SlideShare a Scribd company logo
1 of 51
Download to read offline
5 things you should be doing 
on LinkedIn 
©2014 LinkedIn Corporation. All Rights Reserved.
Whether you’re just starting out, or well on your way
Your professional 
brand is the key to all 
new opportunities 
Gives you 
credibility 
Drives 
referrals 
Attracts new 
business 
contacts 
©2014 LinkedIn Corporation. All Rights Reserved.
To build your brand and set 
yourself up for success 
©2014 LinkedIn Corporation. All Rights Reserved.
Here are 5 QUICK THINGS you should 
be doing on LinkedIn 
1 
2 
3 
4 
5 
Create a winning profile 
Stay informed to get ahead 
Keep top of mind with status updates 
Make your network work for you 
Know what’s working – and what to improve 
©2014 LinkedIn Corporation. All Rights Reserved.
STEP 01 
Create a winning profile 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Bring your profile 
to life with a great 
photo 
©2014 LinkedIn Corporation. All Rights Reserved.
Members with a profile photo 
receive 14x more profile views 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Want something fresh? 
Use the LinkedIn Mobile 
App to snap a picture from 
your smartphone and 
upload it to your profile 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Create a headline 
that ensures the 
right people are 
finding you 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
And be sure to 
include terms 
that you want 
to be found for 
“small business”, “digital marketing” 
Creative Digital Marketing Director at AVP Marketing 
Solutions Small business Strategy and Planning Marketing 
Director Multi-Channel Marketing Online Small Business… 
Digital development, web site traffic growth, web site UI and 
advertising revenue. Developed brand… 
Past 
Current 
Matt Thompson 
Small Business and Digital Marketing Guru 
Greater Los Angeles Area │ Marketing and Advertising 
► 1 shared connection ● Similar 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Use your 
summary to 
tell your story 
I am a data- driven marketing professional with more than eight years of channel and digital 
marketing experience. My focus has been and continues to be helping small businesses find 
success by supporting their marketing efforts across digital, social, and content. 
©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn profiles with summaries 
get 10x more profile views 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Be personable 
I am a data- driven marketing professional with more than eight years of channel and digital 
marketing experience. My focus has been and continues to be helping small businesses find 
success by supporting their marketing efforts across digital, social, and content. 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Share your 
story in 1st 
person 
I am a data- driven marketing professional with more than eight years of channel and digital 
marketing experience. My focus has been and continues to be helping small businesses find 
success by supporting their marketing efforts across digital, social, and content. 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
And highlight 
your skills and 
expertise 
I am a data- driven marketing professional with more than eight years of channel and digital 
marketing experience. My focus has been and continues to be helping small businesses find 
success by supporting their marketing efforts across digital, social, and content. 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
People want 
to engage with 
humans, 
not resumes 
I am a data- driven marketing professional with more than eight years of channel and digital 
marketing experience. My focus has been and continues to be helping small businesses find 
success by supporting their marketing efforts across digital, social, and content. 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
One 
last thing… 
Matt has been an extremely valuable asset to building out our product launch 
plans and engagement programs. Matt has the unique ability of being both strategic 
and tactical, a perfect combination for someone helping a small business with limited 
resources. I would work with Matt again in a heartbeat! 
©2014 LinkedIn Corporation. All Rights Reserved.
Create 1 a winning profile 
Let your profile do the 
talking for you 
with recommendations 
from customers, 
partners, and other 
business contacts 
Matt has been an extremely valuable asset to building out our product launch 
plans and engagement programs. Matt has the unique ability of being both strategic 
and tactical, a perfect combination for someone helping a small business with limited 
resources. I would work with Matt again in a heartbeat! 
©2014 LinkedIn Corporation. All Rights Reserved.
STEP 02 
Stay informed to get ahead 
©2014 LinkedIn Corporation. All Rights Reserved.
Stay informed 2 to get ahead 
Use LinkedIn to 
get the insights you 
need to stay ahead 
of the game
Stay informed 2 to get ahead 
Follow LinkedIn 
Influencers for 
inspiration from 
some of the world’s 
leading minds 
©2014 LinkedIn Corporation. All Rights Reserved.
Stay informed 2 to get ahead 
Stay in the know 
with news on your 
profession and 
industry from Pulse 
©2014 LinkedIn Corporation. All Rights Reserved.
Stay informed 2 to get ahead 
Or, learn directly from 
industry leaders by 
following companies 
©2014 LinkedIn Corporation. All Rights Reserved.
Stay informed 2 to get ahead 
You can also learn from your peers – join 
Groups to engage with industry experts, 
customers, and potential partners. 
©2014 LinkedIn Corporation. All Rights Reserved.
STEP 03 
Keep top of mind with status updates 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
Once your profile is 
in great shape, start 
engaging with your 
network through 
status updates 
Listened to a spectacular speaker at AdWeek today. Here is a link to 
find out more… 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
Sharing updates lets 
you share info that 
you find interesting 
and that you think 
your network might 
enjoy 
Listened to a spectacular speaker at AdWeek today. Here is a link to 
find out more… 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
Try different topics: 
Business 
updates 
Industry Trends Fun facts 
news 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
And different formats: 
SlideShare Video Pictures PDFs 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
Before you know it, your 
amazing updates will 
mark you as someone in 
the know - someone that 
your network can count 
on for the latest and 
greatest 
©2014 LinkedIn Corporation. All Rights Reserved.
Keep top of mind 3 with status updates 
POST 
And it only gets better! As people like, 
comment, and share your posts - your viral 
reach will continue to grow 
©2014 LinkedIn Corporation. All Rights Reserved.
TIP 
Start your day by visiting your 
LinkedIn.com homepage and liking, 
commenting, and sharing updates 
that you think your network would find 
interesting. It only takes a minute, and 
your connections will soon see you as 
a trusted source of great information.
STEP 04 
Make your network work for you
Make 4 your network work for you 
On LinkedIn, it’s not just about who you know 
Friends 
Alumni 
Family 
Business 
Contacts 
Colleagues 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
It’s also about who your connections know 
Colleagues 
Friends 
Alumni 
Family 
Business 
Contacts 
Colleagues 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
Add connections: you never know who will bring you 
your next big opportunity 
Colleagues 
Friends 
Alumni 
Family 
Business 
Contacts 
Colleagues 
©2014 LinkedIn Corporation. All Rights Reserved.
As you meet new 
business contacts through 
events, business meetings, etc. 
Connect with them 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
You can also find 
new business 
contacts right on 
LinkedIn 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
Get suggestions on 
people you may want 
to connect with using 
People You May Know 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
Or, find the exact person you’re looking for 
with LinkedIn advanced search 
©2014 LinkedIn Corporation. All Rights Reserved.
When you’re ready to connect 
with someone, be personal 
©2014 LinkedIn Corporation. All Rights Reserved.
Make 4 your network work for you 
Give extra context 
and break the ice by 
adding a personal 
note to your 
connection request 
Small 
Business 
Segment 
Director 
at 
Kra<Serve 
Hi 
Paul, 
It was so great to meet you at last night’s… 
-­‐ 
Ma+ 
Thompson 
©2014 LinkedIn Corporation. All Rights Reserved.
STEP 05 
Know what’s working – and what to improve 
©2013 LinkedIn Corporation. All Rights Reserved.
Don’t fly blind – make sure 
you’re attracting the right 
people to your profile 
©2014 LinkedIn Corporation. All Rights Reserved.
Know what’s working 5 – and what to improve 
Use Who’s viewed 
your profile to see 
who’s checking 
you out 
©2014 LinkedIn Corporation. All Rights Reserved.
Know what’s working 5 – and what to improve 
You could find a 
key contact for 
your next breakout 
opportunity 
Future business partner 
New client 
Big investor 
Next big hire 
©2014 LinkedIn Corporation. All Rights Reserved.
Know what’s working 5 – and what to improve 
Also, keep an eye on 
what search keywords 
led people to find you 
– so you know if you 
need to make any 
profile tweaks 
©2014 LinkedIn Corporation. All Rights Reserved.
Know what’s working 5 – and what to improve 
Lastly, know where 
you stand relative to 
other professionals 
on LinkedIn with 
How you rank 
©2014 LinkedIn Corporation. All Rights Reserved.
5 steps. Just a few minutes a day. 
ENDLESS POSSIBILITIES. 
1 
2 
3 
4 
5 
Create a winning profile 
Stay informed to get ahead 
Keep top of mind with status updates 
Make your network work for you 
Know what’s working – and what to improve 
©2014 LinkedIn Corporation. All Rights Reserved.
Want more tips? 
Check out : 
smallbusiness.linkedin.com 
©2014 LinkedIn Corporation. All Rights Reserved.

