"The Impact of Social Media on your Future"
Culture and Leadership Summit
People, Power and Progress
Scanlon Leadership Network and SouthWest Michigan First
Kalamazoo, MI
05.25.2010
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
Effective meeting design is the artful expression of today’s creative leader. Thoughtful preparation is key to generating the results you want to create within your team, project, department, and organization.
Reports show that the average worker loses at much as 31 hours a month to unproductive meetings. That's four work days each month and that 1/2 of all meetings are unnecessary.
The multitasking environment of today often leaves little room for focusing on what’s important in organizing, designing, and leading effective meetings. Meeting leaders are often stymied in the land of overwhelm spinning on the hamster wheel of too many meetings, too little time, too little attention, and too few meaningful results. Futility and frustration permeate the collective response to meetings.
Sound familiar?
It doesn’t have to be this way.
You can make a difference. Try something new!
Move from disengaged time wasting meetings that frustrate and confuse to thoughtful meeting design that yield greater efficiencies, add clarity, engage everyone’s skills and talents, and build valuable contributions from you, your people, your projects, and the products and services you are working to deliver.
Learn innovative strategies to:
Engage every meeting participant to have greater impact
Improve performance
Create the outcomes you need to get the job done proficiently
Mindful Innovation, Inc. invites you to a complementary 90-minute introductory session of the innovative program, Designing Effective Meetings: Ten Essential Elements, where you will learn and experience ten vital elements fundamental to designing effective meetings. Even in complex and stressful situations, this meeting design process creates an environment that allows for healthy tension and accelerated performance.
Contact us for a complimentary consultation that will empower you to turn your meetings in proven results.
The TRUST -ology story for Association of Transformational Leaders Oct 2013Mindful Innovation, Inc.
Hear about how engaged collaboration among three colleagues led to the design of an integrated process methodology to build capacity for self trust through practices for being PRESENT, OPEN, CLEAR and VULNERABLE. Understand the power and potential for how self trust through TRUST -ology practice allows us to close the KNOW-DO Gap, bridge the relationship divide and impact the difference we ultimately want to make in our life and work.
Challenging innovation myths is the first step to adopting a wider perspective that will allow anyone in your organization to innovate. This fast-paced, multi-modal experience will engage you to learn more about innovation thinking, while exploring assumptions, and building innovation strategies and synergy to achieve breakthrough results. Together we will bust FIVE common innovation myths and open the door to greater opportunity!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. “Social media is a term used to
describe the type of media that
is based on conversation and
interaction between people
online. Where media means
digital words, sounds & pictures
which are typically shared via
the internet and the value can
be cultural, societal or even
financial. ”(Wikipedia, 2010).
4. Are you participating in…
SMS
(Text
Audio Message) Micro
Blogs
Photos
Sharing
Wikis
“Conversations”
Social Media
Blogs Platforms Collaborative
Tools
Video Social
Sharing Networking
Event
Planning
5. Intrinsically or Extrinsically Use
of Social Media
Personal Professional Enterprise
Self Corporation
Self
Colleagues Association
Family
Clients Foundation
Friends
Vendors Schools
Work mates
18. Nielsen Top 10 Social Media Site Stats
Apr-08 Total Apr-09 Total Year-over-Year
Site
Minutes (000) Minutes (000) Percent Growth
Facebook 1,735,698 13,872,640 699
Myspace.com 7,254,645 4,973,919 -31
Blogger 448,710 582,683 30
Tagged.com 29,858 327,871 998
Twitter.com 7,865 299,836 3712
MyYearbook 131,105 268,565 105
LiveJournal 54,671 204,121 273
LinkedIn 119,636 202,407 69
SlashKey N/A 187,687 N/A
Gaia Online 173,115 143,909 -17
Stats as of June 2009 Go to Nielsen.com >
19. Three Components of Social Media
1. Concept 2. Media 3. Social interface
• Art • Physical • Intimate direct
• Information • Electronic • Community
• Elements of • Verbal engagement
cultural ideas • Social viral
• Electronic
broadcast or
syndication
• Other physical
media such as print
20. Facebook Traffic Conditions
People on Facebook
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
Activity on Facebook
• There are over 160 million objects that people interact with (pages, groups
and events)
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
Global Reach
• More than 70 translations available on the site
• About 70% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the translations
application
See Statistics via Facebook.com >
22. Social Media Case Study
Equine Dentist Builds Relationships With
Facebook
BRAND
(Emotional
connection to
be seen as a
human being)
Facebook alone has generated about
100 leads and 10-to-15 customers
23. Social Media Case Study
Equine Dentist Builds Relationships
With Facebook, Rick Burnes,
Mashable.com, 5/21/2010
How do you turn a regional service
business into an international destination
for industry thought leadership?
Facebook.
At least that’s what worked for Geoff Tucker, an equine dentist based in Palm City, FL.
In a business driven by relationships, Geoff says that Facebook allows him to build new
ones. “People do business with people who they’re friends with. Period,” he says. “And
Facebook is a great way to get to know people. It allows people to see that I’m a person.”
As he builds these relationships using social media, Geoff is also expanding his
company’s reach. He says it was his blog (), his Twitter feed, and his Facebook account
that helped him win appearances on Horse Talk Radio and HorseGirl.tv.
So what’s this done for his business? Geoff says that over the last year, Facebook alone
has generated about 100 leads and 10-to-15 customers.
24. Social Media Case Study
Steel Building Manufacturer Taps New
Verticals
Messaging
(Photos of
solutions to new
customers)
Chicken farmers and woodworkers don’t typically think to use
steel buildings, but when friends and colleagues share pictures
of their SteelMaster buildings on Twitter and Facebook, the
farmers and woodworkers become interested
25. Social Media Case Study
Steel Building Manufacturer Taps New Verticals,
Rick Burnes, Mashable.com, 5/21/2010
As a manufacturer of prefabricated steel
buildings, SteelMaster was initially hesitant to
get involved in social media.
“It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA
company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when
we looked at the growth in Facebook and social media, we felt we had to get our arms
around it.”
About a year ago, SteelMaster put its first toe into the social media water. The company
discovered two important applications for their business. First, they found that Facebook
is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures
engage existing customers — they also demonstrate to prospective customers the range
of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains.
Perhaps more importantly, SteelMaster found that social networks like Twitter and
Facebook gives it exposure to and create demand in specific verticals where it previously
had little traction. Chicken farmers and woodworkers don’t typically think to use steel
buildings, but when friends and colleagues share pictures of their SteelMaster buildings
on Twitter and Facebook, the farmers and woodworkers become interested.
26. Social Media Case Study
Full Social Media Integration for
Marketing Paint
Messaging
(Customer
Intimacies and
Global Reach)
Social media is now one of Idea Paint’s largest sources of leads
and traffic — and it is growing steadily. Meanwhile, the
company’s Twitter and Facebook reach grew 70% in Q1 2010,
and is expected to grow an order of magnitude in Q2
27. Social Media Case Study
Full Social Media Integration for Marketing Paint,
Rick Burnes, Mashable.com, 5/21/2010
Idea Paint is a Boston-area startup that sells
paint that turns surfaces into dry-erase
boards. The company uses social media
throughout its sales and marketing process.
The company blog, where employees publish videos, images and stories of product
installations, is the hub of Idea Paint’s social media activity. The company uses Twitter
and Facebook to share content published on the blog — then to listen to, respond to, and
interact with the community that content engages.
Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a
level of customer intimacy and global reach and that was unheard of 10 years ago.
What’s this mean in terms of business results? Social media is now one of Idea Paint’s
largest sources of leads and traffic — and it is growing steadily. Meanwhile, the
company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow
an order of magnitude in Q2.
Idea Paint produced this video (on Mashable.com) on their social media strategy,
exclusively for Mashable readers.
28. Social Media Case Study
Leading the Online Aviation Maintenance
Discussion
Conversations
and Listening
(Create Trust)
The company discovered that the new medium could be a way
to positively shape the conversation — to add its perspective
and improve the industry’s damaged reputation.
29. Social Media Case Study
Leading the Online Aviation Maintenance
Discussion, Rick Burnes, Mashable.com,
5/21/2010
In November 2008, a handful of auto
executives flew their private planes to
Washington, DC to testify before Congress
in support of federal aid for their industry.
This perception of corporate excess created an outcry, and the private aviation industry’s
image was damaged.
At that time, aircraft maintenance and support company Duncan Aviation had just started
using social media. The company discovered that the new medium could be a way to
positively shape the conversation — to add its perspective and improve the industry’s
damaged reputation.
Beth Humble, now Duncan’s social media lead, explains that while social media is an
important part of Duncan’s strategy, the company doesn’t aspire to create a Comcast- or
Coke-like presence on the social web. Instead, the goal is simply to influence the right
people.
“There are a lot of industry people that we network with that are on Twitter: Journalists,
other aviation bloggers, and industry and media outlets,” Beth explains. “If you connect
with the right few people, you can really get in there and connect with thousands of
people.”
30. Social Media Case Study
Integrating Twitter Into the Paper Selling
Process
Conversations
and Listening
(Create Trust)
Today the company has 10 sales representatives across the
country using their personal Twitter accounts on behalf of
Neenah to close new business.
.
31. Social Media Case Study
Integrating Twitter Into the Paper Selling Process,
Rick Burnes, Mashable.com, 5/21/2010
One year ago, the marketing team at
Neenah Paper, a manufacturer of
high-quality paper products, confronted a
growing problem: It was becoming harder and harder to reach new potential customers.
Their traditional channels — phone conversations and in-person meetings — were not
working as well. Prospects were tuning them out.
Jamie Saunders, Neenah’s marketing communications manager, noted that most of the
company’s potential customers — designers, graphic artists and printers — were
spending their time in front of their computers, and that social media could be a way to
better engage them.
So Neenah took a step into the social media world. While the experiment started with
Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They
discovered they could do prospecting and nurturing via Twitter. Today the company has
10 sales representatives across the country using their personal Twitter accounts on
behalf of Neenah to close new business.
Jamie says these sales reps are finding that social media is simply a more effective way
of engaging with their prospects. “It’s an invitation to have a conversation. You’re getting
permission to have a conversation — a conversation that used to happen in person.”
32. Social Media Case Study
Piper Aircraft Launches PiperSport Light Sport
Aircraft on YouTube, Facebook and Twitter on
Jan, 2010
Messaging and
Increased
Awareness
FAST
• PiperSport YouTube channel, have been viewed 22,808 times.
• PiperSport has 4,886 fans on Facebook, a large percentage of whom
are active, engaged, and contributing to the community with photos,
news, insight, reviews, and enthusiasm.
• Major aviation journalists and bloggers are following PiperSport on
Twitter.
• At least one $140,000 airplane has already been sold online
33. Social Media Case Study
Social Media Case Study: Piper Aircraft Launches PiperSport Light Sport
Aircraft on YouTube, Facebook and Twitter, Greg Jarboe, February 2, 2010
Can you use social media to sell a $140,000 product? In January 2010, Piper Aircraft
launched the PiperSport Light Sport Aircraft, an entry-level airplane offering features and
performance normally found in more expensive, high-end aircraft. To support the launch
at the Sebring U.S. Sport Aviation Expo 2010, Piper Marketing Director Jackie Carlon
commissioned:
• a PiperSport Light Sport Aircraft channel on YouTube,
• a PiperSport Light Sport Aircraft page on Facebook, and
• a PiperSport feed on Twitter.
Less than two weeks ago, no one had ever heard of the PiperSport. As of today:
• Videos about the PiperSport, posted on the PiperSport YouTube channel, have been
viewed 22,808 times.
• PiperSport has 4,886 fans on Facebook, a large percentage of whom are active,
engaged, and contributing to the community with photos, news, insight, reviews, and
enthusiasm.
• Major aviation journalists and bloggers are following PiperSport on Twitter.
• At least one $140,000 airplane has already been sold online through an Internet link,
and many people who discovered the PiperSport through social media are in sales
conversations with Piper or its dealers.
34. Social Media Case Study
Microsoft Sales Force Uses Social
Computing to Share Expertise, Drive
Sales
Increase
Intelligence
(Any Time, Any
Place Learning
Environment)
“With a social computing environment, we achieved
our goal to increase the amount of knowledge that is
shared within Microsoft,” says Fourrage. “And we are
spending less money to deliver a better service.”
35. Social Media Case Study
Microsoft Sales Force Uses Social Computing to Share Expertise, Drive Sales,
Microsoft Corp.
Microsoft sales professionals couldn’t find the time to attend the online sales and
technology courses offered by Microsoft Academy because they are on the road all day,
visiting customers. They needed a convenient way to consume information that they
could integrate into their daily lives. The Academy used Microsoft® Office SharePoint®
Server 2007 to create a social computing environment called Academy Mobile, where
sales representatives create and share podcasts. Academy Mobile helps drive sales
excellence by facilitating the exchange of shared ideas, innovations, and best practices.
Microsoft sales professionals have enthusiastically integrated Academy Mobile into their
work lives. “With a social computing environment, we achieved our goal to increase the
amount of knowledge that is shared within Microsoft,” says Fourrage. “And we are
spending less money to deliver a better service.”
“I’m excited by how people have already embraced the concept to improve learning
among sales professionals,” says Fourrage. “Today, Microsoft
employees use Academy Mobile to foster
innovation, share best practices, build
supportive communities, and make more sales.”
36. Where do I start?
Where are my
k? customers…?
F aceboo
In ?
Linked ?
Blogs… What is the valu
e
or outcome?
37. Is Social Media for You?
“Yes” answers here “No” answers here
indicate SMM may be right indicate you may have
for you: SMM homework:
1. Are you interesting in 1. Are your
creating a conversation? clients/employees online?
2. Are you interested in 2. Do you have a content
creating awareness? strategy / value
3. Are you interested in proposition?
finding and energizing 3. Do you have
advocates? time/resources to develop
4. Do you want to use social relationships?
media to listen to clients 4. Do you have the tools or
and employees? plan to integrate social
media?
38. Thanks.
Thanks
Natasha Tong
C 612.770.7110
E ntong01@gmail.com
W mindfulinnovation.com
Twitter @ntong
Presentation slideshare.net/mindfulinnovation
Editor's Notes
Social media marketing and optimization makes use of social networks and social media sites to further online marketing opportunities. It involves publicity, viral marketing and buzz creation to increase brand awareness and generate new business. Social media platforms include social networking space, blogs, wikis, forums, social bookmarking and tagging, podcasts and more.
http://mashable.com/2009/07/08/social-media-marketing-growth/ We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. Of course, social media is starting from a smaller base. Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).