SlideShare a Scribd company logo
1 of 173
Download to read offline
16.10.2013
HYPER ISLAND
OPEN MASTER CLASS
51.5260° N, 0.1035° W

WHY
MAKING THINGS PEOPLE WANT
BEATS
MAKING PEOPLE WANT THINGS
JOHN V WILLSHIRE, SMITHERY

@WILLSH
SMITHERY.CO
16.10.2013
HYPER ISLAND
OPEN MASTER CLASS
51.5260° N, 0.1035° W

DAY ONE - INTRO
JOHN V WILLSHIRE, SMITHERY

@WILLSH
SMITHERY.CO
WHAT IS IT YOU
ACTUALLY DO...?
@WILLSH
SMITHERY.CO
NOW I TELL PEOPLE...
1. THE LAST THING I DID
2. THE NEXT THING I’M DOING
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
WHY AM I HERE?

@WILLSH
SMITHERY.CO
AND ISN’T IT QUITE FAR
AWAY FROM MEDIA?

@WILLSH
SMITHERY.CO
WHAT IS MEDIA
NOWADAYS?
@WILLSH
SMITHERY.CO
“ MEDIA IS A VEHICLE
FOR KNOWLEDGE ”
CESAR HIDALGO, MIT MEDIA LAB
@WILLSH
SMITHERY.CO
“ MEDIA IS THE
CONNECTIVE TISSUE
OF SOCIETY ”
CLAY SHIRKY, NYU
@WILLSH
SMITHERY.CO
“ MEDIA IS HYBRID
JUST LIKE BUILDINGS, DEVICES,
SPACES, EVENTS ETC

NOTHING IS ALL-DIGITAL ANY
MORE THAN IT’S ALL-PHYSICAL

”

DAN HILL, FABRICA

@WILLSH
SMITHERY.CO
MEDIA NOW STARTS AT
PRODUCT CREATION

@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
A QUICK ASIDE, BASED
ON WHAT ALAN
TALKED ABOUT ON
‘CRAFTSMANSHIP’
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
THE WORKMANSHIP OF RISK
“THE QUALITY OF THE
RESULT IS NOT
PREDETERMINED, BUT
DEPENDS ON THE
JUDGMENT, DEXTERITY AND
CARE WHICH THE MAKER
EXERCISES AS HE WORKS”
DAVID PYE,
@WILLSH
THE NATURE & ART OF WORKMANSHIP
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
“WORK OF”

@WILLSH
SMITHERY.CO
“GOODS MADE”
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
LET’S TRY SOMETHING
@WILLSH
SMITHERY.CO
WE’RE
POPULAR THING
FOR
BROKEN THING
@WILLSH
SMITHERY.CO
17.10.2013
HYPER ISLAND
OPEN MASTER CLASS
51.5260° N, 0.1035° W

DAY TWO, PART ONE
JOHN V WILLSHIRE, SMITHERY

@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
MARKETING HAS BECOME
ADVERTISING MANAGEMENT

@WILLSH
SMITHERY.CO
IT’S HARDLY A NEW PROBLEM
@WILLSH
SMITHERY.CO
“ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION…

@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK

SMITHERY.CO
“ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS

@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK

SMITHERY.CO
“ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS AS TO BE SKILLED IN
CONCEIVING AND THEN MAKING THE BUSINESS DO
WHAT SUITS THE INTERESTS OF
THE CUSTOMER “

@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK

SMITHERY.CO
“ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS AS TO BE SKILLED IN
CONCEIVING AND THEN MAKING THE BUSINESS DO
WHAT SUITS THE INTERESTS OF
THE CUSTOMER “
JOHN MCKITTERICK, GE, 1957
@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK

SMITHERY.CO
“HAS MARKETING
FAILED,
OR WAS IT NEVER
REALLY TRIED?”
1985 PAPER BY STEPHEN KING, JWT

@WILLSH
SMITHERY.CO
FOUR
MARKETING
ROUTES TO
FAILURE...