More Related Content

What's hot

Accelerating LinkedIn’s Vision Through Innovation
Accelerating LinkedIn’s Vision Through InnovationAccelerating LinkedIn’s Vision Through Innovation
Accelerating LinkedIn’s Vision Through InnovationLinkedIn
 
SaaS Metrics - Bulletproof your SaaS Growth
SaaS Metrics - Bulletproof your SaaS GrowthSaaS Metrics - Bulletproof your SaaS Growth
SaaS Metrics - Bulletproof your SaaS GrowthAnadi Raj Tiwari
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & processVinod Nagar
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenuePwC
 
Building the 10x better bank
Building the 10x better bankBuilding the 10x better bank
Building the 10x better bankBackbase
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outlineDaniel Stiel
 
McKinsey Slides Examples
McKinsey Slides ExamplesMcKinsey Slides Examples
McKinsey Slides ExamplesLewis Lin 🦊
 
2020 Women in the Workplace Participant Briefing
2020 Women in the Workplace Participant Briefing2020 Women in the Workplace Participant Briefing
2020 Women in the Workplace Participant BriefingMcKinsey & Company
 
Q4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfQ4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfDropbox
 
Keppel 3Q & 9M 2023 Business Update Presentation Slides
Keppel 3Q & 9M 2023 Business Update Presentation SlidesKeppel 3Q & 9M 2023 Business Update Presentation Slides
Keppel 3Q & 9M 2023 Business Update Presentation SlidesKeppelCorporation
 
B2B Sales of the Future  
B2B Sales of the Future  B2B Sales of the Future  
B2B Sales of the Future  accenture
 
Marketing + PR for Startups: for General Assembly London October 2014
Marketing + PR for Startups: for General Assembly London October 2014Marketing + PR for Startups: for General Assembly London October 2014
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
 
Using LinkedIn for Lead Generation
Using LinkedIn for Lead GenerationUsing LinkedIn for Lead Generation
Using LinkedIn for Lead GenerationLinkedIn
 
Third-Party Risk Management at Accenture
Third-Party Risk Management at AccentureThird-Party Risk Management at Accenture
Third-Party Risk Management at Accentureaccenture
 
100 Task Playbook - Sample
100 Task Playbook - Sample100 Task Playbook - Sample
100 Task Playbook - SampleMartin Bell
 
Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Vbout.com
 

What's hot (20)

Accelerating LinkedIn’s Vision Through Innovation
Accelerating LinkedIn’s Vision Through InnovationAccelerating LinkedIn’s Vision Through Innovation
Accelerating LinkedIn’s Vision Through Innovation
 
SaaS Metrics - Bulletproof your SaaS Growth
SaaS Metrics - Bulletproof your SaaS GrowthSaaS Metrics - Bulletproof your SaaS Growth
SaaS Metrics - Bulletproof your SaaS Growth
 
EDM e-mail Marketing Strategy
EDM e-mail Marketing StrategyEDM e-mail Marketing Strategy
EDM e-mail Marketing Strategy
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & process
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
 
Building the 10x better bank
Building the 10x better bankBuilding the 10x better bank
Building the 10x better bank
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outline
 
