It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
Online Marketing for Success with tips on how to reach your target audience, develop your brand, and search engine optimize your website and content. Learn what social media sites are right for you, and how to make sure things get shared online.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
Online Marketing for Success with tips on how to reach your target audience, develop your brand, and search engine optimize your website and content. Learn what social media sites are right for you, and how to make sure things get shared online.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
social media strategy
1. The 10 Steps to a Successful Social Media
Marketing Strategy for your Business
Kishneet Singh
UID-16MBA 1392
2. The Digital Landscape
• The 3 Phases of the Web
– Phase 1: Portals
– Phase 2: Search Engines
– Phase 3: Social Networks
3. The Digital Landscape
• The Numbers: What has happened since 1990?
– First Website in 1990
– 130 Web Sites in 1993
– 16 Million Users in 1995
– 738 Million Internet users in Asia in December 2009
– 252 Million Internet users in North America in 2009
– 90 Trillion – The number of emails sent on the Internet in 2009
– 234 Million Websites in 2010
– 247 Billion – Average number of email messages per day
– 30 Billion – Photos uploaded to Facebook per year 2010
– 2.0 Billion Users in 2011
7. The “Numbers’ Problem”
• Over 500 million websites
• More than 155 million blogs
• Nearly 800 Million Facebook Users
• 2 Billion Internet Users
• 1 Trillion Facebook page views - 2011
8. The “Noise” Problem in 60 Seconds
• 700,000 searches
• 600 Videos are uploaded to YouTube
• 80,000 Facebook Wall posts
32. Step 1
• Establish a Clear Focused Vision
Nike’s Vision
“To bring inspiration and innovation to every athlete in the
world. If you have a body, you are an athlete”
44. Social Media Marketing with Facebook
• Why Use Facebook?
– Business Page – for spreading your content
– Multi-Media rich
– It is where one in three internet users hang out
– Self Serve Target Ads with user demographics
45. Facebook Social Media Marketing – B2C
• Facebook Tips for B2C Companies
1. Welcome page
2. Provide an incentive for growing your Facebook “Likes”
3. Capture email subscriptions for your database
4. Offer specials
5. Publish content daily
6. Crowd sourced market research
7. Sell products on your Facebook store
8. Provide rich multimedia
48. Facebook Social Media Marketing – B2B
• Facebook Tips for B2B Companies
1. Video Channel with “How To” Tutorials
2. News Updates in Your Industry
3. Provide an Incentive for Growing your Facebook “Likes”
4. Capturing Email Subscriptions for your database
5. Targeting Decision Makers through Paid SMM
6. Market Research and Surveys
7. Promote your Thought Leaders
49. Facebook Social Media Marketing – B2B
• Case Studies - Publishing Content Linking to the Blog or Website
– Goal: Position company or personal brand as a thought leader
50. Social Media Marketing with Facebook – B2B
• Case Studies – Clear Risk
– Goal: Capture email subscribers and Facebook “Likes”
51. Social Media Marketing with Facebook – B2B
• Case Studies – General Electric
– Goal: Promote Thought Leaders
52. Social Media Marketing with Facebook – B2B
• Case Studies – Get Satisfaction - Internet Software Company
– Goal: Provide customer service
53. Social Media Marketing with Facebook – B2B
• Case Studies – Cisco
– Goal: Educate with Online Video within Facebook
55. Social Media Marketing with Twitter
• Why use Twitter?
– A global network of 500 million plus users
– You can target industries and niches
– Monitor the competition
– It is global
– It is real time
– It is a great tool to market your blog content
– It is simple
56. Social Media Marketing with Twitter
• 5 Tips for Optimizing Twitter
1. Include a photo or logo
2. Add your Facebook or Website’s URL
3. Write “Great Headlines”
4. Make sharing easy with a “ReTweet” button
5. Include “Follow me on Twitter” buttons on your blog
57. Social Media Marketing with Twitter
• Twitter Marketing Tips
1. Develop a targeted Twitter following
2. Listen, engage and communicate and build loyal followers in
your community
3. Create a live feed on the corporate brand name to see what
the world is saying about you
4. Tweet your online specials that link to a landing page
5. Tweet your content
6. Network and Create contacts on Twitter by retweeting their
content
62. Social Media Marketing with LinkedIn
• Why use LinkedIn?
