Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In this marketing scenario see how a chief marketing officer of a retail store plans and optimizes their marketing efforts for the launch of a new smart watch.
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Driving results through a connected omni-channel retail sales experienceMicrosoft
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In Part 1 of this Omnichannel Retail scenario we’ll see how a retailer can use data insights to build a connected sales experience.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In this marketing scenario see how a chief marketing officer of a retail store plans and optimizes their marketing efforts for the launch of a new smart watch.
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Driving results through a connected omni-channel retail sales experienceMicrosoft
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In Part 1 of this Omnichannel Retail scenario we’ll see how a retailer can use data insights to build a connected sales experience.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
The challenges facing human resources (HR) executives have changed significantly over the past 10 years. Today, HR is an important part of overall corporate performance. This is driven by several factors, including the growing needs to: attract and retain talent; implement strategic succession planning; access and analyze workforce data; and manage a culture that enables multi-generational workforce expectations. Microsoft has a technology platform that HR decision makers can use to address these challenges and deliver business impact.
How Perforce orchestrates buyer journeys on their website? WebinarAvishai Sharon
a new episode in our From maze to amaze series where we interview Trendemon customers and ask them to share their playbooks on how they leverage personalization and buyer journey insights to maximize the impact of their website, content and digital assets. Beth Hanson from Perforce shares how they deploy journey orchestration for both ABM and PLG scenarios.
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Content Marketing Masterclassing Week NYC with censhareIO Integration
Information creates relations. Using technology and contextual communications bridges the gap between internal and external functions. Collaboration and analytics, on any channel or device. See how top brands are utilizing censhare to optimize marketing production and create contextual customer experiences. censhare is a centralized content hub that acts as a single source of truth across analytics, product information, customer relationships, and business rules, enabling personalized communications delivered at the right time, across any channel. Unlimited connections and insightful analytics power your brand with customers on a global scale, 1:1.
On-going transformation is required to improve service delivery, deliver tangible savings and provide more secure solutions that enable collaboration within and between departments which is critical to ensure sharing of ideas, solutions and less duplication across services.
Having experienced a time of change and upheaval like no other in recent times, the financial services industry is now in a period of strategic transformation, faced with a unique set of challenges and opportunities. Technology lies at the heart of this transformation, underpinning many of the opportunities that exist for financial services industries to stand apart from their competitors, forge more meaningful connections with customers and to get the most from the information and people in their organisations.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
Each and every business is unique. From healthcare to retail, manufacturing or finance — no two businesses
operate the same way. That’s why the Microsoft Cloud can be tailored to meet the needs of any enterprise.
It’s the cloud that helps drive unparalleled productivity. The cloud that turns massive streams of data into
actionable insight. The cloud that scales rapidly t o meet the growing demands of your business. And the
cloud that transforms a mobile workforce into a connected team. This is the cloud that’s built for your business.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
The challenges facing human resources (HR) executives have changed significantly over the past 10 years. Today, HR is an important part of overall corporate performance. This is driven by several factors, including the growing needs to: attract and retain talent; implement strategic succession planning; access and analyze workforce data; and manage a culture that enables multi-generational workforce expectations. Microsoft has a technology platform that HR decision makers can use to address these challenges and deliver business impact.
How Perforce orchestrates buyer journeys on their website? WebinarAvishai Sharon
a new episode in our From maze to amaze series where we interview Trendemon customers and ask them to share their playbooks on how they leverage personalization and buyer journey insights to maximize the impact of their website, content and digital assets. Beth Hanson from Perforce shares how they deploy journey orchestration for both ABM and PLG scenarios.
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Content Marketing Masterclassing Week NYC with censhareIO Integration
Information creates relations. Using technology and contextual communications bridges the gap between internal and external functions. Collaboration and analytics, on any channel or device. See how top brands are utilizing censhare to optimize marketing production and create contextual customer experiences. censhare is a centralized content hub that acts as a single source of truth across analytics, product information, customer relationships, and business rules, enabling personalized communications delivered at the right time, across any channel. Unlimited connections and insightful analytics power your brand with customers on a global scale, 1:1.
On-going transformation is required to improve service delivery, deliver tangible savings and provide more secure solutions that enable collaboration within and between departments which is critical to ensure sharing of ideas, solutions and less duplication across services.
Having experienced a time of change and upheaval like no other in recent times, the financial services industry is now in a period of strategic transformation, faced with a unique set of challenges and opportunities. Technology lies at the heart of this transformation, underpinning many of the opportunities that exist for financial services industries to stand apart from their competitors, forge more meaningful connections with customers and to get the most from the information and people in their organisations.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
Each and every business is unique. From healthcare to retail, manufacturing or finance — no two businesses
operate the same way. That’s why the Microsoft Cloud can be tailored to meet the needs of any enterprise.
