The document discusses how to think big by taking ideas from conception to revolution in small, achievable steps. It advocates breaking big ideas down into gradual, simplistic processes and many small blocks instead of focusing on unrealistic end results. True big thinking creates everyday revolutions through profound practicality, reaching people with impactful solutions to needs they don't yet realize. Delivering ideas in a way that excites people long-term and establishes you as a game-changer is key to succeeding with big thinking.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
The lies that we tell ourselves for our beloved Startups.
We’re all too ashamed to admit it, of course, but at one point everybody who is starting up a business thought at least one of the following. Don't we?
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
The lies that we tell ourselves for our beloved Startups.
We’re all too ashamed to admit it, of course, but at one point everybody who is starting up a business thought at least one of the following. Don't we?
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.
The cats out of the bag! No longer is this elusive topic an enigma anymore. We've uncovered the greatest myths about creativity. These ideas will make you think differently about the world of creativity and business in general.
1. People are either born creative or not at all
2. I can't draw I'm not creative
3. I have writers block
4. Business has nothing to do with creativity
5. Creativity won’t help in my job
Thanks for stopping by! Now keep on rocking in the free world.
Jeph
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
You will find 7 very practical creativity methods to generate a lot of ideas. Cyriel Kortleven has more than 15 years of experience in boosting the creativity level of his audience.
How design techniques can shape more effective organizations
Designers fall in love with the things they design: flows, wireframes, journey maps and personas. But design is not a title or a set of deliverables. It is a way of interacting with the world purposefully, in order to make it a little bit better.
In this talk, Christina will explain how design thinking is a kind of cognition that is particularly useful when working on wicked problems. She will show how design techniques can shape more effective organizations, from creating the right products in the right markets to setting and making better goals. Design can even shape better negotiations and form more effective teams.
The things you don’t design often happen anyway, but rarely they way you hope they will. Design the future you wish to live in.
What you will learn
This talk will cover a design thinking approach to product design, business design and organizational design.
Who is this talk for
It is for anyone who needs to make the future look different from the past, from front line designers and product managers to CEOs and startup founders.
How To Write Like a Human - by Claire DawsonZeus Jones
There’s a lot of angst out there about writing. So, here’s a primer on how to tackle the job of writing when you feel like you just don’t know what to say (or when you feel like you do know what to say, but you have no idea how to say it).
Experimental Startups in Miami thanks to the Knight Foundation Adam Berk
Our goal is to create a community of experimentation in Miami. We got together at The LAB Miami to pitch problems and customers not solutions. We will spend the next year asking each other "What problem are you solving" rather than "how many downloads do you have" or "how much have you raised"?
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.
The cats out of the bag! No longer is this elusive topic an enigma anymore. We've uncovered the greatest myths about creativity. These ideas will make you think differently about the world of creativity and business in general.
1. People are either born creative or not at all
2. I can't draw I'm not creative
3. I have writers block
4. Business has nothing to do with creativity
5. Creativity won’t help in my job
Thanks for stopping by! Now keep on rocking in the free world.
Jeph
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
You will find 7 very practical creativity methods to generate a lot of ideas. Cyriel Kortleven has more than 15 years of experience in boosting the creativity level of his audience.
How design techniques can shape more effective organizations
Designers fall in love with the things they design: flows, wireframes, journey maps and personas. But design is not a title or a set of deliverables. It is a way of interacting with the world purposefully, in order to make it a little bit better.
In this talk, Christina will explain how design thinking is a kind of cognition that is particularly useful when working on wicked problems. She will show how design techniques can shape more effective organizations, from creating the right products in the right markets to setting and making better goals. Design can even shape better negotiations and form more effective teams.
The things you don’t design often happen anyway, but rarely they way you hope they will. Design the future you wish to live in.
What you will learn
This talk will cover a design thinking approach to product design, business design and organizational design.
Who is this talk for
It is for anyone who needs to make the future look different from the past, from front line designers and product managers to CEOs and startup founders.
How To Write Like a Human - by Claire DawsonZeus Jones
There’s a lot of angst out there about writing. So, here’s a primer on how to tackle the job of writing when you feel like you just don’t know what to say (or when you feel like you do know what to say, but you have no idea how to say it).
Experimental Startups in Miami thanks to the Knight Foundation Adam Berk
Our goal is to create a community of experimentation in Miami. We got together at The LAB Miami to pitch problems and customers not solutions. We will spend the next year asking each other "What problem are you solving" rather than "how many downloads do you have" or "how much have you raised"?
How to Build A Successful Corporate Video BusinessMark Drager
Mark Drager and Kyle Wilson of Phanta Media hosted an hour long session walking through the 10 Secrets to Building a Successful Video Business for the "Adobe Ask A Video Pro Webinar Series"
Presentatie over de mogelijkheden om in 3D te werken met het gehele ArcGIS-Platform. De presentatie gaat in op 3D in 3D Analyst, CityEngine en ArcGIS Online.
Success feels great. Everyone knows that. Failure? That can't be avoided. But there's no shame in trying. Or in passing on something.
But mediocrity? It's the most offensive thing you can do.
Why is it worse than avoidance or all-out failure?
Because when you fail, you learn. You grow. There's nowhere to go but up. Mediocrity is simply a waste. You squander time, effort and opportunities just to squeak by with little payoff.
Mediocrity is more than simply being bad at something. And if you feel we're talking to you, then get ready to be schooled.
PERANAN PENGURUS BINAAN SET PRODUKSI DALAM PENGURUSAN BINAAN SETAbdul Fizi Farhan
Objektif
1.Mengenalpasti faktor kelemahan pengurusan organisasi yang mengundang kepada kelewatan proses pembinaan set produksi Teater Muzikal Destini Anak Bangsa : Tan Sri Arshad Ayub.
2.Mengkaji dengan terperinci pengurusan masa yang diaplikasikan dalam proses pembinaan set produksi Teater Muzikal Destini Anak Bangsa : Tan Sri Arshad Ayub sama ada sejajar atau tidak dengan prosedur umum pengurusan masa.
3.Mengkaji peranan kepimpinan pengurus binaan set bagi mengelak daripada berlakunya kelewatan proses pembinaan set produksi Teater Muzikal Destini Anak Bangsa : Tan Sri Arshad Ayub.
GIS is a system of record and as such incredably valuable basis for design. In the Geodesign process, (3D) GIS technology is incredably powerful for visualizing and analyzing urban designs. Procedural modellng in CityEngine allows city planners and designers generate flexible designs that allow for manipulation of all design parameters. 3D GIS technology connects the real world as it is stored in a realistic model with the virtual worlds of the future designed with procedural modelling.
Agile marketing, or why and how to increase your pace of learningFranky Athill
An illustrated presentation on why and how to increase the pace of learning to meet the exponentially increasing rate of change in the advertising, marketing and PR industries.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Brand communications in a crisis: a framework for Covid-19Amy Brown
Many brands are turning off the lights or choosing to say not much at all; don't go that route. Here is a simple set of rules, framework and examples to follow, along with a collection of resources. Created by Phoenix Brand Strategy, March 2020.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
Unleash Design Thinking to (Re)Design Your BusinessFITC
Sebastiaan Dorgelo
TRIMM
Overview
In this presentation Sebastiaan will talk about how UX design is about figuring out the bigger picture. And how doing that can help you, your team and your clients in working together more effectively, have more fun and grow.
He’ll explain how awareness of your strategic role as a designer will help you own it and keep focusing on the bigger picture, enabling you to keep seeing opportunities, deliver better results and build strong, long-term client relations. Developing a mindset in your teams of researching, exploring, pitching new ideas and selling them, you’ll be in better control of the work you get to do, doing better business and helping your clients develop theirs.
Objective
Inspire designers to look beyond the task they’re assigned to and in their turn inspire their teams to have bigger dreams and do more.
Target Audience
UX/UI designers, agile/multidisciplinary team members, product owners, project managers
Five Things Audience Members Will Learn
Why curiosity and empathy are a designer’s most important skills
How visualizing your curiosity will reveal the bigger picture
How the bigger picture will unleash design thinking
How design thinking will energize the team and lead to better solutions
How all of this leads to doing more than you were asked for
What Marketers Can Learn From the GoldiBlox "Girls" Parodyjimbler
We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation was to create a framework for understanding why this worked and what we as marketers can learn from it.