McKinsey Slides Examples
McKinsey Slides ExamplesMcKinsey Slides Examples
McKinsey Slides Examples
 
2020 Women in the Workplace Participant Briefing
2020 Women in the Workplace Participant Briefing2020 Women in the Workplace Participant Briefing
2020 Women in the Workplace Participant Briefing
 
Q4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfQ4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdf
 
Coursera Final
Coursera FinalCoursera Final
Coursera Final
 
Keppel 3Q & 9M 2023 Business Update Presentation Slides
Keppel 3Q & 9M 2023 Business Update Presentation SlidesKeppel 3Q & 9M 2023 Business Update Presentation Slides
Keppel 3Q & 9M 2023 Business Update Presentation Slides
 
B2B Sales of the Future  
B2B Sales of the Future  B2B Sales of the Future  
B2B Sales of the Future  
 
Marketing + PR for Startups: for General Assembly London October 2014
Marketing + PR for Startups: for General Assembly London October 2014Marketing + PR for Startups: for General Assembly London October 2014
Marketing + PR for Startups: for General Assembly London October 2014
 
Using LinkedIn for Lead Generation
Using LinkedIn for Lead GenerationUsing LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
 
Consumer Decision Journeys
Consumer Decision JourneysConsumer Decision Journeys
Consumer Decision Journeys
 
Third-Party Risk Management at Accenture
Third-Party Risk Management at AccentureThird-Party Risk Management at Accenture
Third-Party Risk Management at Accenture
 
100 Task Playbook - Sample
100 Task Playbook - Sample100 Task Playbook - Sample
100 Task Playbook - Sample
 
Digital Marketing Trends for 2024
Digital Marketing Trends for 2024Digital Marketing Trends for 2024
Digital Marketing Trends for 2024
 

Similar to 5 Things You Should Be Doing on LinkedIn

5thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp015thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp01Sbonokuhle Ntshangase
 
Presentación the werfen group_2015-02-9 - v2
Presentación the werfen group_2015-02-9 - v2Presentación the werfen group_2015-02-9 - v2
Presentación the werfen group_2015-02-9 - v2Rosario Sierra
 
LinkedIn Executive Playbook
LinkedIn Executive PlaybookLinkedIn Executive Playbook
LinkedIn Executive PlaybookColin Frankland
 
Linkedin Executive Playbook- How to master LinkedIN
Linkedin Executive Playbook- How to master LinkedINLinkedin Executive Playbook- How to master LinkedIN
Linkedin Executive Playbook- How to master LinkedINTodd Davis
 
LinkedIn Executive Playbook
LinkedIn Executive PlaybookLinkedIn Executive Playbook
LinkedIn Executive PlaybookVikram Nair
 
La rivoluzione digitale del recruiting
La rivoluzione digitale del recruitingLa rivoluzione digitale del recruiting
La rivoluzione digitale del recruitingLinkedIn Italia
 
Uk Recruiter event 05062014
Uk Recruiter event 05062014Uk Recruiter event 05062014
Uk Recruiter event 05062014Alex Charraudeau
 
4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
4 Common Mistakes Agency Recruiters Make on LinkedIn | WebcastLinkedIn Talent Solutions
 
Build+engage+recruit
Build+engage+recruitBuild+engage+recruit
Build+engage+recruitAmy Smith
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018Rad Integrated Media
 
Workshop for staffing leaders: Lead generation with social media
Workshop for staffing leaders: Lead generation with social mediaWorkshop for staffing leaders: Lead generation with social media
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
 
Nudge Social Selling: The Strength of Weak Ties
Nudge Social Selling: The Strength of Weak TiesNudge Social Selling: The Strength of Weak Ties
Nudge Social Selling: The Strength of Weak TiesNudge Software Inc.
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updatedCharlie Lam
 
Staffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedInStaffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedInChanning Berry
 
Business Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing ProfessionalsBusiness Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing ProfessionalsDamien Harrison
 
Staffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked inStaffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked inRebecca Grinley
 

Similar to 5 Things You Should Be Doing on LinkedIn (20)

5thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp015thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp01
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business Development
 
Using LinkedIn for business development
Using LinkedIn for business development Using LinkedIn for business development
Using LinkedIn for business development
 
Presentación the werfen group_2015-02-9 - v2
Presentación the werfen group_2015-02-9 - v2Presentación the werfen group_2015-02-9 - v2
Presentación the werfen group_2015-02-9 - v2
 
LinkedIn Executive Playbook
LinkedIn Executive PlaybookLinkedIn Executive Playbook
LinkedIn Executive Playbook
 
Linkedin Executive Playbook- How to master LinkedIN
Linkedin Executive Playbook- How to master LinkedINLinkedin Executive Playbook- How to master LinkedIN
Linkedin Executive Playbook- How to master LinkedIN
 
LinkedIn Executive Playbook
LinkedIn Executive PlaybookLinkedIn Executive Playbook
LinkedIn Executive Playbook
 
La rivoluzione digitale del recruiting
La rivoluzione digitale del recruitingLa rivoluzione digitale del recruiting
La rivoluzione digitale del recruiting
 
Uk Recruiter event 05062014
Uk Recruiter event 05062014Uk Recruiter event 05062014
Uk Recruiter event 05062014
 
4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
 
Linkedin pentru ONG-uri
Linkedin pentru ONG-uriLinkedin pentru ONG-uri
Linkedin pentru ONG-uri
 
Build+engage+recruit
Build+engage+recruitBuild+engage+recruit
Build+engage+recruit
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018
 
Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn
Build a Social Recruiting Strategy: Tips for Making the Most of LinkedInBuild a Social Recruiting Strategy: Tips for Making the Most of LinkedIn
Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn
 
Workshop for staffing leaders: Lead generation with social media
Workshop for staffing leaders: Lead generation with social mediaWorkshop for staffing leaders: Lead generation with social media
Workshop for staffing leaders: Lead generation with social media
 
Nudge Social Selling: The Strength of Weak Ties
Nudge Social Selling: The Strength of Weak TiesNudge Social Selling: The Strength of Weak Ties
Nudge Social Selling: The Strength of Weak Ties
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated
 
Staffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedInStaffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedIn
 
Business Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing ProfessionalsBusiness Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing Professionals
 
Staffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked inStaffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked in
 

More from LinkedIn for Small Business

More from LinkedIn for Small Business (9)

Your Local LinkedIn Network: Boise
Your Local LinkedIn Network: BoiseYour Local LinkedIn Network: Boise
Your Local LinkedIn Network: Boise
 
15 Small Business Tips to Hiring Rock Star Talent
15 Small Business Tips to Hiring Rock Star Talent15 Small Business Tips to Hiring Rock Star Talent
15 Small Business Tips to Hiring Rock Star Talent
 
Introduction to LinkedIn Job Posts
Introduction to LinkedIn Job PostsIntroduction to LinkedIn Job Posts
Introduction to LinkedIn Job Posts
 
Create a Great Job Post
Create a Great Job PostCreate a Great Job Post
Create a Great Job Post
 
15 Small Business Tips to Become a Networking Pro
15 Small Business Tips to Become a Networking Pro15 Small Business Tips to Become a Networking Pro
15 Small Business Tips to Become a Networking Pro
 
Insights on the Local LinkedIn Network: Roanoke-Blacksburg
Insights on the Local LinkedIn Network: Roanoke-BlacksburgInsights on the Local LinkedIn Network: Roanoke-Blacksburg
Insights on the Local LinkedIn Network: Roanoke-Blacksburg
 
Local Talent Dynamics in Roanoke-Blacksburg
Local Talent Dynamics in Roanoke-BlacksburgLocal Talent Dynamics in Roanoke-Blacksburg
Local Talent Dynamics in Roanoke-Blacksburg
 
LinkedIn Hiring Playbook
LinkedIn Hiring PlaybookLinkedIn Hiring Playbook
LinkedIn Hiring Playbook
 
