Personal Branding 247 Book Launch

1. Personal Branding 247 Media Launch Malaysia 16th May 2017 3pm - 5pm Berjaya Times Square Hotel

2. @ideasandrew 1 handle

3. 2 Books

4. 5 Diﬀerent Careers in 30 years 1987-1993 1993-1998 1999-2005 2005-2009 2010-

5. 7 Teach in CPEs or Adult Learning InsEtuEon

6. 8 Client

7. Personal Branding = Uniqueness Made Visible

8. Uniqueness Made Visible #personalbranding247 @ideasandrew

9. Substance + PosiMoning + Form #personalbranding247 @ideasandrew

10. The Form is What others can see (Visible) #personalbranding247 @ideasandrew

11. The Substance is Uniqueness others have to discover about you (Invisble) #personalbranding247 @ideasandrew

12. “Made” is What you need to do to ensure your substance has the right form #personalbranding247 @ideasandrew

13. Substance Personality Vision Mission Values Strength #personalbranding247 @ideasandrew Form Profile, PlaWorms Partnership, Publicity, Publishing, Public Speaking, Public Service Prize PosiMoning USP RelaMonship Architecture DifferenMaMon IntroducMon DefiniMon Benefits Myths

14. Chapter Structure – Title – Sub-Mtle – Quote : Author’s belief – Synopsis : Main outline – ParMng Shot : Conclusion – Author’s Story : Sharing – Points to Ponder / Things to Do

15. #personalbranding247 @ideasandrew How to know your Substance?

16. IdenMty: Who you say you are = Who Others say you are #personalbranding247 @ideasandrew

17. Who are You?

18. Helper Achiever Creator Observer Loyalist Adventurer Challenger Peacemaker PerfecMonist

19. Type 1: Strict PerfecMonist / Reformer “I must be perfect.” PosiMve Disciplined Consistent ConscienMous Hardworking High Standards Exact Righteous Principled Average Orderly Impersonal CriEcal Organized Strict Lawful Rigid Exact NegaEve Inﬂexible Self-Righteous Obsessive Judgmental Legalist UpEght CorrecEon-Seeking ResenYul

20. Type 2: Considerate Helper / Giver “I must help others.” PosiMve Compassionate Giving SympatheMc Humorous AienMve Caretaker Nurturing Tough Skinned Average Generous Encouraging People Focused Helpful Behind the Scene ComforEng So hearted SupporEve NegaEve ManipulaEve Possessive Intrusive Suﬀer in Silence Pleasing Self forgeYul Fla]ery Dependent

21. Type 3: CompeMMve Achiever / Performer “I am what I do.” PosiMve Goal-oriented Self Starter EnergeMc Performer Accomplished Excellence In the Scene Zealous Average Adaptable CompeEEve PragmaEc CharismaEc Leverage Looking Good Smooth Operator MarkeEng/Entrepreneur NegaEve Approval Seeking Defensive Lacks Self Awareness OpportunisEc EmoEonally shut down Diﬃcult to receive Spotlight Seeking Approval Seeking

22. Type 4: Intense Creator / Individualist “I must be diﬀerent” PosiMve Inspired CreaMve Personal/Revealing IntuiMve Empathic Feel deeply AestheMc ArMsMc Average Self Absorbed Feels Diﬀerent EmoEonal Dreamer Fantasy Ritual Maker Melancholy Sensual NegaEve Self Pitying ImpracEcal Alienated Self Destruct Life as Drama Longing Self Indulgent Sense of Tragic

23. Type 5: Quiet Specialist “I don’t know enough.” PosiMve PercepMve ThoughWul Wise InvesMgaMve Intellectual Guru InsighWul Synthesize Average Self Reliant Intense Private QuesEoner Knowledgeable Isolated Reserved Quiet NegaEve Eccentric Compartmentalizes Cynical AnE Social Don’t display warmth Invisible Loner Move away from others

24. Type 6: Loyal SkepMc “I am always du;ful.” PosiMve Responsible Loyal Engaging Teamwork Accountable Vigilant Contented Commiied Average Independent CauEoning Obedient Follower Careful Hesitant Enjoys RouEne Faithful NegaEve Indecisive Contradictory Paranoid Devil’s Advocate Abandoned DoubEng Lacks Conﬁdence Imagine the Worst

25. Type 7: EnthusiasMc Visionary “I want to be happy.” PosiMve Spontaneous Fun VersaMle See the Big Picture Flexible Excited Wow Many PossibiliMes Average Lively ExperienEal Adventure – seeking Happy Entertaining On the Go TalkaEve Carefree NegaEve HyperacEve Superﬁcial Impulsive Lack of Focus Impulsive Dislike Rules Ina]enEve Pleasure-Seeking

