Pulp Strategy’s unique niche is planning, deploying and optimizing scalable marketing programs which not just bring together our core capabilities of content development, marketing consultation, technology development and digital media but also our clients’ business ecosystem of channel partners, OEM’s and agencies in PR, print, and electronic media. This owned and practiced capability led us to make strategic technology investments for our clients. It has given us the opportunity to create and sustain relationships with some of the biggest brands in the world and build an evolutionary culture of progress with high quality talent. Modernization and mobilization of existing interfaces, integration layers for mobilization of legacy web systems, immersive web experiences, AI and big data integration for smart responses, e commerce applications, the mobile web, native mobile applications and CRMs which manage custom consumer relationship cycles – At Pulp Strategy we design, develop, manage content and optimize performance for Large-Scale Distributed Systems across technology frame works and platforms. Pulp Strategy creates technology solutions, platforms and products which are customized to client’s business needs and play a pivotal role in navigating consumer and Big Data journeys from strategy to implementation, delivering across all facets of stream processing, from designing for resilience and scale to working with Technology Consulting Experts who provide a thorough evaluation of project needs and available technology stacks, refine the project strategy roadmap, provide consumer insights and active engagement practice inputs before software prototyping and proof of concept.

2. TECH CREDENTIALS
Pulp Strategy is a full service interactive, digital
communications and technology agency that aims to provide
solutions wrapped in creative storytelling and translates it
into effective data-driven marketing initiatives.
At Pulp Strategy, technology solutions and products are
created and customized to the client’s business needs. With
over 20 national and international awards for digital and
mobile strategy and development, Pulp Strategy was also the
winner of ‘The Maddies’ in 2015.

3. OVER A 100 CLIENTS
ACROSS 7 COUNTRIES
INDIA UNITED STATES SINGAPORE
HONG KONG MALAYSIA SPAIN
UK GERMANY SOUTH AFRICA UAE
Pulp Strategy | www.pulpstrategy.com

4. OUR
Clients

5. OUR
Clients

6. OUR
Clients

7. MEET THE
strategists
145+ strategists with a collective experience of problem solving and more
than 85 national and international metals.
Meet our team Walkthrough our office

8. OUR
Strength
At Pulp Strategy, we understand that each business and its requirements are different. Our
core team of developers specializes in designing creative, user centric mobile apps, immersive
web experiences, and e-commerce applications.
Adapting to our clients’ needs, we design to develop and manage content across platforms.
Our specialization in modernization and mobilization of existing interfaces, AI and Big Data
integration for smart responses and CRMs help manage intricate consumer relationship cycles.

9. We, at Pulp Strategy, adopt a
variety of development
methods which promote a
result-oriented, interactive
approach to create technology
products that deliver business
results. We take pride in our
agile methodologies with
transparent delivery
techniques and client-centric
practices.
Initial Consultation and Goal
Defining
Application Architecture, Database
Structures and Framework
Development
Technical Architecture and
Documentation
Prototyping and UXD
Quality Testing and Security
Integration
Project Delivery and
Maintenance
Pulp Strategy | www.pulpstrategy.com

10. Our portfolio of clients includes global super brands, and our expertise includes native as well as
hybrid mobile apps for

11. Mobile
Apps
With the expertise of creating 300+ mobility projects for Fortune 500 companies
and SMEs, we know how the best mobile experiences are rooted in consumer
insight. Combine this with our trademark content and award winning UI design
and you get applications that are built for success.

12. Pulp Strategy | www.pulpstrategy.com

13. Enterprise Apps
Pulp Strategy exploits mobile productivity and
delivers custom applications that improve
efficiency to create faster communication with
enhanced ROI.
We also offer expertise in planning and
deploying complex applications and building
web services which solve business
productivity challenges by upgrading the
capability of your workforce.

14. MOBILITY BENEFITS
with Pulp Strategy
Pulp Strategy | www.pulpstrategy.com

15. CONSUMER
Applications
We understand that regardless of the
industry or business model, the success
of your application depends on its long-
term business plan, its quality and its
consumer acceptability.
Therefore, we create engaging consumer
facing applications that enable
engagement, service and on boarding
for the consumer by unleashing the full
power of mobility for the brand.