@WILLSH
SMITHERY.CO
1

THRUST
MARKETING
@WILLSH
SMITHERY.CO
marketing silo

2

MARKETING
DEPARTMENT
MARKETING

@WILLSH
SMITHERY.CO
3

ACCOUNTANT’S
MARKETING
PAYBACK

JANUARY

DECEMBER

@WILLSH
SMITHERY.CO
4

FORMULA
MARKETING
x + Y
success =
z

@WILLSH
SMITHERY.CO
FOUR ESSENTIAL
ASPECTS OF REAL
MARKETING
@WILLSH
SMITHERY.CO
1

START WITH
THE CUSTOMER
@WILLSH
SMITHERY.CO
2

WORKING
OVER TIME
@WILLSH
SMITHERY.CO
CEO

3

USING ALL
RESOURCES

manufacturing
marketing

@WILLSH
SMITHERY.CO
4 INNOVATION
CREATIVITY THAT
DELIVERS VALUE

@WILLSH
SMITHERY.CO
ALL DEEPLY
LINKED TO
PRODUCT

@WILLSH

SMITHERY.CO
YET CURRENTLY,
MARKETING IS FAILING
@WILLSH
SMITHERY.CO
PEOPLE WOULD
NOT CARE IF 70%
OF BRANDS
DISAPPEARED
HAVAS MEDIA MEANINGFUL BRAND STUDY,
2012

@WILLSH
SMITHERY.CO
PEOPLE WOULD
NOT CARE IF 73%
OF BRANDS
DISAPPEARED
HAVAS MEDIA MEANINGFUL BRAND STUDY,
2013

@WILLSH
SMITHERY.CO
BRANDS ARE IN BAD SHAPE.
LITERALLY.
@WILLSH
SMITHERY.CO
@WILLSH
HTTP://RIVETIN.GS/PYRAMID

SMITHERY.CO
THE MODERN BRAND IS
LIKE A BITTORRENT FILE
@WILLSH
SMITHERY.CO
IMPOSSIBLE FOR
ANY ONE MIND TO
CONCEIVE...

@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
LET’S TALK ABOUT
FRACKING...

@WILLSH
SMITHERY.CO
“FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
ATTENTION
IS THE
MOST
VALUABLE
RAW
MATERIAL
THERE IS
@WILLSH
SMITHERY.CO
one question I’m wrestling with:

ARE BRANDS
FRACKING THE
SOCIAL WEB?
@WILLSH
SMITHERY.CO
“I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
THAT SOUNDS
REALLY ANNOYING
@WILLSH
SMITHERY.CO
YEP, REALLY ANNOYING.

@WILLSH
SMITHERY.CO
“OUR
CHALLENGE
IS THAT
PEOPLE
REALLY
DON’T CARE”
martin Weigel, W+K

@WILLSH
SMITHERY.CO
PERHAPS BRANDS AND THE
SOCIAL WEB ARE JUST VERY
DIFFERENT TYPES OF THING?

@WILLSH
SMITHERY.CO
LET’S THINK
A LITTLE ABOUT
“CONVERSATIONS”
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
WORKING WELL

COOPERATION

THE CRAFTSMAN
2008

TOGETHER
2012

WITH “CITIES”
TO FOLLOW...

THREE BOOKS ABOUT THE SKILLS PEOPLE
NEED TO SUSTAIN EVERYDAY LIFE

@WILLSH

SMITHERY.CO
cooperation

“AN EXCHANGE IN
WHICH THE
PARTICIPANTS
BENEFIT FROM THE
ENCOUNTER”
@WILLSH
SMITHERY.CO
IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
“WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
CONVERSATION IS
ABOUT LISTENING
@WILLSH
SMITHERY.CO
BUT MORE IMPORTANT THAN
JUST LISTENING IS
LISTENING WELL
@WILLSH
SMITHERY.CO
“ LISTENING CAREFULLY

PRODUCES CONVERSATIONS
OF TWO SORTS...

THE DIALECTIC
AND THE DIALOGIC ”
RICHARD SENNETT, TOGETHER

@WILLSH
SMITHERY.CO
WHAT THE F***?
@WILLSH
SMITHERY.CO
DIALECTIC
FROM WORK OF
GERMAN PHILOSOPHER
GWF HEGEL
THE INTERACTION AND
RESOLUTION BETWEEN
MULTIPLE IDEAS

@WILLSH
SMITHERY.CO
DIALECTIC:

“THE AIM IS TO COME
EVENTUALLY TO A COMMON
UNDERSTANDING”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
Cb

C

Gf

AD

AD

bA
A

b AD fAD
g

CD
b

C

Fe
D

E

Ge
F

G

H

DIALECTIC WANTS CONSENSUS

@WILLSH

SMITHERY.CO
...NO MATTER
HOW GOOD THAT
CONSENSUS IS
@WILLSH
SMITHERY.CO
DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
@WILLSH
SMITHERY.CO
DIALOGIC:
“[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING
OF ONE ANOTHER”

RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
E
A C
H
G b
F D

IN DIALOGIC
CONVERSATION,
IDEOLOGIES COEXIST
@WILLSH
SMITHERY.CO
E
A C
H
G b
F D

THEY
CONSTANTLY
INTERACT AND
INFORM EACH
OTHER
@WILLSH
SMITHERY.CO
E
A C
H
G b
F D

EACH IDEOLOGY
CAN HOLD MORE
SALIENCE IN
CERTAIN
CIRCUMSTANCES
@WILLSH
SMITHERY.CO
E
A C
H
G b
F D

CHANGES CAN BE
MADE IF A
STRATEGY DOES
NOT HAVE THE
DESIRED EFFECT
@WILLSH
SMITHERY.CO
THIS MIGHT NOT JUST APPLY TO

“CONVERSATION”

@WILLSH
SMITHERY.CO
THIS INTERPLAY OF
IDEAS IS VERY
REMINISCENT OF
THE SOCIAL WEB...
@WILLSH
SMITHERY.CO
WHAT IF THERE
ARE DIALECTIC AND
DIALOGIC
STRUCTURES &
CULTURES TOO?
@WILLSH
SMITHERY.CO
ARE TRADITIONAL
MARKETING
STRUCTURES LIKELY
TO BE MORE
DIALECTIC?

@WILLSH
SMITHERY.CO
ARE SOCIAL WEB
PLATFORMS AND
COMPANIES MORE
DIALOGIC IN NATURE?

@WILLSH
SMITHERY.CO
IT WOULD HELP
EXPLAIN THE
CULTURE CLASH

@WILLSH
SMITHERY.CO
ARE BRANDS
INTENTIONALLY
FRACKING THE
SOCIAL WEB?
PERHAPS...
@WILLSH
SMITHERY.CO
OR IS IT THE FAULT OF A
MASSIVE CULTURAL DIVIDE?
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
YOUR TONE OF
ACTION IS WHAT
ATTRACTS PEOPLE

@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
MODERN ECONOMICS:
THE VALUE OF A THING IS
DETERMINED BY WHAT ONE IS
WILLING TO GIVE UP TO OBTAIN
THE THING
@WILLSH
SMITHERY.CO
THE LABOUR THEORY OF VALUE
THE VALUE OF SOMETHING
IS DETERMINED BY THE
LABOUR THAT WENT
INTO ITS PRODUCTION
@WILLSH
SMITHERY.CO
PERHAPS THERE’S A
LABOUR THEORY OF
BRAND VALUE*
*it might need a better name, mind
@WILLSH
SMITHERY.CO
FIELD NOTES
@WILLSH
SMITHERY.CO
£0.99
PER PAD

£3.33
PER PAD
@WILLSH
SMITHERY.CO
“MARKETING IS WORLD
BUILDING. WITH
UNLIMITED BANDWIDTH
WE CAN NOW SHOW YOU
THE WORLD.”
@TOBYBARNES
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind

@WILLSH
http://rivetin.gs/legoinside
SMITHERY.CO
WE’D RATHER BUY
THIS WORLD...
@WILLSH

SMITHERY.CO
...THAN
THIS WORLD
@WILLSH
SMITHERY.CO
BRANDS OFTEN
FIND THIS HARD
BECAUSE OF THEIR
HOLLOW FACTORY
@WILLSH
SMITHERY.CO
THERE ARE TWO
OPPOSITE FORCES
OF INNOVATION AT
WORK IN MOST BIG
BRANDS TODAY
@WILLSH
SMITHERY.CO
MAKE PRODUCT
VERY EFFICIENTLY
MAKE MARKETING
AS INTERESTING
AS POSSIBLE
@WILLSH
SMITHERY.CO
MARX WAS
HALF RIGHT...
@WILLSH
SMITHERY.CO
IT’S NOT
ABOUT THE
MEANS OF
PRODUCTION
@WILLSH
SMITHERY.CO
IT’S ABOUT THE
MEANING
IN PRODUCTION

@WILLSH
SMITHERY.CO
OVER HERE, IT’S WAY
EASIER TO CREATE
MEANING IN PRODUCTION
@WILLSH
SMITHERY.CO
BUT IT DEMANDS
DRAMATIC CHANGES IN
HOW WE WORK
@WILLSH
SMITHERY.CO
COMPETITION
SIMPLICITY
COMPRESSION
CERTAINTY

