LinkedIn Preso for Conway Center for Family Business (2010)

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The document provides an overview of exploring LinkedIn and tips for setting up a profile. It discusses profile basics, building connections, using recommendations, requesting introductions, searching for jobs, and participating in groups. The agenda covers exploring different LinkedIn features like the dashboard, applications, company pages, questions and answers, and polls. The goal is to help beginner and intermediate users understand how to fully utilize LinkedIn's professional networking capabilities.

Technology

Conway Center for Family Business

EXPLORING

For Beginner & Intermediate Users

BRYAN HUBER

About Bryan
• Principal of huber+co. interactive
• Joined LinkedIn in 2004
• Not affiliated with LinkedIn

Exploring LinkedIn
• Proﬁle Basics
• Connections
• Building Your Network
• Dashboard
• Recommendations
• Request Introductions

Exploring LinkedIn
• Job Search
• Search Engine
• Applications
• Company Pages
• Groups
• Questions & Answers
• Polls

Main Points

• Show your progression
• How did you get where
you are today?

• Accomplishments?
• Where are you heading?

85%
The key to getting your proﬁle
to 100% is getting three
recommendations

TIP:
If you ask someone for a
recommendation, have them
focus on speciﬁc information

LinkedIn Resources
• Learn.LinkedIn.com
• Amazon.com
• YouTube.com
• LewisHowes.com

connect
with me

in/bryanhuber @bryanhuber /bryanhuber

huberandco.com

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Linkedin: Convert to Advanced

Internet Life Initiative مبادرة انترنت لايف

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LinkedIn Preso for Conway Center for Family Business (2010)

1. Conway Center for Family Business EXPLORING For Beginner & Intermediate Users BRYAN HUBER

2. EXPLORING

3. About Bryan

4. About Bryan • Principal of huber+co. interactive • Joined LinkedIn in 2004 • Not affiliated with LinkedIn

5. About LinkedIn

6. About LinkedIn • Over 55 Million Users • Professional Social Network • Builds Your Personal Brand • Builds Your Sales Network • Aids In Job Search • Information On Companies • Information On Decision Makers

7. AGENDA

8. Exploring LinkedIn

9. Exploring LinkedIn • Proﬁle Basics • Connections • Building Your Network • Dashboard • Recommendations • Request Introductions

10. Exploring LinkedIn

11. Exploring LinkedIn • Job Search • Search Engine • Applications • Company Pages • Groups • Questions & Answers • Polls

12. PROFILE BASICS

13. http://learn.linkedin.com

14.

15. About Bryan Huber

16. About Bryan Huber

17. About Bryan Huber

18. About Bryan Huber

19. About Bryan Huber

20. About Bryan Huber

21. About Bryan Huber

22. About Bryan Huber

23. About Bryan Huber

24. About Bryan Huber

25. About Bryan Huber

26. About Bryan Huber

27. About Bryan Huber

28. About Bryan Huber

29. About Bryan Huber

30. About Bryan Huber

31. About Bryan Huber

32. About Bryan Huber

33. Summary of Who I Am

34. Summary of Who I Am

35. Summary of Who I Am

36. Summary of Who I Am

37. Summary of My Experience

38. Summary of My Experience

39. Summary of My Experience

40. Summary of My Experience

41. My Recommendations

42. Additional Information About Me

43. Additional Information About Me

44. Additional Information About Me

45. Additional Information About Me

46. Additional Information About Me

47. Additional Information About Me

48. Main Points

49. Main Points • Show your progression • How did you get where you are today? • Accomplishments? • Where are you heading?

50. Editing My Information

51. Editing My Information

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63. Vanity URL

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68. 85% The key to getting your proﬁle to 100% is getting three recommendations

69. CONNECTIONS

70.

71. BUILD YOUR NETWORK

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82. DASHBOARD

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92. RECOMMENDATIONS

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97. TIP: If you ask someone for a recommendation, have them focus on speciﬁc information

98. REQUESTING INTRODUCTIONS

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103. JOB SEARCH

104.

