You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
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10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
This is a presentation done for Strategic Online PR and Media Relations Conference in Singapore from 23-25 Aug 2010, organised by TUN International.
It is presented by Andrew Chow (www.andrewchow.sg)
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
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Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
This is a presentation done for Strategic Online PR and Media Relations Conference in Singapore from 23-25 Aug 2010, organised by TUN International.
It is presented by Andrew Chow (www.andrewchow.sg)
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
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1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
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B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
A presentation on the need for social media measurement and how we can use various measures to get a feel for the effectiveness and the performance of various social media engagements. A few social media channels are used as examples.
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If you download - please add a comment.
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Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social Media Marketing Solution for Realtorssocialraver
Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
A presentation on the need for social media measurement and how we can use various measures to get a feel for the effectiveness and the performance of various social media engagements. A few social media channels are used as examples.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
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If you download - please add a comment.
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Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. Setting Your Social Media Strategy
Erica Kuhl: Salesforce.com
Community & Social Media Manager
2. Agenda
State of the Internet – Why Social Matters?
Where Do You Begin?
Top Ten Tips to Setting Your Strategy
The Emerging Importance of Social CRM
3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact
could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial
items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,
the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual
report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available
on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation
and does not intend to update these forward-looking statements.
4. My History at Salesforce
2002 2004 2006 2008 2011
Joined Salesforce Taught Administrator Content Manager Re-launched the Social Media
Workshop for Dreamforce Salesforce Community Strategy
5. Broad Change in Interest Usage
Have to recognize, virtually every prospect and customer
is engaged in social media
Learn about new products through social channels
Trust their network and other customers to provide honest feedback
Expect brands to listen and engage them on social channels
Expect you to have a complete picture of your interacts across channels
6. Broad Change in Interest Usage
Have to recognize, virtually every employee
is engaged in social media
Employee has a Facebook account or LinkedIn profile
Shares articles with friends or tweets news
Posts to discussion boards or uploads photos
11. Bucket Your Tweets
60 News…People re-tweeting news articles
18 Heros…Completed training, starting a project, drank the kool-aid
16 Argh…Frustration over product gaps, support challenges
9 Sales…Pricing questions, switching vendors, comparing vendors
7 Ideas…Promoting an idea on the IdeaExchange
5 Partners…Looking for consultants, asking about partner apps
4 Help…Asking product questions, often times challenging ones
12. #2 Understand Your Audience
Questions you might ask yourself
• What is their relationship with your company?
• Who do they trust for information?
• What watering holes to they frequently use?
• What motivates them to post and participate?
• What do they like to talk about?
13. Forester Social Technographics Ladder
Creators…Publish original content
Critics…Leave comments
Collectors…Subscribe to RSS, vote, tag
Joiners…Maintain a profile
Spectators…Read content
Inactive…None of the above
14. #3 Decide Where You Want to Focus
Community Your Official Other Conversations
On Your Site Social Media Channels About Your Brand
Blogs Facebook Microblogs
Learning Center LinkedIn Blogs
Answers Twitter Forums
Ideas YouTube Video
Profiles Slideshare Images
Groups Flickr Mainstream News
15. Online Community On Your Site
Greatest control over the experience
Community On
Your Site
Tightly integrated with CRM
Blogs
Learning Center
Answers
Ideas
Profiles
Groups
16. Official Social Media Channels
Meet people where they live
Your Official
Social Media Channels
Ideal medium to drive awareness
Easy to setup and maintain
Facebook
LinkedIn
Twitter
YouTube
Slideshare
Flickr
17. Conversations On 3rd Party Sites
People are talking about your brand
Other Conversations
About Your Brand
Opportunity to listen, engage, and help
shape brand perception
Microblogs
Blogs
Forums
Video
Images
Mainstream News
18. How Do These Communities Intersect?
Become a Fan Social SSO
Community
Your Official Community Other Conversations
On Your Site
Social Media Channels On Your Site About Your Brand
Embedded Share with Your
YouTube Video Network
Blogs
Facebook Blogs Microblogs
Learning Center
LinkedIn Learning Center Blogs
Answers
Twitter Answers Forums
Ideas
YouTube Ideas Video
Profiles
Slideshare Profiles Images
Groups
Flickr Groups Mainstream News
19. #4 Define Your Goals
Grow Revenue Decrease Costs
How social media can cut costs, increase
revenue, or drive customer satisfaction
May be different for each segment of
your business
Improve Customer Satisfaction
Could be softer metrics like listen,
support, energize, and embrace
20. Does it Matter to the Business?
Increase Rep Productivity
Improve Customer Success
Drive Evangelism & PR
Improve SEO Strategy
Generate Leads
Gain Customer Insight
Create Competitive Differentiation
Product Marketing Sales Support
21. Salesforce.com Vision & Values
Harness the energy of salesforce.com's
community and facilitate a conversation between the brand,
our customers, and our extended network.
#1 Customer Success Events Social Media
+ +
24. #6 Define Roles & Responsibilities
Social Media Strategist Product Marketing, Comms
• Responsible for the overall program, including • Produce content and
ROI messaging
Community Manager PM, Dev, IT Support
• Customer facing role trusted by customers • Builds and maintains social
apps, website, and CRM
system integration
Web Analytic, SEM, SEO
• Assist with listening platforms,
advertising, and search
28. What’s In Bounds, What’s Out of Bounds
Stick to writing about Don’t tell secrets
what you know
Don’t talk about financials
Quality matters Don’t make forward
Be honest & transparent looking statements
Different roles for Don’t talk about
promoters, greeters, unannounced customers
product experts, and
moderators
29. #7 Join the Conversation
Moderating Answers
Moderating Twitter
30. #8 Define Your Organizational Model
Organic Centralized Hub-and-Spoke Multiple Hubs
32. Biggest Impact by Focusing on the Top 1%
Unique Visitors Contributors: Post, Comment, Share
MVPs
MVPs
Enthusiasts
Dabblers
Enthusiasts
Lurkers Dabblers
Small % of the Population... ...Fuels the Community
33. Create a Top Advocates Program
Recognize Exceptional Individuals Within the
Salesforce.com Community for their Leadership,
Knowledge, and Ongoing Contributions
36. What is Social CRM?
Employees visibility into the conversations taking place
Workflow to ensure relevant conversations are followed up on
Collaboration between employees and partners
Management of social profiles and customer preferences
Reporting and Dashboards to measure activity
38. Tips for Setting
Your Social Media Strategy
Start by listening
Understand your audience
Decide where to focus
Define your goals
Start small, but start strong
39. Tips for Setting
Your Social Media Strategy
Define roles and responsibilities
Join the conversation
Define your organizational model
Recognize top contributors
Map social media to your business
40. Where to find me:
Twitter: @ericakuhl
Facebook: ericakuhl
LinkedIn: in/ericakuhl
Quora: Erica-Kuhl