2. Quick intro to Red Cube
Comms agency integrating traditional and new media
Services span marketing, pr and social media
Working with design and architecture businesses
87. What can you use it for?
Connect and engage with professionals
Notify contacts of news, blog posts etc
Increase traffic to your website
Crowd source by asking questions of your network
Connect with like minded people through Linked In
Groups
Showcase presentations and you blog
Run polls
88. Create a detailed profile with an
interesting headline. You want to
capture interest, so be
interesting. Keep it active by
regularly updating the status
89. Write the profile in the first
person and capture your
personality. You want people to
connect with YOU
90. Also create a company profile to
provide more detail on your
business and use the personal
profile to focus on you
91. Linked In is fully searchable, so
optimise the profile with
keywords
92. Use the same avatar that you use
on all other profiles for personal
brand consistency
93. Don’t underestimate the power of
a recommendation. Encourage
those you’ve worked with to
recommend you and recommend
others
94. Add your website and blog URLs
to improve traffic and link
everything up
95. Join groups, the more the better.
Join in with relevant
conversations where you can
add value
97. Gain credibility and influence by
starting your own group in your
specialist area. This is also a
great way to connect to new
people within that niche
98. Decide on your Linked In
‘connecting’ strategy. Do you
want to accept every request or
only connect with people you
have already met?
99. Make the most of the ‘ask and
answer a question’ feature. The
more you answer, the more likely
your answer will be marked ‘the
best’ and appear in your
networks streams
100. Use applications: books you’ve
read, blogs, slideshare, box.net,
company buzz, travel details. All
help to enrich the content
108. What can you use it for?
Find people that share your business interest
Network, connect and pose questions in your ‘status’ field to
start a dialogue
Create a Facebook ‘page’ for your company and encourage
people to be come brand advocates through the ‘fan’ feature
Start a group around a particular interest
Make the most of the applications
Link with your blog and website to increase traffic
Run polls
109. Facebook is a powerful
business to consumer
communication tool, but there
have been some good results
in business to business
110. Use the same profile picture
as other profiles and add
your professional info in the
first person. Forget the
business speak and ‘write as
you talk’
111. Think about how public you
want the profile to be. Do you
want it to be read by those
outside of Facebook? Make
sure you’re comfortable with
your privacy settings
112. Find new connections by
searching for company
profile pages and adding
relevant people ...
126. A powerful networking tool
that allows you to engage
with influencers and people
in your network in real time
127. What can you use it for?
Connect with relevant people
Build brand awareness
Brand reputation management
New business generation
News distribution
Polls
Customer support
Specific product/service launch campaigns
Powerful search tools
Research though crowd sourcing
128. Use the same picture as on
other profiles and write a
good profile that succinctly
captures your personality
and professional description.
Add your website
130. To find people to connect
with, use the various search
tools available. Update
regularly and make the most
of Twitter Lists, Follow Friday
and recommendations
149. There are links to a few
useful Twitter tools at
the end of the
presentation.
Email me for a copy
150. Gemma Went
Red Cube Marketing
020 7993 4998
gemma@redcubemarketing.com
redcubemarketing.com
twitter.com/gemmawent
linkedin.com/in/gemmawent
facebook.com/gemmawent
151. Credits
Imagery from www.sxc.hu
Facts, stats and info (with thanks) from:
Marta Kaga, Time Magazine, Universal McCann
Nielsen Global Faces & Networked Places, 2009
Mark Zuckerberg, January 7, 2009
Neville Hobson, October 2009
152. References
A few Twitter search tools
TweepSearch great flexibility in terms of search and sort
TweetStats also good for this
Twitterrel focused tweet search to find people talking about related topics
Twits like Me Find people like you
Twellow A Twitter directory sorted by occupation
Just Tweet It A twitter directory sorted by interest
Twubble Find people who are compatible with your interests.
Twittie Me Search for similar users and advertise your twitter page
Twitdir Search for words in usernames, locations or descriptions
WeFollow Another directory that organises people by hashtags
Tweepsearch A new tool that searches keywords in biogs, useful
154. References
Twitter clients
Tweetdeck is our favourite. You can also use it on the iPhone. You can also
post to Facebook and Myspace.
Seesmic
twhirl
twitterfeed
Mobile clients
iPhone
Tweetdeck
Twitterfon
Tweetie
Blackberry
TinyTwitter
Twitterberry
UberTwitter