Andrew Chow is a social media strategist and consultant based in Singapore. He has over 20 years of experience in public relations, branding and social media. He founded Ideamart in 1994 and Table For Six in 2008. Chow uses social media platforms like Facebook, LinkedIn, Flickr, YouTube, SlideShare and Twitter extensively to share his expertise in social media strategy, branding and personal branding. He has been featured in over 250 media interviews in the past 6 years. The document discusses exploring social media and provides tips on developing a clear social media strategy, prioritizing channels, creating and sharing content, listening to audiences, engagement, analytics and more.

1. Social Media Marketing
Exploring S.O.C.I.A.L.M.E.D.I.A

2. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education - Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award
2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Spirit of Service 2012
 Certification - NLP Practitioner & Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore
Profile

3. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 250 interviews/feature in 6 years from local / International media

4. Social Media Marketing
Exploring S.O.C.I.A.L.M.E.D.I.A

5. Clear Game Plan?
Target Audience?
Objectives?
Risk Assessment?
Strategy
S>O>C>I>A>L>M>E>D>I>A

7. Seamless Integration?
Operating Procedure?
Are you ready?
Organisation
S>O>C>I>A>L>M>E>D>I>A

8. or

9. B2B or B2C?
Strategic Fit?
Impact?
Feasibility?
Channels
S>O>C>I>A>L>M>E>D>I>A

10. Prioritize

11. Content Creation?
Consultancy?
Training?
Monitoring?
Investment
S>O>C>I>A>L>M>E>D>I>A

12. Brand or Business?
Campaign or Conversation?
People or Process?
Culture or Control?
Authenticity vs Authority
S>O>C>I>A>L>M>E>D>I>A

14. Active Engagement?
Speaking their language?
Sell by sharing?
Listening / Learn
S>O>C>I>A>L>M>E>D>I>A

16. Accept good with the bad?
Response strategy map?
Moderation
S>O>C>I>A>L>M>E>D>I>A

18. Stakeholders?
Influencers?
Staff?
Brand Champion?
Engagement
S>O>C>I>A>L>M>E>D>I>A

20. Professional + Social?
Corporate Social Responsibility?
Branding?
Social Media Policy?
Direction (brand)
S>O>C>I>A>L>M>E>D>I>A

21. Key Performance Index?
Best Practices?
Knowledge Base?
Infrastructure
S>O>C>I>A>L>M>E>D>I>A

22. What is your real success?
Reach?
Action & Insight?
Engagement & Influence?
Analytics
S>O>C>I>A>L>M>E>D>I>A

23. Reach Engagement & Influence
o Website visits / views o Sentiment of reviews
and comments
o volume of reviews
and comments o Brand affinity
o Incoming links o Commenter
authority/influence
o Time spent
Action & Insight
o Favourites / Friends / Fans
o Sales inquiries
o Viral forwards
o New business
o Number of downloads
o Customer satisfaction
and loyalty
o Marketing efficiency

24. Questions and Answers
Let’s chat!