Giles Robertson, director, Green Banana Marketing
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Life after a front page furore. My biggest comms mistake seminar, 24 Septembe...CharityComms
Steven Dodds, planning director, Harvest
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The annual report summarizes the work of CharityComms, an organization that aims to improve communications in the charity sector, over the 2013-14 fiscal year. Key achievements included growing membership to over 4,000 individuals from 384 organizations, holding 34 events attended by over 2,200 people, and creating various guides and reports to help charity communicators. Financially, income increased to £356,660 while expenditure was £329,146, leaving a balance of £52,615. Upcoming plans include the Inspiring Communicator Awards in 2015 and guides on topics like effective communications in dispersed organizations.
Adeela Warley, CEO, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
This document provides an annual review for CharityComms for 2010-2011. Key highlights include:
- CharityComms held 16 events with over 800 attendees and provided training, networking and knowledge sharing.
- Membership grew to 191 individual members, 36 organizational members, and 13 corporate members who benefited from discounted events and exclusive resources.
- The askCHARITY service connected over 3,200 charities with journalists, answering an average of 141 requests per month.
- Events were well-received with over 90% of attendees rating them as excellent or good. Members found value in networking, learning best practices, and developing skills.
The document summarizes the agenda and proceedings of the CharityComms AGM 2013. It discusses:
1) Key financial figures and growth in membership over 2011-2012.
2) Achievements in events, publications, and activities over the past year including mentoring partnerships, benchmark reports, and networking groups.
3) Upcoming plans including best practice guides, benchmarks, and continued focus on networking events.
4) Election of new trustees to the board and expression of thanks to outgoing trustees.
CharityComms held its AGM on 27 September 2018. The meeting included a review of the organization's activities and finances for 2017-2018, as well as its vision, goals, and plans for upcoming activities in 2018-2019. Key points included growing income and membership, positive feedback from events, and goals to improve communications integration and representation within charities over the next 10 years. Trustees were also approved for the coming year.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Life after a front page furore. My biggest comms mistake seminar, 24 Septembe...CharityComms
Steven Dodds, planning director, Harvest
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The annual report summarizes the work of CharityComms, an organization that aims to improve communications in the charity sector, over the 2013-14 fiscal year. Key achievements included growing membership to over 4,000 individuals from 384 organizations, holding 34 events attended by over 2,200 people, and creating various guides and reports to help charity communicators. Financially, income increased to £356,660 while expenditure was £329,146, leaving a balance of £52,615. Upcoming plans include the Inspiring Communicator Awards in 2015 and guides on topics like effective communications in dispersed organizations.
Adeela Warley, CEO, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
This document provides an annual review for CharityComms for 2010-2011. Key highlights include:
- CharityComms held 16 events with over 800 attendees and provided training, networking and knowledge sharing.
- Membership grew to 191 individual members, 36 organizational members, and 13 corporate members who benefited from discounted events and exclusive resources.
- The askCHARITY service connected over 3,200 charities with journalists, answering an average of 141 requests per month.
- Events were well-received with over 90% of attendees rating them as excellent or good. Members found value in networking, learning best practices, and developing skills.
The document summarizes the agenda and proceedings of the CharityComms AGM 2013. It discusses:
1) Key financial figures and growth in membership over 2011-2012.
2) Achievements in events, publications, and activities over the past year including mentoring partnerships, benchmark reports, and networking groups.
3) Upcoming plans including best practice guides, benchmarks, and continued focus on networking events.
4) Election of new trustees to the board and expression of thanks to outgoing trustees.
CharityComms held its AGM on 27 September 2018. The meeting included a review of the organization's activities and finances for 2017-2018, as well as its vision, goals, and plans for upcoming activities in 2018-2019. Key points included growing income and membership, positive feedback from events, and goals to improve communications integration and representation within charities over the next 10 years. Trustees were also approved for the coming year.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
Adopting a ‘digital first’ approach to health information. Digital transforma...CharityComms
Pierre du Bois, head of communications, Lymphoma Association
Jenny Coldwell, acting digital manager, Lymphoma Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
All back to 'why?' | The future of public engagement | Conference | 23 Feb 2017CharityComms
Charlie Peverett, brand strategist, Neo and Paul Macauley, story and identity person, Here
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Age UK case study – planning an integrated campaignCharityComms
Age UK is the leading charity for older people in the UK. It merged Age Concern and Help the Aged in 2009. Through its Spread the Warmth campaign from October 2010 to February 2011, Age UK aimed to raise funds, awareness, and prevent winter deaths. The campaign used partnerships, events like Bobble Day, advertising, and direct marketing. It raised over £853,000 and received extensive media coverage. While short timelines posed challenges, the campaign demonstrated people's support and the need for clear, high-quality campaign materials and messaging.
Melbourne social media forum - Brotherhood of St LaurenceConnecting Up
Presentation at the Melbourne social media forum by Chris Roberts from the Brotherhood of St Laurence, titled 'Integrating social media into advocacy campaigns: What’s the right mix?'
Dawson bo a - nfp synergy, michele madden and jennifer sheaCharityComms
This document discusses measuring the success of brand repositioning for charities and non-profits. It provides examples of awareness levels over time for organizations that underwent rebrands, such as Age UK and Arthritis Research UK, which saw increased awareness after merging and rebranding. The document also outlines key steps for measuring brand health, including identifying target audiences, mapping their brand journey, selecting appropriate key performance indicators, and ensuring measures are proportionate to spending. Communicating results to stakeholders is important to influence organizational behavior.
Network for Good offers various free programs to help nonprofits improve their online fundraising and marketing, including the Learning Center, Nonprofit 911, and email newsletters. The Learning Center is an online fundraising guide that provides over 650 articles and resources to more than 48,000 nonprofit professionals each month. Nonprofit 911 is a semi-monthly teleconference series featuring speakers on topics like social media, fundraising, and nonprofit management that has engaged over 50,000 participants. Network for Good also provides email newsletters that reach 154,000 nonprofits with tips, training opportunities, and promotions.
The document discusses how nonprofit organizations can grow community support and funding through collaborative philanthropy and empowering supporters to share their mission stories. It provides examples of how organizations like SolarAid and Pump Aid have successfully involved supporters to spread their mission stories through meaningful engagement and impact. The Funding Network model of live crowdfunding is also summarized, which allows donors of all levels to pool donations for innovative social change projects selected through a nomination and review process.
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Lisa Flowers
Social media should be a part of your overall marketing strategy. This presentation shows examples of how companies are quickly and easily intergrating social media into their marketing mix. For more ways to integrate social into your marketing mix and grow your business join my Facebook group at https://www.facebook.com/groups/MarketingStrategiesGroup/ and follow me on Twitter at @LisaLFlowers
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Skilling-up for transformation. Digital transformation conference, 21 May 2015CharityComms
Bertie Bosrédon, digital strategist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
A journey to joined-up thinking. Integration: breaking down the silos confere...CharityComms
Zoe Grumbridge, head of fundraising and communications, Refugee Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Giving days are 24-hour online fundraising competitions that unite communities around charitable causes. They have been successful in raising millions for multiple charities in a single day by attracting new donors not reached through traditional fundraising. For example, Give to the Max Day in Minnesota raised $14.5 million total for 3,434 nonprofits from 38,778 donors in 2009. Keys to success include partnerships with influential organizations, providing nonprofits tools to promote the event, effective PR strategies, and using an engaging online fundraising platform. The document discusses whether a giving day could help nonprofits in the Monadnock region maximize online giving and engage younger donors.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Presented on Thursday 7 September at the NCVO Campaigning Conference 2017.
Sarah Gilbert, head of campaigns and activism, Mencap
Dima Alazi, monitoring and evaluation officer, Mencap
Jennifer Pennington, senior research officer, Shelter
Paul Donnelly, interim head of campaigns, Shelter
If you would like to find out more about our training and events, visit our website at https://www.ncvo.org.uk/training-and-events.