LinkedIn Job Posts
LinkedIn Job PostsLinkedIn Job Posts
LinkedIn Job Posts
 

Recently uploaded

Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...MasterG
 
Kathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdfKathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdfKathleenMcBride8
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024Hector Del Castillo, CPM, CPMM
 
Your 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career MoveYour 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career MoveWeSendCv
 
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptxDOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptxSamCuevas4
 
કારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdfકારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdfSAIYEDASAD2
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in Chinaamy56318795
 
129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]Manu Mitra
 
Kathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdfKathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdfKathleenMcBride8
 
Navigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEBNavigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEBvaideheekore1
 
Master SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideMaster SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideTechEasifyInfotech
 
toefl ibt practice test module download_1
toefl ibt practice test module download_1toefl ibt practice test module download_1
toefl ibt practice test module download_1Aswar Amiruddin
 
B. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdfB. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdfparaspiyush3
 
Job Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptxJob Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptxJon Stephenson
 
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .Dr. David Burkett
 
Genaihelloallstudyjamheregetstartedwithai
GenaihelloallstudyjamheregetstartedwithaiGenaihelloallstudyjamheregetstartedwithai
Genaihelloallstudyjamheregetstartedwithaijoceko6768
 
unit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdfunit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdfradheeshyam1176
 

Recently uploaded (17)

Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
 
Kathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdfKathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdf
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
 
Your 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career MoveYour 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career Move
 
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptxDOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
 
કારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdfકારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdf
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]
 
Kathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdfKathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdf
 
Navigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEBNavigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEB
 
Master SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideMaster SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's Guide
 
toefl ibt practice test module download_1
toefl ibt practice test module download_1toefl ibt practice test module download_1
toefl ibt practice test module download_1
 
B. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdfB. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdf
 
Job Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptxJob Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptx
 
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
 
Genaihelloallstudyjamheregetstartedwithai
GenaihelloallstudyjamheregetstartedwithaiGenaihelloallstudyjamheregetstartedwithai
Genaihelloallstudyjamheregetstartedwithai
 
unit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdfunit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdf
 

