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A Blacksmith Makes Their Own Tools
The document outlines the evolution and philosophy of Smithery, a creative consultancy focused on innovation, strategic design, and community engagement from 2007 to 2019. It emphasizes the importance of understanding technological, social, and cultural trends in creativity and marketing while encouraging a hands-on, collaborative approach. Central themes include the idea of 'making as thinking' and the belief that everything is interconnected yet can be analyzed with the right tools.
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A Blacksmith Makes Their Own Tools
- 1. smithery.com A blacksmith makes theirown tools Innovation, Strategic Design, and life after the IPA Excellence Diploma John V Willshire Thursday 23rd January 2020
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- 4. smithery.com Head of Innovation,2007 “The creation and cultivation of ideas through the study of technological, social and cultural trends”
- 5. smithery.com Not Head ofFutures
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- 8. smithery.com Assembling a pointof view September 2009
- 9. smithery.com IPA Excellence DiplomaThesis, 2008
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- 15. smithery.com The Communis Manifesto 1.Create inner belief 2. Spread the word 3. Build relationships 4. Create community spaces 5. Allow messages to travel
- 16. smithery.com Work gets moreinteresting
- 17. smithery.com Work gets moreinteresting
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- 19. smithery.com Where am Igoing with this..? November 2010August 2009April 2008 https://www.slideshare.net/gamages/going-out-the-new-staying-in/20-spot https://www.slideshare.net/gamages/advertising-fireworks-social-bonfires https://www.slideshare.net/gamages/the-social-lego-principles https://www.slideshare.net/gamages/the-planners-book-of-things-to-make July 2009
- 20. smithery.com What do peoplecome here for?
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- 23. smithery.com “Making is Thinking” TheCraftsman Richard Sennett
- 24. smithery.com Campaign, July 7th,2011 "Called Smithery, the business will look to work with clients on brand and service innovation, community initiatives, crowdsourcing projects and marketing and media strategy.”
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- 27. smithery.com From ‘The Craftsman’,3rd March 2012
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- 30. smithery.com 12th September 201229th September 2012
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- 33. smithery.com “The principal taskof the marketing function is not so much to be skilful in making the customer do what suits the interests of the business, as to be skilled in conceiving and then making the business do what suits the interests of the customer”. John McKitterick, GE, 1957
- 34. smithery.com “No honest craftsman or makerknows in the process of working whether he is making or creating” Joseph Brodsky
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- 37. smithery.com What are things made of?https://www.instructables.com/id/A-sandstone-block-built-from-lego-blending-real-o/
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- 39. smithery.com connective objects that transfer knowledge through timeand space What is media? From “Are Brands Fracking The Social Web”, 2013
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- 41. smithery.com make brand really interesting makeproduct very efficiently OPPOSING INNOVATION FORCES
- 42. smithery.com What do we knowabout people?
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- 45. smithery.com “Everyone’s looking for acrutch to lean on, and it’s easier to lean on quant data.” Louise Flett, InklingCC
- 46. smithery.com “It was onPollfish, which is fairly reliable given what I was willing to spend on it at the time” Sam Conniff, recently…
- 47. smithery.com Assume data to beworthless unless you can prove otherwise
- 48. smithery.com The rise in‘ethnography’…
- 49. smithery.com “The better youknow the current state of things and why they’re like that, the better you will be positioned to innovate.” Erika Hall
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- 51. smithery.com Doyle’s three stages Foraging,Farming, Mining
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- 53. smithery.com Existing = Foraging Latent= Farming Incipient = Mining
- 54. smithery.com It can meanlots of things…
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- 56. smithery.com “the limits ofour language are the limits of our world” January 2013 Ludwig Wittgenstein Broadening the toolkit
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- 59. smithery.com “The blacksmith makes his owntools” Intuition Pumps Daniel C. Dennett
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- 62. smithery.com If you starelong enough, you see how it works http://www.vernissage.tv
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- 64. smithery.com What happens tothings when things happen to them?
