Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In this marketing scenario see how a chief marketing officer of a retail store plans and optimizes their marketing efforts for the launch of a new smart watch.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Driving results through a connected omni-channel retail sales experienceMicrosoft
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In Part 1 of this Omnichannel Retail scenario we’ll see how a retailer can use data insights to build a connected sales experience.
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Driving results through a connected omni-channel retail sales experienceMicrosoft
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In Part 1 of this Omnichannel Retail scenario we’ll see how a retailer can use data insights to build a connected sales experience.
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Pulp Strategy’s unique niche is planning, deploying and optimizing scalable marketing programs which not just bring together our core capabilities of content development, marketing consultation, technology development and digital media but also our clients’ business ecosystem of channel partners, OEM’s and agencies in PR, print, and electronic media.
This owned and practiced capability led us to make strategic technology investments for our clients. It has given us the opportunity to create and sustain relationships with some of the biggest brands in the world and build an evolutionary culture of progress with high quality talent.
Modernization and mobilization of existing interfaces, integration layers for mobilization of legacy web systems, immersive web experiences, AI and big data integration for smart responses, e commerce applications, the mobile web, native mobile applications and CRMs which manage custom consumer relationship cycles – At Pulp Strategy we design, develop, manage content and optimize performance for Large-Scale Distributed Systems across technology frame works and platforms.
Pulp Strategy creates technology solutions, platforms and products which are customized to client’s business needs and play a pivotal role in navigating consumer and Big Data journeys from strategy to implementation, delivering across all facets of stream processing, from designing for resilience and scale to working with Technology Consulting Experts who provide a thorough evaluation of project needs and available technology stacks, refine the project strategy roadmap, provide consumer insights and active engagement practice inputs before software prototyping and proof of concept.
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Pulp Strategy’s unique niche is planning, deploying and optimizing scalable marketing programs which not just bring together our core capabilities of content development, marketing consultation, technology development and digital media but also our clients’ business ecosystem of channel partners, OEM’s and agencies in PR, print, and electronic media.
This owned and practiced capability led us to make strategic technology investments for our clients. It has given us the opportunity to create and sustain relationships with some of the biggest brands in the world and build an evolutionary culture of progress with high quality talent.
Modernization and mobilization of existing interfaces, integration layers for mobilization of legacy web systems, immersive web experiences, AI and big data integration for smart responses, e commerce applications, the mobile web, native mobile applications and CRMs which manage custom consumer relationship cycles – At Pulp Strategy we design, develop, manage content and optimize performance for Large-Scale Distributed Systems across technology frame works and platforms.
Pulp Strategy creates technology solutions, platforms and products which are customized to client’s business needs and play a pivotal role in navigating consumer and Big Data journeys from strategy to implementation, delivering across all facets of stream processing, from designing for resilience and scale to working with Technology Consulting Experts who provide a thorough evaluation of project needs and available technology stacks, refine the project strategy roadmap, provide consumer insights and active engagement practice inputs before software prototyping and proof of concept.
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
MaxxSpy is the most powerful Mobile phone spy and track software allows you to keep track of ALL the activities of any Android phone. The application is super easy to install on the target phone you want to monitor. This state-of-the-art application works in stealth mode which means that it will never be found on the monitored phone. It starts uploading the monitored phone's usage information and its exact location instantly which can be viewed by logging in to your MaxxSpy account area from any computer in the world within minutes.
The Medical Center for Diabetes and Metabolic Care, Dr. Soriano provides specialist services in the following areas: Diabetes Type I and Type 2, Thyroid and Parathyroid Disorders, Obesity and Weight Loss, Osteoporosis, Hormonal Evaluations (female and male), Growth and Sexual Dysfunction, Menstrual and Ovarian Problems, Metabolic Disorders, Electrolyte Disorders and Preventive Health Care.
1.3. MANEJO DE CONTROL DE DATOS
1.3.1. Sistemas de seguridad de los DBMS
1.3.2. Seguridad en la conexión: Connect – Disconnect
1.3.3. Seguridad de los objetos: Grant – Revoke
1.3.4. Seguridad en la ejecución: Grant – Revoke
1.3.5. Ejercicios
SAK:n julkaisusarja.
