This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Google+ is a social networking site owned by Google that allows users to connect and share information across Google services through profiles, circles, photos, videos, and hangouts. It launched in 2011 and reached 50 million active users within 90 days, faster growth than Facebook. While opportunities exist through Google's brand recognition and targeted advertising capabilities, Google+ faces threats from established social media competitors like Facebook and blogs. Businesses are using Google+ to engage targeted audiences through communities, local connections, and innovative features like hangouts. As Google+ continues to grow and analytics improve, it will have an increasing impact on personalized marketing.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
This document discusses using social media for B2B marketing. It provides examples of how different social media platforms could be used to support marketing campaigns for various types of B2B companies. It also discusses developing a social media strategy, measuring insights from social media, and integrating social media with other marketing and public relations efforts.
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Google+ is a social networking site owned by Google that allows users to connect and share information across Google services through profiles, circles, photos, videos, and hangouts. It launched in 2011 and reached 50 million active users within 90 days, faster growth than Facebook. While opportunities exist through Google's brand recognition and targeted advertising capabilities, Google+ faces threats from established social media competitors like Facebook and blogs. Businesses are using Google+ to engage targeted audiences through communities, local connections, and innovative features like hangouts. As Google+ continues to grow and analytics improve, it will have an increasing impact on personalized marketing.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
This document discusses using social media for B2B marketing. It provides examples of how different social media platforms could be used to support marketing campaigns for various types of B2B companies. It also discusses developing a social media strategy, measuring insights from social media, and integrating social media with other marketing and public relations efforts.
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.
This document provides an overview of the content to be covered in a social media course, including: 1) objectives, tools, and ROI metrics; 2) getting started and the social media process; 3) search engine optimization, content creation, and profiles on LinkedIn, Facebook, Twitter, and YouTube; 4) integrating social media into recruitment; 5) building talent communities and networks; 6) mobile and reputation management; 7) time management; and 8) creating a social media plan and measuring ROI. The course will focus on using social media to build relationships and establish connections with potential job candidates in order to reduce hiring costs and time.
The document discusses various social media channels and best practices for using them. It recommends developing a strategic social media plan, creating engaging branded content on a regular schedule, actively participating and listening in social communities, and tracking engagement metrics to measure success. Key channels mentioned include LinkedIn, YouTube, Google+, Twitter, Facebook, and Pinterest.
Embracing new media and becoming a blogger - The Conversation by Design StorySarah Creelman
Starting out firstly as a postgrad study project, Conversation by Design has quickly become the home for Sarah Creelman's thoughts, insights and musings on the ever changing world of PR, pop culture and digital communications.
This document summarizes a presentation by Julian Mills on emerging marketing trends. Some of the key points from the presentation include:
1. Mills discussed the importance of understanding and using social media as part of an integrated marketing strategy.
2. He emphasized that activities like newsletters, websites, blogs, and social media should be integrated together to maintain relationships with customers.
3. One of the main takeaways was to understand how customers perceive your business and ensure your activities are solving their problems.
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
This document discusses how Google+ can help marketers connect with customers. It notes that connecting with customers can be difficult as content is shared quickly and commercials are often skipped. However, the payoff for connecting is great as most brand content and recommendations now come from consumers. The document then outlines problems marketers face like impersonal messages, lack of conversations in comments, recommendations that don't last, and treating social media as just another separate channel. It proposes that Google+ can help by allowing targeted sharing with circles, enabling real conversations through Hangouts, surfacing recommendations when most useful, and providing a common social thread across search, video, display, and mobile instead of as separate channels. Marketers are advised to create a
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
Marketing Strategies For Trade Shows - Lunch & LearnThe Trade Group
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.
The document provides tips for integrated marketing in the age of social media. It discusses how consumers have changed and now prefer visual content over text, want facts over sales pitches, and trust word-of-mouth recommendations from other consumers over traditional advertising. It also emphasizes developing visual messages, asking for opinions from consumers, enabling quick responses, and capturing interest immediately through calls to action on social media. Finally, it outlines developing a social media plan, choosing appropriate platforms, measuring results, and protecting an organization's brand on social media.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
Great american deals search and social campaign 4 16 16Towsley Associates
The document outlines a digital media marketing campaign focusing on search engine optimization, social media marketing, and advanced growth hacking techniques. It includes an agenda covering search and social media overview, tools and resources for social media marketing, and top advanced techniques such as connecting with local influencers, businesses, and groups on social media platforms and utilizing daily deal sites. The goal is to integrate social media and search strategies to get a business in front of local competitors and attract potential customers searching online.
