The document discusses how to brand yourself through social networking. It notes that Facebook has 800 million profiles and all Fortune 500 brands are on Twitter. It emphasizes building your personal brand on social media by crafting a consistent image and professional profile across platforms like LinkedIn. The key is strategically promoting your expertise through relevant updates and content to help potential employers and connections find you.

1. Branding Yourself Through
Social Networking
Presented by:
Beverly Macy
beverlymacy@gmail.com
@beverlymacy

2. Did you Know…
 Facebook is on track to reach 1
BILLION profiles in 2012. Currently
800M +
 ALL Fortune 500 Brands are on
Twitter
 Mommy bloggers make a difference
to advertisers and brands
 1 Tweet sparked $33M in donations
for Haiti Earthquake Relief
 Twitter can accurately predict movie
box office revenue
 Social Media is being called the new
Nielsen and CNN
 Dell has sold over $120M in used
equipment via Social Media
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Beverly Macy 310.860.4788 @beverlymacy

3. ADAPT OR DIE
1998
“Why do we need web pages?”
2012
“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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4. Find and be found
4 Beverly Macy 310.860.4788 @beverlymacy

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6. Employers Are Looking for Talent
 Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
 Raises the bar and makes employer branding
more important than ever before
 Take employer brand to the sort of top talent
that should be working at their company
 Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network
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7. How will the perfect job
FIND YOU?
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8. Your Personal Brand
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9. The Resume Is Dead
 Actually, it’s evolving
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10. What Is Social Media?
 First off, it’s SOCIAL – about people connecting
 NETWORKING
Long form communication to share content
 CONTENT COMMUNITIES
Share, comment on, organize, bookmark and collaborate together
 MICROBLOGGING
Short form communication to share content
 LOCATION BASED
Connect users and brands using geo-locating technology
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Beverly Macy 310.860.4788 @beverlymacy

11. Facebook
 900 Million Users – 155 Million + in the US
 Targeted user information including age, gender, location,
likes
 Average user has 130 friends; 8 new friends a day; 55 min
on the site per day
 Invited to 2 -3 events per month
 Facebook has a multiplier effect – IMPLIED TRUST
 Pages product, brand or business
 Contains basic information to the group or business page
such as links to company site, newsletter subscription
information and newsletter archives
 Place to post upcoming events including webinars,
conferences and other programs
 Develop engagement strategy
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Beverly Macy 310.860.4788 @beverlymacy

12. Speaking Twitter
 @ is your Twitter “Handle”
– @ Reply is directed to the person and visible to all
 DM is a Direct Message
– Private message between two who follow each
other
 RT is a ReTweet
 # Hashtag is a grouping of tweets around a
topic. # is searchable
 Tweet chat is a specified time to discuss a
topic using a # hashtag
 List – Compiled to group handles by topic
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Beverly Macy 310.860.4788 @beverlymacy

13. Set up a Blog
 Blogger, Tumblr, WordPress, and Squarespace
1. Pick a platform
2. Create an account
3. Set up the profile (what it’s about?)
4. Start writing!
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14. A Virtual Trade Show
 People you already know
 People you want to know
 People you should know
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15. LinkedIn Demographics
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16. Will They Find YOU?
Building BRAND YOU
1.What are your attributes?
2.What brand are you trying to build?
3.Why?
4.Be Perceived as an Expert
5.Go niche
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17. Personal Branding Best Practices
Promotion:
1. Be Modest - What if I sound like I’m bragging?
2. Be Truthful - Awards, honors
3. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:
1. Disengage yourself from YOU
2. Look at yourself as a valuable project
3. Create a plan
4. Engage a trusted colleague to proofread, comment
5. Do it! Make revisions as you go
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18. Getting Started – Image Tips
1. Professional photo – Close Up
2. Consistent handles (names) across all social
platforms
3. Link everything!
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19. Personal Professional Profile
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20. LinkedIn Profile Tips
 Use your real name  Education
 Craft a headline that  Skills
accurately brands  Accomplishments
you right now
 Portfolio
 Value Proposition
 Projects
 Post relevant and
 Publications
timely information in
status updates  SlideShare
presentations
 Twitter handle
 Link to blog
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21. 5 Tips to A Memorable Personal
Brand
1. BRAND YOURSELF strategically
2. BRAND YOURSELF as a valued partner
3. BRAND YOURSELF as a communicator
4. BRAND YOURSELF by staying one step
ahead
5. BRAND YOURSELF as being socially
savvy
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22. Thank You!
 Embrace the Future
 Empower Brand “You"
 Lead the Way!
Beverly Macy
beverlymacy@gmail.com
@beverlymacy