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The Seven Elements of a Total Internet Presence (2010)

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Bryan Huber
Bryan Huber

An overview of creating a Total Internet Presence for your organization.

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The Seven Elements of a Total Internet Presence Columbus AMA Bryan Huber, Chief Interactive Officer Dave Culbertson, Chief Lightbulb
About Bryan Bryan Huber Chief Interactive Officer Quick facts: » Involved in the internet before Al Gore invented it » Built first corporate website in 1996 » On LinkedIn since 2003 » Joined Paul Werth Associates in 2010 ©2010 Paul Werth Associates | Columbus AMA
About Dave Dave Culbertson Chief Lightbulb Quick facts: » Started at CompuServe in 1990 » AOL and Mapquest » Co-founded Columbus Web Analytics Wednesday » Is a Disney fanatic ©2010 Paul Werth Associates | Columbus AMA
Interactive Session We’re like Elvis & Costello ©2010 Paul Werth Associates | Columbus AMA
Interactive Session Please ask questions as we go through the presentation. ©2010 Paul Werth Associates | Columbus AMA
What is a Total Internet Presence?
Total Internet Presence A combination of internet-focused Strategy, Design Analytics, Optimization Communications, Technology… ©2010 Paul Werth Associates | Columbus AMA
Total Internet Presence …that makes a brand more exciting, visible, transparent, accessible and competitive. ©2010 Paul Werth Associates | Columbus AMA
©2010 Paul Werth Associates | Columbus AMA
What are the Seven Elements Total Internet Presence?
Total Internet Presence THE SEVEN ELEMENTS • Measurability • Shareability • Usability • Sociability • Visibility • Ubiquity • Findability ©2010 Paul Werth Associates | Columbus AMA
#1 MEASURABILITY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements MEASURABILITY • Can’t manage what you don’t measure • Are we achieving success? • Examples: • Website • Search engine rankings • Customer sentiment ©2010 Paul Werth Associates | Columbus AMA
#2 USABILITY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements USABILITY • Can your target audience use it without difficulty? • Consistency • Clear path to conversion points, efficient forms • Credibility • Always “Be in Beta” ©2010 Paul Werth Associates | Columbus AMA
#3 VISIBILITY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements VISIBILTY • Print, Radio, TV • Web Banner Ads • “Buzz” • Press coverage • Word of mouth ©2010 Paul Werth Associates | Columbus AMA
#4 FINDABILTY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements FINDABILITY • Search • Organic & Paid • Google Maps • YouTube • Yelp • Mobile search ©2010 Paul Werth Associates | Columbus AMA
#5 SHAREABILITY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements SHAREABILITY • RSS • Forward-to-a-friend • ShareThis / AddThis • Digg • Tweet This • Like on Facebook ©2010 Paul Werth Associates | Columbus AMA
#6 SOCIABILITY
The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements SOCIABILITY • Twitter • Facebook pages • Check-in on Foursquare • Customer reviews • Topic-specific communities ©2010 Paul Werth Associates | Columbus AMA
#7 UBIQUITY
The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social ©2010 Paul Werth Associates | Columbus AMA
The Seven Elements HOW DO YOU COMPARE? Google Twitter Facebook Your site Measurability √ √ √ ? Usability √ √ √ ? Visibility √ √ √ ? Findability √ √ √ ? Shareability √ √ √ ? Sociability √ √ √ ? Ubiquity √ √ √ ? ©2010 Paul Werth Associates | Columbus AMA
Questions? ©2010 Paul Werth Associates | Columbus AMA
Connect With Us in/bryanhuber @bryanhuber in/daveculbertson @daveculbertson paulwerth.com ©2010 Paul Werth Associates | Columbus AMA
Thank You

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The Seven Elements of a Total Internet Presence (2010)

  • 1. The Seven Elements of a Total Internet Presence Columbus AMA Bryan Huber, Chief Interactive Officer Dave Culbertson, Chief Lightbulb
  • 2. About Bryan Bryan Huber Chief Interactive Officer Quick facts: » Involved in the internet before Al Gore invented it » Built first corporate website in 1996 » On LinkedIn since 2003 » Joined Paul Werth Associates in 2010 ©2010 Paul Werth Associates | Columbus AMA
  • 3. About Dave Dave Culbertson Chief Lightbulb Quick facts: » Started at CompuServe in 1990 » AOL and Mapquest » Co-founded Columbus Web Analytics Wednesday » Is a Disney fanatic ©2010 Paul Werth Associates | Columbus AMA
  • 4. Interactive Session We’re like Elvis & Costello ©2010 Paul Werth Associates | Columbus AMA
  • 5. Interactive Session Please ask questions as we go through the presentation. ©2010 Paul Werth Associates | Columbus AMA
  • 6. What is a Total Internet Presence?
  • 7. Total Internet Presence A combination of internet-focused Strategy, Design Analytics, Optimization Communications, Technology… ©2010 Paul Werth Associates | Columbus AMA
  • 8. Total Internet Presence …that makes a brand more exciting, visible, transparent, accessible and competitive. ©2010 Paul Werth Associates | Columbus AMA
  • 9. ©2010 Paul Werth Associates | Columbus AMA
  • 10. What are the Seven Elements Total Internet Presence?
  • 11. Total Internet Presence THE SEVEN ELEMENTS • Measurability • Shareability • Usability • Sociability • Visibility • Ubiquity • Findability ©2010 Paul Werth Associates | Columbus AMA
  • 13. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 14. The Seven Elements MEASURABILITY • Can’t manage what you don’t measure • Are we achieving success? • Examples: • Website • Search engine rankings • Customer sentiment ©2010 Paul Werth Associates | Columbus AMA
  • 16. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 17. The Seven Elements USABILITY • Can your target audience use it without difficulty? • Consistency • Clear path to conversion points, efficient forms • Credibility • Always “Be in Beta” ©2010 Paul Werth Associates | Columbus AMA
  • 19. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 20. The Seven Elements VISIBILTY • Print, Radio, TV • Web Banner Ads • “Buzz” • Press coverage • Word of mouth ©2010 Paul Werth Associates | Columbus AMA
  • 22. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 23. The Seven Elements FINDABILITY • Search • Organic & Paid • Google Maps • YouTube • Yelp • Mobile search ©2010 Paul Werth Associates | Columbus AMA
  • 25. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 26. The Seven Elements SHAREABILITY • RSS • Forward-to-a-friend • ShareThis / AddThis • Digg • Tweet This • Like on Facebook ©2010 Paul Werth Associates | Columbus AMA
  • 28. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  • 29. The Seven Elements SOCIABILITY • Twitter • Facebook pages • Check-in on Foursquare • Customer reviews • Topic-specific communities ©2010 Paul Werth Associates | Columbus AMA
  • 31. The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social ©2010 Paul Werth Associates | Columbus AMA
  • 32. The Seven Elements HOW DO YOU COMPARE? Google Twitter Facebook Your site Measurability √ √ √ ? Usability √ √ √ ? Visibility √ √ √ ? Findability √ √ √ ? Shareability √ √ √ ? Sociability √ √ √ ? Ubiquity √ √ √ ? ©2010 Paul Werth Associates | Columbus AMA
  • 33. Questions? ©2010 Paul Werth Associates | Columbus AMA
  • 34. Connect With Us in/bryanhuber @bryanhuber in/daveculbertson @daveculbertson paulwerth.com ©2010 Paul Werth Associates | Columbus AMA