– Over 150 Million professionals are members
– Great for networking professionally
– Finding opportunities
– Positioning as an expert with over 800,000 groups
– Integrate your other sites Website, Blog and Facebook
– Average income is over $100,000
63. Social Media Marketing with LinkedIn
• Setting up and Optimizing LinkedIn
– Create a public profile (don’t lock it away)
– In your homepage activate your Twitter link
– Activate your blog feed to your homepage on LinkedIn
– Integrate “SlideShare” into LinkedIn
64. Social Media Marketing with LinkedIn
• LinkedIn Marketing Tips
– Update your posts on LinkedIn after publishing
– Participate in one of the 800,000 groups that is suitable for your target
audience
– Create your own group that doesn’t sell but provides a forum for your
industry niche
– Create Exclusive Content that requires registration
– Advertise on LinkedIn from as little as $10 per day
– You can target by
• Geography
• Industry
• Job Function
• Job title
• LinkedIn Groups
65. Social Media Marketing with LinkedIn
• LinkedIn Case Study B2B: Post Card Mania
– Create compelling content
– Build contacts
– Join groups and contribute
– Cold message contacts
Results: In 12 Months they have generated 600 leads from a B2B audience
66. Social Media Marketing with LinkedIn
• LinkedIn Case Study B2B: Post Card Mania
– The Post on LinkedIn
67. Social Media Marketing with LinkedIn
• LinkedIn Case Study B2B: Post Card Mania
– The Landing Page
69. Social Media Marketing with YouTube
• Why use YouTube?
– Second largest search engine in the world
– Easier to rank higher in organic search than Google
– The younger generation would rather poke their eyes out than
read a paragraph of text – provide short videos
– “How To” category is the fastest growing segment
– Can be branded
70. Social Media Marketing with YouTube
• Setting up and Optimizing YouTube
1. Create your own branded YouTube Channel
2. Link to your Blog, Facebook Fanpage or your website to make
it easy for people to link back to your site
3. Put the category such as [Social Media Marketing] in Brackets
before each Title of your video
4. Put “Tags” in your video tags section, make them relevant to
your video title
5. Again promote your YouTube video on Twitter and place them
on your blog in a Video or YouTube Channel section
71. Social Media Marketing with YouTube
• YouTube Marketing Tips
1. Interview senior people in your industry – promote them, the
law of reciprocity
2. Create information videos that inform clients while you sleep –
leverages your time
3. Create Educational videos demonstrating expertise and
thought leadership
4. Include videos in your online store to showcase and demo
products (can increase conversion rates by 10-30%
(Case Study: Online shoe store Zappos)
74. Social Media Marketing with Slideshare
• Why use Slideshare?
– It is the “YouTube” for PowerPoint
– Presentations position you as an expert
– Optimal for B2B
– Good for optimising content for search
75. Social Media Marketing with Slideshare
• Slideshare Marketing Tips
1. Turn your posts into PowerPoint presentations and post them
to SlideShare
2. Write a good headline both on the presentation itself and the
title area
3. Include keyword tags that would be used to find the
presentation
4. Promote your presentations on Twitter
5. Allow viewers to download your presentation to assist in
making it easy for people to share
6. Post them to your Facebook page
7. In choose a license make it CC (Creative Commons) License
so people can use your content and then attribute and link to
your blog
77. Social Media Marketing with Blogs
• Why Blog?
– To establish a home base that you own
– Personal branding eg”jeffbullas.com”
– Position you as a thought leader in your niche
– Establishes authority
– Google likes fresh unique content
– Easy to use
– Builds an online asset
78. Social Media Marketing with Blogs
• Setting up and Optimizing Your Blog
– Buy your own domain name
– Blog as part of your primary website domain
– Purchase a WordPress theme
– Post content regularly
– Promote your Blog on Twitter regularly
– Include social media share and subscribe buttons
– Build your email subscriber database
79. Social Media Marketing with Blogs
• Blogging Marketing Tips
1. Solve problems with your posts. What do your customers worry
about?