It’s the cloud that helps drive unparalleled productivity. The cloud that turns massive streams of data into
actionable insight. The cloud that scales rapidly t o meet the growing demands of your business. And the
cloud that transforms a mobile workforce into a connected team. This is the cloud that’s built for your business.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
Finance Today: reimagined to drive impactMicrosoft
Finance executives today are helping to develop corporate strategy and then funding and executing that strategy through financial planning and performance management. As a result, finance executives are becoming increasingly responsible for IT initiatives. Technologies like big data, cloud, mobile, and social computing are transforming how business is done today, and each has far-reaching implications for finance.
Empowering Employee Engagement: Creating an Engaged Workforce through Afforda...Microsoft
For your business to thrive in the years ahead, it’s important to focus on creating experiences that build brand affinity among your customers. This starts with your employees.
Check out our Modern Manual to Brand Affinity ebook: http://po.st/MMBASS
Social Media is no longer optional. CPAs are using social media to stay on top of major trends, increase their recognition in markets, and being recognized as thought leaders. This preso is from a special 4 hour session at MACPA's Beach Retreat on July 3rd, 2010 in Ocean City, MD
Faire d’internet un véritable outil commercial dans le tourismePhilippe Fabry
Intervention à un forum sur le e-marketing dans le secteur touristique, organisé le 14 Octobre 2009, à La Rochelle, au salon de l’entreprise. Quelques éléments simples de cadrage dans l'etourisme et un zoom sur le secteur de l'hôtellerie.
This is a presentation from a introductory machine learning workshop that I conducted. This was held as a part of run up to Fifth Elephant 2014, a conference on big data and analytics.
I have presented these slides at the Energy Harvesting 2013 event funded by the EPSRC in London in March 25th.
This contains Morgan's involvement in developing a piezoelectric based commercial solution for the emerging energy harvesting technology.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
Case Study of social and mobile gaming leader Peak Games and how they power their advertising and creative strategy on Facebook. This is brought to you by Social.com, the ad technology platform of Salesforce.
The Three C’s of the Addressable Customer Experience Merkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
Modern Marketing: The Case of Microsoft USMicrosoft
What are the challenges facing CMO's today? Explore the opportunities in modern marketing, and get a close up view of how Microsoft US is embracing digital transformation.
Cybersecurity threats you should know about in 2018Microsoft
To keep up with the always evolving landscape, the
Security Intelligence Report provides a thorough analysis of security threats and how to best mitigate the top attack types.
Cyberattacks on government agencies at all levels can compromise private citizen information and leave the United States vulnerable to national security threats. Take these first steps toward stronger cybersecurity hygiene.
Insider's Guide to Cybersecurity for Government eBook: http://aka.ms/govcybersecurityguide
Total Economic Impact of Microsoft Office 365 Forrester StudyMicrosoft
Microsoft is excited to announce the release of the latest whitepaper from Forrester Consulting, “The Total Economic Impact of Microsoft Office 365.” In this study, Forrester surveyed 63 enterprise Office 365 customers to understand the financial impact Office 365 has had on their organizations. The study had some amazing results.
The airline industry is increasingly challenged to engage guests and passengers anywhere, anytime, across any device, while maintaining brand experience and consistency. Airlines are changing from a traditional business where money was made by selling seats on a plane to a more dynamic and adaptive business, where the services are being delivered in a personalized manner. Insights into the customer’s preferences and other operational processes will allow the airline to adjust functions and maximize profitability and at the same time, offer a differentiated passenger experience. View our webcast on demand if you would like to learn more: https://vts.inxpo.com/scripts/server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=23371&AffiliateData=slideshare
Understanding the Business Value of Migrating to Windows Server 2012Microsoft
In December 2014, IDC Asia/Pacific undertook a study commissioned by Microsoft and Intel to understand the incremental gains that organisations can potentially achieve by migrating from Windows Server 2003 to Windows Server 2012, especially in light of the upcoming end of extended support which will occur in July 2015. This whitepaper lays out the results of this study.
You’ll find plenty of support to carry out current directives and initiatives when you buy Microsoft Dynamics AX
This exciting platform is easy to adopt and extend at your organization’s own pace.
5 Steps to Help Your Organization Succeed This YearMicrosoft
If you could drive a transformation what would it be? The answers to these questions probably depend on a variety of factors, including the current product or service line-up, the competitive environment, and the direction set by senior leadership. What’s your Big Idea?
5 Steps to Help Your Organization Succeed This YearMicrosoft
If you could drive a transformation what would it be? The answers to these questions probably depend on a variety of factors, including the current product or service line-up, the competitive environment, and the direction set by senior leadership. What’s your Big Idea?
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
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- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
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- How to streamline operations with automated policy checks on container images
2. 2
We are the only company with
history and continued focus in
building platforms and
ecosystems that create broad
opportunity
Satya Nadella, CEO, Microsoft
Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
3. We are the only company with
history and continued focus in
building platforms and
ecosystems that create broad
opportunity
Satya Nadella, CEO, Microsoft
Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
4. Empower every person and every organization
on the planet to achieve more
Create more
personal computing
Reinvent productivity
& business process
Build the
intelligent cloud
Microsoft’s Mission
Machine Learning
5.
6. Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
7. Channels Services Offerings
Traditional
„appointment TV“
Multichannel content
experiences
Personalized content
offerings - anytime,
anywhere, any device
SILVER SURFER
> 64 YEARS
DIGITAL IMMIGRANTS
30..64 YEARS
DIGITAL NATIVES
< 29 YEARS
my
Control
D
A
T
A
Audiences
The Future of Media
Towards personalized content experiences
8. Customer-Centered
What if our marketing
could be valuable to the
consumer and help them
move along the customer
jouney?
Integrated
What if we had one
solution for all our media
targeting and content
optimization. Working
across broadcast, print,
online, and social media?
When
marketing
places the
consumer at
the center it
not only
creates a better
experience for
consumers, it
increases
return for the
brand.
Personalized
What if we could make
every piece of content we
share with consumers
personalized to them?
Optimized
What if your marketing
was automatically
working to help you
achieve your goals?
The Future of Marketing
Towards personalized marketing experiences
9. Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
10. Disparate and Unclean Data
Data gathered from different internal
and external data sources often
contains incomplete and inaccurate
data, and duplicates, and is structured
differently.
Challenges in Media – and Marketing
Why creating personalized content and marketing experiences is difficult
Multi-Device/Multi-Service Tracking
People use multiple devices and
services now and tracking users
between devices and services for a
seamless interaction is extremely hard.
User
Data
LoB
systems
Social
Net-
works
Adver-
tising
Inter-
net
(Web,
IoT)
3rd
Party
Data
Mobile
Apps
Customer Journey Tracking
Currently it is hard to treat people
differently depending on where they
are in their customer journey.
Awareness
Consideration
Preference
Purchase
Satis-
faction
Referral
Re-
purchase
11. Disparate and Unclean Data
POS
Loyalty
ERPEcomm
CRM
DMP
DSP
Publisher
Website
Listening
Email
Social
Paid Search
Location
Mobile
Financial
Video
Broadcast
Broadcast
One View of the Customer
POS
Loyalty
ERP
Ecomm
CRM
DMP
DSP
Publisher
Website
Listening
Email
Social
Paid Search
Location
Mobile
Financial
Video
Broadcast
Broadcast
Disparate Data Hides the Consumer
Data Consolidation
Consolidated Data Provides
Holistic View of the Consumer
Why creating personalized content and marketing experiences is difficult
13. Special Offer
EMail
Search
Social Channels
Store
Price Comparison
Mobile
eCommerce Shop
Deal
Social Channels
eCommerce Shop
Special Offer
EMail
Mobile
Talk
Store
Coupon
E-Mail
Campaign
Display AD
Campaign
Re-Targeting
Campaign
Social
Listening
Coupon
Campaign
Social Media
Campaign
Data Driven
Targeting
Campaign
Up Selling
Campaign
Cross Selling
Campaign
Shoe Magazine
RTA
Agency/
Networks
Agency/
Networks
DMP
Agency/
Networks
DMPDMP
Agency/
Networks
DMP
Agency/
Networks
Customer Journey Tracking
Why creating personalized content and marketing experiences is difficult
14. Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
15. 15
Company – Expo, a smart watch company
Need – To introduce their second gen smart
watch (the Echo) with natural-language
voice control
Goals:
The Brief
E
40%
awareness for the
product in the
first three months
100,000
units in the first
3 months of sales
16. 16
1. Research and strategy development E
Research
CRM
Media
Metrics
ERP POS
DMP Social
Integrated view of the data through Power
BI to find the ideal target and messaging.