A model for defining and prioritising your audiences for growth. Audience fir...CharityComms
The document describes the RSPB's process of segmenting its audiences to better understand them and prioritize growth. It conducted qualitative and quantitative research to identify 6 audience segments along a spectrum of engagement with nature. The segments were mapped to RSPB's supporter base and bridged with external data to identify where to find new supporters. This allows RSPB to communicate better with each segment to achieve its growth targets.
Adelaide social media forum - Conservation Council of SAConnecting Up
The document discusses Conservation Council of SA's use of Facebook ads for their "Places You Love" campaign. It found that while the ads increased total likes, it did not increase engagement per like. Managing the larger community attracted by the ads was challenging. The organization also had to change strategies to avoid alienating the original community or attracting inappropriate new members. Overall, ads helped growth but good content and knowing your community are more important.
The perils of being unprepared for difficult questions. My biggest comms mist...CharityComms
Peter Gilheany, director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why failure is important. My biggest comms mistake seminar, 24 September 2015CharityComms
Lucy Gower, trainer, coach and consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Adopting a ‘digital first’ approach to health information. Digital transforma...CharityComms
Pierre du Bois, head of communications, Lymphoma Association
Jenny Coldwell, acting digital manager, Lymphoma Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
All back to 'why?' | The future of public engagement | Conference | 23 Feb 2017CharityComms
Charlie Peverett, brand strategist, Neo and Paul Macauley, story and identity person, Here
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Age UK case study – planning an integrated campaignCharityComms
Age UK is the leading charity for older people in the UK. It merged Age Concern and Help the Aged in 2009. Through its Spread the Warmth campaign from October 2010 to February 2011, Age UK aimed to raise funds, awareness, and prevent winter deaths. The campaign used partnerships, events like Bobble Day, advertising, and direct marketing. It raised over £853,000 and received extensive media coverage. While short timelines posed challenges, the campaign demonstrated people's support and the need for clear, high-quality campaign materials and messaging.
Melbourne social media forum - Brotherhood of St LaurenceConnecting Up
Presentation at the Melbourne social media forum by Chris Roberts from the Brotherhood of St Laurence, titled 'Integrating social media into advocacy campaigns: What’s the right mix?'
Dawson bo a - nfp synergy, michele madden and jennifer sheaCharityComms
This document discusses measuring the success of brand repositioning for charities and non-profits. It provides examples of awareness levels over time for organizations that underwent rebrands, such as Age UK and Arthritis Research UK, which saw increased awareness after merging and rebranding. The document also outlines key steps for measuring brand health, including identifying target audiences, mapping their brand journey, selecting appropriate key performance indicators, and ensuring measures are proportionate to spending. Communicating results to stakeholders is important to influence organizational behavior.
Network for Good offers various free programs to help nonprofits improve their online fundraising and marketing, including the Learning Center, Nonprofit 911, and email newsletters. The Learning Center is an online fundraising guide that provides over 650 articles and resources to more than 48,000 nonprofit professionals each month. Nonprofit 911 is a semi-monthly teleconference series featuring speakers on topics like social media, fundraising, and nonprofit management that has engaged over 50,000 participants. Network for Good also provides email newsletters that reach 154,000 nonprofits with tips, training opportunities, and promotions.
The document discusses how nonprofit organizations can grow community support and funding through collaborative philanthropy and empowering supporters to share their mission stories. It provides examples of how organizations like SolarAid and Pump Aid have successfully involved supporters to spread their mission stories through meaningful engagement and impact. The Funding Network model of live crowdfunding is also summarized, which allows donors of all levels to pool donations for innovative social change projects selected through a nomination and review process.