Smsc Dont Waste Time Online Strategy First.Pptx [Read Ocolbiz1st
This document provides strategies for using social media effectively in business. It discusses identifying needs and barriers, developing a research-based action plan, integrating online and offline communication, and evaluating results through meaningful measurement. Key elements include filling customer needs, creating ownership, fulfilling brand promises, and driving offline actions through online engagement. Case studies demonstrate using social media for innovation, customer service, and building expertise. Successful implementation requires resources, an authentic culture open to learning from failures, and clear goals tied to business objectives.
Victor Wachter is a digital communications professional with over 15 years of experience in online community management, social media, content strategy, and web production. He has worked for companies like Cartoon Network, BioWare, Cryptic Studios, and Turbine, where he helped launch many new games and digital products by growing engaged online communities and developing content marketing strategies. He is proficient in many content management and analytics tools and is passionate about connecting organizations with audiences through digital channels.
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
The document discusses what makes a great Facebook ad campaign. It provides examples of small spend campaigns (less than $50k/month focused on cost effectiveness and direct ROI) and big spend campaigns ($500k-1M+/month focused on brand building and consideration). It then outlines different ad formats like page posts, page like ads, and sponsored stories. Finally, it shares case studies of campaigns for a mobile phone manufacturer and snack brand that tested different ad units and formats to maximize metrics like fan growth, installs, and engagement.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
This document provides an overview of the content to be covered in a social media course, including: 1) objectives, tools, and ROI metrics; 2) getting started and the social media process; 3) search engine optimization, content creation, and profiles on LinkedIn, Facebook, Twitter, and YouTube; 4) integrating social media into recruitment; 5) building talent communities and networks; 6) mobile and reputation management; 7) time management; and 8) creating a social media plan and measuring ROI. The course will focus on using social media to build relationships and establish connections with potential job candidates in order to reduce hiring costs and time.
The document discusses various social media channels and best practices for using them. It recommends developing a strategic social media plan, creating engaging branded content on a regular schedule, actively participating and listening in social communities, and tracking engagement metrics to measure success. Key channels mentioned include LinkedIn, YouTube, Google+, Twitter, Facebook, and Pinterest.
Embracing new media and becoming a blogger - The Conversation by Design StorySarah Creelman
Starting out firstly as a postgrad study project, Conversation by Design has quickly become the home for Sarah Creelman's thoughts, insights and musings on the ever changing world of PR, pop culture and digital communications.
This document summarizes a presentation by Julian Mills on emerging marketing trends. Some of the key points from the presentation include:
1. Mills discussed the importance of understanding and using social media as part of an integrated marketing strategy.
2. He emphasized that activities like newsletters, websites, blogs, and social media should be integrated together to maintain relationships with customers.
3. One of the main takeaways was to understand how customers perceive your business and ensure your activities are solving their problems.
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
This document discusses how Google+ can help marketers connect with customers. It notes that connecting with customers can be difficult as content is shared quickly and commercials are often skipped. However, the payoff for connecting is great as most brand content and recommendations now come from consumers. The document then outlines problems marketers face like impersonal messages, lack of conversations in comments, recommendations that don't last, and treating social media as just another separate channel. It proposes that Google+ can help by allowing targeted sharing with circles, enabling real conversations through Hangouts, surfacing recommendations when most useful, and providing a common social thread across search, video, display, and mobile instead of as separate channels. Marketers are advised to create a
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
Marketing Strategies For Trade Shows - Lunch & LearnThe Trade Group
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.
The document provides tips for integrated marketing in the age of social media. It discusses how consumers have changed and now prefer visual content over text, want facts over sales pitches, and trust word-of-mouth recommendations from other consumers over traditional advertising. It also emphasizes developing visual messages, asking for opinions from consumers, enabling quick responses, and capturing interest immediately through calls to action on social media. Finally, it outlines developing a social media plan, choosing appropriate platforms, measuring results, and protecting an organization's brand on social media.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
Great american deals search and social campaign 4 16 16Towsley Associates
The document outlines a digital media marketing campaign focusing on search engine optimization, social media marketing, and advanced growth hacking techniques. It includes an agenda covering search and social media overview, tools and resources for social media marketing, and top advanced techniques such as connecting with local influencers, businesses, and groups on social media platforms and utilizing daily deal sites. The goal is to integrate social media and search strategies to get a business in front of local competitors and attract potential customers searching online.
