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Transforming Your Digital Commerce Business
The document outlines key trends and best practices for transforming digital commerce businesses, emphasizing the importance of a 'mobile first' approach, personalization, and multi-channel engagement. It also identifies common challenges in digital commerce projects and recommends aligning strategies with business goals while investing regularly in customer feedback and cross-functional teamwork. Lastly, it highlights the potential of cloud services for enhancing digital commerce infrastructure and efficiency.
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Transforming Your Digital Commerce Business
- 1. Transforming Your DigitalCommerce Business Praveen Sengar Director Digital Practice APJ Transforming Your Digital Commerce Business Praveen Sengar Director Digital Practice APJ
- 3. Agenda 1. Top 10trends impacting Digital Commerce market 2. Understanding Digital Commerce landscape & opportunity 3. Five best practices to implement Digital commerce 4. Recommendations 5. Cloud Services for Hybris Commerce (CSFHC)
- 4. #1: Customer wants“Mobile First” experience
- 5. #2: Social isIngrained In Everything for customers
- 6. #3: Customer wants“Personalization”
- 7. #4: Customer loveGamification Qantas Airlines
- 8. #5 – Customercherish “Visual Engaging Experience”
- 9. #6 – “Seller,buyer, service or delivery channel”
- 10. #7: Customer seeks“Transparency”
- 11.
- 12.
- 13. #10- “Real Time”engagement
- 14. Agenda 1. Top 10trends impacting Digital Commerce market 2. Understanding Digital Commerce landscape & opportunity 3. Five best practices to implement Digital commerce 4. Recommendations 5. Cloud Services for Hybris Commerce (CSFHC)
- 15. Digital Commerce Opportunityis BIG & REAL !! DIGITAL COMMERCE MARKET (ASEAN 2016) $1.6B $2.8B $4.4B $3.9B Total Market = $18.61B > $1B $171M- $975M $100M-$171M $1M-$100 M Online Revenue Top 15 Top 15-100 Top 145-500 IT Spending as Percentage of Revenue Top 100 -145 $2.0B $3.9B Source: Internet Retailer APJ Top 500 for 2015
- 16. Five Most CommonChallenges/ Pitfalls of Digital Commerce Projects in Asia Pacific • Lack of clear strategy and metrics tied to a execution plan • E-commerce is a one-time project and not a way of life within the organization. • Front end experience is end of the world • Invest in E-commerce and forget it • The customer is the first to know you are behind the competition.
- 17. Agenda 1. Top 10trends impacting Digital Commerce market 2. Understanding Digital Commerce landscape & opportunity 3. Five best practices to implement Digital commerce 4. Recommendations 5. Cloud Services for Hybris Commerce (CSFHC)
- 18. Your Imagined DigitalCommerce Strategy
- 19. The Typical DigitalCommerce Strategy
- 20. #1 Align yourDigital Commerce Strategy and Metrics
- 21. Digital-commerce Strategy alignedto your Business Objective
- 22. #2 Plan toleverage channels for competitive differentiation
- 23. Retail Has RaisedMultichannel Expectations for Other Sectors Bank branches Insurance agencies Car showrooms Telco boutiques Specialty stores Travel agencies B2B service outlets …
- 24. Reinvent Your Channelfor Competitive Differentiation in Cross-channel Execution Home Delivery Pickup In Store Added Value Accuracy Information
- 25. #3 Digital Commerceis much beyond Front End Experience
- 26. E-commerce is muchbeyond front end experience Front End Experience •Catalog, Shopping Cart •Product configuration and personalization Promo, Bundling, Subscription & Pricing •Plans and Add ons •Dynamic Pricing and Promotions Omni Channel •Call Center & Chat •Store Inventory Visibility •Click & Collect •Supply chain visibility B2B/ B2I •Custom Catalogs & Pricing •Self Service •Channel conflict Content •Device Features •Pictures, Videos •Workflow •Web Content Management
- 27. #4 Sourcing strategyaligned to Business Strategy and Planned Investments
- 28. Digital Commerce iscomplicated 1. Build it Yourself 2. Collaborate and Build – Open Source 3. Buy Licensed Software 4. Have Your Software Hosted 5. Use Software as a Service 6. Outsource the Entire Operation…or pieces of it Inform Sell
- 29. #5 Look atorganization structure, roles, responsibilities and skillset requirements
- 30. Digital Commerce RequiresAlignment across Functions and Process SAMPLE MATRIX ORG VP Marketing / CMO VP BU Sales VP Logistics / COO VP IT / CIO VP Finance / CFO VP of Digital/ E-Commerce Corporate marketing, brand experience Field marketing, demand generation for core BU business Core sales management, offline channel (direct or indirect) Operations drive logistical efficiency and performance. IT organization serves all company requirements. E-Commerce support: managing vendors, infrastructure, performance, service levels. 2-3 people team with dedicated system Architect, 1 Développement and 1 program management Resource. Financial analysis, reporting, controlling across entire business. E-Commerce may have dedicated resources but within CFO org. E-Commerce Managers: - Run Acquisition programs to feed e- commerce pipeline - Drive Upsell and Cross-sell - Drive Conversion, Retention and Repeat Buying E-Commerce Operations: manage and drive specific metrics around e- commerce operations (often outsourced) Act as support organization and enabler for e-commerce An order management, logistics, inventory, fulfilment, WH, sourcing Align on content, product, pricing, promotion, execution
- 31. Recommendations 1. Make Digital-commercea core part of your organization's business strategy 2. Plan in 3- to 5-year cycles and invest regularly 3. Gather and monitor customer feedback — ask customers for contributions 4. Coordinate with business and make a cross functional team to deliver the project successfully 5. Plan for nexus of forces particularly mobile, social and analytics from day one as they are transforming Digital commerce rapidly
- 32. Agenda 1. Top 10trends impacting Digital Commerce market 2. Understanding Digital Commerce landscape & opportunity 3. Five best practices to implement Digital commerce 4. Recommendations 5. Cloud Services for Hybris Commerce (CSFHC)
- 33. Breaking the Barriers Too“Expensive” Business case justification? Takes Time Go-to-Market? Low Scalability Sustenance?
- 34. Enable clients tosetup a Digital Commerce footprint in the shortest time span on pay as you grow model World’s leading Digital-commerce/ Omni-channel ready & infrastructure platform as a foundation Trusted, Scalable & Reliable solution to support future growth Cloud Service for Hybris Commerce (CSfHC)
- 35. Faster “Go live” “PayFlexibility” “Business Continuity”
- 36. Praveen Sengar Director– DigitalPractice Dimension Data, APJ Praveen.Sengar@dimensiondata.com Ridwan.hartono@dimensiondata.com In case of any queries please contact: