The document discusses social media strategy and its importance for businesses. It defines social media as user-generated content shared on various platforms like blogs, photos, videos, reviews, and social networks. It notes that nearly 600 million people use Facebook and over 13 hours of video are uploaded to YouTube every minute. The document urges businesses to engage in social media to build relationships with customers, be part of industry conversations, and expand their marketing reach. It warns that reputation takes years to repair if damaged and advises businesses to avoid crises by being proactive media.