COOPERATION
COMPLEXITY
FRAGMENTATION
EXPERIMENTATION
@WILLSH
SMITHERY.CO
LET’S TRY SOMETHING
@WILLSH
SMITHERY.CO
17.10.2013
HYPER ISLAND
OPEN MASTER CLASS
51.5260° N, 0.1035° W

DAY TWO, PART TWO
JOHN V WILLSHIRE, SMITHERY

@WILLSH
SMITHERY.CO
COMPETITION
SIMPLICITY
COMPRESSION
CERTAINTY

COOPERATION
COMPLEXITY
FRAGMENTATION
EXPERIMENTATION
@WILLSH
SMITHERY.CO
COMPLEXITY
FRAGMENTATION

EXPERIMENTATION

COOPERATION
@WILLSH
SMITHERY.CO
FRAGMENTATION
EMBRACE THE
GRANULARITY OF
EVERYTHING YOU’VE
EVER DONE

@WILLSH
SMITHERY.CO
IT COULD BE
BLENDING
EVERYTHING
YOU DO NOW
WITH A RICH
TAPESTRY OF
YOUR PAST...
@WILLSH
SMITHERY.CO
OR IT COULD
BE SHOWING
EVERYONE
EVERYTHING
YOU DO TO
MAKE THEIR
THING...
@WILLSH
SMITHERY.CO
COOPERATION
IT’S ALL ABOUT PEOPLE,
AND WHAT THEY DO
TOGETHER TO MAKE
GREAT THINGS HAPPEN

@WILLSH
SMITHERY.CO
YEP.

@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
HAVING LOTS OF
PEOPLE IN A
COMPANY MAKES
IT EASY...
@WILLSH
SMITHERY.CO
OWNING LOTS OF BRANDS
MAKES IT HARD

@WILLSH
SMITHERY.CO
COMPLEXITY
DON’T CONSOLIDATE.
FRAGMENT BY SECTOR,
PRODUCT,
COUNTRY,
REGION...
@WILLSH
SMITHERY.CO
THERE IS NO

“ONE SIZE
FITS ALL”
IN YOUTUBE

@WILLSH
SMITHERY.CO
WITH THE RIGHT
MECHANIC,
COMPLEXITY
BECOMES
AMAZINGLY
COMPELLING...
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
EXPERIMENTATION
SHOW PEOPLE THE
FUTURE YOU WANT TO
LIVE IN WITH THEM
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
YOU HAVE TO GIVE
UP SOMETHING
FOR EACH OF
THESE...
@WILLSH
SMITHERY.CO
TO EMBRACE

FRAGMENTATION
GIVE UP

PERFECTIONISM
SWAP IT FOR

CONTENT

@WILLSH
SMITHERY.CO
TO EMBRACE

COOPERATION
GIVE UP

CONTROL
SWAP IT FOR

COMMUNITY

@WILLSH
SMITHERY.CO
TO EMBRACE

COMPLEXITY
GIVE UP

CONSOLIDATION
SWAP IT FOR

SPEED
@WILLSH
SMITHERY.CO
TO EMBRACE

EXPERIMENTATION
GIVE UP

KNOWING
SWAP IT FOR

LEARNING
@WILLSH
SMITHERY.CO
LET’S TRY SOMETHING
@WILLSH
SMITHERY.CO
TO EMBRACE

COMPLEXITY
GIVE UP

CONSOLIDATION
SWAP IT FOR

SPEED

TO EMBRACE

FRAGMENTATION

TO EMBRACE

GIVE UP

EXPERIMENTATION

PERFECTIONISM

GIVE UP

SWAP IT FOR

KNOWING

CONTENT

SWAP IT FOR

TO EMBRACE

COOPERATION

LEARNING

GIVE UP

CONTROL
SWAP IT FOR

COMMUNITY

@WILLSH
SMITHERY.CO

More Related Content

What's hot

See2008 Authenticity
See2008 AuthenticitySee2008 Authenticity
See2008 Authenticity
TargetX
 
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like thatMaking a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Tara Hunt
 
Come to the tech side
Come to the tech sideCome to the tech side
Come to the tech side
xi11um
 
Quotes about social media
Quotes about social mediaQuotes about social media
Quotes about social media
osamaarshad
 

What's hot (20)