Personas
Microsoft Predictive
Analytics shows the two
most relevant personas for
the Echo Device
Emma
Women 30-40
2+ Kids
$100K+ HH Income
Owns Current Gen Smartphone
Works Full Time
Edgar
Men 25-35
Single
$75K+ HH Income
Travels for Business
Works Full Time
Online Video
Media
Microsoft Predictive
Analytics shows which
media types and formats will
be most effective
Keyword Focus –
• Save Time
• Simple
• Manage Activities
• Share Information
• Introduction Price
Creative
Microsoft Predictive
Analytics determines the
most relevant messages and
content
Keyword Focus –
• Get More Done
• Improve Productivity
• Attractive
• New
• Special Invite Offer
Programmatic Display
Mobile
Search
TV
Online Radio
Programmatic Display
TV
Search
Mobile
17. 17
2. Planning E
Media
Creative
Determines media placements, timeline
allocation, estimated GRP and
impression levels.
Microsoft Dynamics Marketing provides
Expo a complete integrated marketing
management and planning solution.
Plan timeline and resource workflows
along with budget management.
Manage all your assets in one place and
collaborate as a team.
18. 18
3. Placement E
No Guesswork Media
Placement
Placements are made on a wide variety
of medias and providers and is
continuously monitored and optimized
based on your KPI’s
Emma
Women 30-40
2+ Kids
$100K+ HH Income
Owns Current Gen Smartphone
Works Full Time
Edgar
Men 25-35
Single
$75K+ HH Income
Travels for Business
Works Full Time
Put in the targets and
Microsoft Media Placement
tool recommends the best
placements
Programmatic
Google
Bing/MSN
Social
TV
Video
Mobile
Set in motion the
multivariate creative plan
Images
Offers
Colors
Landing Pages
Headlines
Lengths
Formats
19. 19
4. Customer-centered integrated execution E
Emma
Women 30-40
2+ Kids
$100K+ HH Income
Owns Current Gen Smartphone
Works Full Time
Edgar
Men 25-35
Single
$75K+ HH Income
Travels for Business
Works Full Time
Eddie
Customer-centered marketing is much more than just demos and
placements. It is focused around individuals: their likes, interests and
behaviors. Instead of yelling our message at Ellie and Eddie, let’s see how
we can interact with them in a personal way.
Ellie
20. 20
4. Customer-centered integrated execution E
Ellie
Eddie
Awareness Exploration
As Simple
as saying
“What’s
my heart
rate?”
Learn
More
The Dynamic Content
Optimization
solution determines
the best image to
place that resonates
with Ellie, along with
the most effective
CTA button color
It’s Simplified my Life
“Chris Pratt”
Learn
More
The Dynamic Content
Optimization
solution works with
video as well, giving
Eddie the video that
best fits his profile
and has the best
chance for an action
Custom landing page
targeted to Ellie’s browsing
history and social
conversations.
Try it on
with your
XBOX
Ellie’s LiveID tells us she has an XBOX, so we invite
her to use the Echo interactive app.
Custom landing page
targeted to Eddie’s browsing
history and social
conversations.
Demo it on
your
phone!
Eddie is visiting the page via his mobile device.
Because of this we target him to download the mobile
app to test the voice recognition
of the Echo.
Tracks Elevation!
Know exact
running route!
21. 21
Ellie
Eddie
Preference
With XBOX Kinect,
Ellie can virtually try
on the watch and see
how it might look on
her wrist. She can
also try different
colors and see which
one she likes the
best.
On his mobile device,
Eddie can interact with
the device and play
with the voice
commands to see if he
likes it.
Custom art in the Facebook
ad showing Ellie the exact
color she spent the most
time with on the XBOX.
Content changes to a complete message since
Ellie is clearly deep in research based on website
behavior.
A new remarketing ad
featuring a competitive
review since Eddie spent a
lot of time on the
comparison page on the site
Engadget is chosen based on his twitter and web
browsing behavior.
“Say Something”
Buy Now
Discover how Echo
stacks up vs the
competition.
Echo makes using a
smartwatch as
simple as talking
Echo
WWW.EchoWatch.com
Echo Watch
Highest rated smartwatch ever.
“Finally a easy to use smartwatch” Engadget
4. Customer-centered integrated execution E
22. 22
Ellie
Eddie
Purchase
Custom content based on Ellie’s interest and likes.
Custom content based on Eddie’s interest and likes.
Ellie decides to
purchase her Echo
online via the Echo’s
customized website
As Eddie walks by a
store that carries the
Echo, he receives a
message asking him
to come try the
device on.
He does and the
purchase is then
made.
Why Jennifer wears Echo!
Why Chris wears Echo!
