A talk given at UX London in 2015, exploring prototyping, thinking in two dimensions rather than just against time, and developing better processes.

1. DATE: 20/05/2015
HOST: UX LONDON
LOC: Trinity Laban
LAT: 51.480076
LONG 0.018853
John V Willshire
@willsh

4. We don’t make suits

5. @artefact_cards

6. photo: http://hipslikecinders.blogspot.co.uk
What would
you talk about?

8. ‘Prototyping’

9. photo: http://hipslikecinders.blogspot.co.uk
NOW19.05.13 31.10.14 09.12.14
This talk is not that talk

10. This talk is about time

11. P
T
0
It’s about
working in two
dimensions

12. Time?
Dimensions?
Are you stuck in the
wrong metaphor, son?

13. It depends how
you view
prototyping

15. Same Doctor

16. Different Suits

17. photo: http://hipslikecinders.blogspot.co.uk
31.10.14 09.12.14 NOW19.05.13
These were prototypes

18. Prototyping is a temporal pursuit

19. It’s easy to look backwards

20. we work at
the point
where order
becomes
chaos
we’re asked
to wrangle
chaos into
order

21. “what will happen?”

22. Time only
moves in one
direction

23. structural
Our issue with time is

24. the arrow of time
Processes are bound by

25. Paul Laseau, 1980

26. http://dschool.stanford.edu/

27. www.nurun.com

28. www.peterme.com

29. TIME
ACTIVITY
0
If one axis is
time, then the
other has to be
‘activity’…

30. It is a complicit dishonesty

31. It helps
clients buy
things
Mental Notes
Stephen P. Anderson

32. not users
the arrow of time is for clients

33. Work
for the
client?
Fight
for the
user?
Both

34. users want it to be right
clients want it to be right now
tension

35. TIME
ACTIVITY
0
We can’t
resolve this
tension with one
axis tied behind
our backs

36. A process
for users
and clients?

37. but this year…

38. just in time…

39. PEOPLE
THINGS
0
The relationship
between people
and things

40. PEOPLE
THINGS
0
% population x effect
% output x detail

41. P
T
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
0

42. P
T
0
Each space is
self-contained
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE

43. Prototypes as parents

44. improve
share?
P
T
0
or
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE

45. P
T
0
We find the
right path at
every point

47. It helps us tell this story

48. How do I
sell that?

49. P
T
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
0
£5k £15k
£20k
£20k
£60k
£20k
£60k
Time is
money…

50. P
T
0
Frequent test
and learn = £X
Build and launch
beta = £Y

51. Emotion Mapping
Hamilton, Milne,
Saltmarshe, Willshire
May 2015

52. P
T
0
The forest of
constant affirmation
The mountains
of loss-aversion

53. Join us later…

55. PEOPLE
THINGS
0
It’s not just about the suit
It’s about the people

56. Make people a fundamental
part of your process

57. Or you’ll
build Ultron

58. Thank you
@willsh
@artefact_cards
20% discount on Artefact Cards
code: uxlondon - artefactshop.com