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- 68. smithery.com The creative quartet https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E- Prof. John Wood, TED, on Synergies Prof. John Wood 1 2 3 45 6
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- 70. smithery.com Konica Minolta A toolkitfor the digital workplace 2015
- 71. smithery.comWhat makes thesethings different? What makes these things the same? Maps
- 72. smithery.com Innovation & FutureThinking Summer Course
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- 76. smithery.com Maps help us seethings we haven’t yet seen
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- 79. smithery.com LEGO Customer Service personamapping 2016
- 80. smithery.com LEGO Customer Service PersonaMapping 2016
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- 83. smithery.com “The highest technique is tohave no technique” Bruce Lee
- 84. smithery.com JEET KUNE DO Theway of the intercepting fist
- 85. smithery.com “…it is justa name used, a boat to get one across, and once across it is to be discarded and not to be carried on one's back” Bruce Lee
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- 107. smithery.com SLOWFAST PEOPLE FRIENDS FAMILY KIDS TEAM FUNDRAISERS PARTIES PARENTHELPERS COMMUNITY PROGRAMMES LOCAL TEAMS HERITAGE OFFICIAL LEAGUES GRASSROOTS MATCH OFFICIALS GOVERNING BODIES TOURNAMENT INTERNATIONAL TEAMS EUROPEAN COMPETITION SUPPORTERS CLUBS TELEVISION COVERAGE
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- 109. smithery.com SLOWFAST SPACE GRAFFITI CHALKING FLYPOSTING STREET ART STICKERS ADVERTISING PUBLICNOTICE BOARDS SHOP SIGNS STREET SIGNS COUNCIL NOTICES TRAFFIC DIVERSIONS FOUNTAINS MOSAICS PUBLIC AMENITIES MURALS SCULPTURES STREET FURNITURE
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- 111. smithery.com “The quick processesprovide originality and challenge, while the slow provide continuity and restraint” Stewart Brand
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- 115. smithery.com DesignPrototype CultureStrategy A library is everything thatis between the covers, but not on the pages
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- 130. smithery.com p s Emotion Mapping -Ella Saltmarshe & John V Willshire
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- 133. smithery.com The Cantina Core Team PartnersPublic SketchScaffoldStructure The Guildhall The Sandpit The Towers of Industry The Souk The High Council The Colosseum The Sprawl The People’s Palace
- 134. smithery.com The Colosseum Core Team PartnersPublic SketchScaffoldStructure The Guildhall The Sandpit The Towers of Industry The Souk The Cantina The High Council The Sprawl The People’s Palace
- 135. smithery.com The Colosseum The Cantina Core Team PartnersPublic SketchScaffoldStructure The Guildhall The Sandpit The Towers of Industry The Souk The High Council The Sprawl The People’s Palace 1 2 1 3 4 5 1 3 2 4 5 1 3 2 4 51 3 2 4 5 0 1 3 2 4 5 0 5 3 4 2 1
- 136. smithery.com The Colosseum The Cantina Core Team PartnersPublic SketchScaffoldStructure The Guildhall The Sandpit The Towers of Industry The Souk The High Council The Sprawl The People’s Palace 1 3 2 4 5 0 (re)construction
- 137. smithery.com The Colosseum The Cantina Core Team PartnersPublic SketchScaffoldStructure The Guildhall The Sandpit The Towers of Industry The Souk The High Council The Sprawl The People’s Palace Catalyst events Data driven? Partner opinion? Personally driven?
- 138. smithery.com “Mapping is asocial practice of sensemaking that shifts from individual cognition to shared understanding” Roser Pujadas, LSE
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- 140. smithery.com Pick a projectthat didn’t go as well as you’d hoped… Identify five key pivotal moments Write out each stage on a card
- 141. smithery.com p s In teams of4-5, map out your projects, one at a time
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- 143. smithery.com Now, pick acluster Try and create something that may address the issues there…
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- 145. smithery.com p s A framework fora learning organisation
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- 151. smithery.com 0-30 days 30-60days 60-90 days Collection of Instances Review of issues Design of Interventions
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- 157. smithery.com Learn to adaptto any surroundings
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- 160. smithery.com “When we tryto pick out anything by itself, we find it hitched to everything else in the universe” John Muir
- 161. smithery.com Strategic Design bridges disciplinesand departments, roles and responsibilities. It is concerned with the factors around a thing, not just the thing itself.
- 162. smithery.com Everything is connected Butcan be separated with the right tools
- 163. smithery.com Tools can belingual
- 164. smithery.com Tools can bespatial 3. Embodiment 1. High Consequences 2. Rich Environment
- 165. smithery.com Tools can beprocedural
- 166. smithery.com Tools can befractal p s
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- 173. smithery.com If you canseparate anything, you can see everything
- 174. smithery.com Thank you, and goodluck John V Willshire john@smithery.com @willsh