The document discusses the importance of adapting to social media for effective communication and marketing, emphasizing two-way conversations, transparency, and community engagement. It outlines strategies for businesses to assess customer interactions on social media, set objectives, and utilize various platforms like LinkedIn, Twitter, and Facebook to foster relationships. Key points include listening to customer feedback, creating valuable content, and participating in ongoing discussions rather than pushing ads.

2. What Is The Big Deal?

3. Who Moved My Cheese?
In social media, you have to Move With the Cheese!
A good hockey player plays
where the puck is.
A great hockey player plays
where the puck is going to be.
-Wayne Gretzke

4. What is Social Media?

5. Distinctive Qualities of Social Media
Participation
Full Disclosure
Two–way Conversation
Building a sense of community
Connection
Collaboration
Facilitation (facilitating something that is ALREADY happening)

6. Social Media
A Shift to Publishing a Conversation
Traditional online tactics
focus on crafting
Traditional
institutional messages
and assets then mass
distributing them to a
Institutional Voice Audience core audience.
Social Media focuses on
Social Media
enabling and publishing
a conversation between
multiple parties where
the community has a
steak in the dialogue
Blogs Communities

7. Before you jump into
social media head first
There is some planning involved

8. Who? What? Where? Why?
People: Assess your customers’ social activates
and understand if they even participate in social
media.
Objectives: Decide what you want to accomplish.
Strategy: Plan for how your relationship with
customers change.
Technology: Decide which social media
technologies to use (communities, blogs, twitter,
Facebook, etc.)

9. Social Media and Business
Key Characteristics
1. Transparency for
the right
& honest, not always
positive.
2. Active Listening:
responsive to dialogue
3. Voice of many
4. Conversational
5. Facilitate and
enable 2 way
communication
6. Contributing to
brand &
marketing goals:
Bottom line this is for a
marketing end.

11. • Listening - using social media as “real time”
research and gaining insights from listening to
customers
• Talking - using conversations with customers to
promote products or services
• Energizing - building brand stewardship; and
identifying enthusiastic customers and using
them to persuade others
• Supporting - making it possible for customers to
help each other
• Embracing - turning customers into a resource
for innovation

12. When Using Social Media as a
marketing tool remember:
Social media is about conversations and relationships
Customers are in control, but not total control because you CAN participate
People do not want to me marketed to; they want to be heard and can relate
more to another human than a banner ad
Have relevant information! i.e. Useful tips, current events, stimulating
questions, interesting topics etc.
It’s not just about great content, it’s about relationships
Chances are there is a conversation going on online about your products or
services, or even the business itself. Are you going to participate, or let
someone else?

14. What Is Linkedin?
LinkedIn is an online network of more than 30 million
experienced professionals from around the world.
“When you join, you create a profile that summarizes your
professional accomplishments. Your profile helps you find
and be found by former colleagues, clients, and partners.
You can add more connections by inviting trusted
contacts to join LinkedIn and connect to you.”
“Your network consists of your connections, your
connections’ connections, and the people they know,
linking you to thousands of qualified professionals.”

15. What does it look like?

17. Connections + Conversations
= Opportunity

18. Through Your Network You Can…
Find potential clients, service providers, subject
experts, and partners who come recommended
Be found for business opportunities
Discover inside connections that can help you
close deals
Get introduced to other professionals through
the people you know

19. What the heck
is Twitter
anyway?

21. Answer:

22. Here’s how you might use Twitter for business:
Follow industry leaders who post links to
important resources and influence
conversations
Post questions for quick answers and answer
others’ questions to establish your credibility
and expertise
Create links to your Web site or blog (don’t
over do it!)
Keep up on the buzz in your industry
Network with like-minded people.

23. Setting up your profile on Twitter

26. The conversation

27. Examples:
A restaurant tweets their daily specials
A ticket agency tweets about-to-expire tickets
A realtor tweets new homes on the market
A chamber of commerce tweets local events and
promotions.
Campaign for and Elect a President.

28. Use followers to build your network

29. Interesting Uses of Twitter

31. DO:
DO see what other businesses are doing on Twitter
DO use Twitter search engines for keyword searches around
brands, products and topic of interest.
DO follow Twitterers with similar interests to establish a brand
presence within conversation
DO use Twitter to start a conversation
DO be dedicated to Twitter. Having more than one employee on
Twitter will ensure an ongoing company presence.
DO ask questions and get feedback from your followers
DO engage consumers in co-creation and get constructive
insights for future company developments or publications

32. DON’T:
DON’T use Twitter to push ads or brand messaging. Don’t just
Tweet but also follow others to join in or start a conversation.
DON’T use Twitter to tell your everyday tasks, make sure your
Tweets are resourceful, entertaining and/or valuable to your
followers
DON’T be boring!
DON’T panic if you are “Twitter-Jacked“, where other Twitterers
use your identity within their Twitter handles, instead contact the
Twitterers and find out their reasoning before taking action (they
could turn out to be your biggest fans)
DON’T I REPEAT - DO NOT Tweet anything about clients, co-
workers, friends, etc. that you would not want them to see - this is
a good way to burn bridges and lose customers (not to mention
make a bad name for yourself)

34. Tweetdeck

36. Facebook
Facebook gives people the power to share and
makes the world more open and connected.
Millions of people use Facebook everyday to
keep up with friends, upload an unlimited
number of photos, share links and videos, and
learn more about the people they meet.
Users over 30 are the fastest growing segment
1 in 10 Americans have a Facebook profile

38. Benefits of Facebook
Create Brand awareness
Stay in touch with customers / clients
Attract new business
Build your network
Meet other business owners
Generate leads

39. Create Fan pages for your business

40. Have a conversation- get
feedback

41. Connect and grow your network

42. It’s not what you know…
It’s who

44. Sign up for a consultation today and we will set
your twitter profile up for you during our visit!
David D. “Griff” Griffith Jennifer Parness
Office: 815-505-6872 Office: 815-305-7463 ext. 707
Cell: 815-505-6872 Cell: 262-716-3512
Twitter: Twitter:
twitter.com/DDGriffith twitter.com/Infinite_Design
Facebook: Facebook:
facebook.com/DDGriffith facebook.com/jennifer.parness
Linked-In: Linked-In:
www.linkedin.com/in/DDGriffith www.linkedin.com/in/infinitehorizons