Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Guide to creating a perfect digital marketing strategyVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you “The Complete Guide To Creating A Perfect Digital Marketing Strategy” .
To know more visit https://www.spintadigital.com/blog/guide-digital-marketing-strategy/
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGRuprr Global
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
Digital Marketing Strategy - A FrameworkMarkus Neuert
THOUGHTS ON A DIGITAL STRATEGY
I put this presentation together based on a loose framework I have used and expanded on since starting my production company Cyclefilm in 2006. I credit this model with identifying an expansion opportunity into the Tampa event management space with the Downtown Crawlers to support the marketing and launch strategy of my social App Kyngo. The model works equally well for identifying opportunities in both digital and traditional marketing.
I focused the presentation on media and tech collaboration opportunities in an attempt to find the right questions. The exact answers must be worked out individually for each company, taking into account the current business environment, unique strengths and opportunities.
A STARTER PACK
The presentation is a simple starter pack for any company that wants to win in digital by creating a comprehensive digital strategy document. This document can then be used as a central guidebook when developing actionable tasks and initiatives.
THE HOLISTIC APPROACH - FROM SILOS TO UNIFICATION
I wanted to provide companies with a framework to hang digital ideas and integrate them into the overall marketing strategy. Moving away from 1-off efforts in silos, and steering towards a holistic approach that encompasses the customer journey as a whole - from initial customer contact to purchasing the product. Every real world initiative must have a digital component that leverages the power of Email, Search and Social, as well as VOD, Podcasts and Blogs, from the smartphone to the store.
NOT COVERED
I did not venture deeper into a Social Media Channel Strategy, since this requires detailed insights and further analysis of the current state of social within each company.
I also did not touch on retail collaborations since this requires a deeper understanding of each company’s customers infrastructure and digital capabilities.
Guide to creating a perfect digital marketing strategyVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you “The Complete Guide To Creating A Perfect Digital Marketing Strategy” .
To know more visit https://www.spintadigital.com/blog/guide-digital-marketing-strategy/
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGRuprr Global
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
Digital Marketing Strategy - A FrameworkMarkus Neuert
THOUGHTS ON A DIGITAL STRATEGY
I put this presentation together based on a loose framework I have used and expanded on since starting my production company Cyclefilm in 2006. I credit this model with identifying an expansion opportunity into the Tampa event management space with the Downtown Crawlers to support the marketing and launch strategy of my social App Kyngo. The model works equally well for identifying opportunities in both digital and traditional marketing.
I focused the presentation on media and tech collaboration opportunities in an attempt to find the right questions. The exact answers must be worked out individually for each company, taking into account the current business environment, unique strengths and opportunities.
A STARTER PACK
The presentation is a simple starter pack for any company that wants to win in digital by creating a comprehensive digital strategy document. This document can then be used as a central guidebook when developing actionable tasks and initiatives.
THE HOLISTIC APPROACH - FROM SILOS TO UNIFICATION
I wanted to provide companies with a framework to hang digital ideas and integrate them into the overall marketing strategy. Moving away from 1-off efforts in silos, and steering towards a holistic approach that encompasses the customer journey as a whole - from initial customer contact to purchasing the product. Every real world initiative must have a digital component that leverages the power of Email, Search and Social, as well as VOD, Podcasts and Blogs, from the smartphone to the store.
NOT COVERED
I did not venture deeper into a Social Media Channel Strategy, since this requires detailed insights and further analysis of the current state of social within each company.
I also did not touch on retail collaborations since this requires a deeper understanding of each company’s customers infrastructure and digital capabilities.
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
Strategic Digital Marketing Planning FrameworkAndy Lima
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring.
The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Precision Marketing for when you need more Marketing Horsepower. 3degreeZ Marketing
This deck is for companies who want to have success in their marketing programs across various channels (Social, email, PPC, Advertisement, Content, and others) and provides Strategic and program level tactics for success.
TADA CDDC8 Developing a Digital Marketing StrategyChristi Olson
What questions do you need to ask yourself as you develop your digital marketing strategy? How do you develop your digital roadmap and which channels should you participate in?
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
Strategic Digital Marketing Planning FrameworkAndy Lima
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring.