We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation was to create a framework for understanding why this worked and what we as marketers can learn from it.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Thinking Big: Taking an Idea From Thought to Revolution
1. THINKING BIG
TAKING AN IDEA FROM THOUGHT TO REVOLUTION
// PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
2. EVERY CEO, CMO, writer, or anyone who’s simply spearheaded a
project has either pictured their pensive face on a greyscale book
cover à la Steve Jobs or hearing their names discussed around
dinner tables, their visions sparking ferocious debates and
grabbing headlines.
When people idealize these Big Thinkers, there’s two very
common but equally detrimental outcomes. One is that people try
too hard to think “big” all the time and then produce a bunch of
ideas that go nowhere because they are unable to put these big
ideas in motion. The other is that people never even bother trying,
because they think big ideas are so rare and special that only
those possessing a certain je-ne-sais-quoi are able to pull off.
To those who suffer from the latter: big thinking is totally
achievable. It’s not really that complicated. And it’s necessary to
learn to think big if you ever want to be anything other than a blip
on the map.
THE FIRST WORD
// PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
To the former: big thinking needs to be
thought of as a gradual and simplistic
process. Stop focusing on the end result.
Big thinking is made up of many small
blocks; that’s why it’s so complex in the
end.
To both: when you break big thinking
down, it’s practically foolproof. Instead of
just shooting for the moon like so many
motivational posters told you to, learn to
build your rocket and plan your trajectory
first.
The perfect example of an up-and-
coming Big Thinker who didn’t just
blindly shoot for the moon is Ryan
Grayston. Grayston is not a household
name. Rylan Grayston enjoyed some
press, but mostly remained a small star
only in more exclusive tech communities.
He’s is a 28-year-old inventor from
Saskatchewan who created the Peachy
Printer — a $100 3D Printer which can fit
in the palm of your hand. Grayston did
not create such a cheap piece of
equipment through simply sourcing
cheaper parts, but through creating an
entirely new process for a 3D Printer to
follow. It’s the same kind of model that
made IKEA ubiquitous with affordable
and accessible furniture. And it’s big
thinking.
That’s because true big thinking — what
creates real, everyday revolutions — is
really just profound practicality. It might
not get published in magazines, but it
makes an impact. It reaches people.
3. Whether you’ve tried and failed to think big, you dream of
being the next big thing or you want to push yourself outside
of your comfort zone, learning these five steps is crucial.
// PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
How to start
THINKING BIG
in small steps
1. HOW CAN I DO MEANINGFUL WORK ON A LARGE SCALE?
2. WHO IS WORTH TARGETING?
3. WHAT IS SOMETHING PEOPLE NEED BUT DON’T REALIZE YET?
4. HOW CAN I TURN A NEED INTO A WANT?
5. HOW CAN I DELIVER IN A WAY THAT MAKES MY INTENTIONS CLEAR?
4. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
HOW CAN I DO MEANINGFUL
WORK ON A LARGE SCALE?
THIS is an obvious one. The core reason people go
into idea-driven work is to create something in order to
make life easier for someone. The key is pulling
yourself down to Earth and focusing on both the
intricate and the achievable.
First, manage your expectations with regards to how
much you can change a life. Few inventions or creative
works literally change lives. No one upgrades their
iPod and suddenly feels an urge to call their parents
more often, and no one attends a TED talk and
subsequently never feels sad for a day in their lives. But
the right event will trigger a small change, one that will
see an action go more smoothly or become more
enjoyable.
Second, become hyper-aware of everything you do in
your day. Keep a log (in your brain or on paper) of what
was easy and what was hard. When you go over the list,
track how many of those things you or your company
can fix.
Maybe your work is with an automotive part
manufacturer, and maybe you spilled a substantial
amount of your coffee because you couldn’t take a turn
smoothly enough. You can’t possibly be the first person
that’s happened to — but maybe you could be the last
(dramatic? Yes. But come on, you have to get excited).