16. MOBILITY BENEFITS
with Pulp Strategy
• Improved customer engagement
• Personalized content marketing
• 24x7 access to Key Performance
Metrics
• Improved CRM and reputation
management
• Streamlined consumer targeting
• Geo Targeting for marketing and
sales
• Improve content shareability and
referrals
• Reduce cart abandonment rates
• Security
• Offline functionality
• CMS and scheduling for updates
and notifications

17. WEB DESIGN AND
Development Solutions
An efficient blend of mature processes, flexible delivery models, global partnerships,
technology expertise, and effective project management makes Pulp Strategy the ideal
partner for enterprise web development. We add value to our clients’ business by
creating designs and integrating them with best-in-class technology based on consumer
behavior insights and ensuring that each web project concludes seamlessly.

18. WEB PORTALS
Web is an opportunity that extends beyond just
your company website.
At Pulp Strategy, we create experiences via
microsites, product sites, online assessment,
micro-engagements, web communities, self-
service portals, and media and information sites.
Our OWASP Secure coding practices help ensure
the secure development of applications and sites
that are developed.

19. ENTERPRISE
PORTALS
We mine the full scope of your legacy systems and build enterprise portals that
leverage your business flow and usage behavior to create integrated user experiences
encompassing advanced content management, process automation, CRMs, workflow
managers, and transactional capabilities tailored to your business needs.

20. E-COMMERCE
We employ designs that integrate branding, and
engage customers by giving special emphasis on UI
design for commerce. Our team understands the
complexity of your e-commerce web design needs
and accordingly suggests a site model with the
right mix of requirements.
We have developed and marketed custom e-
commerce platforms for super brands and worked
closely with the largest e-commerce marketplaces
globally.

21. Our expertise
Our team of experts is experienced and trained in delivering custom websites, as well as integrating popular platforms for open source solutions, including
or Responsive websites and Parallax Web Design for custom sites as well as mobile sites.

22. Our expertise

23. We also have expertise in creating a good online shopping experience on open sources like
B2B and B2C website and application development is also our forte. We offer maintenance,
enhancement and support for .net applications and websites. We also offer CRM/ERP solutions.
We have an expertise in application integration with legacy systems.

24. QA AND
testing
We create key enablers within the agile methodology for QA and testing across screens,
form factors and platforms. Our QA team is responsible for ensuring quality through the
development cycle of the project and for exhaustive test planning and identifying objectives
for the appropriate test phases. The team covers quality audits and testing services such as:
• Embedded Software Testing
• Mobile Application Testing
• Web Application Testing
• Penetration Testing
• Security Testing

25. SECURITY AND
SCALABILITY
Combining extensive experience and advanced testing technologies, Pulp Strategy deploys
professional expertise to build security into your software and applications at every stage of
the development lifecycle.

26. We are compliant and
follow OWASP testing
guidelines
Pulp Strategy | www.pulpstrategy.com

27. OUR
PORTFOLIO

28. Trails Of India
Download Links iPhone & iPad
Description
An exclusive social and lifestyle product on mobile that connects passionate bikers
across the country to create detailed mapped trails of motorcycle travels and share
information on the go. The Trails of India app and web platform also have
provisions for tracking live-trails via checkpoints and pit-stops.
The mobile app is built in native Android and iOS which communicates with our
server using HTTP interface via REST based API calls and JSON based responses.
http://bit.ly/1N2waj7 http://apple.co/22UXE62

29. Philips SpeedStyle
Description
‘A quick makeover before style takes over.’
Philips presents SpeedStyle, the exciting journey to redefine your
personal style. Beat the clock with Philips Trimmer or Kerashine range
and become our SpeedStyle sensation.
Download Link
http://bit.ly/1ZfKxYh

30. RunMore
Description
An engaging promotional campaign, which was an integral part of the
Cricket World Cup - 2015 launched as a Mobile Application optimized
for Intel-powered devices. The consumer could download this
lightweight yet immersive application from the Play Store and
compete with other players on the game leader board.
Download Link
http://bit.ly/1ScRcmW