Top 5 digital books
Top 5 digital booksTop 5 digital books
Top 5 digital books
 
15 inspiring social media quotes
15 inspiring social media quotes15 inspiring social media quotes
15 inspiring social media quotes
 
The no bullet bullet slide
The no bullet bullet slideThe no bullet bullet slide
The no bullet bullet slide
 
See2008 Authenticity
See2008 AuthenticitySee2008 Authenticity
See2008 Authenticity
 
Melody Lee and James Cockerille - Marketing to Millennials: It’s Not Just Wh...
Melody Lee  and James Cockerille - Marketing to Millennials: It’s Not Just Wh...Melody Lee  and James Cockerille - Marketing to Millennials: It’s Not Just Wh...
Melody Lee and James Cockerille - Marketing to Millennials: It’s Not Just Wh...
 
Rockit Summit, Mike Butcher presentation
Rockit Summit, Mike Butcher presentation Rockit Summit, Mike Butcher presentation
Rockit Summit, Mike Butcher presentation
 
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like thatMaking a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
Come to the tech side
Come to the tech sideCome to the tech side
Come to the tech side
 
THE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSETHE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSE
 
Social web for grannies
Social web for granniesSocial web for grannies
Social web for grannies
 
PROTECT YOUR ABSURDITY
PROTECT YOUR ABSURDITYPROTECT YOUR ABSURDITY
PROTECT YOUR ABSURDITY
 
Social Media for the Entrepreneur - EO Chicago
Social Media for the Entrepreneur - EO ChicagoSocial Media for the Entrepreneur - EO Chicago
Social Media for the Entrepreneur - EO Chicago
 
Financial blogs are worth your time
Financial blogs are worth your timeFinancial blogs are worth your time
Financial blogs are worth your time
 
You Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoYou Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with video
 
Lose Control of your Marketing
Lose Control of your MarketingLose Control of your Marketing
Lose Control of your Marketing
 
Quotes about social media
Quotes about social mediaQuotes about social media
Quotes about social media
 
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin HatchuelSocial media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
 
Age Of Conversation (second edition)
Age Of Conversation (second edition)Age Of Conversation (second edition)
Age Of Conversation (second edition)
 
THE RISE OF THE REPUTATION ECONOMY - CoolBrands
THE RISE OF THE REPUTATION ECONOMY - CoolBrandsTHE RISE OF THE REPUTATION ECONOMY - CoolBrands
THE RISE OF THE REPUTATION ECONOMY - CoolBrands
 

Viewers also liked

Alex and Ryo: presentation for IDEO Boston
Alex and Ryo: presentation for IDEO BostonAlex and Ryo: presentation for IDEO Boston
Alex and Ryo: presentation for IDEO Boston
Alexey Ivanov
 
My Experience at IDEO Boston / For Hyper Island Graduation
My Experience at IDEO Boston / For Hyper Island GraduationMy Experience at IDEO Boston / For Hyper Island Graduation
My Experience at IDEO Boston / For Hyper Island Graduation
Alexey Ivanov
 
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
gethealthyheights
 
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
Stanford GSB Corporate Governance Research Initiative
 
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
Mariagiovanna Scarale
 

Viewers also liked (18)

Jonathan Briggs — Designing Hyper Island
Jonathan Briggs — Designing Hyper IslandJonathan Briggs — Designing Hyper Island
Jonathan Briggs — Designing Hyper Island
 
Eat. Think. Design... Fund. Sustain.
Eat. Think. Design... Fund. Sustain.Eat. Think. Design... Fund. Sustain.
Eat. Think. Design... Fund. Sustain.
 
Spread_it - HI Creative Task 2014
Spread_it - HI Creative Task 2014Spread_it - HI Creative Task 2014
Spread_it - HI Creative Task 2014
 
Baptist Health Foundation. I love to eat smart. Communication Strategy
Baptist Health Foundation. I love to eat smart. Communication StrategyBaptist Health Foundation. I love to eat smart. Communication Strategy
Baptist Health Foundation. I love to eat smart. Communication Strategy
 
Alex and Ryo: presentation for IDEO Boston
Alex and Ryo: presentation for IDEO BostonAlex and Ryo: presentation for IDEO Boston
Alex and Ryo: presentation for IDEO Boston
 
My Experience at IDEO Boston / For Hyper Island Graduation
My Experience at IDEO Boston / For Hyper Island GraduationMy Experience at IDEO Boston / For Hyper Island Graduation
My Experience at IDEO Boston / For Hyper Island Graduation
 
