Uploaded byDavid Mitzenmacher
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Getting on the Grid:The Basics of Social Media
This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
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