http://www.fao.org/in-action/quality-and-origin-program/en Role of geographical indications (GIs) in the sustainable development in Morocco: their place in the Plan Maroc Vert (“Green Morocco”), Lahcen Kenny, Institut Agronomique et Vétérinaire Hassan II and AgroTech Director

1. GI as a tool for Sustainable Rural
Development in Morocco:
Place in the ‘‘Green Morocco Plan’’
Lahcen Kenny
Institut Agronomique et Vétérinaire
Hassan II, Complexe Horticole d’Agadir
Director, Association Agrotech

2. Agriculture in Morocco at the crossing road…

3. 3
Agriculture as a driving force for socio-economic
growth
Institutional and sectorial reforms
Pillar II
Social agriculture
Social investment and
struggle against poverty
Pillar I
Modern agriculture
Industrial agriculture /high
value crops
Transactional approch around predefined projets
Land Water FTA National market Doing business
Farmer
associations
Institutional
reforms
Green Morocco Plan
(Plan Maroc Vert)

4. Strategic orientations for Pillar II
• Alleviate poverty;
• Maintain social
cohesion and stability in
rural area;
• Protect natural and
agricultural resources;
• Upscale the
performance of
smallholders;
• Ensure food security.

5. Progress : Main stones since 2008
• June 2008: National law on geographical indications (Law n°
25-06 ) ;
• 2009 – 2010: In depth studies nationwide in all 16 territorial
entities (Regions) aiming at identifying and mapping potential
geographical – linked products, assessing their economic
values and elaborate regional action plans;
• Large campaign to promote GI products as a potential driving
force for rural economies in remote agricultural areas;
• 2011: Action plan for the promotion of export and sales of
Geographical linked products;
• Implementing the first package of valorization projects at
regional levels;
• Reinforcement of technical assistance and support to farmers
and small entrepreneurs.

6. FAO Project -TCP/MOR/3104
1. PGI : Protected Geographical
Indication,
2. PDO: Protected Designation of
Origin
3. le label agricole (LA),
Law n 25-06 23 may 2008
« Signes distinctifs d'origine et de qualité des denrées
alimentaires et des produits agricoles et
halieutiques »

7. FAO Project -TCP/MOR/3201

8. Coop Souktana
(247 members)
Market
The situation before 2006
Aggregating operators at all levels of the value chain is
one of the immediate an positive impact of
implementing GI certification system
Case of Safran in south of Morocco
4000 small
farmers

9. FIMSA
C
1
GIE TaliouineGIE Sirwa
Farmer’s
Association
GIE Taznakht Enterprises
consortium
C
4
C
1
C
10
C
1
C
5
1600 small producers 11 enterprises21 producers
The situation in 2012

10. Perspectives for the country
Total area for potential geographical linked products = 6.260.000 Ha
Montains:
1.660.000 Ha
Oases:
240.000 Ha
Arid land:
3.710.000 Ha
Semi-arid land
710.000 Ha
CGDA 2009

11. A national study has revealed 150 potential
geographical-linked products

12. Every where …. All kinds

13. So far 11 products were registered and
4 others in the pipeline
IGP « Huile d’Argane » IGP Huile d’Olive « Tyout - Chiadma »
IGP «Clémentine de Berkane»;
AOP «Safran de Taliouine »
IGP «Dattes Majhoul de Tafilalet»
LA « Agneau Laiton ».
IGP « Viande Agneau Béni Guil »,
IGP « Grenade Sefri Ouled Abdellah
GP « Figue de Barbarie d’Aït Baâmrane
IGP « Fromage de Chèvre Chefchaouen
AOP « Rose de Kelâat M’Gouna-Dadès
IGP « Dattes aziza bouzid de Figuig »,
IGP « Amande de Tafraout »,
IGP dattes Bougfeggous IGP e Miel d’euphorbe de Tadla Azilal

14. Steps to value chain valorization using GI
certification systems
Product
identification &
evaluation of
the potential
• Terroir
delimitation
• Volume/Value
• Share to reional
ag-econmy
GI labeling &
registration
• Farmer
organization
• Institutional
building
• Certification
Valorization at
all value chain
levels
• Technological
• Quality/tracability
• Marketing
• ….

15. Impact on sales and prices
Case of Safran
A significant
improvement
in farmer’s
income

16. Socio-economic impact
Case of Argane oil
50 dh/Lit
100
dh/Kg
220
dh/Kg

17. Up scaling at the territorial level
1
3
2
4
3
4
I

18. Thank you for your attention
Kenny.lahcen@gmail.com