The document discusses the concept of the "Snowflake Effect" where everything and every situation is unique. It argues that mass personalization, tailoring experiences for each individual person, will be the ultimate competitive advantage. The future economy will be driven by right-brain skills like design, pattern recognition, and interpreting emotions. Technologies like mashups and abundance of content will allow highly personalized experiences at scale.

1. The Snowflake Effect Unique is What We Seek! Wayne Hodgins

2. [email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor

3. Seeing Patterns & Trends:

4. WARNING: Time Warp Ahead!!

6. www.CreativeCommons.org

10. The Snowflake Effect Unique is What We Seek! Wayne Hodgins

17. The RIGHT BRAIN Economy “ The Right Brain will rule the future” - Daniel Pink

21. Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!

22. Pandora and the Music Genome Project

26. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com

27. Anatomy of the Long Tail Courtesy Wired magazine

28. Courtesy Wired magazine

29. Exponential Growth of Computing: source: www.kurzweilai.net

30. Exponential Growth of Human Lifespan: * Centenarians = people over 100 years old *

31. The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins

33. Mashups simplified: You already know the model Think Lego blocks!

35. Innovation not replication!

37. Thanks ! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins