Uploaded byBryan Huber
What’s Next For E-mail, Mobile and Social Media (2011)
The document outlines the evolution of marketing from traditional methods to modern digital channels, emphasizing the importance of email, mobile, and social media. It highlights key statistics about user engagement and provides strategies for integrating and optimizing these platforms for effective marketing. The focus is on the growing significance of mobile interaction and social networking in reaching customers.
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What’s Next For E-mail, Mobile and Social Media (2011)
- 1. What’s Next For E-mail, Mobile and Social Media Columbus AMA Interactive SIG Bryan Huber Associate Director Of Web Strategy at Thirty-One
- 2. Reassurance: ‣ Designed and built my first corporate website in 1996 ‣ Founded an interactive firm in 2003 ‣ Associate Director of Web Strategy at Thirty-One
- 3. The State of Marketing
- 4. Marketing Then 1991 • Direct Mail • Telephone • TV • Radio • Print • Display
- 5. Marketing Now • Email 2011 • Mobile Email • SMS+MMS • Print • Display • Website • Online Video • Affiliate Marketing • Webinars • Behavioral • Retargeting • Daily Deals • IM • Search (SEO) • Blogs • Location based • Direct Mail • Paid Search • RSS • Widgets • Telephone • Online Display • Podcasts • QR Codes • TV • Landing Pages • Wikis • Augmented • Radio • Microsites • Social Marketing Reality — From Jeff Rohrs, Exact Target
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- 8. OFFLINE SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social
- 9. OFFLINE SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social
- 10. Email ‣ Email isstill one of the primary activities users perform on a daily basis ‣ Users receive social networking updates via email ‣ Mobile re-energized email
- 11. 92% of U.S. adultssend or receive email Source: Pew Research, August 2011
- 12. Mobile ‣ 500,000 Androidphones activated daily ‣ 82% of online U.S. users, 15 years old+, own a cell phone ‣ Interaction with social channels growing dramatically
- 13. 85% of theworld’s population is covered by a commercial wireless signal Source: GSM Association, United Nations
- 14. Social ‣ Facebook isthe No. 1 visited website in the world with 800+ million users ‣ 35 hours of video uploaded to YouTube per minute ‣ Many are checking social networks before traditional media
- 15. 53% of adults follow a brand Source: Nielsen
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- 17. Email Marketing ‣ Gateway to website ‣ Permission-based ‣ Highly measurable ‣ View on a mobile device ‣ Integrate social networking into your send
- 18. Mobile ‣ 30%+ ofusers are accessing social networking sites through mobile devices ‣ At least 34% are checking email on a daily basis ‣ Users consider text messages high priority
- 19. Social Networking ‣ Users are joining in record numbers, over a BILLION registered users of the big four ‣ 75% of social web users say email is the best way to communicate with them ‣ Mobile interaction is growing exponentially
- 20. Three It’s The MagicNumber
- 21. Email 1.Open Rate ‣Influenced by the content of the email, and expectations set in the subject line 2.Personalization ‣ Easy way to increase opens
- 22. Mobile 1.Mobile website ‣Create a mobile of your website for main devices 2.Email ‣ Optimizeemail or newsletters for mobile devices
- 23. Mobile 3.Social networking ‣Big four are integrated into mobile OS 4.Text messages ‣ Collect mobile numbers to market through texts
- 24. Social 1. Integrate Intowebsite ‣ Create opportunities while users on your website 2. Drive email registrations ‣ Tweet,Update and include ways for users to signup
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- 36. We Are In The Splinternet
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- 38. 1. Integrate ‣Emailand social connections are easy to implement into channels 2. Test Everything ‣ Confirm that your website and emails are displaying properly on mobile devices
- 39. 3. Going Mobile ‣ Theworld is getting up from behind the desktop 4. Integrate Text Messages ‣ UseSMS to make it easy for users to sign up for emails at events, in-store or online
- 40. 5.Design To Engage ‣ Your website should provide multiple opportunities to signup to receive emails ‣ Integrate and connect through social networking ‣ Mobile and tablet optimization
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- 45. Connect With Me in/bryanhuber @bryanhuber