SAK on keväästä 1992 lähtien kerännyt pääluottamusmiehille suunnatulla kyselyllä
tietoa siitä, mitä työpaikoilla on viimeisen puolen vuoden aikana tapahtunut. Erkki Laukkanen.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
We are a Field Marketing & Media Agency with our Regional Headquarters in the UAE and have a presence in 12 countries across the Middle East & Africa. We specialize in BTL Field Marketing Solutions with a focus on execution in the retail trade space, man-power outsourcing and Media Solutions to many multi-nationals and large scale local clients. In addition, we have a Media division in KSA with exclusive media rights in Panda, the leading supermarket chain in Saudi Arabia.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
An Introduction to Axis Business InsightCosine Group
Axis is the Business Insights consultancy division of the Cosine Group, a unique group of brand activation agencies owned by Omnicom that deliver connected consumer experiences from Insight to Implementation.
In a data rich, low growth world, commercial leaders are increasingly prioritising insight to influence their strategic direction. Axis helps commercial leaders maximise ROI by sourcing the right data and then applying industry leading expertise to produce highly actionable insights.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Similar to Making Your Marketing More Effective (20)
Modern Marketing: The Case of Microsoft USMicrosoft
What are the challenges facing CMO's today? Explore the opportunities in modern marketing, and get a close up view of how Microsoft US is embracing digital transformation.
Cybersecurity threats you should know about in 2018Microsoft
To keep up with the always evolving landscape, the
Security Intelligence Report provides a thorough analysis of security threats and how to best mitigate the top attack types.
Cyberattacks on government agencies at all levels can compromise private citizen information and leave the United States vulnerable to national security threats. Take these first steps toward stronger cybersecurity hygiene.
Insider's Guide to Cybersecurity for Government eBook: http://aka.ms/govcybersecurityguide
Empowering Employee Engagement: Creating an Engaged Workforce through Afforda...Microsoft
For your business to thrive in the years ahead, it’s important to focus on creating experiences that build brand affinity among your customers. This starts with your employees.
Check out our Modern Manual to Brand Affinity ebook: http://po.st/MMBASS
Total Economic Impact of Microsoft Office 365 Forrester StudyMicrosoft
Microsoft is excited to announce the release of the latest whitepaper from Forrester Consulting, “The Total Economic Impact of Microsoft Office 365.” In this study, Forrester surveyed 63 enterprise Office 365 customers to understand the financial impact Office 365 has had on their organizations. The study had some amazing results.
The airline industry is increasingly challenged to engage guests and passengers anywhere, anytime, across any device, while maintaining brand experience and consistency. Airlines are changing from a traditional business where money was made by selling seats on a plane to a more dynamic and adaptive business, where the services are being delivered in a personalized manner. Insights into the customer’s preferences and other operational processes will allow the airline to adjust functions and maximize profitability and at the same time, offer a differentiated passenger experience. View our webcast on demand if you would like to learn more: https://vts.inxpo.com/scripts/server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=23371&AffiliateData=slideshare
Understanding the Business Value of Migrating to Windows Server 2012Microsoft
In December 2014, IDC Asia/Pacific undertook a study commissioned by Microsoft and Intel to understand the incremental gains that organisations can potentially achieve by migrating from Windows Server 2003 to Windows Server 2012, especially in light of the upcoming end of extended support which will occur in July 2015. This whitepaper lays out the results of this study.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
You’ll find plenty of support to carry out current directives and initiatives when you buy Microsoft Dynamics AX
This exciting platform is easy to adopt and extend at your organization’s own pace.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. Microsoft Services helps businesses all over the world build the right solutions to
meet their business goals.
We start by creating personas and scenarios to outline
the optimal customer experience.
In this marketing scenario see how a chief marketing officer of a retail store plans
and optimizes their marketing efforts for the launch of a new smart watch.
SALES PERFORMANCE
3. How can a retail CMO orchestrate a multi-
channel product launch and harness data to
transform potentially show-stopping issues
into new opportunities?
THE CORPORATE FIELD MARKETING RELATIONSHIP: HOW A CMO CONNECTS THE DOTS
Let’s explore how Laura and her team transform voluminous sales
and marketing data into insights that shape a pilot rollout to the U.S.
market ahead of a global launch.
• Contoso is a global luxury watch brand with worldwide retail
locations, retail partners, and an e-commerce store.
• Launching SmartWatch, its first tech-enabled product
• Targeting new market segment: millennials
3
4. Chief Marketing Officer directs corporate
and regional marketing teams that harness
data and technology to identify profitable
customer relationships and deliver quality
leads to meet revenue targets.
Meet the Contoso SmartWatch Launch Team
Sales Performance Marketing Performance Campaign Analytics Retail Analytics Campaign Refresh & Launch Optimized Campaign Performance Business Outcomes
Laura
Chief Marketing Officer
4
Marketing Operations VP manages the
resources, tools, and processes that make
marketing successful. His marketing
investments must enhance the brand and
drive market awareness.