2. Provide “How To” articles
3. Write great headlines
4. Write easy to read articles
5. Use multimedia embed videos, images and screen shots
6. Send out posts instead of static email newsletters that drive traffic
to your site and drive comments
7. Post after publishing to other social media channels, Facebook
page, Google+, LinkedIn, Twitter (manually)
8. Create evergreen content
9. Be focused (stay on topic)
10. Repurpose offline and publish it online
80. Social Media Marketing with Blogs – Personal Brand
• Case Studies – jeffbullas.com
– Goal: Create a personal brand online and create global opportunities
81. Social Media Marketing with Blogs – B2B
• Case Studies – Hubspot – software as a service for small to medium business
– Goal: Create great content that drives link building and positions the brand
82. 10 Takeaways
1. Strategy not just tactics
2. Content is the foundation
3. Optimize for search
4. Make it easy to share
5. Think like a publisher
6. Build an online asset
7. Publish where your customers are
8. Implement the Hub & Spoke model
9. Use paid as the catalyst
10.Be patient and persist
Editor's Notes
It been barely 20 years since the first website
I remember logging onto the web for the first time in 1995 with a slow modem and was impressed by the magic
I also remember logging into Facebook in 2008 and the magic moment happened again
Now we have mobile broadband everywhere
Number One site on the Web
In some industries 90% of all buying decisions start with and online search
Arguments in pubs and bars are quite often settled with a Google search – by consulting “Lord Google” for the answer to a fact under dispute
In regards to total time spent online Facebook has surpassed Google in 2010
In 2011 the milestone of 500 million users logging into Facebook in 1 day was achieved
Over 800 million users
Nearly 1 in 2 people using the internet are on Facebook
5.2 billion phones globally
Smart phones are outselling your “normal phone”
Apple in the Last quarter of 2011 sold 15 million iPads and is projected to have sell a total of over 100 million iPads by end of 2012 since its launch
Noise, Clutter and Competition
Over 90% of all click throughs to websites are from the first page of a Google search
Does your company appear on page one for any of its key words and phrases that potential buyers will be using?
In 60 seconds
Nearly 700,000 searches
600 Videos are uploaded to YouTube
80,000 Facebook Wall posts
Every 2 days we create as much information as we did since the dawn of time till 2003
In the last quarter of 2010
More than 104 advertisers delivered more than 1 billion display ads
10 delivered 3-5 billion
12 delivered 5-10 billion
4 delivered more than 10 billion display ads
A funny sketch from Ronnie Corbert (of previous “The 2 Ronnies” Fame)
A funny sketch from Ronnie Corbert (of previous “The 2 Ronnies” Fame)
Despite us using digital for buying researching and we are still in the most part still telemarketing, direct mail and advertising in industry magazines
Technology changes fast humans are slow to change
Yellow pages story $90,000 2 sales
It is still new
The tools are still developing
Its too much of a risk
Social Media Marketing is potentially exponential Many to Many
It also amplifies due to low friction sharing
This is seen with sharing buttons Facebook Shares, Likes and Twitter Retweets
A well optimised marketing strategy can provide your brand with high visibility
Being on multiple social networks
Multiple Media
Networking was cocktail parties, events and lunches
Networking can be accelerated with social networks by identifying common interests and grouping us in tribes globally
Virtual connections can quickly turn into face to face meetings and opportunities
By building online properties such as websites blogs and social media digital assets you can
Be ubiquitous
Variety of formats that allow people to easily share to their tribes
Through online publishing of great content and then promoting and marketing you can accelerate your business and personal brands visibility through
Becoming the obvious thought leader in your industry.
Being mentioned by others builds
Credibility
Trust
The Web gives us access to a global village
1. Social Media Channels allow you to publish in a variety of media to many social networking channels.
A mobile phone puts a printing press in your hand
Social networks and easy to use blogging platforms are the revolution to publishing in nearly 600 years since the invention of the Gutenberg press
Word of Mouth is powerful for referrals and trust but it is slowed by an analog world
It was restricted to your friends and colleagues which are constrained by the Dunbar number (150)
World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
In 1993 “The New Yorker” published a cartoon by Peter Steiner
The cartoon symbolizes an understanding of Internet privacy that stresses the ability of users to send and receive messages in general anonymity
So creating trust is vital when on the internet as you are seen as domain name or a number
How do you do create trust online?
Being seen or heard 3-5 times faciltates trust online
So being visible on Facebook, a blog and YouTube accelerates online trust building
So what are the pieces of the puzzle that provide the full picture?
Content is a cornerstone of your foundations
Create content that resonates with your audience such as solving problems, informing and educating
Present and publish in a variety of media that will reach the widest possible audience
Content for B2B is more about “How To’s” and Education not entertainment
In some industries over 90% of purchasing decisions start with an online search
Optimise your content on your social media networks, websites and blogs for search
Google is building “social signals” peoples recommendation of links into its search algorithms
Optimizing all your online assets for search engines is vital to win the war on brand visibility
4 Keys to Optimisation
Headlines
Key words and phrases
Descriptions
Links
6 Core Social Networks to consider. Some will be more appropriate than others for different businesses
Another way to look at the philosophy and approach is as a Hub and Spoke
Publish content at your website, blog or online store
Distribute it out onto multiple social networks and media
Rich Multimedia is vital on the social web
Produce Videos, HD Images, Podcasts, PDF’s, eBooks
You will be surprised at how many media formats you can publish the same content with
A lot of companies are saying lets get onto Facebook, Twitter or YouTube. That is starting with tactics rather than a strategy. What are the basic steps that need to be addressed?
If you are a personal blogger or a brand you need to have clarity on your vision and mission, getting the vision clear is the vital first step in the journey. If you are a business and have not created a vision statement then maybe its time to retire to the boardroom and give the neurons and whiteboard a workout!
A vision statement is an inspirational sentence or two that will keep you focused when uncertainty and temptations to take a different course confront you.
Nike aren’t one of the top sports apparel brands in the world because they have fuzzy thinking. Nike’s vision is short and inspirational.
“To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete”
Focus, motivation and momentum comes from being clear about where you are going.
If you are a personal blogger or a brand you need to have clarity on your vision and mission, getting the vision clear is the vital first step in the journey. If you are a business and have not created a vision statement then maybe its time to retire to the boardroom and give the neurons and whiteboard a workout!
A vision statement is an inspirational sentence or two that will keep you focused when uncertainty and temptations to take a different course confront you.
Nike aren’t one of the top sports apparel brands in the world because they have fuzzy thinking. Nike’s vision is short and inspirational.
“To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete”
Focus, motivation and momentum comes from being clear about where you are going.
CEO and Management needs to be on board. It quite often is done without the right people buying in
Some questions to ask about your prospects
What do they read or view?
What are their problems?
What social networks do they use?
It is important to know what you want to achieve
Do you want to improve brand recognition
Capture more inquiries
Increase sales
Which are the most important?
Then you can create the tactics on the platforms where you audience is
Drive traffic to a landing page that captures emails and basic customer information
Increase Facebook likes – putting your brand and content in front of more people in their Facebook news feeds and ticker
Publish content on your blog and promote it on Facebook and Twitter and Slideshare to position your brand as experts
Implementing these tactics and building the web assets requires resources
Money
People
Tools
Content needs to be created that communicates and tempts your audience to engage with you
eBooks
Videos
Blog articles
Facebook updates (Supre)
Could also include polls, surveys and competitions
Creating the content is just the start, Marketing your content continuously and consistently is vital
Promoting it on Twitter, Facebook and LinkedIn is a good place to start for B2B’s
Organic social media marketing will take time so it is sometimes a good idea to use Paid Social Media marketing on Facebook or LinkedIn to be a catalyst to accelerate your marketing campaign
Just like you would use Google Adwords to accelerate being found online until your organic SEO starts to produce results
You are not going to get your marketing right everytime so
Measure and Monitor your results
Tools such as Google analytics and
Facebook to ensure you are moving towards your goals
Make changes to what is not working and
Keep doing what is producing results
Be patient it will take time as your build your online brand
Facebook is often not seen as a B2B marketing channel but as it has matured and its ecosystem become deeper and broader with
Apps
Customised landing welcome pages
It is not a channel you should ignore if you are a B2B or a B2C company
Threadless with over 4000,000 fans offer some functionality and elements that engage and reward their fans
Vote for the T-shirts you like and add a comment (Crowd sourced research) – cost zero!
Facebook shop (this takes you off site to their ecommerce store)
Design challenge feature to further engage the customer
Mari has over 60,000 fans she has positioned herself as a Facebook specialist
Great landing page
Integrates her other social media channels
As Facebook is such a visual platform High Definition Images and Videos are great for engagement
Also Quotes that are appropriate for your industry can be very effective
Think of your Facebook page as an “extension of your website/blog
http://www.facebook.com/Cisco?sk=app_57675755167
Twitter started in 2006 as a message service for a podcasting company
It was never designed to be a social network
With the number of users approaching 500 million users according to TwoPchart http://twopcharts.com/twitter500million.php and has accelerated since the launch of Apple mobile IOS5 operating system
Create a a large targeted following
Its instant
Can be automated
Brand your Twitter account
Link to your website
Use keywords in your description on Twitter
Build followers
Build a large targeted network
Engage and Network
Promote and market your content and ideas on Twitter
SocialOomph – auto following with a direct message, automate the sending of content out regularly
Twellow.com – the yellow pages of twitter
Hootsuite – mananging and monitoring
Twitter Feed http://twitterfeed.com/ - for sending out other people’s
Started 3 years ago
Twitter is my biggest traffic driver after SEO
It is driving more traffic than Facebook
Dell has embraced social media m and opened one of the first Social Media command centers
They use Twitter for
Sales
Customer Care
Humanising the brand
http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29
LinkedIn is a powerful B2B professional network with 150 million members.
In the last 12 months its membership has doubled in Australia
Don’t ignore it as a sharing platform
http://fedex.linkedincreatives.com/video/01/
You cannot be promotional in groups on LinkedIn so content that adds value to the group is fine
Example in discussions in Groups “ALLRETAIL” Retail Executive network Post Card Mania offers a “Ten Ways to Grow Your Business Using Direct Mail
To receive the report you need to provide your details
The landing page on the link to obtain the ebook or PDF will ask for essential details that
Grows your database
Asks permission to continue to send updates
Generate leads and sales
Second Largest Search Engine behind Google.
According to Forrester Research http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index. Those are some attractive odds!
According to a Forrester research it is 50 times easier to rank on the first page with an optimised YouTube video then standard content from a blog or website
http://www.youtube.com/watch?v=nFeb6YBftHE&feature=related
Doctor Bob Couldn’t sell his toothbrush that reduced bad breath
Went to marketing class at University and they said 92% of people wouldn’t buy this product online
But one student said that makes 8% who will and that is millions of people
Recorded a video for a few hundred dollars and put it on YouTube
Started receiving enquiries from over 40 countries
YouTube leveled the playing field an enabled them to put their product in front of everybody
Walmart took them on without even having a Face to face meeting because of YouTube
Sold over 1 million Orabrush
Slideshare is maybe the sleeper in the B2B social networking closet but with
Over 50 million unique visitors
16 Million registered users
It is powerful for spreading and embedding your content in blogs and websites. If you are in the knowledge industry then Slideshare can be a great way to share your thought leadership and expertise in a graphical format
Create an account with links to your blog or website
Include a description
Tag it with keywords
Promote presentations on Facebook, Twitter and Slideshare
Embed in a blog post with an introduction of 150 to 200 words
If you are in the knowledge industry then Slideshare can be a great way to share your thought leadership and expertise in a graphical format
Create an account with links to your blog or website
Include a description
Tag it with keywords
Promote presentations on Facebook, Twitter and Slideshare
Embed in a blog post with an introduction of 150 to 200 words
With over 150 million blogs it is a publishing platform that should not be ignored
Especially useful for B2B businesses
Some thought that social networks and micro blogs such as twitter would sound the death knell for blogs.
It appears that it is actually helping drive traffic and growth
Remember the Hub and Spoke approach
Publish on your home base
Publish on your outposts
Provide multi-media formats for capturing the widest audience
Hubspot inspired me to start blogging 3 years ago and they are one of the best examples of how to optimise a blog for B2B marketing
Some Key Features
Content that needs you to eneter email etc for receiving it
Subscription buttons
Multimedia
Share buttons
Call to action