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Designing The Future

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A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...

Published in: Design
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Designing The Future

  1. Designing The Future The relationship between people and things John V Willshire @willsh Smithery, London Loft Digital 21.6.16
  2. Strategic Design bridges disciplines and departments, roles and responsibilities. It seeks to change the factors around a thing, not just the thing itself. It makes things happen.
  3. CULTURE things people PROTOTYPE STRATEGYDESIGN
  4. things people
  5. Over a thousand days ago… stars: from nasa.gov
  6. pic: wikipedia.org
  7. MAN OF STEEL 2013 dir. Zack Snyder
  8. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014
  9. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Superman
  10. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 BatmanSuperman
  11. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 The Schumacher-Clooney near-extinction event BatmanSuperman
  12. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event BatmanSuperman
  13. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man BatmanSuperman
  14. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man Kenneth Branagh’s Thor BatmanSuperman
  15. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man Kenneth Branagh’s Thor BatmanSuperman Avengers: Age Of Ultron
  16. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Man of Steel
  17. watching as a father, not a son
  18. watching as a father, not a son
  19. Me, my ideas, and fools who didn’t listen
  20. Me, my ideas, and fools who didn’t listen My child with my instructions
  21. Me, my ideas, and fools who didn’t listen My child with my instructions A place where my ideas will save everyone
  22. It’s a film about parenting
  23. Who’s doing the designing?
  24. Who’s doing the designing? Whose future is it anyway?
  25. Who are we? http://www.digitalartsonline.co.uk
  26. “Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children” Simon Pegg
  27. “Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children” Simon Pegg
  28. http://simonpegg.net/2015/05/19/big-mouth-strikes-again/
  29. In The Night Kitchen Maurice Sendak
  30. saraelin.com
  31. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 *Worldwide admissions, calculated using box office adjusted for ticket price inflation 1978 20101990 20021982 1986 1994 1998 2006 2014 Hey, can we get some Superhero films now too..?
  32. Catholic Guilt Batman
  33. Bro-bin Hood
  34. http://joshualaw88.blogspot.co.uk
  35. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 *Worldwide admissions, calculated using box office adjusted for ticket price inflation 1978 20101990 20021982 1986 1994 1998 2006 2014 These aren’t films. They’re franchise wormholes.
  36. DO YOU WANT SPARKLES?
  37. DO YOU WANT SPARKLES?
  38. DO YOU WANT SPARKLES?
  39. DO YOU WANT SPARKLES?
  40. DO YOU WANT SPARKLES?
  41. DO YOU WANT SPARKLES?
  42. Trapped in an ever-repeating present…
  43. Trapped in an ever-repeating present…
  44. Time for New Stories
  45. inception interstellar
  46. "I liken it to the blockbusters I grew up with as a kid: edgy, incisive, challenging." Christopher Nolan
  47. Contains Spoilishes
  48. “In Earth's future, a global crop blight and second Dust Bowl are slowly rendering the planet uninhabitable.” Source: Google Description
  49. “Professor Brand, a brilliant NASA physicist, is working on plans to save mankind by transporting Earth's population to a new home via a wormhole.” Source: Google Description
  50. “But first, Brand must send former NASA pilot Cooper and a team of researchers through the wormhole and across the galaxy to find out which of three planets could be mankind's new home.” Source: Google Description
  51. We’ve seen this movie before…
  52. We’ve seen this movie before…
  53. Farmer Scientist
  54. It’s a film about parenting
  55. Prof. Brand has a massive equation
  56. Me, my ideas, and fools who didn’t listen
  57. Me, my ideas, and fools who didn’t listen My child with my instructions
  58. Me, my ideas, and fools who didn’t listen My child with my instructions A place where my ideas will save everyone
  59. “I thought I was prepared. I knew the theory. Reality’s different”
  60. Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Dylan Thomas
  61. Prof. Brand Dr. Mann
  62. Dr. MannsplainingProf. Brand Dr. Mann
  63. Different daughters
  64. Coop would have rather stayed home
  65. We need to think less about being ‘the hero’…
  66. BREAKING NEWS: Wireframing is not a superpower
  67. If these guys build a ship…
  68. …why would they want you on it?
  69. Here’s an alternative…
  70. How do we design for a future we can’t see?
  71. ‘We’ don’t… How do we design for a future we can’t see?
  72. How do you design a world of designers?
  73. Different daughters
  74. METADESIGN
  75. METADESIGN “to nurture the emergence of the previously unthinkable through interdisciplinary collaboration” Wikipedia
  76. “to nurture the emergence of the previously unthinkable through interdisciplinary collaboration”
  77. User-centric design Participative design Metadesign
  78. User-centric design Participative design Metadesign “You start, I’ll finish”
  79. User-centric design Participative design Metadesign “You start, I’ll finish” “Let’s do it together”
  80. User-centric design Participative design Metadesign “You start, I’ll finish” “Let’s do it together” “Here - off you go…”
  81. METADESIGN Procedural Emergence Topologies Synergies Diagrams Languaging Interdisciplinarity
  82. METADESIGN Procedural Emergence Topologies Synergies Diagrams Languaging Interdisciplinarity
  83. Give people the tools to do things together…
  84. people
  85. IAM Barcelona 2016
  86. Metamechanics
  87. Jean Tinguely 1925-1991
  88. http://www.vernissage.tv
  89. http://www.vernissage.tv
  90. http://www.vernissage.tv if you stare long enough, you see how they work
  91. Stare at it, see how it works
  92. spotting patterns in repeat behaviour
  93. Mechanics “the behavior of physical bodies when subjected to forces or displacements, and the subsequent effects of the bodies on their environment” Wikipedia
  94. Mechanics: What happens to things when things happen to them
  95. Mechanics: What happens to things when things happen to them
  96. What makes the internet go round?
  97. Let’s think Small, then big…
  98. “an aggregation of many individual pieces of content”
  99. Content: what’s on the cards Design Fiction Kit: Near Future Laboratory
  100. Design Fiction Kit: Near Future Laboratory Mechanics: that they are cards
  101. Deal Shuffle Order Stack Turn Spread Rearrange
  102. card Mechanics are about movement
  103. card Mechanics are about movement
  104. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood
  105. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood
  106. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1
  107. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1 2
  108. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1 2 3 45 6
  109. “We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content…” Paul Adams, Intercom @padday
  110. “an aggregation of many individual pieces of content”
  111. “an aggregation of many individual pieces of content”
  112. Mechanics can be about small things
  113. Let’s zoom out…
  114. but this year…
  115. 1994 1995 1996 1997 1998 1999
  116. SLOW FAST
  117. FAST SLOW SLOW FAST
  118. THE GEARBOX
  119. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 THE GEARBOX slowFast slowFast people SPACE
  120. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
  121. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Long, slow beliefs + Solid, static structures
  122. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Long, slow beliefs + Solid, static structures rapid interactions + Transient ephemera
  123. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
  124. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 The Long, Slow Drift EasT
  125. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 The Long, Slow Drift EasT Cronuts for lunch
  126. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
  127. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast people influences slow space
  128. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast people influences slow space e.g. Action-based Light displays
  129. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
  130. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast space influences slow people
  131. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast space influences slow people e.g. Prototype Marketing
  132. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 the relationship between people and things… slowFast slowFast people things
  133. Internet Mechanics: continually moving, always unexpected, often unintended http://www.vernissage.tv
  134. Internet Mechanics: continually moving, always unexpected, often unintended http://www.vernissage.tv
  135. “Working out how the internet works”
  136. Stare at it, see how it works?
  137. Stare at it, see how it works?
  138. “We wanna see the patterns…”
  139. Pattern match that, kids
  140. Pattern match that, kids
  141. People keep getting in the way http://www.vernissage.tv
  142. People keep getting in the way http://www.vernissage.tv
  143. “In science, when human behaviour enters the equation, things go nonlinear. That’s why physics is easy and sociology is hard.” @neiltyson
  144. Strategy is dead. design appropriately.
  145. OODA Loops
  146. OODA Loops
  147. OODA Loops Observe Orient Decide Act
  148. Observe Orient Decide Act
  149. Design WITH the mechanics, not AGAINST them
  150. Design WITH the mechanics, not AGAINST them
  151. things
  152. things people
  153. PEOPLE (population x impact) things people
  154. PEOPLE (population x impact) THINGS (output x change) things people
  155. Strategic Design in practice…
  156. CULTURE things people PROTOTYPE STRATEGYDESIGN
  157. PROTOTYPING
  158. PROTOTYPING
  159. CULTURE
  160. CUSTOMER JOURNEY MAPS https://www.shopify.com/enterprise/87845062-optimizing-the-customer-journey-tips-from-ecommerce-experts
  161. DESIGN
  162. Origin. - Cone of Plausibility, Charles William Taylor, 1990
  163. STRATEGY
  164. Strategic Design: approach…
  165. things people0
  166. TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  167. EACH SPACE IS SELF- CONTAINED TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  168. DIFFERENT PROJECTS TAKE DIFFERENT JOURNEYS TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  169. TIME IS AN OUTPUT, NOT AN INPUT TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  170. IMPROVE SHARE? OR TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  171. IN SUMMARY…
  172. DESIGN FOR PEOPLE TO DESIGN
  173. DESIGN FOR THE WAY THINGS REALLY WORK
  174. DESIGN FOR THE WAY THINGS REALLY WORK
  175. DESIGN FOR MANY ANSWERS TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
  176. john@smithery.co http://smithery.co Thank you… Questions?

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