The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Precision Marketing for when you need more Marketing Horsepower. 3degreeZ Marketing
This deck is for companies who want to have success in their marketing programs across various channels (Social, email, PPC, Advertisement, Content, and others) and provides Strategic and program level tactics for success.
TADA CDDC8 Developing a Digital Marketing StrategyChristi Olson
What questions do you need to ask yourself as you develop your digital marketing strategy? How do you develop your digital roadmap and which channels should you participate in?
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Digital Marketing Interview Questions - For FreshersDigi Futech
In today's digital age, where online presence and brand visibility are crucial for business success, digital marketing plays a pivotal role. It encompasses a wide range of strategies and techniques aimed at reaching a target audience, increasing brand awareness, driving website traffic, and generating leads. For freshers looking to embark on a career in digital marketing, it is essential to be well-prepared for interviews that assess their knowledge, skills, and potential contributions to an organization's marketing efforts. Digital marketing is a dynamic and ever-evolving field that offers exciting career opportunities for freshers.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Digital MarketingTips and Techniques for Success.pdfEmasterdigital
Unlock the secrets to effective digital marketing with these expert tips. Learn how to boost your online presence and drive results with proven strategies.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
The Power of Digital Marketing for Your Small Business by One Marketing MindOne Marketing Mind
Ready to supercharge your small business in the digital age? Discover the transformative capabilities of digital marketing with this guide. From boosting your online presence to connecting with your target audience and achieving real results, this resource equips you with the strategies and insights needed to propel your business to new heights. Harness the power of digital marketing to drive growth, engage customers, and thrive in the modern marketplace. Your journey to success starts here.
In today's digital-driven world, the path to business success lies in harnessing the immense power of digital marketing. Small businesses, just like their larger counterparts, can thrive and prosper by embracing the strategies and techniques outlined in this comprehensive guide.
Explore the transformative capabilities of digital marketing as you journey through these pages. Discover how to establish a formidable online presence, effectively engage with your target audience, and achieve tangible results that drive growth and profitability.
This guide is your compass, leading you through the dynamic landscape of digital marketing without overwhelming jargon or complex theories. Instead, you'll find practical insights, real-world examples, and actionable steps that empower you to:
Boost Your Online Presence: Learn the art of creating a user-friendly website, optimizing for mobile, and leveraging the vast potential of social media.
Create Compelling Content: Craft content that captivates your audience, from engaging blog posts to attention-grabbing videos and visually stunning infographics.
Dominate Search Engines: Master the intricacies of SEO (Search Engine Optimization) to ensure your business shines on search engine results pages.
Excel in Paid Advertising: Harness the immediate impact of PPC (Pay-Per-Click) advertising on platforms like Google Ads and Facebook Ads while staying within your budget.
Leverage the Power of Email: Discover the art of building and segmenting your email list, and learn how to create email campaigns that convert.
Conquer Social Media: Navigate the diverse landscape of social media platforms, connecting with your audience and measuring your social media ROI.
Harness Data Insights: Make data-driven decisions by understanding the importance of analytics tools like Google Analytics and learn how to act on the insights they provide.
Manage Your Online Reputation: Gain the skills to monitor your online reputation, respond to customer reviews, and shape a positive online brand image.
Budget Wisely and Measure ROI: Set a digital marketing budget that aligns with your business goals, and understand how to measure your Return on Investment (ROI).
Your small business's journey to success starts right here. Empower yourself with the knowledge and tools to navigate the digital landscape, connect with your audience, and achieve the results you've always dreamed of.
Looking to launch a brand new digital marketing campaign? Take note of all of the factors you should consider before starting. https://www.webguru-india.com/blog/successful-digital-marketing/
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
DanyaShea Digital Marketing provides comprehensive market research for optimum online advertising effectiveness.
This is a SAMPLE overview of services offered.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
Sell More With Chatbot And Increase Revenue. Websites using webchat and messaging services the conversion rate is 3-5x
higher. 3 reasons why Chatbots have higher conversion rates
● Instant reply to your visitors to build trust
● Human-like interactions to increase lead quality
● Available 24*7, mobile-friendly and convenient
The ultimate starter guide to Facebook custom audienceVinodh Ramakannan
Facebook is the largest and of the most used platforms for reaching your target audience. The custom audience ad feature helps you in retargeting and connecting and engaging with the audience that has interacted with you before. This increases your thought leadership as well as your brand perception.