Smsc Dont Waste Time Online Strategy First.Pptx [Read Ocolbiz1st
This document provides strategies for using social media effectively in business. It discusses identifying needs and barriers, developing a research-based action plan, integrating online and offline communication, and evaluating results through meaningful measurement. Key elements include filling customer needs, creating ownership, fulfilling brand promises, and driving offline actions through online engagement. Case studies demonstrate using social media for innovation, customer service, and building expertise. Successful implementation requires resources, an authentic culture open to learning from failures, and clear goals tied to business objectives.
Victor Wachter is a digital communications professional with over 15 years of experience in online community management, social media, content strategy, and web production. He has worked for companies like Cartoon Network, BioWare, Cryptic Studios, and Turbine, where he helped launch many new games and digital products by growing engaged online communities and developing content marketing strategies. He is proficient in many content management and analytics tools and is passionate about connecting organizations with audiences through digital channels.
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
The document discusses what makes a great Facebook ad campaign. It provides examples of small spend campaigns (less than $50k/month focused on cost effectiveness and direct ROI) and big spend campaigns ($500k-1M+/month focused on brand building and consideration). It then outlines different ad formats like page posts, page like ads, and sponsored stories. Finally, it shares case studies of campaigns for a mobile phone manufacturer and snack brand that tested different ad units and formats to maximize metrics like fan growth, installs, and engagement.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
This document provides a summary of the Cadet Field Manual used by the Naval Junior Reserve Officers' Training Corps (NJROTC). It outlines regulations for uniforms, ranks and insignia, customs and courtesies, inspections, and physical fitness requirements. The manual is intended to guide NJROTC cadets on military aspects of the program and combine information on drill ceremonies and uniform rules. It emphasizes the importance of discipline, precision, and developing leadership skills through military training.
Basic electronics requires a source, load, and conductors connected in a complete circuit. A schematic diagram uses symbols to represent the components and show how they are connected. Key terms in electronics include charge, voltage, current, resistance, and power. A multimeter can be used to measure resistance, voltage, and current in a circuit by setting it to the appropriate range and connecting the test leads in series or parallel within the circuit. Engineering notation is used to denote large and small units when working with electronics.
The document discusses different types of batteries and how they work. It begins by introducing primary batteries like zinc carbon and alkaline batteries that are disposable. It then discusses secondary rechargeable batteries like nickel-cadmium (NiCad), nickel-metal hydride (NiMH), and lithium-ion batteries. The document also covers battery ratings and environmental issues related to battery disposal.
Strategic Marketing Plan To Sell Your PropertyYesica77
Yesica A. Gutierrez is a real estate agent with license number 01379599. She can be reached by cell at 714-553-8988 or direct at 714-481-4873, along with her email address and website. She offers a strategic marketing plan for properties powered by The NEW Rules of Real Estate.
The document provides an overview of magnetism and electromagnetism. It defines magnetism and different types of magnets. It discusses the earth's magnetic field and historical discoveries related to magnetism. Key concepts covered include electromagnetic induction, electromagnets, magnetic properties and permeability. Examples are given of common uses of magnetism such as in motors, generators, relays, solenoids, speakers and data storage devices.
The document discusses electromagnetic induction and alternating current. It provides resources on these topics as well as background on Michael Faraday and his experiments discovering electromagnetic induction. It also covers topics like the left-hand rule, how alternating current works, the differences between alternating and direct current, and characteristics of a sine wave such as period, frequency, peak voltage, and RMS voltage.
The court issued the following directions on the land in dispute:
1) The area under the central dome of the disputed structure belongs to Hindus.
2) The inner courtyard area can be used by both Hindus and Muslims.
3) The structures of Ram Chabutra, Sita Rasoi, and Bhandar in the outer courtyard belong to Nirmohi Akhara.
4) The open area of the outer courtyard will be shared by Nirmohi Akhara and Hindus.
5) The land acquired by the government will be made available to the parties in a manner that allows separate access without interfering with each other's rights.
The document discusses the launch of the ColibriCard, a prepaid physical Mastercard that can be used for shopping, ATMs, and online purchases. The campaign strategy involves targeting people without credit cards, young people, and those wanting a second card for safe online shopping or intra-family transfers. The launch will take place first in Belgium, Netherlands, and France in both French and English. The marketing campaign includes Facebook and Google ads, national radio spots, and press coverage to drive conversions from leads to new customers. Initial results show over 2,800 SMS requests and 683 new customers from a budget of 31,000 EUR.
This document discusses resistor types and the resistor color code used to determine resistor values. It explains that resistors have either 4 or 5 color bands, with each band representing a digit, multiplier, or tolerance. The color bands correspond to numbers 0-9. The first band is the first digit, second is the second digit, third is the multiplier, and fourth is the tolerance. For values under 10 ohms, the multiplier is silver or gold. Some examples are provided of decoding resistor color codes to determine values and tolerances. Online apps for looking up resistor codes are also listed.
Get smart - Smartphones and Applications for Real EstateDamien Smith
This document provides an overview and comparison of popular smartphone platforms including the iPhone, Android, and Blackberry. It discusses the basics of each platform, examples of phones that use each system, and both pros and cons. It also lists and describes several real estate focused applications available on each platform to help agents and investors. Recommended apps from presenters are highlighted for tasks like social networking, productivity, and gaming.
Google apps cio peer group presentationJames Sutter
The document summarizes a presentation given by Joe Desuta, CIO of First Team Real Estate, about their experience migrating to Google Apps. It provides an overview of Google Apps features, benefits such as increased productivity and lower costs compared to traditional on-premise solutions. It also discusses First Team's IT environment prior to adopting Google Apps and their motivations for moving to the cloud-based solution.
Putting iPad to work in commercial real estateKeith Mullen
This document provides an overview of iPad apps and resources that can help with legal work. It begins by discussing which iPad model to get based on needs and accessories. Popular starter apps mentioned include Google Tasks, Google Docs, Zite, and Safari. Intermediate skills covered include Dropbox, DocsToGo, Citrix, and Google Reader. More advanced apps highlighted are iMemoBoard, PDF Printer, Fastcase, and 12C calc. Resources recommended for learning more include books on the iPad for lawyers and relevant blogs.
Mobile devices (iPad, Tablets, and Mobile Devices) have become a favorite tool of REALTORS®. Today we will show you a few apps to leverage your mobile devices in a listing presentation that make you stand out and save you TIME.
Learn the latest mobile applications and strategies to bring the world into your customer’s home.
Describe iPad and Droid apps to simplify the real estate transaction
Illustrate how mobile devices will save all parties to the transaction time, money and energy
Set up devices for real-time delivery of information
The document discusses various electronic components and their schematic symbols. It provides images and descriptions of common components like resistors, capacitors, diodes, transistors, switches, lights, coils, relays, transformers, meters, logic gates, connectors and voltage sources. Examples of components include resistors, capacitors, NPN and PNP transistors, diodes, LEDs, switches and integrated circuits.
iPad App Recommendations for Marketing Commercial Property brokersavant
Shawn Massey's (CCIM, SCLS) personal suggestions for applications that will enhance your Tablet experience. Some of these applications he is still playing with and testing
for personal use in his business practices to see how to best implement them into daily tasks and others were simply recommended by others. Some applications serve the same purposes and tasks. You will want to test each for yourself and see which you prefer. If you come across any applications not included on this list-please comment below.
