Warren Knight is a speaker, author and consultant with 20 years of retail experience and 5 years of social media experience. He is the CEO and co-founder of Gloople. In his presentation, he discusses social media techniques for small and medium enterprises, including listening to social conversations, socializing your CRM, tracking social-driven sales, engaging customers on social media, and developing a content marketing strategy using blogging, video, email marketing and more. He also provides tips on online and offline integration, making content digital, tracking social media ROI, search engine optimization, mobile compatibility and using video.

1. B2B Social Media
“Please feel free to Tweet @wvrknight during this session”

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online store
GroupBuy & Affiliate Social
FlashSale network integration
Peer to peer
sharing Refer a friend
discount
Ratings & Mobile platform Embedded
reviews Facebook store

4. Blippar

5. Buffer

6. Zopim

7. Social Media Explained

8. Social Success
Social Sales
Find Social forums,
blogs, social sites &
groups
Tune in – Listen to the
conversations. Set up
Google alerts, join
groups and forums, use
LinkedIn, follow Twitter
conversations
Socialise your CRM –
Integrate social profiles
Track social-driven
sales – measure the
return on your social
investment

9. Social Success
Social Sales Social Marketing
Listen and monitor -
Brand, Market and
Competition
Start dialogues – come
out and meet people
Identify influencers – let
people inside, through
blog posts, tweets
Make it easy for people to
share your content –
social commerce trust
Use tools that share best
practice

10. Social Success
Social Sales Social Marketing Social Customer Service
Engage with customers offer a
support channel for their issue
Encourage ‘one and done’ fast
response to tweets & Facebook
Automate social listening
Maximise your knowledge
make it easy for customer-
facing people to access your
expertise
Social-enable your online
support portal – rewarding
users who help other users
Integrate all channels

11. The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

12. The Big News
Influence Search Rankings
Over 170 million people are
already using Google+
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
What we share Matters
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

13. Brand Continuity

14. No. 5
Socialise your business

15. LEAD Strategy
LEAD: LISTEN

16. Experiment
LEAD: LISTEN
LEAD: EXPERIMENT

17. Best Practice
5 a Day Advice: As an expert you should offer advice
LEAD: LISTEN
Share: Article, link information that aligns with your
business
LEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in
conversations
Have fun: Be funny - send links to relevant funny articles
LEAD: APPLY
Special Offer: Send information about a special offer,
promotion, event
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on
YouTube
Press Release: Take a picture and load or link to
online article
1 Blog a Week
Add Value: Talk around the business and add
value to your audience
Competitions & Polls: Find out what your customer
want

18. Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP

19. What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social, Twitter, Google+, LinkedIn
Case Studies, White Papers
Tumbler, Posterous

20. The Power of Content Marketing

21. Twitter
Tweet Your Savings
#AmexWholefoods
$20 Credit, Spend $75

22. Case Study
5 days after posting the videos
They had 9.5 Million views on YouTube
200 Million upload the videos and shared
In fact, so popular is this worldwide phenomenon that 210,000 people
logged on to eBay to view the leftovers of a blended iPod and iPhone.
The dust of each of these products fetched $800 and $901 respectively

23. United Airlines Breaks Guitar
11 Million Views on
YouTube
Cost The Airline $180 Million?
Which, incidentally, would have
bought Dave Carroll more than
51,000 replacement guitars
UNDERSTAND AND USE IT ...OR

24. 7 Social Media Tips to Take-away
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into PR, email, direct mailing & advertising
Make It Digital
Create a digital version of the original version
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite to test and track
SEO
Create your online voice & communication using your keywords
Content Marketing
Use your keywords in every form of communication
Mobile
Is your website is mobile compatible use HTML 5 not apps
Video
YouTube is the second largest search engine

25. Consultancy / Training / Mentoring
Tell us
What
You
Think