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Lisa Flowers
Social media should be a part of your overall marketing strategy. This presentation shows examples of how companies are quickly and easily intergrating social media into their marketing mix. For more ways to integrate social into your marketing mix and grow your business join my Facebook group at https://www.facebook.com/groups/MarketingStrategiesGroup/ and follow me on Twitter at @LisaLFlowers
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Skilling-up for transformation. Digital transformation conference, 21 May 2015CharityComms
Bertie Bosrédon, digital strategist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
A journey to joined-up thinking. Integration: breaking down the silos confere...CharityComms
Zoe Grumbridge, head of fundraising and communications, Refugee Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Giving days are 24-hour online fundraising competitions that unite communities around charitable causes. They have been successful in raising millions for multiple charities in a single day by attracting new donors not reached through traditional fundraising. For example, Give to the Max Day in Minnesota raised $14.5 million total for 3,434 nonprofits from 38,778 donors in 2009. Keys to success include partnerships with influential organizations, providing nonprofits tools to promote the event, effective PR strategies, and using an engaging online fundraising platform. The document discusses whether a giving day could help nonprofits in the Monadnock region maximize online giving and engage younger donors.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Presented on Thursday 7 September at the NCVO Campaigning Conference 2017.
Sarah Gilbert, head of campaigns and activism, Mencap
Dima Alazi, monitoring and evaluation officer, Mencap
Jennifer Pennington, senior research officer, Shelter
Paul Donnelly, interim head of campaigns, Shelter
If you would like to find out more about our training and events, visit our website at https://www.ncvo.org.uk/training-and-events.
A model for defining and prioritising your audiences for growth. Audience fir...CharityComms
The document describes the RSPB's process of segmenting its audiences to better understand them and prioritize growth. It conducted qualitative and quantitative research to identify 6 audience segments along a spectrum of engagement with nature. The segments were mapped to RSPB's supporter base and bridged with external data to identify where to find new supporters. This allows RSPB to communicate better with each segment to achieve its growth targets.
Adelaide social media forum - Conservation Council of SAConnecting Up
The document discusses Conservation Council of SA's use of Facebook ads for their "Places You Love" campaign. It found that while the ads increased total likes, it did not increase engagement per like. Managing the larger community attracted by the ads was challenging. The organization also had to change strategies to avoid alienating the original community or attracting inappropriate new members. Overall, ads helped growth but good content and knowing your community are more important.
The perils of being unprepared for difficult questions. My biggest comms mist...CharityComms
Peter Gilheany, director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why failure is important. My biggest comms mistake seminar, 24 September 2015CharityComms
Lucy Gower, trainer, coach and consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Raising the wrong sort of awareness. My biggest comms mistake seminar, 24 Sep...CharityComms
Chris James, director of external affairs, MND Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses the challenges faced by agricultural extension services in implementing a new Fairtrade production and marketing model for banana farming in the Windward Islands after they lost preferential access to European markets. It finds that while Fairtrade provided an alternative market, extension agents struggled to transition farmers to the new standards. Production and exports continued declining due to high costs of compliance and environmental restrictions that reduced productivity on small farms. Overall, Fairtrade helped the industry survive but challenges regarding the economic viability and sustainability of this model remain.
This document describes the key steps in the production of toilet paper on a complete production line, including waste paper delivery, quality checking, pulping, the wet end process on a TAD machine, yankee and pope reel, rewinding, converting, finishing, quality control, packaging, palletizing, and shipping. It also mentions water treatment processes.
This document provides an analysis of the marketing plan for potato/banana chips. It begins by outlining the key questions to be answered about trends, customers, competition, economy, and year-round promotion. It then describes the product attributes and benefits. The target market is identified as those looking for a snack product. Competition and what makes the product better are discussed. Different distribution methods and financial analysis are covered. Promotional activities and relationships with intermediaries are also summarized.
