The challenge of agricultural extension in implementing a new production and marketing model for banana: the case of Fairtrade banana in the Windward Islands of Dominica and St Vincent.
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The document discusses the challenges faced by agricultural extension services in implementing a new Fairtrade production and marketing model for banana farming in the Windward Islands after they lost preferential access to European markets. It finds that while Fairtrade provided an alternative market, extension agents struggled to transition farmers to the new standards. Production and exports continued declining due to high costs of compliance and environmental restrictions that reduced productivity on small farms. Overall, Fairtrade helped the industry survive but challenges regarding the economic viability and sustainability of this model remain.
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The challenge of agricultural extension in implementing a new production and marketing model for banana: the case of Fairtrade banana in the Windward Islands of Dominica and St Vincent.
- 1. THE CHALLENGE OF AGRICULTURAL EXTENSION IN IMPLEMENTING A NEW PRODUCTION AND MARKETING MODEL FOR BANANA THE CASE OF FAIRTRADE BANANA IN THE WINDWARD ISLANDS Malcolm Wallace Agribusiness Society (ABS), Department of Agricultural Economics and Extension, University of the West Indies
- 2. THE CHALLENGE OF AGRICULTURAL EXTENSION IN IMPLEMENTING A NEW PRODUCTION AND MARKETING MODEL FOR BANANA The Case of Fairtrade Banana in the Windward Islands Malcolm Wallace, Govind Seepersad The Agribusiness Society (ABS) and The Department of Agricultural Economics and Extension The University of the West Indies, St Augustine, Trinidad and Tobago
- 12. OVERVIEW OF THE BANANA INDUSTRY IN THE WINDWARD ISLANDS THE BANANA WAR (Impact of WTO) 1993 2002 Export Volume 238,000 T 99,000 T Export Value US$147million US$45 million # of Farmers 24,000 7,000 UK Market share 66% 19%
- 15. Profile of “Windward Island Banana” Manual Harvesting Small-Packing Facilities
- 22. Banana exports (The Case of Dominica)
- 23. Trend in Dominica's Banana Exports: (1990 – 2008)
- 24. Trend in Dominica's Banana Exports: (1 990 – 1999)
- 25. Trend in Dominica Banana Exports: (2000 – 2008)
- 27. 2 . The experiences and challenges of the agricultural extension services and other stakeholders in implementing the Fairtrade protocol in the Windward Islands.
- 28. Experiences and Challenges in Implementing the Fairtrade Protocol General Experience : The new banana regime rendered Windward Island banana uncompetitive against the Latin American banana in the UK market The research found that the Fairtrade concept was embraced as a possible solution to avert the precipitous decline of the banana industry.
- 40. Thank you!
Editor's Notes
- For the purposes of the study, the banana industries of in the Windward Islands were examined in general. However, many specific references were made of the Island of Dominica who’s case can be considered as typical for the other Windward islands.
- Although attempts were made earlier to address the issues through the implementation of Global Gap, this did not require farmers to do away with certain agrochemicals in their farming operations which was a major requirements under Fairtrade.