative by Welingkar’s Distance Learning Division.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/SlideShareIntMang
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Management manual for a start up entrepreneur - managing teams and leading ne...Charles Pozzo di Borgo
It is a SIMPLE Down-to-Earth Working manual for an entrepreneur-to-be – from foundation to expansion (maturity= business as usual)
For different stages: Things and issues to be tackled, agreements, problem identification, critical capabilities needed in different stages, how to secure those capabilities are available, milestones and way of acting with them…
KEEP the main focus on organisational development and management practices (our course topic)
My own version of BRL (Business Readiness Level –”thermometer”)
Like a good manual – it has a structure and content pages that lead quickly to the right topic area when your customer ”holder of the manual” has a problem in their hands
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
About our bias to simplistic black & white taxonomies, some myths of innovation, and why the only truth comes from people who have the courage to be a corporate rebel and dare to step forward in their true selves, taking personal responsibility and leadership
When a car gets stuck in the snow, people instantly start pushing in the same direction to get it out of the snow. But when people's personal lives or their companies get stuck, not everyone is pushing in the same direction. In fact most of the effort goes to cancelling out the work of others.
The Statasphere is a brilliant new tool that instantly shows you where your purposes are misaligned.
Its one simple tool, but it will make you far more efficient and give you a significant competitive edge over your competition. In addition, it will help put your entire life back into perspective?
The most successful people in the world all have their own secret tools that give them an edge, so why not you?
Yes, at times the chaos around us makes us crazy. The Internet Bubble, 9-11, Iraq, Afghanistan, $4 gallon gas, subprime mortgages, the Great Recession, credit crisis, YouTube, Facebook, Twitter, i-pod, i- phone/ Smartphone ... -- and we are not even 9 years into the new millennium.
Clearly it is a whole new world out there, and we need a whole new way of working with it. That's where the Statasphere comes in.
From Economic Brand Value to Holonomic Brand ValueHolonomics
This presentation introduces the concept of Holonomic Brand Value.
It asks the following questions:
What is an authentic brand? How can we truly encounter a brand? And what role do human values play?
We are proud to announce our twenty-fourth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Digital Natives - Session 6 - The Future of the WebBart Muskala
If you thought things were quietening down, think again. We're in the eye of the storm. We've had a look behind the scenes of the Internet factory. And we'll share the most astonishing things that are coming our way.
The People System and Tool System are the two arms of federated augmented capacity to deal with complex problems - the former needs to be made explicit, with social technologies, such as Theory U, for leadership and systemic innovation, lest the noetic exoskeleton be led blindly.
The Integrative media includes Reality, Resistance & Resolution. The series of slides talks about A.G.Lafley and his reinvented innovation at P&G. This presentation on Reality, Resistance & Resolution is an initiative by Welingkar’s Distance Learning Division.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/SlideShareIntMang
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Management manual for a start up entrepreneur - managing teams and leading ne...Charles Pozzo di Borgo
It is a SIMPLE Down-to-Earth Working manual for an entrepreneur-to-be – from foundation to expansion (maturity= business as usual)
For different stages: Things and issues to be tackled, agreements, problem identification, critical capabilities needed in different stages, how to secure those capabilities are available, milestones and way of acting with them…
KEEP the main focus on organisational development and management practices (our course topic)
My own version of BRL (Business Readiness Level –”thermometer”)
Like a good manual – it has a structure and content pages that lead quickly to the right topic area when your customer ”holder of the manual” has a problem in their hands
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
About our bias to simplistic black & white taxonomies, some myths of innovation, and why the only truth comes from people who have the courage to be a corporate rebel and dare to step forward in their true selves, taking personal responsibility and leadership
When a car gets stuck in the snow, people instantly start pushing in the same direction to get it out of the snow. But when people's personal lives or their companies get stuck, not everyone is pushing in the same direction. In fact most of the effort goes to cancelling out the work of others.
The Statasphere is a brilliant new tool that instantly shows you where your purposes are misaligned.
Its one simple tool, but it will make you far more efficient and give you a significant competitive edge over your competition. In addition, it will help put your entire life back into perspective?