This document describes how Google apps can help real estate professionals and chapters grow their business. It outlines the key features and uses of Google Drive for cloud storage and collaboration on documents, Google Sheets for building databases and financial reports, Google Docs for shared document editing, Google Keep for note taking, Google Voice for call management, Google Forms for surveys, Google+ for social media networking, Google Hangouts for video meetings, and YouTube for creating and sharing videos. The document encourages using these free Google tools to improve organization, communication, and business operations.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
Social media 101 | 3 October 2015 at Platinum Sketch StudiosGeorgie Chennells
This document provides an overview of using social media for small businesses. It discusses the state of social media in 2005 vs 2013 and how businesses can use different types of content like paid, owned, and earned content to achieve their objectives. The document also discusses how social media can be used to connect with customers, drive traffic, build awareness, credibility and manage reputation. It provides tips on using hashtags, tagging, visuals and monitoring conversations as well as tools for analysis, listening and scheduling posts. The document emphasizes having a strategy and consistency over time to see effective results from social media.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
The document discusses best practices for building a social business by aligning social media approaches with business goals. It covers the basics of using social media externally for marketing, sales and customer service, and internally for collaboration. It also discusses different organizational models for social media management and provides tips on planning, gaining buy-in, and addressing challenges. The overall message is that companies should define goals, identify supporting social use cases, and align their culture and approaches to effectively leverage social media.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
How to Generate Sales Leads with Online MarketingAristotle Inc.
In this presentation, CEO of Aristotle, Marla Johnson Norris, explains the best ways to use online marketing to fill a company's sales pipeline including:
Learn how to enhance your online properties and promotions
New technologies and advancements in online marketing
Social media and company sales strategies
The formula for ridiculously effective online lead generation for both domestic and international audiences
The socialisation of business - leveraging new media in the workplace. Looks at the origins of social media, employee engagement and the growth of business social networking, including social recruitment for 2012. Presented at the 2nd Annual Workforce Capability, Planning & Development Conterence in Wellington, NZ, 1 May 2012.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Georgia CCIM: Social Media and Mobile Technologies Presentation
1. Navigating today’s interactive world for
commercial real estate marketing and productivity
Presented by
Jeff Pollock, CCIM
October 27, 2011
2. Agenda
• Social Media and Social Media Marketing
• Who uses Social Media?
• Benefits of Social Media Marketing for CRE
• Action Planning and Guidelines for Success
• Web and Mobile Applications
• Questions and Discussion
3. What is Social Media?
Social Media is the collection of web-based
and mobile technologies and content that are
highly accessible for the purposes of listening,
learning and sharing.
4. What is Social Media Marketing?
Social Media Marketing is a
form of internet marketing
and communication that
seeks to achieve branding
and marketing goals
through the participation in
social media.
6. Who Uses Social Media?
The popularity of social media is undeniable….
YouTube
socialnomics.net
7. Benefits of Social Media for CRE
1. Promote your company and yourself
2. Learn, share and establish credibility
3. Build relationships
8. 1. Promote Your Company/Self
• Promote milestones, closed deals, new assignments
• Increase rankings and visibility on search engines
• Drive traffic to your website
• Drive traffic to your listings and services
• Build brand awareness of you or your firm for
individuals you would not meet otherwise
• Keep in contact with local and national media
• Promote or identify employment opportunities
10. 2. Learn, Share and Establish Credibility
• Demonstrate subject matter expertise by posting
original content
• Educate yourself on news and industry trends
• Build credibility by sharing what you have learned
• Research and prepare for prospect interaction
• Save money on subscriptions (follow more outlets)
• Maximize the value of your trade organizations
• Identify opportunities
• Follow your competition
12. 3. Build Relationships
• Show personal interest in clients – keep up
with what they are doing
– See their accomplishments and react accordingly
• Establish a presence within your clients’
networks and stay top-of-mind so they can
make connections for you
• Keep your network engaged “automatically”
16. Action Planning
• What do you want to accomplish with social media?
• Determine your audience
– WHO are you trying to reach?
• Define your goals
– WHAT do you want your audience to know or do?
• Customize your social media plan accordingly
– Assess your resources
– Be selective
– Establish metrics
– Be patient
17. Guidelines for Success
• Use social medial to complement (NOT REPLACE)
traditional networking and relationship building
• Start slow and be consistent – it takes time to build
momentum
• You will get out of it what you put into it
19. APPS
Application software is computer software designed to
help the user to perform singular or multiple related
specific tasks. There are apps for everything you can
imagine….
YouTube
20. Cloud Computing
Having secure access to all your applications and data
from any network device
Source: Benajmin P. Griner, Philip J. Butler
21. Examples
• Productivity in the Cloud
– Google Apps: email, calendar, document sharing
and much more (google apps marketplace)
– Dropbox – file sharing and access
– Batchbook – online customer relationship
management (CRM)
• Apps for things you already use
– Costar, Loopnet, calculators
– Personal productivity
– Dining, travel and fun!