Movember: The State of the 'Stache
Movember: The State of the 'StacheMovember: The State of the 'Stache
Movember: The State of the 'Stache
 
Anatomy of a Movement
Anatomy of a Movement Anatomy of a Movement
Anatomy of a Movement
 
Folheto renovação
Folheto renovaçãoFolheto renovação
Folheto renovação
 
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
Getting a colonoscopy slide 1 (revised by dora and eli 11-21)
 
Презентация команды "Обыватели"
Презентация команды "Обыватели"Презентация команды "Обыватели"
Презентация команды "Обыватели"
 
Ступени выбора
Ступени выбораСтупени выбора
Ступени выбора
 
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
2015 Investor Survey Deconstructing Proxy Statements — What Matters to Investors
 
Cancer de colon
Cancer de colonCancer de colon
Cancer de colon
 
Web basic 5
Web basic 5Web basic 5
Web basic 5
 
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
Adattamento dispositivo (Progettazione interfacce e valutazione dell'usabilità)
 
RESENHA - A condição humana HANNAH ARENDT
RESENHA - A condição humana HANNAH ARENDTRESENHA - A condição humana HANNAH ARENDT
RESENHA - A condição humana HANNAH ARENDT
 
Lekts 5
Lekts  5Lekts  5
Lekts 5
 

Similar to Hyper Island Open Masterclass

Storytelling - Pirate Skills - Ben Sufiani
Storytelling - Pirate Skills - Ben SufianiStorytelling - Pirate Skills - Ben Sufiani
Storytelling - Pirate Skills - Ben Sufiani
Pirate Skills
 
Critique Essay Example. Critique Paper Example Of An Article / How to write a...
Critique Essay Example. Critique Paper Example Of An Article / How to write a...Critique Essay Example. Critique Paper Example Of An Article / How to write a...
Critique Essay Example. Critique Paper Example Of An Article / How to write a...
Hannah Davis
 
Coulouthros_HistofArch2_TinyHouse2015_lowrez
Coulouthros_HistofArch2_TinyHouse2015_lowrezCoulouthros_HistofArch2_TinyHouse2015_lowrez
Coulouthros_HistofArch2_TinyHouse2015_lowrez
Cyn Coulouthros
 
For Abortion Essay
For Abortion EssayFor Abortion Essay
For Abortion Essay
Angel Smith
 

Similar to Hyper Island Open Masterclass (20)

Flow Engines & Fracking The Social Web
Flow Engines & Fracking The Social WebFlow Engines & Fracking The Social Web
Flow Engines & Fracking The Social Web
 
Fanfare For The Common Brand
Fanfare For The Common BrandFanfare For The Common Brand
Fanfare For The Common Brand
 
Storytelling - Pirate Skills - Ben Sufiani
Storytelling - Pirate Skills - Ben SufianiStorytelling - Pirate Skills - Ben Sufiani
Storytelling - Pirate Skills - Ben Sufiani
 
Why Your Personality is Your Entrepreneurial Secret Weapon
Why Your Personality is Your Entrepreneurial Secret WeaponWhy Your Personality is Your Entrepreneurial Secret Weapon
Why Your Personality is Your Entrepreneurial Secret Weapon
 
Financial Synergies | Q4 2016 Newsletter
Financial Synergies | Q4 2016 Newsletter Financial Synergies | Q4 2016 Newsletter
Financial Synergies | Q4 2016 Newsletter
 
Social media and the future of communications @ Jardines
Social media and the future of communications @ JardinesSocial media and the future of communications @ Jardines
Social media and the future of communications @ Jardines
 
BUSINESS AND TECHNOLOGY QUIZ-IIITG
BUSINESS  AND TECHNOLOGY QUIZ-IIITGBUSINESS  AND TECHNOLOGY QUIZ-IIITG
BUSINESS AND TECHNOLOGY QUIZ-IIITG
 
Critique Essay Example. Critique Paper Example Of An Article / How to write a...
Critique Essay Example. Critique Paper Example Of An Article / How to write a...Critique Essay Example. Critique Paper Example Of An Article / How to write a...
Critique Essay Example. Critique Paper Example Of An Article / How to write a...
 
Ap Us History Essay Prompts. Online assignment writing service.
Ap Us History Essay Prompts. Online assignment writing service.Ap Us History Essay Prompts. Online assignment writing service.
Ap Us History Essay Prompts. Online assignment writing service.
 