31. RideOnIndia
Description
One of the most exciting free bike racing games, RideOn. Hit the roads
with some powerful super bikes and show the world your biking skills.
Zoom past obstacles, dodge the traffic, beat the timer and arrive
victorious to win a premium smartphone!
Download Link
http://bit.ly/1RA6QsZ

32. Swaggr
Download Links
Description
An app that is built native to Android. This ecommerce app is India’s only customized, crowd-sourced
accessory designing m-commerce application. Design funky T-shirts, exclusive backpacks,and tablet
shells in a few taps and a few swipes. share your creations on your social profiles at the touch of a
button. The mobile app is built in native Android and iOS which communicates with our server using
HTTP interface via REST based API calls and JSON based responses.
http://bit.ly/1OlXNWo

33. Hindu Calendar
Download Links
Description
The Hindu Calendar app is a handy, easy-access version of your traditional print-
copy calendar on your Android/iOS device. The native calendar feature allows you
to create festival events and save details with reminders. The mobile app is built in
native Android and iOS which communicates with our server using HTTP interface
via REST based API calls and JSON based responses.
http://bit.ly/1ZmI3Nd
iPhone & iPad
http://apple.co/1QKDWCl

34. Rescue ‘em
Download Links
Description
A powerful gaming app matched with great animation and processed with latest
technology. The mobile app is built in native Android and iOS which communicates
with our server using HTTP interface via REST based API calls and JSON based
responses.
http://bit.ly/1VYL4Ok
iPhone & iPad
http://apple.co/1OlZ3so

35. Instappy Retail Wizard
Download Links
Description
Get a live preview of the mobile app created through Instappy. Simply log in and
use your customer ID to see every change you make on your app, real time. The
mobile app is built in native Android and iOS which communicates with our server
using HTTP interface via REST based API calls and JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

36. SnorEraser
Download Links
Description
As the name suggests, SnorEraser application is designed to mask the sound of
snoring. The application contains audio files that can be matched with snoring
sound and hence it completely blocks the noise of snoring. The mobile app is built
in native Android and iOS which communicates with our server using HTTP
interface via REST based API calls and JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

37. Milmoji
Download Links
Description
Milmoji application contains military badges for US Navy, Army, Marines and Airforce. The military
badges are in hierarchical order for different ranks in the respective divisions. Milmoji application allows
app users to access and share these military images, badges and animation through text message, e-
mail, and social networking sites.
The mobile app is built in native Android and iOS which communicates with our server using HTTP
interface via REST based API calls and JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

38. Travel Mantra
Download Links
Description
The perfect app for trip planning and choosing a destination. You may book the same package or
customize it as per your need. Click on Call Now to connect with travel agents once you like a travel
package. You may also choose filters to find the most relevant tour packages based on the duration of
the trip, cost of the trip, travel theme / purpose, destination and origin.
The mobile app is built in native Android and iOS which communicates with our server using HTTP
interface via REST based API calls and JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

39. BRICS
Download Links
Description
An app designed especially for the upcoming BRICS Trade Fair and BRICS Business Forum in New Delhi.
Available for both Android and iOS devices, the user-friendly app is designed to provide detailed
information related to the BRICS events to attending delegates, right at their fingertips. The Application
for BRICS is the perfect companion for all delegates attending the BRICS Trade Fair and Business Forum.
With its seamless integration with the BRICS on the web as well as unique real time information and
features. It’s an app built on Instappy framework, an instant app creation native framework developed
by Pulp Strategy.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

40. Kisan Seva
Download Links
Description
The app was built to disseminate information, give advisories to farmers specific to their needs &
relevance. The app works without internet connectivity.
The mobile app is built in native Android and iOS which communicates with our server using HTTP
interface via REST based API calls and JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

41. Purist
Download Links
Description
The app helps you order healthy and delicious meals in a few clicks. The mobile app is built in native
Android and iOS which communicates with our server using HTTP interface via REST based API calls and
JSON based responses.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

