The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
What does it mean to be 'a common brand'? An exploration of how the social nature of the internet fundamentally changes how, where and why meaning is created, and what people who work with brands can do as a result. Also, revealed for the first time, the answer to how much the internet weighs...
What are the tools and approaches we need to think about brands in the age of the intermet? A presentation for the talent accelerator programme Google Squared in London.
These are the slides from my talk at Google Firestarters on 5th September 2017 in London. It's about two tools in particular we use at Smithery (www.smithery.com) to break the patterns that we find can emerge and strangle how people approach their work. The content is a compressed version of some of the material from the Innovation & Future Thinking course I led at IED in Barcelona this summer.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - https://plus.google.com/+WeareSquared/posts
What does it mean to be 'a common brand'? An exploration of how the social nature of the internet fundamentally changes how, where and why meaning is created, and what people who work with brands can do as a result. Also, revealed for the first time, the answer to how much the internet weighs...
What are the tools and approaches we need to think about brands in the age of the intermet? A presentation for the talent accelerator programme Google Squared in London.
These are the slides from my talk at Google Firestarters on 5th September 2017 in London. It's about two tools in particular we use at Smithery (www.smithery.com) to break the patterns that we find can emerge and strangle how people approach their work. The content is a compressed version of some of the material from the Innovation & Future Thinking course I led at IED in Barcelona this summer.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - https://plus.google.com/+WeareSquared/posts
American Advertising Federation—Louisville
Professional Development Series
March 18, 2015
Learning Objectives:
• Gain a better understanding of the creative perspective
• Learn methods for working across functions
• Become more engaged in the creative process
ARC 211: American Diversity and Design: Joshua HenryJosh Henry
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
The following pages document my responses to the online discussion questions in the Spring 2017 version of ARC 211 American Diversity and Design at the University at Buffalo – State University of New York.
Innovation on the Fringes - The Key To LeadershipJohn V Willshire
A talk by John V Willshire of Smithery and Tracey Camilleri of the Saïd Business School (University of Oxford) at Innovation stories 2014 in London, on a project called "The Key To Leadership" which was created as part of the Oxford Strategis Leadership Programme.
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotatedJohn V Willshire
My talk from day one of IAMW16 in Barcelona, exploring what the mechanics behind the internet are, why we look for them, and why we might be looking for the wrong thing.
American Advertising Federation—Louisville
Professional Development Series
March 18, 2015
Learning Objectives:
• Gain a better understanding of the creative perspective
• Learn methods for working across functions
• Become more engaged in the creative process
ARC 211: American Diversity and Design: Joshua HenryJosh Henry
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
The following pages document my responses to the online discussion questions in the Spring 2017 version of ARC 211 American Diversity and Design at the University at Buffalo – State University of New York.
Innovation on the Fringes - The Key To LeadershipJohn V Willshire
A talk by John V Willshire of Smithery and Tracey Camilleri of the Saïd Business School (University of Oxford) at Innovation stories 2014 in London, on a project called "The Key To Leadership" which was created as part of the Oxford Strategis Leadership Programme.
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotatedJohn V Willshire
My talk from day one of IAMW16 in Barcelona, exploring what the mechanics behind the internet are, why we look for them, and why we might be looking for the wrong thing.
Fracking The Social Web - Squared, November 2013John V Willshire
The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
Flow Engines - Hack The Way You Work, Not The Time You HaveJohn V Willshire
A version of the talk I gave at the Happy Startup Summercamp 2014, about the creation of Flow Engines, a way to help yourself work at a faster rate by getting more quickly into a flow state using Artefact Cards (http://artefactshop.com/). I've added additional commentary and explanation.
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
A presentation that explores ideological criticism that illuminated how culture has changed since the dot com boom with insights about what Millennials value.
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
Communities are at the core of the human experience and our design practice, yet we don’t always put the same level of active effort in designing our communities as we do in designing the products and services we make. We live and work embedded in networks of other people and systems. Communities are defined by shared norms and culture, and have a massive impact on how we live, think and act. Why leave this up to chance? We are all stewards of the many communities we engage in every day, and we need to take an active role in mindfully crafting these communities. So, how do we craft better communities? What does better even mean? This talk is a reflection on my experiences building and crafting communities at a variety of scales from the personal to the global. I will discuss my successes and failures, my fears and delights, as well as lessons learned along the way. We are nothing without the communities we inhabit, so let’s make them great together.
video: https://www.youtube.com/watch?v=iyNoVk7J5uI
SAMPLE is an independently owned and operated culture report by Eddy Perezic and Leigh Citarella. In times like these when tons of, medium-spicy-take filled, Corporatized Culture Reports™ are being published, the world could use some SAMPLE. and, as always, SAMPLE, could use the thoughts and opinions of the world.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Exploring Regenerative Ideas at The RSA - Questions About QuestionsJohn V Willshire
Slides from a conversation that started in summer 2023, with John V Willshire (Smithery), Andy Thornton (@rsaorg), Lizzie Shupak (Curve) and Dr Rob Phillips (@RoyalCollegeofArt) sharing four perspectives on their different, overlapping work, and the ways in which questions are a useful tool in open up ideas to cross between the different areas.
Followed by a conversation with the audience on where this could go next.
Hosted on The Steps at The RSA in London, 16th November 2023.
Regenerative Design Field Kit - https://artefactshop.com/products/regenerative-design-field-kit
Smithery - https://smithery.com
The RSA 10Cs - https://www.thersa.org/blog/2023/07/shifting-towards-a-life-centric-business
Curve - https://www.curve.cc
Ecological Citizens - http://ecologicalcitizens.co.uk
Design Council Systemic Design Framework - https://www.designcouncil.org.uk/our-resources/systemic-design-framework/
#regenerativedesign #regeneration #regenerativeagriculture #strategicdesign #systemic #systemicdesign #systemsthinking
A talk given at the Oceanographers of the Future symposium in October, about using card methodologies in helping people create a range of different scenarios in order to better develop their future thinking capabilities.
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
An annotated version of my talk on Designing the Future from dConstruct 2015 in Brighton, delivered on 11th September. The talk explores the danger with living in a Superhero-saturated culture, lessons we can draw from Interstellar, and expanded ideas on what Metadesign, designing ways in which design can evolve by itself, can be viewed and put into practice.
UX London Workshop - Artefact Cards, Spatial Ranges & Flow EnginesJohn V Willshire
I ran a three hour workshop at UX London, doing various exercises and exploring various topics around how to set up good working environments around individuals and teams by thinking well about the space and time around them.
I was invited to run the third lab of the Stirling Crucible, a programme at the University of Stirling in Autumn 2014 aimed at increasing interdisciplinarity innovation between different academics at the University. These are the slides; I'll update later with a link to cover more context of the two days.
A presentation I hacked together in half an hour for the second Laptops and Looms at Arkwright's Mill in Cromford, in August 2014. It was on starting and growing the Artefact Cards business (http://artefactshop.com), and covers some of the things I found out on that journey.
A presentation first given to third year students of the London College of Communication's Graphic & Media Course, about using Artefact Cards (http://artefactshop.com) in project development work.
There is a companion article here on Medium - https://medium.com/p/fba6ce3d1ed6
My Talk from Playful 2013, held at the Conway Hall in London, put on by Mudlurk. The theme for the day was Playing With Form, so I talked about putting things in things, and thinking about the boxes rather than the things we try and squeeze into them. More than ever, these slides make less sense without the narration, so I shall endeavour to record and add that when I can...
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013John V Willshire
A talk from 3rd October 2013 at Best of Britannia, a show of the best in contemporary British Deisgn and Manufacture, Held in Clerkenwell at the Familoe Building.
Why Making Things People Want beats Making People Want Things - Ad:tech 2013John V Willshire
"Why Making Things People Want beats Making People Want Things" is a talk I gave at Ad:tech 2013 in London at the Kensington Olympia.
It's nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients and agencies here at Smithery, so it's been great to reinterrogate the notion slighty in the context of some other things. As always, a smattering of economics and maker culture infuses it all.
A talk I gave at Silicon Beach 2013 in Bournemouth, about how the way in which brands, agencies and makers all might think about how they create the marketing for what it is they do.
A Certain Tone of Action - Folksy Summer School August 2013John V Willshire
I was invited to give a talk on brands and ideas at the inaugural Folksy Summer School in Sheffield over the weekend 10/11th August 2013.
There's a video up here now you can watch of the whole talk - http://smithery.co/making/forget-tone-of-voice-find-a-certain-tone-of-action/
Besides the Folksy gang being brilliant (so I just couldn't say no), this was an opportunity to take a lot of the new thinking and ideas I've been formulating this year into a different kind of presentation - instead of thinking from large brand down, it made me think from indiviudal designer-maker up.
In hindsight though, it's probably as applicable to big, established brands too. And anyone who tries to communicate what they're trying to achieve through their work.
An exploration of the cultural and structural differences between traditional brand architectures and the social web, with several doodles, reasonably passable jokes, and a brashness that would stand in the corner of a party, glass of wine in hand, and argue that style beats content...
A quite different, second version of this presentation, given on 21st May 2013 at Squared.
Whole new back end, and a more useful one at that, perhaps. Though it's only a day old as a structural thought as I write this, so will no doubt improve.
Overall, this version of the presentation is less curmogeonly in spirit, at least where it matters.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
19. @WILLSH
FLOW ENGINE
!A WAY TO TURN CREATIVE
ENERGY INTO PRODUCTIVE
FORWARD MOTION
20. @WILLSH
FLOW
!IN WHICH A PERSON PERFORMING
AN ACTIVITY IS FULLY IMMERSED IN
A FEELING OF ENERGISED FOCUS,
FULL INVOLVEMENT, AND
ENJOYMENT IN THE PROCESS
WIKIPEDIA
21. @WILLSH
“YOU KNOW THAT WHAT YOU
NEED TO DO IS POSSIBLE TO DO,
EVEN THOUGH DIFFICULT, AND
SENSE OF TIME DISAPPEARS.
YOU FORGET YOURSELF.
YOU FEEL PART OF
SOMETHING LARGER.”
!
- MIHALY CSIKSZENTMIHALYI
22. @WILLSH
A VERY
INTERESTING
BOOK (WITH AN
ADMITTEDLY
CREEPY TITLE)
23. CREATING A
SENSE OF FLOW 1 IT SUGGESTS
@WILLSH 7TRIGGERS FOR
THERE ARE
49. @WILLSH
SMITHERY.CO
“FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
52. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A WAY
TO BECOME PART OF COMMUNITIES, AND
COMMUNICATE WITH THEM IN A WAY
THAT IS SHARED, PARTICIPATORY AND
RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
60. THREE BOOKS ABOUT THE SKILLS PEOPLE
NEED TO SUSTAIN EVERYDAY LIFE
@WILLSH
SMITHERY.CO
THE CRAFTSMAN
2008
TOGETHER
2012
WITH “CITIES”
TO FOLLOW...
WORKING WELL COOPERATION
62. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
63. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
73. @WILLSH
SMITHERY.CO
DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
!
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
74. “[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING OF
ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
DIALOGIC:
101. BRANDS OFTEN
FIND THIS HARD
BECAUSE OF THEIR
HOLLOW FACTORY
@WILLSH
SMITHERY.CO
102. THERE ARE TWO
OPPOSITE FORCES
OF INNOVATION AT
WORK IN MOST BIG
BRANDS TODAY
@WILLSH
SMITHERY.CO
103. MAKE PRODUCT
VERY EFFICIENTLY
MAKE MARKETING
AS INTERESTING
AS POSSIBLE
@WILLSH
SMITHERY.CO
104. “CREATING ASTOUNDING
PRODUCTS IS [TECH COMPANIES’]
MAIN OBSESSION. THERE IS
ALWAYS SOMETHING NEW TO SAY”
JIM CARROLL, BBH
!
ON HOW TECH COMPANIES BUILD BRANDS
@WILLSH
SMITHERY.CO
130. @WILLSH
SMITHERY.CO
ZOMBIE
BRANDS
“THE MUSIC IS DEAD, BUT IT WON’T GO AWAY.
IT’S CONSTANTLY REPLAYED TO US, AND IT IS
LIKE ZOMBIE CULTURE”
!ADAM CURTIS