Coulouthros_HistofArch2_TinyHouse2015_lowrez
Coulouthros_HistofArch2_TinyHouse2015_lowrezCoulouthros_HistofArch2_TinyHouse2015_lowrez
Coulouthros_HistofArch2_TinyHouse2015_lowrez
 
Grant Writing. Insider Trade Secrets
Grant Writing. Insider Trade SecretsGrant Writing. Insider Trade Secrets
Grant Writing. Insider Trade Secrets
 
Power Of People - Short version
Power Of People - Short versionPower Of People - Short version
Power Of People - Short version
 
Innovate through a recession
Innovate through a recessionInnovate through a recession
Innovate through a recession
 
The Muni-Meltdown That Wasn't
The Muni-Meltdown That Wasn't The Muni-Meltdown That Wasn't
The Muni-Meltdown That Wasn't
 
For Abortion Essay
For Abortion EssayFor Abortion Essay
For Abortion Essay
 
Todd's Interactive Marketing Course: Summer 2016
Todd's Interactive Marketing Course: Summer 2016Todd's Interactive Marketing Course: Summer 2016
Todd's Interactive Marketing Course: Summer 2016
 
Argumentative Essay Topics On Education.pdf
Argumentative Essay Topics On Education.pdfArgumentative Essay Topics On Education.pdf
Argumentative Essay Topics On Education.pdf
 
Thought Bubble Content Analysis
Thought Bubble Content AnalysisThought Bubble Content Analysis
Thought Bubble Content Analysis
 
GHY341 Unit 4 Economic development for low-income communities
GHY341 Unit 4 Economic development for low-income communitiesGHY341 Unit 4 Economic development for low-income communities
GHY341 Unit 4 Economic development for low-income communities
 
Division And Classification Essay Example.pdf
Division And Classification Essay Example.pdfDivision And Classification Essay Example.pdf
Division And Classification Essay Example.pdf
 

More from John V Willshire

More from John V Willshire (20)

Exploring Regenerative Ideas at The RSA - Questions About Questions
Exploring Regenerative Ideas at The RSA - Questions About QuestionsExploring Regenerative Ideas at The RSA - Questions About Questions
Exploring Regenerative Ideas at The RSA - Questions About Questions
 
Playing The Hand You're Dealt
Playing The Hand You're DealtPlaying The Hand You're Dealt
Playing The Hand You're Dealt
 
The Pattern Problem
The Pattern ProblemThe Pattern Problem
The Pattern Problem
 
Innovation and Future Thinking @ IED 2017
Innovation and Future Thinking @ IED 2017Innovation and Future Thinking @ IED 2017
Innovation and Future Thinking @ IED 2017
 
Designing The Future
Designing The FutureDesigning The Future
Designing The Future
 
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotated
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotatedWorking Out How The Internet Works - Metamechanics @ #IAMW16 - annotated
Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotated
 
Using Artefact Cards - The Drum, Plan It Day
Using Artefact Cards - The Drum, Plan It DayUsing Artefact Cards - The Drum, Plan It Day
Using Artefact Cards - The Drum, Plan It Day
 
Designing The Future - Metadesign For Murph
Designing The Future - Metadesign For MurphDesigning The Future - Metadesign For Murph
Designing The Future - Metadesign For Murph
 
UX London Workshop - Artefact Cards, Spatial Ranges & Flow Engines
UX London Workshop - Artefact Cards, Spatial Ranges & Flow EnginesUX London Workshop - Artefact Cards, Spatial Ranges & Flow Engines
UX London Workshop - Artefact Cards, Spatial Ranges & Flow Engines
 
Make Things Like Tony Stark - UX London 2015
Make Things Like Tony Stark - UX London 2015Make Things Like Tony Stark - UX London 2015
Make Things Like Tony Stark - UX London 2015
 
Many > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common BrandMany > One - A Fanfare For The Common Brand
Many > One - A Fanfare For The Common Brand
 
Stirling Crucible - Innovation & Leadership
Stirling Crucible - Innovation & LeadershipStirling Crucible - Innovation & Leadership
Stirling Crucible - Innovation & Leadership
 
Flow Engines - Hack The Way You Work, Not The Time You Have
Flow Engines - Hack The Way You Work, Not The Time You HaveFlow Engines - Hack The Way You Work, Not The Time You Have
Flow Engines - Hack The Way You Work, Not The Time You Have
 
Artefact Cards at Laptops and Looms
Artefact Cards at Laptops and LoomsArtefact Cards at Laptops and Looms
Artefact Cards at Laptops and Looms
 
Innovation on the Fringes - The Key To Leadership
Innovation on the Fringes - The Key To LeadershipInnovation on the Fringes - The Key To Leadership
Innovation on the Fringes - The Key To Leadership
 
Artefact Cards - In Principle
Artefact Cards - In PrincipleArtefact Cards - In Principle
Artefact Cards - In Principle
 
Playful 2013 - Putting Things In Things
Playful 2013 - Putting Things In ThingsPlayful 2013 - Putting Things In Things
Playful 2013 - Putting Things In Things
 
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013
Superheroes, Origin Stories & Artefact Cards - Best Of Britannia 2013
 
Why Making Things People Want beats Making People Want Things - Ad:tech 2013
Why Making Things People Want beats Making People Want Things - Ad:tech 2013Why Making Things People Want beats Making People Want Things - Ad:tech 2013
Why Making Things People Want beats Making People Want Things - Ad:tech 2013
 
How Our Work Might Work - Silicon Beach 2013
How Our Work Might Work - Silicon Beach 2013How Our Work Might Work - Silicon Beach 2013
How Our Work Might Work - Silicon Beach 2013
 

Recently uploaded

如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
qyguxu
 
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
gkyvm
 
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
qyguxu
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
Hector Del Castillo, CPM, CPMM
 
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
B
 
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
muwyto
 
Common breast clinical based cases in Tanzania.pptx
Common breast clinical based cases in Tanzania.pptxCommon breast clinical based cases in Tanzania.pptx
Common breast clinical based cases in Tanzania.pptx
JustineNDeodatus
 
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
qyguxu
 
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
qyguxu
 
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
ovxelckll
 

Recently uploaded (20)

如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
如何办理(USYD毕业证书)悉尼大学毕业证成绩单原件一模一样
 
We’re looking for a Technology consultant to join our Team!
We’re looking for a Technology consultant to join our Team!We’re looking for a Technology consultant to join our Team!
We’re looking for a Technology consultant to join our Team!
 
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(VIU毕业证书)温哥华岛大学毕业证成绩单本科硕士学位证留信学历认证
 
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
如何办理(CSU毕业证书)圣马科斯分校毕业证成绩单原件一模一样
 
PROGRAM FOR GRADUATION CEREMONY 2023-2024
PROGRAM FOR GRADUATION CEREMONY 2023-2024PROGRAM FOR GRADUATION CEREMONY 2023-2024
PROGRAM FOR GRADUATION CEREMONY 2023-2024
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
 
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
一比一原版(UQ毕业证书)澳大利亚昆士兰大学毕业证成绩单学位证
 
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单原件一模一样
 
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
 
Master SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideMaster SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's Guide
 
Common breast clinical based cases in Tanzania.pptx
Common breast clinical based cases in Tanzania.pptxCommon breast clinical based cases in Tanzania.pptx
Common breast clinical based cases in Tanzania.pptx
 
LinkedIn Strategic Guidelines for May 2024
LinkedIn Strategic Guidelines for May 2024LinkedIn Strategic Guidelines for May 2024
LinkedIn Strategic Guidelines for May 2024
 
Crafting an effective CV for AYUSH Doctors.pdf
Crafting an effective CV for AYUSH Doctors.pdfCrafting an effective CV for AYUSH Doctors.pdf
Crafting an effective CV for AYUSH Doctors.pdf
 
Job Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptxJob Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptx
 
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
如何办理(Wintec毕业证书)怀卡托理工学院毕业证成绩单原件一模一样
 
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
如何办理(Indiana State毕业证书)印第安纳州立大学毕业证成绩单原件一模一样
 
Sales Experience Presentation - Angel Lopez
Sales Experience Presentation - Angel LopezSales Experience Presentation - Angel Lopez
Sales Experience Presentation - Angel Lopez
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
We’re looking for a junior patent engineer to join our Team!
We’re looking for a junior patent engineer to join our Team!We’re looking for a junior patent engineer to join our Team!
We’re looking for a junior patent engineer to join our Team!
 
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
如何办理纽约大学毕业证(NYU毕业证)成绩单硕士学位证原版一比一
 

Hyper Island Open Masterclass