The most successful people in the world all have their own secret tools that give them an edge, so why not you?
Yes, at times the chaos around us makes us crazy. The Internet Bubble, 9-11, Iraq, Afghanistan, $4 gallon gas, subprime mortgages, the Great Recession, credit crisis, YouTube, Facebook, Twitter, i-pod, i- phone/ Smartphone ... -- and we are not even 9 years into the new millennium.
Clearly it is a whole new world out there, and we need a whole new way of working with it. That's where the Statasphere comes in.
From Economic Brand Value to Holonomic Brand ValueHolonomics
This presentation introduces the concept of Holonomic Brand Value.
It asks the following questions:
What is an authentic brand? How can we truly encounter a brand? And what role do human values play?
We are proud to announce our twenty-fourth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Digital Natives - Session 6 - The Future of the WebBart Muskala
If you thought things were quietening down, think again. We're in the eye of the storm. We've had a look behind the scenes of the Internet factory. And we'll share the most astonishing things that are coming our way.
The People System and Tool System are the two arms of federated augmented capacity to deal with complex problems - the former needs to be made explicit, with social technologies, such as Theory U, for leadership and systemic innovation, lest the noetic exoskeleton be led blindly.
NYC: A Natural Home for European EntrepreneursMatt Turck
Presentation for the inaugural NYC European Tech meetup on August 27, 2014. Examines the current state of European startups in New York. Makes the (fairly obvious) case that New York is a very natural landing spot for European tech entrepreneurs.
Building an AI Startup: Realities & TacticsMatt Turck
AI is all the rage in tech circles, and the press is awash in tales of AI entrepreneurs striking it rich after being acquired by one of the giants. As always, the realities of building a startup are different, and the path to success requires not just technical prowess but also thoughtful market positioning and business excellence.
In a talk of interest to anyone building or implementing an AI product, Matt Turck and Peter Brodsky leverage hundreds of conversations with AI (and big data) founders and hard-learned lessons building companies from the ground up to highlight successful strategies and tactics.
Topics include:
Successful data acquisition strategies
Data network effects
Competing with the giants
A pragmatic approach to building an AI team
Why social engineering is just as important to success as groundbreaking AI technology
The Astonishing Resurrection of AI (A Primer on Artificial Intelligence)Matt Turck
Supporting slides for a presentation at the Yale Entrepreneurship Breakfast on March 27, 2015. A primer on how artificial intelligence (AI) rose from of the ashes to become a fascinating category for startup founders and venture capitalists. Mentions our portfolio company x.ai as an example.
Machine Learning is the new buzz word and AI is the slang word these days. What does happen in this exiting field in Europe? Is AI common ground for all businesses or the exclusive territory for a few? Who has managed to validate a business model for autonomous vehicles or chatbots? What does data-driven or API-first business models look like?
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Fundraising Strategy - useful tools that really work IoF 2011Simon Burne
This is intended to provide you with a range of tools to apply directly to developing effective strategies that deliver real results. All the tools have been tried and tested and have been proven to work. Not all of them will be right for you but you're guaranteed to come away with some tools that you'll want to use straight away.
Stacking the Odds for Success: A Six-Stage Process to Articulate and Promote Your Entrepreneurial Idea
Jon Obermeyer
Jon Obermeyer, Director of External Education and Outreach at Wake Forest University Institute for Regenerative Medicine, and former CEO of the Piedmont Triad Entrepreneurial Network (PTEN), will be our dynamic lunchtime speaker providing us with a toolkit for developing entrepreneurial ideas.
Entrepreneurs seeking venture capital follow a standard format for attracting outside investment, using six topic areas to describe concisely and compellingly the viability of a new product or service. This same process can be used for library professionals to articulate and promote their innovative concept to peers, administrators and strategic partners. Return-on-investment for this session will include an understanding of what makes a new idea compelling and more likely to be successful in execution, as well as a one-page template participants can use following the conference.
