In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Chris Sietsema of Teach to Fish Digital discusses marketing analytics, provides some success stories, covers common analytics pitfalls, and explores how to create a sound structure for your own marketing metrics program.
Originally presented on March 22, 2016 in a webinar hosted by Marketri. See http://www.marketri.com/ and http://teachtofishdigital.com/ for more information.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Chris Sietsema of Teach to Fish Digital discusses marketing analytics, provides some success stories, covers common analytics pitfalls, and explores how to create a sound structure for your own marketing metrics program.
Originally presented on March 22, 2016 in a webinar hosted by Marketri. See http://www.marketri.com/ and http://teachtofishdigital.com/ for more information.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
data-baby is one of the leading lead generation company in the UK. Our lead generation experts will work with you to understand your offering and to build a targeted campaign, generating relevant leads. For more information visit https://data-baby.co.uk/services/lead-generation
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
The 10 Most Common Home Improvement Marketing Mistakes and How to Fix ThemSurefire Local
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
The Secret of Successful Contractors: How to Master the Customer CycleSurefire Local
Find out how the top home improvement contractors across the country are using new tools and processes to win more jobs and grow their businesses.
Some of the things you'll learn are:
- Understanding the journey homeowners take to find you online
- A proven system for turning more leads into happy customers
- Best practices for staying organized and keeping your jobs on track with CRM software
- Creating a great customer experience that inspires referrals
- Establishing a process for acquiring online reviews and how to use them in your marketing and job pitches to win the bid
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
data-baby is one of the leading lead generation company in the UK. Our lead generation experts will work with you to understand your offering and to build a targeted campaign, generating relevant leads. For more information visit https://data-baby.co.uk/services/lead-generation
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
The 10 Most Common Home Improvement Marketing Mistakes and How to Fix ThemSurefire Local
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
The Secret of Successful Contractors: How to Master the Customer CycleSurefire Local
Find out how the top home improvement contractors across the country are using new tools and processes to win more jobs and grow their businesses.
Some of the things you'll learn are:
- Understanding the journey homeowners take to find you online
- A proven system for turning more leads into happy customers
- Best practices for staying organized and keeping your jobs on track with CRM software
- Creating a great customer experience that inspires referrals
- Establishing a process for acquiring online reviews and how to use them in your marketing and job pitches to win the bid
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Ficha técnica del proyecto BIOCOMBUSTIBLES (Desarrollo de biocombustibles sól...torrubia
Ficha técnica del proyecto IMPIVA BIOPELLETS (Desarrollo de biocombustibles sólidos a partir de biomasa forestal residual en la Comunitat Valenciana).
El objetivo del proyecto BIOPELLETS es el desarrollo de la cadena de valor del biocombustible sólido a partir de biomasa forestal residual procedente de los montes Comunidad Valenciana.
Miguel Ángel Abián es el responsable y director del proyecto.
Developmental Disabilities and Community LifeRoss Finesmith
This manuscript describes the move of the developmentally disabled from institutions into our communities, and the need for doctors to care for this "new" population in the waiting room.
The Business Case For Corporate Social Networks For O2David Terrar
Revised version of The Business Case for Corporate Social Netwoks - enterprise 2.0, social media for business, internally & externally, case studies - delivered to the O2 Corporate Advisory Council 24th and 26th November 2009
El desarrollo de los sistemas de información en el ámbito de los laboratorios clínicos ha supuesto un gran impacto en todos los aspectos, comparable al que en su día supuso la introducción de los analizadores automáticos.
Presentación de los Primeros encuentros Acercando Culturas que se celebran en Madrid en Mayo 2011. Utilizada para presentación del proyecto a los padres de 6 de Primaria del CEIP Víctor Pradera.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Growth of digital marketing in India 2020
Digital marketing in india pdf
Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Google Analytics Crashes and Exceptions ReportBryan Huber
Using the crashes and exceptions report to gain insights on user experience for your mobile app.
Presentation for the February Columbus Web Analytics Wednesday meet-up.
What’s Next For E-mail, Mobile and Social Media (2011)Bryan Huber
How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.
Developing An Online Strategy Using E-mail, Mobile, and Social Media (2010)Bryan Huber
A website alone is just no longer enough. Bryan Huber, Chief Interactive Officer of Paul Werth Associates, will delve into how to complement your website by developing an e-mail, mobile and social media plan that will help drive results. He will touch on how to develop a strategy around these three channels, how to measure results and how to adjust your strategy accordingly. All these pointers will lead to better business-to-business and business-to-consumer communications and potential sales.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Local Digital Strategy (2015)
1. Create a Local
Digital Strategy
for Your
Organization
SEARCH MARKETING
BRYAN HUBER
COMFORT KEEPERS
BRINGING IT HOME:
2. A Bit About Me
Over the past 15 years, I’ve owned an
digital agency and held, Director and
VP level positions on the client side.
Worked directly with C-level and Executive
leadership to define, create and implement
complex digital strategies, including localization,
throughout many different types of organizations.
Currently, Director of Digital Marketing for
CK Franchising, Inc.