42. StoreToBuy
Download Links
Description
The Store to Buy app is simple and user-friendly. Order grocery online with a wide range of vegetables,
fruits, meat and household products on our online supermarket app.
• Scroll through all our special offers, discounts & new launches on our Supermarket app
• Type or scan bar code to search products
• Create your own personalized shopping list to keep track of items you wish to purchase
• Discover the fastest way to shop for your favourite brands
• Hassle free payment options available including COD (Cash on Delivery)/Card on Delivery/Online
Payment options including wallets like PayU money.
http://bit.ly/1Pd3Iwx
iPhone & iPad
https://appsto.re/in/8K15-.i

43. Sales Team Tracker
Download Links
Description
Instappy’s Sales Team Tracker is a comprehensive solution that enables you to stay on top of your sales
teams at all times. Manage multiple sales teams at once in a structured, transparent, and efficient
manner. Sales tracker app works best for small to large sales teams, field sales forces, and door to door
sales teams. You can create a single point of access to information, streamlining processes that
currently involve multiple software applications.
http://bit.ly/1UNXJT3

44. Campaign Tracker
Download Links
Description
Instappy’s Campaign Tracker is a campaign management solution that empowers the marketers to track,
manage and communicate effectively and effortlessly with its team involved in a campaign, irrespective
of their locations.
http://bit.ly/1N4x0vL

50. DevelopmentWeb

51. A cloud based Rapid Mobile App Development(RMAD)
platform, allowing businesses, organizations and individuals
to create customized native applications for Android and
iOS platforms. Owing to its intuitive, easy-to-use click based
interface Instappy has hundreds of clients across 5
continents.
www.instappy.com

52. An engaging promotional campaign, which was
an integral part of the Cricket World Cup – 2015.
https://www.runmore.in/

53. A delightful and addictive continuous
gameplay, with colourful and cute
characters. Facebook integrated
Leaderboard to keep a tap on your friends
and competitors. Power-ups and power-
downs to add flavour to the rescue game.
www.rescuegame.com

54. A live marketing challenge by Philips aimed at
targeting trendsetters in the top B schools of India,
challenging them to make a big difference. Philips
India wanted to reach out to budding marketers
and trendsetters encouraging them to experience
as well as promote Philips among style savvy peers
at their campus.
http://on.fb.me/1SfPzVz

55. Young Indian candidates were slated to
become the next best global marketer at
Hyundai’s third Global Marketing Camp – a
camp that Hyundai conducted as a unique
brand building exercise in order to cultivate
a global mindset among the leaders of the
next generation.
http://bit.ly/1W3eGdl

56. Medical India Treatment facilitates unparalleled medical
treatment for all those settled offshore seeking world-class
healthcare services in India. The objective was to increase
ROI through a better structure and SEO friendly website,
enhancing the user experience and generating leads in the
overseas markets of US, South Africa, Middle East.
http://www.medicalindiatreatment.com

57. We optimized a media streaming website for the emerging
markets which showcases movies, TV shows, and music
through the concept of the ‘Bioscope’. Incorporating its
elements of marvel and minimalism in VuClip and also creating
collaterals around the same components. It depicted
entertainment that was captivating, compelling and clean,
making it more youthful, energetic and pleasing to the eye and
an easy to use interface.
http://www.vuclip.com/index.html

58. An exclusive social and lifestyle product on mobile and
web platforms that connects passionate bikers across the
country to share fascinating riding stories, create
detailed mapped trails of motorcycle travels, and share
information on the go. Previous ride experiences or fresh
plans can be chronicled on-the-go through the Trails of
India app and web platform, which also have provisions
for tracking live-trails via checkpoints and pit-stops.
http://www.trailsofindia.com

59. A pulsating desktop game by Michelin.
http://rideonindia.com/

60. HP Elite Meeting Room is an innovative
attempt to showcase the brand’s flagship
product to the right audience. Through the
microsite built on core PHP solution, one
could check available meeting slots, book
meeting rooms, send invites and get instant
confirmation.

61. End AIDS India is a national non-profit campaign
formed by five trusted Indian NGOs that work
collectively to accelerate the response to the HIV
epidemic in our country.
The project involved creation of an extensive,
content-rich website.
http://www.endaidsindia.org

62. A website developed in partnership with
the CSCs to empower citizens with the
knowledge and skill to build fully functional
mobile apps.
http://www.instappy.com