New Models of Purpose-Driven Exploration in Knowledge WorkWilliam Evans
The last 20 years have been a period of radical disruption and transformation in knowledge work. The "why, what, and how" of new value creation and delivery in knowledge-intensive work is shifting and the power has moved from the center to the edges. In his talk, Evans will explore the emergence of new methods of exploration, abductive ideation, and empirical validation that is changing how value creation happens. The very idea first introduced by Buckminster Fuller, when he said that everything was becoming ephemeralized—doing "more and more with less and less until eventually you can do everything with nothing"—or more recently when Marc Andreessen said, "software is eating the world," has had a direct impact on information-seeking and information-synthesizing behaviors. Evans will unpack how many of these models and methods are really the exaptation of Lean, Systems Thinking, and Design Thinking principles, transplanted from the world of manufacturing into the ephemeral world of knowledge work and knowledge management. He'll finish by showing how these models can frame the challenges posed by sense-making (experiential) change in knowledge work.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
On Tuesday April 29th, CEO of Totem and IdeaScale Advisory Services Partner, Suzan Briganti introduced numerous methods of crowd data analysis, including an introduction to innovation analysis, insight & concept development overviews, and methods of insight validation. Learn more about crowd wisdom in this webinar recording.
This presentation was delivered to final year Computer Science and Software Engineering students at
University of Melbourne and
Royal Melbourne Insititute of Technology
in September 2014.
O curso Captação de Recursos é um guia rápido para quem precisa comercializar projetos e programas culturais, trazendo conceitos básicos e introdutórios para guiar seu plano de captação, do planejamento à conquista.
Com foco prático, auxilia gestores e empreendedores a ampliar o olhar sobre as diversas fontes de financiamento, a elaborar projetos e planos de cotas, prospectar e negociar com potenciais patrocinadores. Tudo isso com exposições e casos concretos, e a bagagem e experiência de uma profissional com quase 20 anos na área.
O curso acontece regularmente no Cultura e Mercado em São Paulo, e algumas cidades fora mediante demanda. Veja aqui: http://www.culturaemercado.com.br/cursos/captacao-de-recursos-1/
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2. This Course
Today is about Strategy and Philosophy.
My goal is to erase everything that you
think you know and start over.
Tomorrow is about Tactics. We will look
at specific Marketing strategies and how
and why they work.
3. Two Simple Rules for a Startup
Choose a Worthwhile Project
You Tend to Pick Stupid Projects to Work on
You Cloud Your Thinking with Passion
You Waste Your Most Precious Resource
Avoid Going Out of Business
You Focus only on the Long Term
You Forget about Today’s Bills
You Are Far Too Rigid to Simply Make
Money
4. My Observations
Most startups are too internally focused
Most Medium sized Companies lack
Adequate marketing & strategy
Time is not an Innovator’s friend
Randomness is a Critical Part of Business
5. I Know You
It’s Different Here In Brazil
You Believe That You Need to Know A
Customer “As A Friend” Before You Can Make
A Sale
Result of a weaker legal system
Your Product Development is world class
Your Marketing Departments Stink (or don’t
exist)
Your Sales Department is Under Performing
Your Innovation Doesn’t Give You the Return
That it Should
6. Latin America
Extraordinary Growth over the Last 10
Years
Stabilizing Politically and Legally
Missing Pool of Experienced Middle
Managers
Opening to International Competition
You are Looking Outside for Growth
7. Today’s Lecture
Create a Framework for Understanding
how Business Works
Why some grow
Why others fail
What are Unique Rules and Challenges
for Startups
8. Where does the Study of
Business Fit in?
Education
Arts
History
Sciences
○ Physics
Business
○ Chemistry
○ Biology
○ Business
Share a common Model
9. Operational Frameworks
Physics
Newtonian Physics
Einstein’s Theories of Relativity
Quantum Mechanics
Biology
Evolution through Reproduction & Genetics
Business
Evolution of Ideas & Business Models
10. Evolutionary Models
Biosphere
Species
○ Plants
…
○ Animals
Mammals
Reptiles
…
Noosphere
Ideas
○ Music
○ Art
○ Literature
○ Business
Online
Retail…
○ Governments
11. My Model for “Business”
Change is Through Evolutionary
Development that Builds Upon Prior
States with Adaptations that are in partly
Forced by the Environment
Changes are Driven by Technology
Innovation Arrives in Bursts which are
“Inventor Independent”
The Speed of Evolutionary Change is
Increasing for Several Reasons
12. Many Beliefsare wrong
You Need to Invent Something
You Need to Write a Business Plan
before you Act
You Need to Study other Businesses
You Need to Raise Venture Capital
You Need to Develop a Sales and
Marketing Process for Distribution of
your Inventions
13. Course Contents
A Philosophy of
Small Business
A
Guide to
Marketing
Risk
• Category
Probability
• Value
Survival
• OEM
Metrics
• Transaction
14.
15.
16. Bob Caspe
BS in Electrical Engineering in 1969
Founded 4 High Tech Companies
Currently a Consultant and Teacher
19. What we offer at the IEC
Mentorship
Marketing Strategy
Marketing
Sales
Education
Space and a Community
Market Acceleration into the US, Latin
America and Europe
IMAP
21. What was the most significant Change
to Society in the Last 500 Years?
Advances in Communications
Printing Press – Telephone – wireless –
loudspeaker –cell phone – Internet
22. What is the Largest Challenge
for the Entrepreneurial Startup?
How
are you going to Sell
your product or service?
Marketing is the process of
Buying Customers!
23. Definition of “Marketing”
Marketing is the process of
Gross Sales
communicating to eligible
COGS
15%
customersGrosstransaction along
a Margin
Marketing & Sales
with adequate value so as to
G&A
EBITDA
convince the customer to buy.
24. Bottom Up Marketing Costs
Direct mail
Phone
Customer Visit
Transaction
Marketing and
Sales Cost
26. If you spend enough money, you can sell anything!
But can you make money doing it?
27.
28. Most Startup Failures
Sale Price
- Cost of Goods Sold
= Gross Margin
- Customer Acquisition Cost
= Net Transaction Margin
If the Net Transaction Margin is
Negative, then you’re on your way to
failure
29. What is the CAC?
It’s Made Difficult
Early Startups use the CEO to do sales and
this is not sustainable over the long term
In the beginning the sales process is being
learned so the cost is higher
But, proving that the CAC can be low
enough to be profitable is key
30. Number of Customers
Relative Importance of the Cost of
Marketing and Sales (size of ball)
IPOD
Jet Plane
Selling Cost as a Percentage of Unit Price
31. Which is Hardest?
Degree of difficulty
Invent
Build
Website
Sell
Which one is best to start with and why?
But, which one do you typically start with?
34. But Bob…
What
happens if they buy it?
Will I go to Jail?
When
Should I Make a
Prototype?
When Should I write my business
plan?
35. Kickstarter but…
Kickstarter’s model is to sell first. There
is no sale of equity, only a future
product. And, all you need is a
photoshop picture and a story.
But… we will talk about consumer
markets later.
36. Conclusions
Selling is the hardest part of business.
Sell first, and only continue on if your sales
are successful.
Calculate your CAC Early in the Process
Limit your passion and investment in your
business idea until sales are verified.
Make sure that you can sell for less than
the available margin offered by a
transaction.
37.
38. Entropy – Measurement of
Disorder
Rudolf Clausius 1882
2nd Law of
Thermodynamics
Entropy of a
Closed System
Increases Over
Time
43. Central to Evolution
Diversity in the Population
Random mixing and changes through
mutation
Heredity – the passing on of traits
Environmental Pressures Causing
Selection
44.
45. Life
Evolution defines the process by which
Life increases its own organization
Extinctions of species (or companies) is
a byproduct of instability in the
environment and Competition
Humans have extended our Genome
with language and drawings into
external data
48. Alternative Frameworks
Humans have an extended genome
which includes our ideas, and that
genome evolves by the same rules of
evolution, only faster.
The Noosphere evolves mindlessly,
inventions are destined to happen, only
waiting for underlying inventions. Its
behavior is identical to evolution of the
biosphere (Driven by the fundamentals
of Physics).
49. Noosphere
Teilhard de Chardin defined the
noosphere as “a living tissue of
consciousness”
The collective consciousness of the
human species
BIOSPHERE
NOOSPHERE
SPECIES
IDEAS
50. Examples of Selection in
America
In the Biosphere
North American Animals dominate South
American Animals when the Isthmus of
Panama forms 3M years ago
Humans push the Buffalo to extinction 200
years ago
In the Noosphere
Western European Culture Dominates
American Indian Culture – 200 years ago
52. Darwin Also Observed
Adaptive Radiation - Rapid Bursts of
Innovation that Waited Until Underlying
Innovations Were Available for Use
Pockets of Concentrated Variety
Rainforests
Coral Reefs
54. The “Invention” of the eye
He Studied the Eye as an example that
would prove his concept of evolution. Was
it “Mindful, or Mindless” creation?
Cambrian Explosion (540 million years ago)
Common Ancestry of Visual Pigments
50-100 Different types of “eyes” evolved
57. Noosphere - Adaptive Radiation
1611 – Sunspots Observed in 4
Countries
First Battery – Dean Von Kleist &
Cuneus Leyden 1745 & 1746
Ogburn & Thomas (1920s) – 148
instances of Independent Innovations
within the same decade
58. Invention
Stuart Kauffman, biologist described this
as: The Adjacent Possible
Defines both the limits and potential that
is “hovering on the edge of the present.”
60. Noosphere Concentrations of Invention
Larger Cities have
patent submission
rates in excess of
linear predictions
Consider the impact
of the Internet on
“virtual City Size!”
65. What This All Means
Most, if not all, inventions and
innovations of businesses are based
upon technology.
Each Innovation “waits” for Underlying
Innovations first.
With the Universality and Speed of the
Internet, each Innovation is Likely to be
Occurring Elsewhere Simultaneously.
Replacing Innovations are also
Following Closely Behind.
66. The Evolution of Businesses
Abundance of Business Models within
any one Business Category
Heredity of Business Ideas
Selection through Competitive Pressure
and Destabilization through
Technological Advancement
67. Conclusion
The Methodologies that We Choose to
Use to Compete in Business Must be
Consistent With the Working Model
Assumptions of How Businesses Grow
and Die.
In the Biosphere the Direction of
Evolution is Driven by the Laws of
Physics
In Business, Money Drives the Direction
68. Therefore
Time is NO LONGER your Friend
You Must Exploit Your Innovation As
Quickly As Possible and you MUST
SEEK:
International Distribution Quickly
Partnerships That Can Shorten Your Path to:
○ Capital
○ Brand Equity
○ Distribution
69. Examine the Status Quo
Shift to Mobile Technologies from desktops
and laptops
Everyone & Everything is Connected
Knowledge is devalued
Power is Shifting to the Masses
74. The Results
Spending on TV and print in US has dropped by 40% in 3 years
Revenues Doubled and Net Income Increased 400%
75. Corporate Extinction
Of the top 25
industrial
Companies in the
US in 1900 only
two remain there
today.
Of the top 25 on
the Fortune 500 in
1961 only 6 remain
there today.
80. Business Models are Changing
The Virtual Company
No Employees
No Facility
No Overhead
Reduced Capital Needs
New types of capital and/or royalty
structures
82. Conclusions
Technology will leave no business model
untouched and may drive many to
extinction.
New virtual models are growing.
Change leads to entrepreneurial
opportunity.
Time is NOT your friend.
So it’s clear. Technology is increasing its rate of change. Let’s look at another proposed relationship: the business adaptation time, or how much time a company has to embrace and use new technology or else suffer the consequences of extinction. Imagine a shoe company back in the early 1900s. It might have had 40 years to include the telephone in its business model without any ill effects. But, eventually, it would need to use the telephone, for example for getting or placing orders.Alternatively, a modern shoe company might have only a year or two at most to, for example, as Nike did, to adapt their running shoe so that it could communicate with an Iphone to assist with one’s workout.