LinkedIn provides benefits for both businesses and individuals by allowing them to define their professional reputation, share company news and job opportunities, and connect with current and potential clients, colleagues, and employees. Setting up a complete company profile with details about the business helps solidify professionalism and reputation, while individuals can build their professional network and engage in online conversations to further their careers. Maintaining an active presence on LinkedIn by regularly sharing relevant updates and participating in discussions allows both businesses and professionals to stay connected and stand out from competitors.

1. LinkedIn for Business
& for the Professional
Define your reputation.

2. Why do I need a company account?
Quite simply, if you want to define yourself in
business, you have to stand out.
Like these.

3. Your voice is heard
• Corporate brand messages
• Share company news and events
• Be noticed as an exceptional employer
• Solidify your professionalism and your
reputation
• Build a following of loyal
clients, staff, colleagues, and potential staff

4. Filling it all in: Be a stickler for the details
• Fill out your mission statement
• Company details and date est.
• Website Links
• Cover photo
• Profile picture- Logo
Because . . .

5. This ends up representing your brand
People do business with people.
We connect better to people when we
participate in conversations.
We offer advice based on our expertise.
We provide free information.
We care.

6. Connect with your staff
• Their excellence reflects on you
• You set the standards
• Keep your updates relevant to your business
Look what I found!

7. Stay Connected
• Share links to job openings at your company
• Share blog entries
• Share trending information
• Share your other social media accounts
• Know what’s going on with your competitors
• Be a leader

8. LinkedIn for the Individual
• It’s not as overwhelming as you may think
Everything takes a little time to get used to.
Make your LinkedIn routine part of the day.
2 Minute drill

9. Time to Create your profile
• Upload a picture: a headshot
• Write your summary: who you are and
what you do and sometimes why you do it
• Add experience: don’t half-ass it
• Add your skills: seriously, everything
• Customize your link: to your name or
variation

10. Build a Professional Network
• People who are relevant to your market
• Your current and past associates
• Your family, professors and friends
• Your past and present employers
• Your co-workers
• Some strangers: weed out the weirdos

11. Join in the conversation
• Find groups to join that will help you
connect
• Find the professional establishments to
follow
• Talk about your company in the newsfeed
• Highlight what you do and share company
information you feel will drive interest
• Be proactive: If someone asks a question
you can answer, you probably should

12. Make Every Connection
Count
• Thank people for connecting with you in a
message on LinkedIn
• Follow them on Twitter- You should be on
it!
• Put in the time to follow up with people
• Revisit old connections
• Follow local conversations

13. Tie it all together!