5 Things You Should Be Doing on LinkedIn

  • 1. 5 things you should be doing on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  • 2. Whether you’re just starting out, or well on your way
  • 3. Your professional brand is the key to all new opportunities Gives you credibility Drives referrals Attracts new business contacts ©2014 LinkedIn Corporation. All Rights Reserved.
  • 4. To build your brand and set yourself up for success ©2014 LinkedIn Corporation. All Rights Reserved.
  • 5. Here are 5 QUICK THINGS you should be doing on LinkedIn 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  • 6. STEP 01 Create a winning profile ©2014 LinkedIn Corporation. All Rights Reserved.
  • 7. Create 1 a winning profile Bring your profile to life with a great photo ©2014 LinkedIn Corporation. All Rights Reserved.
  • 8. Members with a profile photo receive 14x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  • 9. Create 1 a winning profile Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  • 10. Create 1 a winning profile Create a headline that ensures the right people are finding you ©2014 LinkedIn Corporation. All Rights Reserved.
  • 11. Create 1 a winning profile And be sure to include terms that you want to be found for “small business”, “digital marketing” Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business… Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand… Past Current Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ► 1 shared connection ● Similar ©2014 LinkedIn Corporation. All Rights Reserved.
  • 12. Create 1 a winning profile Use your summary to tell your story I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 13. LinkedIn profiles with summaries get 10x more profile views ©2014 LinkedIn Corporation. All Rights Reserved.
  • 14. Create 1 a winning profile Be personable I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 15. Create 1 a winning profile Share your story in 1st person I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 16. Create 1 a winning profile And highlight your skills and expertise I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 17. Create 1 a winning profile People want to engage with humans, not resumes I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 18. Create 1 a winning profile One last thing… Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  • 19. Create 1 a winning profile Let your profile do the talking for you with recommendations from customers, partners, and other business contacts Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.
  • 20. STEP 02 Stay informed to get ahead ©2014 LinkedIn Corporation. All Rights Reserved.
  • 21. Stay informed 2 to get ahead Use LinkedIn to get the insights you need to stay ahead of the game
  • 22. Stay informed 2 to get ahead Follow LinkedIn Influencers for inspiration from some of the world’s leading minds ©2014 LinkedIn Corporation. All Rights Reserved.
  • 23. Stay informed 2 to get ahead Stay in the know with news on your profession and industry from Pulse ©2014 LinkedIn Corporation. All Rights Reserved.
  • 24. Stay informed 2 to get ahead Or, learn directly from industry leaders by following companies ©2014 LinkedIn Corporation. All Rights Reserved.
  • 25. Stay informed 2 to get ahead You can also learn from your peers – join Groups to engage with industry experts, customers, and potential partners. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 26. STEP 03 Keep top of mind with status updates ©2014 LinkedIn Corporation. All Rights Reserved.
  • 27. Keep top of mind 3 with status updates Once your profile is in great shape, start engaging with your network through status updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  • 28. Keep top of mind 3 with status updates Sharing updates lets you share info that you find interesting and that you think your network might enjoy Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.
  • 29. Keep top of mind 3 with status updates Try different topics: Business updates Industry Trends Fun facts news ©2014 LinkedIn Corporation. All Rights Reserved.
  • 30. Keep top of mind 3 with status updates And different formats: SlideShare Video Pictures PDFs ©2014 LinkedIn Corporation. All Rights Reserved.
  • 31. Keep top of mind 3 with status updates Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest ©2014 LinkedIn Corporation. All Rights Reserved.
  • 32. Keep top of mind 3 with status updates POST And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow ©2014 LinkedIn Corporation. All Rights Reserved.
  • 33. TIP Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.
  • 34. STEP 04 Make your network work for you
  • 35. Make 4 your network work for you On LinkedIn, it’s not just about who you know Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  • 36. Make 4 your network work for you It’s also about who your connections know Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  • 37. Make 4 your network work for you Add connections: you never know who will bring you your next big opportunity Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.
  • 38. As you meet new business contacts through events, business meetings, etc. Connect with them ©2014 LinkedIn Corporation. All Rights Reserved.
  • 39. Make 4 your network work for you You can also find new business contacts right on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  • 40. Make 4 your network work for you Get suggestions on people you may want to connect with using People You May Know ©2014 LinkedIn Corporation. All Rights Reserved.
  • 41. Make 4 your network work for you Or, find the exact person you’re looking for with LinkedIn advanced search ©2014 LinkedIn Corporation. All Rights Reserved.
  • 42. When you’re ready to connect with someone, be personal ©2014 LinkedIn Corporation. All Rights Reserved.
  • 43. Make 4 your network work for you Give extra context and break the ice by adding a personal note to your connection request Small Business Segment Director at Kra<Serve Hi Paul, It was so great to meet you at last night’s… -­‐ Ma+ Thompson ©2014 LinkedIn Corporation. All Rights Reserved.
  • 44. STEP 05 Know what’s working – and what to improve ©2013 LinkedIn Corporation. All Rights Reserved.
  • 45. Don’t fly blind – make sure you’re attracting the right people to your profile ©2014 LinkedIn Corporation. All Rights Reserved.
  • 46. Know what’s working 5 – and what to improve Use Who’s viewed your profile to see who’s checking you out ©2014 LinkedIn Corporation. All Rights Reserved.
  • 47. Know what’s working 5 – and what to improve You could find a key contact for your next breakout opportunity Future business partner New client Big investor Next big hire ©2014 LinkedIn Corporation. All Rights Reserved.
  • 48. Know what’s working 5 – and what to improve Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks ©2014 LinkedIn Corporation. All Rights Reserved.
  • 49. Know what’s working 5 – and what to improve Lastly, know where you stand relative to other professionals on LinkedIn with How you rank ©2014 LinkedIn Corporation. All Rights Reserved.
  • 50. 5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES. 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.
  • 51. Want more tips? Check out : smallbusiness.linkedin.com ©2014 LinkedIn Corporation. All Rights Reserved.