Once you’ve found something that you want to make
you have to unstick yourself from your own little world
and ask how many people out there in the “real world”
it will help.
Here’s some pre-emptive advice: keep it simple.
//
Unstick yourself from your
own little world and ask how
many people it will help.
“Often, our really bad
decisions can be traced back
to moving away from our
core task. Sticking to values
will help you survive.”
— Seth Goldman, Founder & CEO, Honest Tea
“
5. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
There will always be a large group of
people who will not care either way.
contradictory to one another — proving you’re great to someone who
doesn’t even think you’re relevant can make you come off as
desperate, which is off-putting.
Which is why you have to be able to convey both the quality and the
need for it. You need to give people an immediate idea of what you
can do in real time. You need to be straightforward about your
strengths and forego subtlety. And you need to make one thing
obvious: they need you.
WHO IS WORTH
TARGETING?//
SOMETIMES, we have a tendency to think of
our own tastes as ubiquitous. When we’re
particularly close to the product or service
we want to change up, we get so immersed
in that world that we may appreciate little
changes a little more than your average Joe.
The more people you can reach, the better.
But let go of the “everyone” goal. Not
everything has to affect everyone in the
world. “Everyone” should now mean
“potential consumers” in your book, and not
everyone in the world is a potential
consumer.
There will always be a large group of people
who will not care either way and are not
regarded as potential clients — it’s not a
matter of not caring, it’s a matter of simply
not being affected. On the other side of the
spectrum, there are those who are affected
and do care.
These are easy sells — you simply have to
convince them that you can serve them
better than someone an someone else. But
then there’s the large group of people who
could be affected, but do not care, or do not
realize that they care. Big thinking aims to
take those people and make them care. It’s
not easy.
It’s rare that you can serve both groups
through the same mission. In fact, the ways
which you go to attract them might be
“
6. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
WHAT IS SOMETHING PEOPLE NEED
BUT DON’T YET REALIZE?
THE most effective way to create buzz with your idea is
to come up with something that people never realized
they needed before. People want to suddenly feel
woken up, like they never even realized how bad
something was before you came along and pointed it
out. It should feel like you’re breathing new life into a
scene.
Here’s the thing: it’s not enough for that “new life” to be
“what the other guy is already doing but better.”
Here’s an example of that: In the Summer of 2011 when
Google unveiled their plans for Google+, they made the
crucial error of not appealing to things that people
were secretly craving. Before it launched officially,
Google+ was billed as a unique new social network that
was special for its “circles” and “hangout” features.
Unfortunately something about Google+ failed tom
d……..
//
resonate with most social networkers when the time
came to actually roll it out. Part of the problem was that
the features that should have been its biggest selling
points — the hangouts — weren’t played up enough or
correctly. Google+ ended up coming off as an
alternative to Facebook with a few tiny differences.
Even though they never said the word “Facebook” in
their marketing, the comparisons were
inevitable.
The layouts were similar, the uses were similar
— even if it was better, people couldn’t be
motivated to care. And yet, the hangout
features are incredibly useful communication
tools for those who have given them a chance.
But how many people are willing to do that?
Google+ should have played up those hangouts from
the beginning. Without the emphasis on the hangouts,
Google+ just came off as another Facebook clone and
wasn’t something people needed — even if the
hangouts were cool. They didn’t push them enough.
When you find that need that people don’t realize they
need, you need to sell it. Don’t apologize for it and don’t
try to disguise it or hide it because it seems too
different.
People want to feel
suddenly woken up.
“
7. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
HOW CAN I TURN A
NEED INTO A WANT?
“NEED” is a fact. “Want” is an emotion. And it’s emotion
that drives people to get off their couch and spend
money.
Once someone recognizes that they need you, that
doesn’t necessarily mean that consumers won’t still
feel apathetic. It’s hard to motivate people to make a
change, whether it’s a change in their outlook,
switching Internet service providers or buying a new
car. Believe it or not, people can perfectly realize that
they need something, but they just can’t be bothered to
do something about it.