3. Bringing It Home: Localization
OVERVIEW
01 THE THREE
PILLARS
03
THE
ANALYTICS
LAYER
02
THE
OPTIMIZATION
LAYER
04
THE
CONVERSION
LAYER
Local Digital
Strategy Model
Case Study
4. The Three
Pillars
These channels work
together to make up
the foundation of a
localization strategy
All three are
connected, and all
three need to have a
strong presence
WEBSITE
SOCIALLOCAL
5. NEW HUB AND SPOKE
A New Way To ThinkAbout Your Digital Strategy
With The Rise Of Localization
!
11. Optimization Layer
• All three pillars can be optimized
to help make sure you are found
on the Internet
• Keywords and phrases can be
implemented to drive search
• Ensure your brand is portrayed correctly
• Optimized for browsers and mobile
(local and social already optimized)
:
12. Analytics Layer
• Drives the strategy
• Understand how people are
interacting with your website
• See how they are getting
to your site
• Measure the effectiveness of
your campaigns across all
three pillars
#
13. Conversion Layer
• Set-up and track goals
• Test and optimize advertising
efforts across all three pillars
• Track across devices
• Get hyper local
○
14. The Result: Customer Focused Experience
• I can find you - across many channels
• I can engage with you
• I can make an informed decision about you
• I can recommend you
• I can have my questions and concerns addressed
• I can do research
<
I can do business with you!
15. CASE STUDY
=
How MedVet Medical & Cancer Centers For Pets
Is Developing A Local Digital Strategy
16. MedVet Medical & Cancer Centers For Pets
Fast growing organization with multiple locations, aging website
and two distinct audiences
Unmanaged
Reviews
Different
Audience
Passionate
Pet Owners
Many
Competitor8
Locations
In Multiple
States
17. Local Digital Strategy Model For Success
WEBSITE
*
SOCIAL
7
LOCAL
8
OPTIMIZATION LAYER
ANALYTICS LAYER
CONVERSION LAYER
18. LOCAL: WHY IT’S IMPORTANT
LOCAL
8
• Search is a main driver for businesses
— non-branded or branded
• Helps your brand own a visual
experience on the first page of Google
• Correct listings ensure I can get to your
business, see hours of operation and
call if needed
• Reviews are a decision point of your
business through people’s experience
• Review and respond
19. LOCAL: WHY IT’S IMPORTANT
Non-branded search for emergency vet in Columbus and Dayton — Optimization
20. LOCAL: WHY IT’S IMPORTANT
Branded search for MedVet Columbus - Google My Business Optimization
21. LOCAL: WHY IT’S IMPORTANT
Google+ Page - Optimization and Reputation Management
22. LOCAL: WHY IT’S IMPORTANT
Google My Business Insights - Analytics and Conversion
23. LOCAL: WHY IT’S IMPORTANT
Search for MedVet Cincinnati Reviews
24. LOCAL: WHY IT’S IMPORTANT
Local Listing for MedVet Cincinnati & Columbus
25. LOCAL: TOOLS TO HELP
LOCAL
8
• moz.com/local to check your listings
• Add UTM tracking to your listings
• https://support.google.com/
analytics/answer/1033867?hl=en
• Claim Your Listings
• Google My Business & Bing Places
• Yelp, YP.com & Foursquare
• Glassdoor
• Angie’s List
26. WEBSITE
*
WEBSITE: WHY IT’S IMPORTANT
• A property you own and manage
• The center of your brand
• Main destination for your
marketing and advertising efforts
which can serve many audiences
• Trackable conversions and goals
27. WEBSITE: WHY IT’S IMPORTANT
Focus on User Experience for Clients and Referral Partners
28. WEBSITE: WHY IT’S IMPORTANT
Top Content Pages, Localized — Optimization and Analytics
30. WEBSITE
*
WEBSITE: TOOLS TO HELP
• Google Analytics
• Google Webmaster Tools
• Add Schema:
• https://schema.org/LocalBusiness
• Google Guidelines for Location:
• https://developers.google.com/
webmasters/business-location-pages/
• WooRank.com for free SEO analysis
31. SOCIAL
7
SOCIAL: WHY IT’S IMPORTANT
• Build your community where
they are using the Internet
• Provide engaging and useful
content that people want to share
• Extend brand awareness
• Customer service
• Loyalty
• Advertising platform
32. SOCIAL: WHY IT’S IMPORTANT
Building Local Community Through Facebook
33. SOCIAL: WHY IT’S IMPORTANT
Building Out The About Section — Optimization
35. SOCIAL: WHY IT’S IMPORTANT
Localizing Social Content for Locations
CINCINNATI COLUMBUS HILLIARD DAYTON
NEW
ORLEANS MANDEVILL MOBILE LEXINGTON
Created separate location Facebook pages to distribute content or location specific content
Brand Facebook Page
36. SOCIAL
7
SOCIAL: TOOLS TO HELP
• Use bit.ly Links to help with tracking -
and UTM info to them!
• JonLoomer.com - excellent resource
for how to do Facebook advertising
really well
• Social Media Image Cheat Sheet
• http://mashable.com/2015/04/21/
social-media-image-sizes/
• Podcast: Tube Talk
• YouTube video marketing tips
37. Summary
All three pillars are
connected, and all
three need to have a
strong presence to
help you dominate
Prioritize the
weakness you need to
improve for each pillar
Use the layers to help
you continue to
strengthen the pillars,
and use advertising
opportunities
It changes every day,
so you have to be
engaged!
WEBSITE
SOCIALLOCAL