105. SEARCH ENGINE

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110. APPLICATIONS

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117. COMPANY PAGES

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125. USING GROUPS

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128. QUESTIONS & ANSWERS

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138. POLLS

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142. RECAP

143. Exploring LinkedIn

144. Exploring LinkedIn • Proﬁle Basics • Connections • Building Your Network • Dashboard • Recommendations • Request Introductions

145. Exploring LinkedIn

146. Exploring LinkedIn • Job Search • Search Engine • Applications • Company Pages • Groups • Questions & Answers • Polls

147. RESOURCES

148. LinkedIn Resources

149. LinkedIn Resources • Learn.LinkedIn.com • Amazon.com • YouTube.com • LewisHowes.com

150. Questions?

151. connect with me in/bryanhuber @bryanhuber /bryanhuber huberandco.com

152. Thank you.

Editor's Notes

Thanks for coming Save questions to end - Tweet #smscamp Mention book drawing Start audience questions
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Comprehensive learning resource provided by LinkedIn Easy to navigate Step by step instructions Training videos
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
Tell your story More than a resume Good copy is interesting to read Flow
Tell your story More than a resume Good copy is interesting to read Flow
Tell your story More than a resume Good copy is interesting to read Flow
Tell your story More than a resume Good copy is interesting to read Flow
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
- Adjust email settings - can have multiple - Personal or business email can be used - This is how you will get notifications
Adjust settings to open you profile (what people will see who are not connected to you)
Claim your custom name URL Better for search
Traditional Search Engines index results from Social Search Engines LinkedIn, Twitter and Facebook Network volume content and links
Traditional Search Engines index results from Social Search Engines LinkedIn, Twitter and Facebook Network volume content and links
Complete profile 100% Use the guide provided
Complete profile 100% Use the guide provided
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Complete profile 100% Use the guide provided
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Get weekly updates Can change your search criteria Experiment with different searches
Ways to connect - email address (original intention - common groups - Request introduction through connection (call connection first) (mention - &#x201C;please follow link below to connect&#x201D;)
Ways to connect - email address (original intention - common groups - Request introduction through connection (call connection first) (mention - &#x201C;please follow link below to connect&#x201D;)
- Import your email contacts - Be selective on who you connect to - Start with contacts on the network
- Import your email contacts - Be selective on who you connect to - Start with contacts on the network
- Import your email contacts - Be selective on who you connect to - Start with contacts on the network
- Import your email contacts - Be selective on who you connect to - Start with contacts on the network
- Import your email contacts - Be selective on who you connect to - Start with contacts on the network
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Started LinkedIn in 2005 Total Image story Found job at best - then YI Business development strategy
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive Great networking strategy
Heard about patrick through a friend Forwarded profile Found him on LinkedIn
Visible social graph Choose bridge connection wisely Contact them first - ask how well they know them
Visible social graph Choose bridge connection wisely Contact them first - ask how well they know them
- Write the letter - do your homework - Why are you reaching out? - Who connects you and how - Polite note to bridge connection - thank you
Get weekly updates Can change your search criteria Experiment with different searches
Get weekly updates Can change your search criteria Experiment with different searches
Get weekly updates Can change your search criteria Experiment with different searches
- Robust Social Search engine - Segment by multiple variables - Sort results
General Search - &#x201C;Marketing Director, 100 mile radius from 43229 11,121 resluts How does LinkedIn order results?
Applications aggregate third party content Content is king is professional social branding More relevant content = deeper brand story
Applications aggregate third party content Content is king is professional social branding More relevant content = deeper brand story
Applications aggregate third party content Content is king is professional social branding More relevant content = deeper brand story
Applications aggregate third party content Content is king is professional social branding More relevant content = deeper brand story
Applications aggregate third party content Content is king is professional social branding More relevant content = deeper brand story
Show people where you are going Tell them why you are going See who will be at your destination - build trip meetings Save money
in beta future revenue model
Using company pages Robust search
Using company pages Robust search
Shows who you know in company Degrees of separation away
Shows who you know in company Degrees of separation away
Shows people who used to work their Degrees of separation away
Shows people who used to work their Degrees of separation away
replacing hoovers Lots of data User generated Hoovers = company info manager = every few months update
Max 50 groups Can connect through common groups Lots of content and dialog - common niche interests
What makes a good group - engaged - size - targeting - local, vertical, special interest - Test groups & sub groups - if no good, leave
Each user has the ability to use Questions and answers See questions from your network All data is delivered to you
Ask relevant questions watch your length Don&#x2019;t answer the question in the question
Ask relevant questions watch your length Don&#x2019;t answer the question in the question
Classify your question properly Target the experts
Classify your question properly Target the experts
Target geographically great way to build you local network
Target geographically great way to build you local network
Keep your questions and answers for later access
Answer well - get expert badge Don&#x2019;t forget to rate answers to your questions Great way to connect with smart people
- Robust results and research data - I have used with clients - Get random samplings - Get more with paid service
- Get more statistical data from polls - Ask relevant questions on current issues - Invite responders into your network
- Get more statistical data from polls - Ask relevant questions on current issues - Invite responders into your network
- Artina Promo products story - Creating offline habits - Discipline & time (building furniture from blog story)
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
- Artina Promo products story - Creating offline habits - Discipline & time (building furniture from blog story)
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication
Not just an online resume Can be used based on objectives Better communication

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