Aiden
Marketing Operations VP
Field Marketing VP leads regional
marketing teams and activities to increase
market awareness and generate leads to
support revenue goals of channel and
direct sales teams.
Leo
Field Marketing VP
5. District Manager works closely with the
field marketing team, ensuring first-rate
customer service in his territory to
consistently meet sales targets.
Meet the Contoso SmartWatch Launch Team
Sales Performance Marketing Performance Campaign Analytics Retail Analytics Campaign Refresh & Launch Optimized Campaign Performance Business Outcomes
Patrick
District Manager
5
Social Marketing Manager dictates
strategy and tactics to build brand authority,
engage and support customers, and escalate
issues and opportunities to optimize
business objectives.
Samantha
Social Marketing Manager
Digital Marketing Manager innovates
strategies and campaigns to increase leads
and revenue, build brand equity, and drive
revenue across digital channels.
Bill
Digital Marketing Manager
6. 6
Contoso is launching a
new SmartWatch and
designing their omni-
channel campaign,
focusing on positive ROI.
7. CAMPAIGN RESEARCH & TARGETING
Aiden pulls up the campaign targeting dashboard. He is able to filter on
any of the data (age, gender, competitor sales, etc…).
Through the use of predictive
analytics, Contoso is able to predict
which geographies in the US are the
most compelling to target with
campaigns.
We can see that West Coast markets
are comprised of prospective
customers with the most active
lifestyles, and are most likely to buy
a SmartWatch.
Aiden
Marketing Operations VP
7
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
8. Aiden quickly pulls together data from previous campaigns into a dashboard, showing
that social, web and mobile outperformed print and billboards, but TV was on par.
8
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
CAMPAIGN RESEARCH & TARGETING
Team,
From:
To:
Subject:
Aiden
Marketing Team
Past Campaign Performance
Let’s meet and review campaign
performance data from our previous
watch launch campaigns to inform
the best approach.
--
Aiden | Marketing Operations VP
9. What social platforms are we using to reach
potential buyers?
Laura 8:57 AM
We’ll combine Facebook, Twitter and Instagram,
while using social listening to identify influencers
who can create positive buzz.
Samantha 8:59 AM
CAMPAIGN ANALYTICS 9
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS
Bill 9:07 AM
We’ll build a mobile app to deliver special offers,
product info and to deliver a personalized and
fun experience.
OK. And what are we going to do to capitalize on
the mobility trend?
9:03 AMLaura
Will we use our new marketing automation capability?
9:11 AMLaura
Bill 9:13 AM
Yes we will.
10. By connecting data from the marketing agency, CRM system and operations,
Aiden is able to measure the effectiveness of the campaign.
10
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
CAMPAIGN RESEARCH & TARGETING
Team,
From:
To:
Subject:
Aiden
Marketing Team
ROI Results
We showed a positive marketing
ROI in the Northwest, Southwest.
Central US was even. Southeast and
Northeast had negative ROIs, which
isn’t surprising after seeing where
our most likely areas of sales were
in our target customers dashboard.
--
Aiden | Marketing Operations VP
11. Post launch, the sales and marketing
team is reviewing sales and campaign
performance metrics.
SALES PERFORMANCE Core Players: 11
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
12. SALES PERFORMANCE (NATIONAL)
Aiden pulls up the sales analytics dashboard, displaying up-to-the-minute
cross-channel sales revenues.
The sales analytics dashboard
provides near real-time access to
cross-channel sales revenue:
• Online
• In-store
• Retail partners
• Mobile
Aiden
Marketing Operations VP
12
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
13. SALES PERFORMANCE (NATIONAL)
Aiden layers KPIs onto the dashboard, providing a clear view of
performance against sales goals.
13
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
The sales revenue module displays
revenue by territory, segmented by
channel and comparative sales markets.
Aiden
Marketing Operations VP
14. SALES PERFORMANCE (REGIONAL)
Aiden next pulls up sales by region; discovering that sales
in the southeast are significantly lagging behind the national average.
Leo, retail sales are off the mark. Can you look
into activities in the lagging regions?
Aiden 10:57 AM
Thanks Leo. I’ll talk to store managers to find
the disconnect.
Patrick 11:02 AM
Patrick, the southeast is 24% behind target. Please report on
store activities while I check results of the marketing campaign.
Leo 11:04 AM
14
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
15. MARKETING CAMPAIGN PERFORMANCE
The social ads converted ecommerce traffic,
but the offer didn’t drive foot traffic. Can
you help investigate?
Bill 10:57 AM
Sure, I’ll analyze social ad conversions and
chatter on our social channels.