5 companies that incredibly increased sales using chatbot [profit multiplier]Vinodh Ramakannan
Chatbots and Messenger Marketing help in increasing the sales of companies by reducing the cost of leads, increasing the engagement rate with your audience, and helping to nurture your audience.
Using Facebook for businesses is on the rise among B2B businesses. Here's a quick guide of how using Facebook can improve your presence and works best for B2B marketers.
To know more visit https://www.spintadigital.com/blog/facebook-benefits-b2b-marketing/
Social media marketing is an important asset of digital marketing. Today, many industries including the Film Industry, are benefited via social media. In fact, social media platforms have gone a set further than commercial channels as it has been helping in the promotional activities of mainstream cinema a lot, lately. Digital mediums have become extremely cost effective and reach to a wide sector of the audience in a matter of seconds! Our presentation is going to show you how movies can be promoted through social media marketing.
Spinta Digital, digital marketing company in Chennai and London give you a digital strategy that can be implemented for the healthcare industry. We have explained how various strategic digital marketing services can be optimized to suit sectors from healthcare and increase their presence in the web. To know more visit our blog https://www.spintadigital.com/blog/digital-marketing-strategy-healthcare-industry/
Grow your business through inbound marketing strategies from Spinta Digital. Our expertise in web user engagement strategies, inbound marketing, and web analytics helps you increase your business leads as well as your return on investment by optimizing your conversions.
Grow your business many folds through inbound marketing services of Spinta Digital. Spinta Digital offers expertise in digital marketing strategy, inbound marketing, marketing automation, Web User Engagement strategies as well as Web Analytics.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
3. 3
1. The ability to adopt digital innovation into marketing and communication strategies is now more critical
than ever in strengthening the brand and reputation.
2. With an increase in students looking to get equipped by getting trained in quality institutes abroad,
greater competition with increasingly demanding, digitally savvy students, digital media has become an
important and exciting part of institutes recruitment strategies.
3. To succeed Consultancies need to embrace digital innovation and seize the opportunities it provides for
marketing and communications.
Target Analyze Strategy Campaign Optimize
Because . .
5. 5
Objective
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A
Perfect Digital Marketing Strategy in this slideshare! Read on to know how we help our brands using this near to perfect
digital marketing strategy.
7. 7
For a long time now, our team of SEO experts have noticed an organic
SEO search specifically for the long-tail keyword
“The Complete Guide To Creating A Perfect Digital Marketing
Strategy". This made us understand that a lot of aspiring marketers out
there are looking for a strategy that's near to perfect and foolproof!
Well, what's the point in being a digital marketing company and not
attaining to our readers needs?!
Quite literally, the ability to adopt digital innovation into marketing
and communication strategies has now become more critical than
ever! Why? Since every brand out there is fallen head over heels on
strengthening their brand reputation! Our digital marketing experts
have experience in dealing with clientele in both B2B and B2C Sectors
in various industries such as Banking, Healthcare, Retail,
Manufacturing, etc. So, thankfully after due nagging they gave in some
of their inputs on how to built the ultimate digital marketing strategy!
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Before we move ahead, have you ever realized why should digital marketing ever be used for your
brand? Although there could be plenty of recurrent reasons to go with the following four stands
tall!
Increase awareness among audience
Increase visits and sales
Gain Market Share
Build brand reputation of the hospital
This means, you have to first and fore answer the question - "What should a perfect digital
marketing strategy entail?"
Well, the answer is surprisingly easy! A perfect strategy is one "THAT WINS CUSTOMERS, GROWS
REVENUES AND ENHANCES REPUTATION!"
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Implementing A Strategy Driven Transformation
In this part of the blog, we are now going to move into extensive
understanding of creating a perfect digital marketing strategy for
your brand. Our approach has the "six" following components -
Situation, Objective, Strategy, Tactics, Action and Control, in short
SOSTAC!
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STRATEGY DRIVEN TRANSFORMATION
STRATEGY DRIVEN ACTION PLAN
SITUATION OBJECTIVE STRATEGY TACTICS ACTIONS CONTROL
Level 01
• Situational Analysis
of Current web
presence .
• Industry Analysis
• Global Perspective
• Competitor Analysis
• Customer Insight
Level 02
• KPIs,
• Customer Acquisition
• Customer Retention
• Customer
Satisfaction Targets
• Number of Web
Visitors
• Brand Reach
• Positive sentiments
metric
Level 03
• Segmentation, Target
and Positioning based
on customer profile,
departments,
geographies etc.
• Web Enhancements
• Branding Digital
Footprint and website
being a Marketing Hub
Level 04
• Digital Marketing Mix
– SEO, Social,
Email, PPC
• Lead Nurturing
• Content Plan
• Campaign Planning
• Outreach
Prospecting
Level 05
• Responsibilities and
Structures
• Resource and Skills
Allocation
• Process and Systems
• Convert website in to
an online marketing
hub.
• Tools and Technologies
identified
Level 06
• Metrics to monitor
performance
• Web Analytics, KPIs
• Conversion Rate
Optimization
• Reporting and Actions
• User Experience Review
• Customer Satisfaction
Survey
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Situational analysis is the foremost - root analysis that has to
be made for your brand (or your client). It answers the most
basic question - "Where are we right now?"
With situation analysis you provide an answer to the following
analysis.
• Industry Analysis
• Global Perspective
• Competitor Analysis
• Customer Insight
Situational Analysis
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OBJECTIVE
The second entity of SOSTAC is an observation model that analyses where a brand would like to take itself to? For
example - you define your objective like - Do I want generate leads for my brand? (or) Would I like to bring in more
traffic for my blogs? etc.
Objectives have the following 5 entities attached to them. They are Sell, Serve, Sizzle, Speak and Save.
• Sell - Understand your customer acquisition, customer retention targets.
• Serve- Understanding your customer satisfaction targets.
• Sizzle - Making emotions speak : understanding the positive sentiments metric
• Speak - Making your customers react to your brand. Satisfying your KPI's.
• Save - Quantifying number of web visitors and metrics of brand reach.
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STRATEGY
The third stage of SOSTAC is the strategy -
which highlights how actions could be
done to attain our set objectives. This is
infact, the stage where you perform
segmentation, target and positioning based
on customer profile, departments,
geographies etc. Strategies are a sequence
of what has to be done and how it has to
be done to achieve your target audience.
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TACTICS
The fourth stage of drafting a digital marketing strategy is the tactics stage. This is exactly where the entire teams
chirps in to make your objectives come true. Tactics cover special tools of digital marketing like - Search Engine
Optimization, Social Media Marketing, Email Marketing, Pay Per Click advertising and so on.
Since, tactics is the stage that breaks the big picture into smaller details - we must also ensure that we provide the
right details before we implement this strategy. For example, in this phase - you provide :
What tools are being made used of?
What kind of campaigns are being set to reach our objective? (Lead generation, website traffic, ppc ads etc.)
Are we making use of the right tools?
What theme/messages are we wishing to communicate to the audience?
Are all our campaigns segmented and consistently distributed across all platforms of digital marketing?
Do our campaigns meet our necessary budget/allocated resources?
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ACTION
Discover
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own text.
Design
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own text.
Code
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own text.
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own text.
Deploy
Before last, we come across the "action" stage
that helps people understand the kind of
work they do. Action stage is the "verb" stage
of SOSTAC model which means the various
skills are allocated to resources and
responsibilities are assigned to actually start
acting!
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CONTROL
The last stage of your SOSTAC model is the Control stage that allows you to identify your positives, rectify your
errors and monitor your performance. In short, this stage defines how much you have worked on!
The following are predominantly followed in the control stage of a SOSTAC model.
• Holistic metrics thats used to monitor campaign performance.
• Web Analytics and indication of how KPI's are being met.
• Conversion Rate Optimization for your set campaign.
• User Experience Review.
• Customer Satisfaction Survey.
• Report Generation.
17. THANKS !!!
With every marketing strategy also comes a unique responsibility - ROI (Return of Investment). Therefore, its always
important to set defined and SMART objectives before you move to the action plan of your strategical planning.