LinkedIn is investing in higher education, and this presentation will show how your university can take full advantage. We share what is new with LinkedIn for Higher Education, including our new University Page experience. We also discuss fresh strategies for engaging prospects, students, and alumni. Take a tour of the top performing content marketing tactics being used on LinkedIn. Then steal those ideas. In the words of David Bowie, “The only art I’ll ever study is stuff I can steal from.” What you will learn: -- Five fresh ideas for breaking down institutional silos and working in harmony with your university colleagues. -- Creative inspiration from the top performing content marketing tactics of other education marketers on LinkedIn. -- How to get the most out of LinkedIn's new University page experience.