Samantha 11:02 AM
The digital marketing team pulls up campaign metrics to chart
the performance of the in-market offer and social ads.
15
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS
16. Negative feedback indicates some retail sales associates were not aware
of the offer, and some customers could not locate SmartWatch kiosk.
Sentiment is trending negative.
A survey of comments indicates customers
are having trouble redeeming the offer, and
can’t find SmartWatch in stores
Samantha 10:57 AM
Leo, these insights will help the field solve
issues on the ground. Please share
Samantha’s findings.
Bill 11:02 AM
Great work. Patrick is conducting store visits
this week. I’ll pass along the information.
11:03 AMLeo
CAMPAIGN ANALYTICS 16
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS
17. RETAIL IN-STORE ANALYTICS
Patrick,
From:
To:
Subject:
Leo
Patrick, Merchandising Team
Smartwatch kiosk heat map
In-Store_2015Report
Heat maps for southeast retailers
reveals low traffic to the SmartWatch
kiosk. Please advise on action plan.
--
Leo | Field Marketing VP
Leo confirms the kiosk is positioned away from primary foot traffic.
He directs Patrick, District Manager, to negotiate a more visible location.
Thanks Leo,
I’ll schedule on-floor sales training
and work with merchandising to
reposition the kiosks.
--
Patrick | District Manager
REPLY
17
PRODUCTIVITY • PLATFORM • BUSINESS APPS
18. While the field team optimizes solutions at retailers,
the marketing team gets to work on updates to the
marketing campaign, with additional tactics to boost
results in the southeast region.
CAMPAIGN REFRESH Core Players: 18
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
19. CAMPAIGN REFRESH
Samantha runs a social media keyword analysis and sentiment report, discovering
customer insights that inform the approach for the refreshed marketing campaign.
Customer Insights Campaign Brief
Bill, let’s leverage the feedback from
social channels to inform the
campaign positioning.
Samantha 10:57 AM
Sure thing! I’ll update the campaign
brief based on the insights.
Bill 11:02 AM
Bill sends an updated campaign brief
to the Digital Production team.
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
19
20. CAMPAIGN LAUNCH
Social & Contest AdsThe digital production team uses the CRM Campaign Designer to create campaign
assets. The campaign launch coincides with the operational optimizations at retail.
Personalized Emails
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS
20
21. The marketing team reveals the results
of the new campaign, aligning the engagement and
conversion metrics of the RM/social campaign with
in-store traffic and cross-channel sales revenue.
CAMPAIGN OPTIMIZATION PERFORMANCE Core Players: 21
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
22. CAMPAIGN OPTIMIZATION PERFORMANCE
From:
To:
Subject:
Aiden
Marketing; Sales
SmartWatch + Smart Team =
BIG RESULTS!
All,
• 15% increase in national online traffic.
• Southeast region sales up 35%, now
leading all geos.
• Boost in offer redemption, including previous
problem areas.
• Strong sentiment and engagement indicates
smoother retail experience online and in-store.
Great work, team!
--
Aiden | Marketing Operations VP
The merchandising and campaign
refresh is hitting the mark. Check out
these results.
22
INSIGHTS • SOCIAL • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
23. Based on lessons learned from the
national launch, Laura, the CMO, defines
the strategy for the global rollout.
BUSINESS OUTCOMES Core Players: 23
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
24. BUSINESS OUTCOMES
Laura briefs the global team
on lessons from the national
launch. She highlights key analytics
from the optimization campaign,
setting the stage for the global
rollout strategy.
24
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS
25. BUSINESS OUTCOMES 25
Laura shares the rollout
presentation with the attending
regional VPs, providing clear
direction on the campaign tactics
and merchandising strategies for
the SmartWatch global rollout.
The stage is set to gain the
market-leading position in the
wearable tech brand category.
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
26. Transformed a traditional marketing
operation into a modern, agile
department that harnesses the power
of data to reach customers.
Laura
Chief Marketing Officer
Harnessed near real-time sales and
marketing analytics to respond to rapidly-
changing market conditions.
Aiden
Marketing Operations VP
Pinpointed chokepoints across
sales territories, enabling fast response
teams to quickly fix issues.
Leo
Field Marketing VP
Business Outcomes
How data transformed a traditional watch manufacturer into a data-driven marketing organization.
BUSINESS OUTCOMES 26
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
27. Used market data and customer
feedback to fix problems at retail, turning
a lagging territory into a revenue leader.
Business Outcomes
How data transformed a traditional watch manufacturer into a data-driven marketing organization.