26. Type 8: AcMve Controller “My strength protects me.” PosiMve Conﬁdent Inspiring Leader Taking iniMaMves Just Do It Self Directed Pioneering Stand Up for Right Average Dominant Forthright Fight for fairness Challenger Direct Tough Minded Take Charge Straight Forward NegaEve InEmidaEng ConfrontaEonal Controlling Curt Forceful Blunt Over ProtecEve Vengeful

27. Type 9: AdapMve Peace Maker “I am agreeable.” PosiMve Easygoing UnpretenMous PaMent Gentle Facilitator Peace Maker Reassuring Mr Nice Guy Average AccommodaEng Peaceful Genuine NegoEator Let it Be Consensus Seeking Unassuming Se]led NegaEve Disengaged Stubborn Oblivious ProcrasEnate Complacent Indiﬀerent Lazy Withdrawn

28. Vision. Mission. Values #personalbranding247 @ideasandrew

29. Personal Life Vision = What you SEE in the future for the world where very liile involved you #personalbranding247 @ideasandrew

30. Personal Life Mission = What do you need to DO in order to reach your vision #personalbranding247 @ideasandrew

31. Personal Values: The Pillars of your Integrity and how will people remember you for eventually. #personalbranding247 @ideasandrew

32. “Everyone is a brand, whether you like it or not. If you do not brand yourself, others will do it for you” #personalbranding247 @ideasandrew Personal Branding

33. How to PosiMoning Yourself & Strategize? #personalbranding247 @ideasandrew

34. Unique Selling ProposiMon: Know who you are serving #personalbranding247 @ideasandrew

35. Choose at least 10 people in your life in your inner circle (Brand Tribal Council) #personalbranding247 @ideasandrew

36. Work on your weakness instead of your strength #personalbranding247 @ideasandrew

37. Be a Giver. #personalbranding247 @ideasandrew

38. Collaborate at diﬀerent levels. Collaborate even when you don’t have to #personalbranding247 @ideasandrew

39. Compete with only yourself. #personalbranding247 @ideasandrew

40. How to be Most Visible? #personalbranding247 @ideasandrew

41. #1 : Profile Who Where am I? (Google Page 1 or 2?)

42. #2 : People’ Perception You are what others say you, unless proven otherwise

43. #3 : Partnership You are average of the 5 whom you oten associated with

44. #4 : Publicity Your credibility needs mindshare from media

45. #5 : Publishing You have authority once you become an author

46. #6 : Public Speaking You are the Key Evangelist of your Message

47. #7 : Public Service (Charity) Being a Giver to the Society is a High Calling

48. #8 : Prize Your accolade is authenMcaMon of your brand

49. Personal Branding Assessment h]p://bit.ly/2qgHh7W

50. hips://www.facebook.com/personalbranding247book/

51. QuesEons & Answers

52. Concise, ImpacWul Proﬁle Headline

53. Have an unique Linkedin URL

54. Well Wriien / Developed Summary 1. Who are you? (Personality) 2. What do you do? (Role) 3. Why I am unique? (X Factor/USP)

55. Showcase Your Social PorWolio with related links Summary Work Experience

56. Well Developed Skills & Endorsements Top skills Beier! Good skills Good!

57. Well Constructed List of Professional Experience Work Experience Good! Work Achievement Beier!

58. Increase Your ConnecMon SystemaMcally Install this habit! •  Dig out old name cards and look for all of them •  Look out everyone you meet on Linkedin aer you have received their name cards •  Put your Linkedin URL on your email signature

59. RecommendaMons from Customers & Colleagues •  How did you know me? •  What did I do for you? •  How do you feel about my performance? •  What are three work ethics you like? Leading QuesMons:

60. Establish Thought Leadership through Long Post •  Have a compelling Etle •  Insert a engaging visual •  Write with sub headings •  Put conclusion in the beginning •  Share it on your other plaYorms

61. Involvement in Selected LinkedIn Groups •  Search for topics of interest •  Join in the discussion •  Ask for opinion •  Contribute to open quesMons •  Share your experience •  Create your own space

62. Honors and Awards •  Award Name •  Name of Presenter •  Year of Award •  50-word DescripMon

63. Language (Dialect) Proﬁciency

64. Highlighted Projects

65. PublicaMons / Wriien Works •  Personal Blog •  ArMcles to the press •  ContribuMng author to a book •  Whitepaper •  Wikis •  Media Appearance

66. Volunteer What have you done? What are you looking for? What do you care about?

67. “All-Star” Linkedin Profile Cheatsheet ü  Professional Profile Photo (Headshot) ü  Concise, ImpacYul Profile Headline ü  Well Wri]en / Developed Summary ü  Well Constructed List of Professional Experience ü  Well Developed Skills & Endorsements ü  RecommendaMons from Customers, Peers & Colleagues ü  Involvement in Select LinkedIn Groups ü  Highlighted Projects ü  PublicaMons / Wri]en Works

Personal Branding 247 Book Launch

Andrew Chow ✯ Keynote Speaker ✯

Personal Branding 247 Book Launch