The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows uploading of videos and building of an audience. Hootsuite helps manage multiple social media accounts through one application and provides analytics. Wikispaces is a collaboration software that allows file sharing and discussion between staff.

1. Created by Alison Menzies, Heather Manson and
Mavis Mapuranga

2.  There is a variety of different social media applications that can be used.
These include:
◦ Flickr
◦ Instagram
◦ Myspace
◦ LinkedIn
◦ Bebo
◦ Whatsapp
◦ Google+
◦ Tumblr
Business Web Innovation: Group E-activity

3.  Throughout this presentation we will explain the three most relevant social
media applications for a leisure centre. These include:
 YouTube
 Hootsuite
 Wikispaces
 We will explain what each application is and also the features, the benefits and
how they can be used within the leisure centre.
Business Web Innovation: Group E-activity

5.  YouTube makes it possible for “billions of people to discover, watch and share
originally-created videos”.
And
 It “provides a forum for people to connect, inform, and inspire others across
the globe”.
Business Web Innovation: Group E-activity

6.  The main feature of YouTube is that users can upload their own videos
onto the website for billions of people to see.
 The “Search” feature on YouTube allows users to search the full website
for videos relating to their search criteria.
 YouTube “Channels” acts as a home page for every YouTube account. It
shows the videos you uploaded and it allows you to link your YouTube
videos to the company’s website.
 The “Subscription” feature allows viewers to subscribe to the company’s
channel and any videos which is uploaded will be seen on the viewers
channel when they log on to YouTube.
Business Web Innovation: Group E-activity

7.  The leisure centre can create videos featuring the facilities available within
the premises such as gym classes and the gym or swimming pools which are
available
 The leisure centre can use the “search” feature to search for videos relating
to the company such as “Fitness classes”. YouTube will then provide many
videos on fitness classes which the company can use for ideas and
inspiration.
 The leisure centre can create a channel which will contain all of the content
uploaded by the company. Users can then subscribe to the leisure centre’s
“channel” and they will be able to see all of the uploaded content.
 The leisure centre can also subscribe to other users channels which relate to
the company to view the videos uploaded by them.
Business Web Innovation: Group E-activity

8. Increases awareness of the Provides an information
leisure centre and the source for the leisure
centre
Demonstrate their Benefits
Free
expertise in fitness of Advertisement
YouTube
Customers can look at the Build customer
videos on YouTube to see if relationships by
the leisure centre have what providing them with a lot
they are looking for of valuable information
Business Web Innovation: Group E-activity

10.  Hootsuite is a free social media application that “is an essential tool for
managing social networks by allowing teams to efficiently track conversations
and measure campaign results”.
 Hootsuite can help with social media sites including, Facebook, Twitter,
LinkedIn Foursquare, Wordpress and many more social media sites. It takes
all of the newsfeeds from Facebook and Twitter etc. and combines them into
the one easy to use application.
Business Web Innovation: Group E-activity

11.  Hootsuite Teams can organise your social media life, as they provide a large scale
management. You can scale throughout your organisation, empowering teams to engage
effectively whilst maintaining control. You can create multiple teams and team members
and social networks for management.
 Facebook Insights allows users to measure the fans comments, likes and their page
activity.
 Google Analytics allows users to trace the revenue and web conversations of your social
outreach. This shows you the regions of the sites traffic, for example, the different areas
in the city or that geographic area.
 Twitter Profile Stats allows the Leisure centres to gain an overview of their twitter
account by tracking the number of their followers or the number they are following.
Business Web Innovation: Group E-activity

12.  If Leisure Centres have a number of social media sites, it may be hard to keep
all the social media sites in line. Some organisations may have the fear of
missing out; therefore Hootsuite is a great tool.
 The leisure centre can use Facebook Insights to measure the fans comments,
likes and their page activity.
 Google Analytics can be used by the leisure centre to trace the revenue and
web conversations of their social outreach. It will show the company the
regions of the sites traffic.
Business Web Innovation: Group E-activity

13. The leisure centre can keep The leisure centre can keep
up-to-date with customers involved with their conversations
comments and opinions. and can monitor key words and
trending topics
Benefits
Hootsuite can help with the Hootsuite can help
leisure centres digital clutter. of untangle the social
Hootsuite media applications.
Hootsuite allows you to access your Facebook, Twitter and other
social media applications through the one application
Business Web Innovation: Group E-activity

14. Wikispaces

15.  Wikispaces (Wiki) is a collaboration software that is used by many businesses.
And
 The name Wiki is from the Hawaiian word for quick. Wikispaces is a web
page that the Leisure Centre can use for communication between staff.
Business Web Innovation: Group E-activity

16.  With unlimited wikis you can create wikis for every occasion. You can add
new wikis for every team, event, meeting and every project.
 The discussion and comments feature allows users to “promote engagement
and discussion”
 You can adjust who can access your wiki with the security feature available to
improve your sites security
 Unlimited storage makes it easy to share files, documents, and videos.
Business Web Innovation: Group E-activity

17.  The leisure centre can use it as a knowledge base
E.g. a fitness instructor might want to advise a client about how to treat a muscle
injury, they can retrieve this information if it is already posted in the wiki.
 The leisure centre can add on videos, news feeds and calendars.
Business Web Innovation: Group E-activity

18. Wikispaces saves staff from The leisure centre can use
emails overload Wikispaces for projects and tracking
the progress of the projects
Benefits
of
Wikispaces
Wikispace can be used instead The minutes can be stored on
of an informal meeting . the wiki for staff to access.
Business Web Innovation: Group E-activity

19.  YouTube. (2013). About YouTube. Available:
http://www.youtube.com/t/about_youtube. Last accessed
10/03/2013.
 Hootsuite. (2013). Features. Available:
http://signup.hootsuite.com/pro/?ad=ga&gclid=CLO0ptiB9b
UCFc3HtAodoQ4AmA. Last accessed 28th February
2013.http://www.wikispaces.com/
 Wikispaces. (2013). Business. Available:
http://www.wikispaces.com/. Last accessed 1st March 2013.
Business Web Innovation: Group E-activity