This document discusses producing pulp from agricultural waste materials like palm fronds and banana leaves as an alternative to imported wood fiber for paper production. The objectives are to pulp these materials using atmospheric and high pressure cooking. The experimental process involves drying, chopping, digesting with NaOH, washing, and defiberizing the materials. Various pulp properties are tested and strength is found to be comparable to bagasse pulp. The conclusion is that optimizing pulping of palm fronds and banana leaves can produce pulp to substitute some imported wood pulp.
What to do until the fibre arrives – profitable backhaul strategies for today...CBNL
This presentation was used in the 'What to do until the fibre arrives' webinar.
The presentation examines how mobile operators can lower backhaul costs by using wireless backhaul now, and investing in fibre later.
This strategy uses wireless as an interim solution for operators planning to move to fibre that need to increase backhaul capacity, but cannot move to fibre today.
The presentation shows over ten years, operators can save 27% when deploying wireless first, and building a fibre network later - or save 31% when deploying wireless initially and leasing fibre later.
The full white paper with more detailed analysis can be downloaded from: http://cbnl.com/resources/wireless-backhaul-can-ease-transition-fibre
Banana fiber is a natural fiber obtained from the pseudostem of banana plants. It is eco-friendly, chemical-free, and breathable. The fibers are extracted through a process involving peeling the outer sheath, flattening the inner layers, and stripping fibers manually or through machines. The fibers are then cleaned, dried, bundled into yarn, and used to make various products like handicrafts, textiles, and paper. Banana fiber is a renewable alternative to plastics and has various applications, though extracting it through traditional methods is time-consuming.
The document discusses various pricing strategies and determinants of price. It covers cost-based pricing approaches like cost-plus pricing and marginal cost pricing. It also discusses competition-based pricing strategies like penetration pricing. Other topics include product life cycle pricing, price discrimination, export pricing, and peak load pricing. The key factors that influence pricing decisions are the degree of competition, objectives of the firm, costs of production, demand in the market, and supply of the product.
This document summarizes information about a banana fibre extractor machine. It is a portable, single-person operated machine that uses a 1 HP electric motor to extract fibre from waste parts of bananas like pseudo stems, peduncles, and leafstalks. It can extract 15-20 kg of fibre in 8 hours. The machine costs Rs. 20-30 per kg to operate and maintain. The fibre has various uses including making yarn, decorative items, handmade paper, and textiles. It can generate Rs. 12,000 net income per hectare and has export potential. The technology has spread to 19 districts in Andhra Pradesh and 9 other states in India.
The natural fibers are renewable, non-abrasive, bio-degradable, possess a good calorific value, exhibit excellent mechanical properties and are inexpensive.
This good environmental friendly feature makes the materials very popular in engineering markets such as the automotive and construction industry.
The banana fibers are waste product of banana cultivation, therefore without any additional cost these fibers can be obtained for industrial purposes.
Shristi is a private limited company that plans to manufacture sarees, shirts, mats and other handicrafts from banana fiber. The company aims to empower rural youth and promote sustainable products through its manufacturing unit located in Shimoga district of Karnataka. It plans to employ 50 people total, including laborers to extract fiber and artisans to weave the fiber into handicrafts. The social goals of the business are to generate employment, increase villagers' incomes, boost demand for bananas from farmers, and develop new skills among the rural population. The business will require an initial capital of 10 lakhs rupees.
Starbucks uses several pricing strategies depending on the market. [1] In new international markets, it uses market-oriented pricing, setting prices based on research of local competitors. [2] Domestically, it generally prices higher than competitors like Dunkin' Donuts, positioning itself as a premium brand offering an "experience." [3] It also employs techniques like price skimming, where new products are priced high to gain profit, and second-degree price discrimination, offering volume discounts to large buyers.
Bananas are an important crop for the Philippines. The country is the fourth largest producer and exporter of bananas worldwide. Around 5.9 million farm households depend on banana production as their primary source of income. The banana industry is also the leading export earner for Filipino farmers. Major varieties produced are Cavendish, lakatan, and latundan, with Cavendish and banana chips being the leading exports. Banana production is concentrated in Mindanao, which accounts for over 60% of the country's total banana output.
