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- 1. Personal Branding 247 Media Launch Malaysia 16th May 2017 3pm - 5pm Berjaya Times Square Hotel
- 2. @ideasandrew 1 handle
- 3. 2 Books
- 4. 5 Different Careers in 30 years 1987-1993 1993-1998 1999-2005 2005-2009 2010-
- 5. 7 Teach in CPEs or Adult Learning InsEtuEon
- 6. 8 Client
- 7. Personal Branding = Uniqueness Made Visible
- 8. Uniqueness Made Visible #personalbranding247 @ideasandrew
- 9. Substance + PosiMoning + Form #personalbranding247 @ideasandrew
- 10. The Form is What others can see (Visible) #personalbranding247 @ideasandrew
- 11. The Substance is Uniqueness others have to discover about you (Invisble) #personalbranding247 @ideasandrew
- 12. “Made” is What you need to do to ensure your substance has the right form #personalbranding247 @ideasandrew
- 13. Substance Personality Vision Mission Values Strength #personalbranding247 @ideasandrew Form Profile, PlaWorms Partnership, Publicity, Publishing, Public Speaking, Public Service Prize PosiMoning USP RelaMonship Architecture DifferenMaMon IntroducMon DefiniMon Benefits Myths
- 14. Chapter Structure – Title – Sub-Mtle – Quote : Author’s belief – Synopsis : Main outline – ParMng Shot : Conclusion – Author’s Story : Sharing – Points to Ponder / Things to Do
- 15. #personalbranding247 @ideasandrew How to know your Substance?
- 16. IdenMty: Who you say you are = Who Others say you are #personalbranding247 @ideasandrew
- 17. Who are You?
- 18. Helper Achiever Creator Observer Loyalist Adventurer Challenger Peacemaker PerfecMonist
- 19. Type 1: Strict PerfecMonist / Reformer “I must be perfect.” PosiMve Disciplined Consistent ConscienMous Hardworking High Standards Exact Righteous Principled Average Orderly Impersonal CriEcal Organized Strict Lawful Rigid Exact NegaEve Inflexible Self-Righteous Obsessive Judgmental Legalist UpEght CorrecEon-Seeking ResenYul
- 20. Type 2: Considerate Helper / Giver “I must help others.” PosiMve Compassionate Giving SympatheMc Humorous AienMve Caretaker Nurturing Tough Skinned Average Generous Encouraging People Focused Helpful Behind the Scene ComforEng So hearted SupporEve NegaEve ManipulaEve Possessive Intrusive Suffer in Silence Pleasing Self forgeYul Fla]ery Dependent
- 21. Type 3: CompeMMve Achiever / Performer “I am what I do.” PosiMve Goal-oriented Self Starter EnergeMc Performer Accomplished Excellence In the Scene Zealous Average Adaptable CompeEEve PragmaEc CharismaEc Leverage Looking Good Smooth Operator MarkeEng/Entrepreneur NegaEve Approval Seeking Defensive Lacks Self Awareness OpportunisEc EmoEonally shut down Difficult to receive Spotlight Seeking Approval Seeking
- 22. Type 4: Intense Creator / Individualist “I must be different” PosiMve Inspired CreaMve Personal/Revealing IntuiMve Empathic Feel deeply AestheMc ArMsMc Average Self Absorbed Feels Different EmoEonal Dreamer Fantasy Ritual Maker Melancholy Sensual NegaEve Self Pitying ImpracEcal Alienated Self Destruct Life as Drama Longing Self Indulgent Sense of Tragic
- 23. Type 5: Quiet Specialist “I don’t know enough.” PosiMve PercepMve ThoughWul Wise InvesMgaMve Intellectual Guru InsighWul Synthesize Average Self Reliant Intense Private QuesEoner Knowledgeable Isolated Reserved Quiet NegaEve Eccentric Compartmentalizes Cynical AnE Social Don’t display warmth Invisible Loner Move away from others
- 24. Type 6: Loyal SkepMc “I am always du;ful.” PosiMve Responsible Loyal Engaging Teamwork Accountable Vigilant Contented Commiied Average Independent CauEoning Obedient Follower Careful Hesitant Enjoys RouEne Faithful NegaEve Indecisive Contradictory Paranoid Devil’s Advocate Abandoned DoubEng Lacks Confidence Imagine the Worst
- 25. Type 7: EnthusiasMc Visionary “I want to be happy.” PosiMve Spontaneous Fun VersaMle See the Big Picture Flexible Excited Wow Many PossibiliMes Average Lively ExperienEal Adventure – seeking Happy Entertaining On the Go TalkaEve Carefree NegaEve HyperacEve Superficial Impulsive Lack of Focus Impulsive Dislike Rules Ina]enEve Pleasure-Seeking
- 26. Type 8: AcMve Controller “My strength protects me.” PosiMve Confident Inspiring Leader Taking iniMaMves Just Do It Self Directed Pioneering Stand Up for Right Average Dominant Forthright Fight for fairness Challenger Direct Tough Minded Take Charge Straight Forward NegaEve InEmidaEng ConfrontaEonal Controlling Curt Forceful Blunt Over ProtecEve Vengeful
- 27. Type 9: AdapMve Peace Maker “I am agreeable.” PosiMve Easygoing UnpretenMous PaMent Gentle Facilitator Peace Maker Reassuring Mr Nice Guy Average AccommodaEng Peaceful Genuine NegoEator Let it Be Consensus Seeking Unassuming Se]led NegaEve Disengaged Stubborn Oblivious ProcrasEnate Complacent Indifferent Lazy Withdrawn
- 28. Vision. Mission. Values #personalbranding247 @ideasandrew
- 29. Personal Life Vision = What you SEE in the future for the world where very liile involved you #personalbranding247 @ideasandrew
- 30. Personal Life Mission = What do you need to DO in order to reach your vision #personalbranding247 @ideasandrew
- 31. Personal Values: The Pillars of your Integrity and how will people remember you for eventually. #personalbranding247 @ideasandrew
- 32. “Everyone is a brand, whether you like it or not. If you do not brand yourself, others will do it for you” #personalbranding247 @ideasandrew Personal Branding
- 33. How to PosiMoning Yourself & Strategize? #personalbranding247 @ideasandrew
- 34. Unique Selling ProposiMon: Know who you are serving #personalbranding247 @ideasandrew
- 35. Choose at least 10 people in your life in your inner circle (Brand Tribal Council) #personalbranding247 @ideasandrew
- 36. Work on your weakness instead of your strength #personalbranding247 @ideasandrew
- 37. Be a Giver. #personalbranding247 @ideasandrew
- 38. Collaborate at different levels. Collaborate even when you don’t have to #personalbranding247 @ideasandrew
- 39. Compete with only yourself. #personalbranding247 @ideasandrew
- 40. How to be Most Visible? #personalbranding247 @ideasandrew
- 41. #1 : Profile Who Where am I? (Google Page 1 or 2?)
- 42. #2 : People’ Perception You are what others say you, unless proven otherwise
- 43. #3 : Partnership You are average of the 5 whom you oten associated with
- 44. #4 : Publicity Your credibility needs mindshare from media
- 45. #5 : Publishing You have authority once you become an author
- 46. #6 : Public Speaking You are the Key Evangelist of your Message
- 47. #7 : Public Service (Charity) Being a Giver to the Society is a High Calling
- 48. #8 : Prize Your accolade is authenMcaMon of your brand
- 49. Personal Branding Assessment h]p://bit.ly/2qgHh7W
- 50. hips://www.facebook.com/personalbranding247book/
- 51. QuesEons & Answers
- 52. Concise, ImpacWul Profile Headline
- 53. Have an unique Linkedin URL
- 54. Well Wriien / Developed Summary 1. Who are you? (Personality) 2. What do you do? (Role) 3. Why I am unique? (X Factor/USP)
- 55. Showcase Your Social PorWolio with related links Summary Work Experience
- 56. Well Developed Skills & Endorsements Top skills Beier! Good skills Good!
- 57. Well Constructed List of Professional Experience Work Experience Good! Work Achievement Beier!
- 58. Increase Your ConnecMon SystemaMcally Install this habit! • Dig out old name cards and look for all of them • Look out everyone you meet on Linkedin aer you have received their name cards • Put your Linkedin URL on your email signature
- 59. RecommendaMons from Customers & Colleagues • How did you know me? • What did I do for you? • How do you feel about my performance? • What are three work ethics you like? Leading QuesMons:
- 60. Establish Thought Leadership through Long Post • Have a compelling Etle • Insert a engaging visual • Write with sub headings • Put conclusion in the beginning • Share it on your other plaYorms
- 61. Involvement in Selected LinkedIn Groups • Search for topics of interest • Join in the discussion • Ask for opinion • Contribute to open quesMons • Share your experience • Create your own space
- 62. Honors and Awards • Award Name • Name of Presenter • Year of Award • 50-word DescripMon
- 63. Language (Dialect) Proficiency
- 64. Highlighted Projects
- 65. PublicaMons / Wriien Works • Personal Blog • ArMcles to the press • ContribuMng author to a book • Whitepaper • Wikis • Media Appearance
- 66. Volunteer What have you done? What are you looking for? What do you care about?
- 67. “All-Star” Linkedin Profile Cheatsheet ü Professional Profile Photo (Headshot) ü Concise, ImpacYul Profile Headline ü Well Wri]en / Developed Summary ü Well Constructed List of Professional Experience ü Well Developed Skills & Endorsements ü RecommendaMons from Customers, Peers & Colleagues ü Involvement in Select LinkedIn Groups ü Highlighted Projects ü PublicaMons / Wri]en Works
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