4. Customer-centered integrated execution E
23. 24
The Recommendation Engine: Azure Machine Learning
Easy to setup and integrate
decision engine
Media & Creative
is consumed
Azure ML learns what
works best for each
audience
Azure ML tells your
DMP what to optimize
Targeted Demo
Media Vehicles
Creative
Landing Page
Offers
5. Optimization E
24. 25
Ellie Eddie
Reporting with ease to find Insights
One dashboard for all
your marketing data.
Get a complete holistic
view of your
omnichannel
marketing program
and discover insights
and recommendations
to improve the
program.
6. Reporting E
26. Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership
27. Organize, Analyze and Visualize Data
Take inventory of all data sources and
run them through Microsoft’s Azure
Machine learning customer
organization algorithms to unify
customer list, visualize insights, and
develop personas
How can Microsoft help?
Enabling future media and marketing with key technologies, services, and platforms
Track Consumers Across Devices and
Services
With Microsoft’s ID’s we can determine
who is using what device and if a
consumer has moved from one device
to the other.
A Complete Platform Ecosystem
Microsoft has all the tools needed to
easily setup and deploy a complete
customer centric marketing data
platform. Everything from physical
hardware, cloud solutions, visualization,
ad inventory, CRM’s, etc.
CRM
Media
Metrics
ERP POS
DMP Social
Men 25-35
Single
$75K+ HH Income
Travels for Business
Works Full Time
Microsoft ID
Microsoft Data Platform
Microsoft Business Intelligence
28. 100+ datacenters
One of the top 3 networks in the world (coverage, speed, connections)
2x AWS and 6x Google number of offered regions
G Series – Largest VM available in the market – 32 cores, 448 GB Ram, SSD…
Operational Announced
Central US
Iowa
West US
California
North Europe
Ireland
East US
Virginia
East US 2
Virginia
US Gov
Virginia
North Central US
Illinois
US Gov
Iowa
South Central US
Texas
Brazil South
Sao Paulo
West Europe
Netherlands
China North *
Beijing
China South *
Shanghai
Japan East
Saitama
Japan
West
Osaka
India West
TBD
India East
TBD
East Asia
Hong Kong
SE Asia
Singapore
Australia West
Melbourne
Australia East
Sydney
* Operated by 21Vianet
Microsoft Cloud
A highly efficient, globally available, secure cloud platform
32. Microsoft Data Platform and Business Analytics
Creating a 360° view of the consumer
Semi-suctured
e.g. web ltrogs, beacon data,
RFID data, “the Internet of things”
LoB Applications
MediaOcean,
BARB, Comscore,
Nielsen, ERP,
CRM, …
Analytical Platform System
E
T
L
EDW
DM
DM
DM
Excel
Power Query,
PowerPivot,
Power View,
Power Map
known data
sources, known
data structures
Media Research
Media Planning
Ad Placement
Campaign Analysis
Structured
e.g. circulation, TV
viewership, impressions,
ad bookings, media
spend, dates
TOOLS APPLICATIONDATA TYPES DATA SOURCES INFRASTRUCTURE
Sites & Devices
Logs
Bots
Crawlers
Azure Machine
Learning
(Pig, R,
Map/Reduce)
Identifying patterns
and predicting
consumer behaviour
POLYBASE
Un-structured
e.g. social media posts,
blogs, e-mail, video, audio,
…
Social & Comms
Facebook
Twitter
YouTube
E-Mail
Text Indexing
Speech-to-Text
Sentiment Analysis
Object Recognition
Search and
Semantic
Networks
unknown data
sources, unknown
data structures
Understanding and
engaging with the
consumer
Hadoop
36. Azure Mobile Engagement
Connecting with the consumer at the right time, in the right place
Out-of-app or
System Push
Deeplink to
Native Pages
Popup Text
Rich/HTML Page
In-app Push
Poll / Q&A
37. Azure Machine Learning
Customer Insight with Azure ML – from Data to Results
Azure Portal
ML Studio
ML API service
Azure Ops Team
Data Scientists
Developers
38. Recommendations API Microsoft Azure Machine
Learning
Azure Machine Learning: Recommendations
Item-to-Item and Customer-to-Item Recommendations
http://azure.microsoft.com/en-us/documentation/articles/machine-learning-azure-ml-customer-churn-scenario/
39. We are the only company with
history and continued focus in
building platforms and
ecosystems that create broad
opportunity
Satya Nadella, CEO, Microsoft
Microsoft’s Mission
The Future of Media & Marketing
Challenges in Media and Marketing
A Scenario: Personalized Marketing
A Platform for Transformation
Our Partnership