This document summarizes the duties and responsibilities of four managerial positions: Marketing Manager, HRM Manager, Accounting Manager, and Production Manager. It provides high-level overviews of their key responsibilities, which include monitoring market trends, recruiting and training employees, managing client relationships and reporting, and overseeing production planning and quality control. The document also outlines funding requirements and startup expenses totaling $50,000 for a new buko juice business, which four partners agree to each contribute $10,000 to cover. The business plans to initially minimize hiring employees until it grows larger.
This document presents a financial analysis of a banana cultivation project in India. It analyzes the net present worth, benefit-cost ratio, internal rate of return, and profitability index of investing in a 1 hectare banana farm. All the financial metrics - NPW, BCR, IRR, and profitability index - show favorable and positive values, indicating that the banana cultivation project is financially viable and preferable for investment. In summary, the financial analysis demonstrates that the project would be profitable and have a positive return on investment.
The document is a business proposal for a company called Frito' Enterprisez that will produce fruit snacks called Banana Crazee. It outlines the management team that will be in place to oversee operations, which includes roles like CEO, board of directors, finance manager, marketing manager, and more. The proposal provides details on the qualifications and responsibilities of key management positions.
Fruit Magic Marketing Plan by Team Fruitiliciousfiecasivy
This marketing plan outlines Fruit Magic's market segments and strategies to increase sales and profits. Fruit Magic develops healthy products that appeal to customers focused on health and wellness. The plan consists of promotions from March to July 2011, along with a jingle and flyer, to increase awareness of Fruit Magic's brand and products. Key objectives are to increase consumer awareness of Fruit Magic's healthy aspects by 5% and increase sales and profits at stores by 3% and 2% respectively through promoting Fruit Magic's healthy products and offerings. A SWOT analysis and competitive analysis are also provided.
Crowdfunding and Audience Development - We are Museums RigaOonagh Murphy
There are hundreds of examples of successful crowdfunding campaigns in the arts. There’s the quirky Park and Slide, which transformed Park Street in Bristol into a giant public water slide. There’s the cutting-edge Virtual Choir, which digitally brought together solo singers from all over the world. Then there’s the heartwarming Cancer sucks, Art Heals! project, which creates memorable experiences through art for children touched by cancer. But to date the focus in many how-to guides, articles and analysis is on developing a financially successful campaign.
More than simply an innovative approach to income generation, crowdfunding provides arts organisations with opportunities to develop new audiences, test new ways of working and generate advocacy and PR opportunities.
In this workshop we will look beyond the money and explore how Crowdfunding can help your museum develop new audiences and spark new ways of working.
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
This document discusses case studies of Greenpeace and the NHS and their social media campaigns. For Greenpeace, the purposes of their campaigns are to raise awareness of environmental issues like global warming, change attitudes towards pollution, and challenge agendas that don't prioritize protecting the planet. Their techniques use bold colors and fonts to emphasize key messages and graphic images to depict potential consequences of inaction. For the NHS, the purposes of their anti-smoking campaigns are to change public attitudes towards smoking and raise awareness of health risks, like the link between smoking and cancer. Both campaigns aim to educate the public and encourage behavior change on important social issues.
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Stand Up For Kids is a nonprofit organization that works to help homeless youth. It operates in 16 states with over 25 locations, providing temporary shelter and other services to help young people get back on their feet. The organization is looking to rebrand in order to reach more homeless youth, increase community awareness, and reevaluate its mission and vision. Direct competitors include organizations that provide services to homeless youth, though they differ in areas like location, services offered, and target populations.
The document discusses the case study of Surfers Against Sewage (SAS), a organization that aims to raise global awareness of pollution in seas. SAS creates posters with graphic images of polluted waters to depict how surfers feel and raise awareness. They focus on different types of pollution through campaigns covering marine litter, water quality, and climate change. SAS has been successful in their mission, organizing over 1,000 beach cleanups removing 564 tons of litter in 2016 alone through community involvement.