Patrick
District Manager
Accessed insights from a stream of social
conversations to pinpoint issues in the sales
and marketing channels, and improved the
way social marketing influences business
decisions across the organization.
Samantha
Social Marketing Manager
Synthesized sales, campaign, and customer
insights into an updated marketing campaign
that better engaged and converted prospects
into loyal customers.
Bill
Digital Marketing Manager
BUSINESS OUTCOMES 27
INSIGHTS • PRODUCTIVITY • PLATFORM • BUSINESS APPS • MOBILITY
Key to indicators on bottom bar:
Left: phases in campaign
Middle: key roles involved in scene
Right: Business priorities spotlighted in scene
About the business priorities:
Each business priority (conversation) demonstrates how Microsoft Services facilitates solutions and transforms businesses across a wide range of scenarios by using a strategic, business outcome-oriented approach to technology. By connecting business scenarios and integrating enabling platform technologies, we deliver a whole that is much greater than the sum of its parts.
Insights: Demonstrates how Microsoft is transforming the world of data by bringing supercharged business analytics and big data technology to businesses through familiar, easy tools; making powerful technologies accessible and usable by people around the world. We’re enabling everyone from IT professionals to office managers to easily and quickly unearth business insights from any data, of any size, anywhere.
Social: Demonstrates Microsoft’s set of enterprise social capabilities that improve business outcomes, agility, and competitive edge. Microsoft’s vision for enterprise social is driven by a cross-product roadmap that includes Office 365, Yammer, SharePoint Online, Dynamics CRM, and Lync/Skype
Platform:
Demonstrates how Microsoft can help them take on the ever increasing challenges of big data and mobility by delivering services and insights to their businesses quickly while satisfying the demands of their customers cost-effectively with an on-demand, scalable cloud platform. Microsoft offers a consistent experience from an organization’s datacenter to the cloud and back.
Business Applications: Demonstrates how Microsoft helps customers bring mobile, modern line of business (LOB) applications to their employees and enables them to work from anywhere so they can innovate, differentiate, and compete successfully.
Mobility: Demonstrates how Microsoft’s comprehensive mobility solutions help businesses embrace the mobile-first, cloud-first world with smart, connected devices that enable productivity from anywhere and run cloud-powered secure mobile applications that deliver real-time customer insights.
Key to indicators on bottom bar:
Left: phases in campaign
Middle: key roles involved in scene
Right: Business priorities spotlighted in scene
About the business priorities:
Each business priority (conversation) demonstrates how Microsoft Services facilitates solutions and transforms businesses across a wide range of scenarios by using a strategic, business outcome-oriented approach to technology. By connecting business scenarios and integrating enabling platform technologies, we deliver a whole that is much greater than the sum of its parts.
Insights: Demonstrates how Microsoft is transforming the world of data by bringing supercharged business analytics and big data technology to businesses through familiar, easy tools; making powerful technologies accessible and usable by people around the world. We’re enabling everyone from IT professionals to office managers to easily and quickly unearth business insights from any data, of any size, anywhere.
Social: Demonstrates Microsoft’s set of enterprise social capabilities that improve business outcomes, agility, and competitive edge. Microsoft’s vision for enterprise social is driven by a cross-product roadmap that includes Office 365, Yammer, SharePoint Online, Dynamics CRM, and Lync/Skype
Platform:
Demonstrates how Microsoft can help them take on the ever increasing challenges of big data and mobility by delivering services and insights to their businesses quickly while satisfying the demands of their customers cost-effectively with an on-demand, scalable cloud platform. Microsoft offers a consistent experience from an organization’s datacenter to the cloud and back.
Business Applications: Demonstrates how Microsoft helps customers bring mobile, modern line of business (LOB) applications to their employees and enables them to work from anywhere so they can innovate, differentiate, and compete successfully.
Mobility: Demonstrates how Microsoft’s comprehensive mobility solutions help businesses embrace the mobile-first, cloud-first world with smart, connected devices that enable productivity from anywhere and run cloud-powered secure mobile applications that deliver real-time customer insights.
Heat map technology references:
Business Week: These Heat Maps Show How Retailers Track You As You Shop
http://www.businessinsider.com/how-retailers-track-shoppers-in-heat-maps-2014-1#ixzz3PyCx8TY1
Wall Street Journal: Tracking Technology Sheds Light on Shopper Habits
http://www.wsj.com/articles/SB10001424052702303332904579230401030827722
Vendors:
Prism Skylaps Inc: https://www.prismskylabs.com/
RetailNext: http://retailnext.net/products/shopper-activity-maps/
ShopperTrack: http://www.shoppertrak.com/solutions/interior-analytics/