Big thinking is all about creating and presenting an
alternative to the status quo — but you have to be
careful in the way you present that. You have to show
that your way is better without alienating people, and
that means not making people feel stupid for having
done it a certain way before. When Samsung chose to
//
take that route in 2012 mocking
the die-hard fans of Apple’s
iPhones, it reinforced their current
consumer base, but alienated
potential converts — no one likes
to be called a sheep.
Apple themselves took a far more
subtle route years before with
t h e i r f a m o u s “ I ’ m a M a c ”
campaign starring Justin Long.
While it had fun lampooning PCs
and their alleged ineptitude, not
once did the commercials ever
chastise the fans of PCs for
choosing such a product.
To echo some advice your mother probably gave you
at some point, it is possible to build yourself up without
putting others down. In this case, however, “others” is
not your competition, it is those enamoured with your
competition. Instead of calling them sheep, insulting
their intelligence or implying willful blindness, a better
option is to let them know that they’ve been hard done
by, they’ve been doing things the hard way for way too
long, and there is a better option out there. When you
offer up what you have as hope for the future, that
takes you from something that people should use to
something that people are happy to use.
So now look at yourself: you have your big idea. You
know who will give a damn. You know it can make a
difference. You know people will want it. Now you just
have to deliver.
8. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
HOW CAN I DELIVER IN A WAY THAT
MAKES MY INTENTIONS CLEAR?
SOME politicians are the best person for the job, but
due to a subpar campaign they never make it into the
desired office. It’s a lesson for anyone pushing a
product, an idea, a service, a new way of life: you are
only as good as the campaign.
You know that you have to excite
people — but are you exciting
them in a way that will keep them
energized and riled up in the
long-term? Will people look at
yo u a n d s ay , “ Wo a h ” b u t
eventually talk themselves out of
putting their money where their
mouth is? Or will the idea grow
with them the longer they sit with
it and convince them, “Yes, I need
this, this wasn’t just a flash in the
pan.”
You know that you have to show people that your idea
is smart and practical — but are you sure that you’re
ahead enough of the pack? Could someone else be
nipping at your heels? You have to be certain before
you push your idea out that it’s not merely a different
version of or an update to another Big Idea. People get
tired to the point of becoming cynical of new ideas
being so temporary and disposable, so you have to
make it clear that you are a game-changer.
Big ideas are something you need to always be on-
message about. When you’re presenting something
that’s supposed to shake up the status quo, you don’t
…..
//
!
People get tired to the point of
becoming cynical… so you have
to make it clear that you are a
game-changer.
want to take any chance in someone thinking you’re
just another copycat. Make your campaigns product-
focused, straightforward and direct. This is where you
really can be “big.”
Though in this case, don’t mistake “big” for high-
concept or overly complex. “Big” should be thought of
as celebratory and proud with a hint of defiance. After
all — you’re here to shake things up.
It’s all about rolling things out with confidence, self-
assuredness, style and leaving absolutely no stone
unturned when it comes to showing that you’re great
and showing why you’re great.
9. // PHANTAMEDIA.COM #EXTRAORDINARYVIDEO
THE FINAL WORD
WHY YOU CAN’T BE
AFRAID OF BIG THINKING
ANY LONGER
SOME Big Thinkers will go down in history for their
innovations and their ability to shake up a brand
landscape. Steve Jobs will forever be immortalized by
the images of him in his signature turtleneck making
grandiose announcements on a large stage as hungry
Apple fans await his newest idea.
But not all Big Thinkers are destined for the history
books. And that’s something that you need to accept.
Big thinking is, in the end, not about the celebrity or the
pressures that come with it. Big thinking is about the
product, about its effect, about its impact.
You cease to be a mere dreamer and become a Big
Thinker when you calm down and focus on the small
steps, the deliberate and intricate details of what
makes an idea truly useful.
A shift in mindset from one big idea to multiple little
facets of an idea will not only help you get single ideas
off the ground, it will help you manage expectations
and go back to the drawing board with more efficiency
and ease. It will help you figure out where you’ve gone
wrong and make effective changes.
For some, this shift to thinking in small bits of one big
idea means humbling yourself. For others, it means
empowering yourself. But either way, it means
preparing yourself for competition, for performance,
and for extraordinary achievements. //
Bree Rody-Mantha is the
Digital Content Producer
at Phanta Media