The document summarizes a charity drive organized by a group of 5 students to raise funds for refugee education. They sold custom and pre-made stickers, with 200 diverse designs. A total of RM 2349 was raised and donated. Their objectives included raising awareness of refugee issues and gaining experience in business marketing. Target customers were young adults aged 18-25 on campus. While other groups sold food, the stickers provided a unique product. Competition analysis found food stalls attracted more at lunch, so the group actively promoted their stall.
The group organized a charity drive to raise funds for a refugee school by selling custom and pre-made stickers. They raised a total of RM 2,349 by marketing the stickers on social media and around campus. A sponsor provided RM 700 in capital. The group analyzed competitors, targeted students aged 18-25, and implemented strategies like daily design changes to encourage repeat customers. Profits were donated to help provide refugee children with educational resources and opportunities.
Uplift is a startup company that produces biodegradable straws made from bamboo, sugarcane, and grass to promote sustainable living with zero environmental impact. In the early stages, Uplift focused on building their brand, attracting investments, testing products, and developing their customer base. They used a lean startup approach of building, measuring, and learning from customer feedback to validate and improve their straw product designs. While customers were interested in Uplift's environmental mission, they still preferred cheaper plastic straws, so Uplift needs to better communicate the value of their products and find ways to be more cost competitive.
Creative planning at the Alzheimer's Society | Creatives Group | 20 September...CharityComms
Vicky Ames, senior communications strategy and planning manager and Katie Miall, senior digital engagement manager, Alzheimer's Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document proposes the creation of a new cable television network called "The Green Network" that would be dedicated to educating viewers about environmental issues and promoting sustainable practices. It would feature programming about climate change, conservation, green technologies and lifestyles. Celebrities like Donald Trump, Bill Gates, Oprah Winfrey and David Suzuki would be involved to help attract investors and audiences. The network is projected to become profitable within 5 years based on revenue from subscriber fees and advertisements.
Finding Your Voice. Case Study: Children InternationalNative Digital
Video: https://www.youtube.com/watch?v=IVPOu8kai-I
Presented at C3KC at Union Station in Kansas City.
Hear how brands can find the right voice and tone to communicate their mission. Justin Watkins of Native Digital and Claire Bishop of Children International share how their teams partnered to strike just the right balance for the CI brand.
Speaker: Justin Watkins - https://nativekc.com
Speaker: Claire Bishop - https://www.children.org
Event Organizer: Jr League - https://www.jlkc.org
This document summarizes four case studies of organizations that used posters to promote social causes:
- Friends of the Earth used imagery of a melting earth to raise awareness about climate change and encourage actions to reduce it.
- The Ministry of Health portrayed smoking as "suicidal" to educate people about smoking dangers and encourage stopping.
- The Mental Health Foundation suggested activities to "do good" for mental health and provided contact information for support.
- Surfers Against Sewage depicted a buried surfboard to symbolize how ocean sewage threatens surfing and beach enjoyment.
Baby Marketees 2017 - assignment 1 - group 2Võ Bình
- Vinamilk has provided scholarships to poor students in Vietnam to support their education since 2003. They also sponsor the Vietnam Stops Growing Milk Fund since 2008 to provide nutrition to children in difficult circumstances.
- Through thorough research on target customers, especially children, Vinamilk designs promotional activities and advertisements using animated films, cartoon characters, and colorful images to create a sense of familiarity.
- Repeated use of the cow image in Vinamilk advertisements over many years has made the cow a familiar part of families' lives in Vietnam and increased their familiarity with the Vinamilk brand.
Similar to Greenvoice - a closed book. My biggest comms mistake seminar, 24 September 2015 (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
4. GREENVOICE
Losers
“Everyone likes to be in the winner’s enclosure”
Charities Lottery folded in 24 April 2006; events
focused on failure simply would not have
happened then
It’s great (and brave) to learn from failed
initiatives
5. GREENVOICE
New brand
Greenvoice was a new social site
for online campaigning, launched
in 2007
Great learnings for anyone launch
ing new sub brand, partnership
venture or campaign
11. GREENVOICE
11
Try and
think green
... a bit confused
Want to learn more
Actions have to work
Want to be different
Think green’s
a bit pricey
Will respond to fresh
approach
12. GREENVOICE
Audiences
Hello and welcome to the very first Greenvoice newsletter! Things are hotting
up here at Greenvoice towers (literally -- the sun's been out with a vengeance
lately) and we thought you'd like to hear about what's going on with your
favourite green web site.
Budding designer? Win £250!
We really want to get the next generation of
students and young people involved with
environmental campaigning, but we could do with a
helping hand. Show us your ideas for a poster that
will get the word out and encourage people to sign
up to Greenvoice, and you could win £250 cash.
Time's running out, though -- you need to submit
your ideas, sketches and designs by 27 June to be in with a chance.
Bare as you dare
No, not the new Greenvoice corporate dress code --
this is the motto of the World Naked Bike Ride,
which rolled through London last week. We were
there to capture the action (for purely journalistic
purposes, of course) at this environmental protest
against the destructive effects of car culture. If you
ever doubted that campaigning can be fun as well
as effective, you need to see this!
Become an ambassador - help save the planet
We're searching for Greenvoice Ambassadors to help spread the word about
getting involved with the environment. If you're passionate about our planet,
we would like to hear from you, particularly if you are a student.
Inside track
13. GREENVOICE
13
Animated intro movieResources for teachers and students alike
Creating a new brand
Greenvoice Student Ambassadors Programme
We're searching for Greenvoice Ambassadors to
help spread the word about getting involved with
the environment. You'll be our on-the-ground
representatives, informing other students, and
reporting on news and events related to the
campaigns online, with support and funds from us
to help spread the Greenvoice message. If you're
passionate about our planet and about getting
people to support environmental issues, we need
you.
What's in it for you? As a Greenvoice Ambassador,
you'll get:
An enhanced profile online, giving you the
chance to promote causes and campaigns
that bother you the most.
Money towards spreading the Greenvoice
message.
Involvement as a campaigner, helping save the planet.
Great experience working with an online business start-up (fantastic stuff
for your CV).
The opportunity to allocate Greenvoice foundation funds to environmental
issues of your choice.
And, last but not least, a Greenvoice goodie bag.
To qualify you must:
Have an up-to-date Greenvoice profile.
Be involved in at least three campaigns.
Be prepared to add new content to the site about your location and the
environmental issues facing it.
Be a reporter for the campaigns.
Be interested in meeting new people, and providing responses to questions
on your campaign and the environmental issues facing it.
To sign up, visit http://www.greenvoice.com/ambassadors
14. GREENVOICE
14
Animated intro movieResources for teachers and students alike
Creating a new brand
We did well with young adults with;
1- presence at the top 5 universities’ fresher fairs launching a young
ambassadors programme
2- running solar powered cinema at key music festivals
3- producing 60 second campaign films which were seeded across a
number of networks
4- filming at breaking news stories and seeding with media sites
5-raising awareness and interest in Greenvoice by getting entries to ‘film
vert’ competition and designing the brand’s publicity
19. GREENVOICE
Final story
- Communicated to 400,000
- 5,000 users and 25 ambassadors
- 500 likes on Facebook fans page
- 4,000 signed excess packaging
petition
- Partners in The Ecologist, Channel 4
and Adnams Brewery
- Greenvoice invited to be advisor on
C4’s reality TV Battlefront about
young adults campaigning
- First page Google ranking for our
featured campaigns
20. GREENVOICE
Brand for two audiences
1. Clarity about the purpose of the business
- Define ambitions, brand and mission
- Open and transparent
2. Target audiences
- Only activity that reaches audience
- Prioritise audiences
- Build relevant partnerships
3. Realistic about growth
- Agile approach
22. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk